Connect with us

Sports Radio News

1250 AM The Fan’s Tobi Altizer: Big Broadcast Salaries Bad For NFL

“I don’t know that this is good. Because you could start luring good people for the leagues out early to go work in broadcasting because they’ll make more money.”

Published

on

Would the NFL game be diminished had Sean McVay and John Lynch left their respective jobs to jump into broadcasting? The Los Angeles Rams would likely be less formidable without McVay on the sidelines. The San Francisco 49ers might not have as impressive a roster without Lynch putting it together.

The Bart Winkler Show‘s Tobi Altizer made that argument while discussing the NFL broadcasting carousel and the massive salaries now being paid for the top analyst positions.

“I don’t know that this is good,” Alitzer said to Bart Winkler. “Because you could start luring — and I think this has happened with officiating — you could start luring good people for the leagues out early to go work in broadcasting because they’ll make more money.”

“What if Sean McVay did leave and go to the booth? Obviously, it’s a limited number of jobs because it’s not like there’s tons and tons of major networks. But what if McVay leaves and goes to the booth? That’s one of the best coaches in the NFL and he leaves.”

Going off Tuesday’s big news of Aaron Rodgers re-signing with the Green Bay Packers and Russell Wilson getting traded to the Denver Broncos, Alitzer asks if we’d see such moves if Rodgers or Wilson decided to take a big broadcasting salary rather than play one or two more years in the NFL.

(Granted, even ESPN or Amazon wouldn’t approach what Rodgers is reportedly being paid in his new contract with the Packers, if reports of a four-year, $200 million deal are true.)

It’s an intriguing question, but how the broadcasting carousel has played out probably shows that younger coaches and executives like McVay and Lynch are going to stay in the league while they still have the energy and competitive drive for their jobs. And top-tier quarterbacks such as Rodgers and Wilson aren’t going to retire if they believe a Super Bowl title is attainable. (Not to mention, the money is just too lucrative.)

Sean Payton left the New Orleans Saints, but admittedly needed a break. (And as of yet, he hasn’t signed on for a broadcasting gig.) Tony Romo jumped to CBS’s No. 1 analyst role when he could’ve played at least one more season. But he was also coming off a back injury that required surgery and limited him to five games in his last two seasons. (Several might point out that Romo shouldn’t be compared to the likes of Rodgers and Wilson, either.)

Also, this offseason broadcasting carousel is a phenomenon unlikely to be repeated for at least a few years. Once Amazon and Fox decide on their top broadcast teams, those positions won’t likely open up for a while. Troy Aikman is signed with ESPN for five years. Sure, there can always be churn. People leave or get fired. Changes can be made. But once this carousel stops, it may not spin again for a while.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Published

on

Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

Continue Reading

Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

Published

on

MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

Continue Reading

Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Published

on

Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.