The first week of Major League Baseball’s 2022 season, comprising each team’s first two series of the year, has already been canceled due to the team owners’ lockout. A second week will now follow with MLB and the MLB Players Association still not reaching a labor agreement after Tuesday’s negotiations.
As you might expect, cancelling games and an entire season apparently in jeopardy because of MLB’s labor dispute has the league’s TV partners concerned. Obviously, those include national networks like ESPN, Turner, and Fox. (And probably baseball’s new streaming partners in Apple and NBC.)
But regional sports networks have the most to lose with MLB’s work stoppage. Sinclair’s Bally Sports Networks and NBC Sports Networks will suffer, along with the New York Yankees’ YES Network, Chicago Cubs’ Marquee Sports Network, and Los Angeles Dodgers Spectrum SportsNet LA.
Those networks were counting on live baseball games to fill up their primetime and daytime schedules, to sell air time to their advertising partners. RSNs can’t just put another sporting event or a movie in those in those time slots. Maybe a classic game, but how many will tune in for that?
As Variety’s Jennifer Maas points out, Sinclair is already fighting to stay on satellite providers like DISH, cable platforms like Charter, and streaming hubs such as YouTube TV and Hulu Live. Not having any live baseball games to carry won’t help them resolve these carriage disputes.
Media buyers and insiders that Maas spoke to said networks have become accustomed to adjusting on the fly during the pandemic, when games could be postponed or canceled with a moment’s notice due to COVID breakouts and protocols. But this is a potential long-term stoppage.
Yes, the entire 2020 MLB season was in danger because of COVID. But that was a circumstance beyond anyone’s control. That is certainly not the case with the MLB lockout, which could be resolved at any time if owners and players agreed to a deal. The labor dispute has created anger among fans that might be irrevocable for many.
How long before RSNs begin asking for make-goods and refunds? What about cable providers seeking restitution for angry customers? That could be the next step as MLB’s work stoppage grows longer.
Ian Casselberry is a sports media columnist for BSM. He has previously written and edited for Awful Announcing, The Comeback, Sports Illustrated, Yahoo Sports, MLive, Bleacher Report, and SB Nation. You can find him on Twitter @iancass or reach him by email at email@example.com.
Stephen Nelson: Joining Dodgers Booth ‘Different Challenge Than I’ve Ever Had’
“If you grew up a fan of sports in Southern California, you had Vin Scully…Jaime Jarrin…Chick Hearn…Ralph Lawler…Every single night you could listen and watch broadcasting greatness.”
MLB Network Intentional Talk co-host Stephen Nelson is joining the Los Angeles Dodgers television booth, and is slated to call at least 50 games for the franchise on Spectrum SportsNet LA in 2023.
Nelson will work games when lead play-by-play announcer Joe Davis is on assignment for national games as the lead announcer for MLB on FOX and is the network’s number two NFL announcer.
In an interview with Fabian Ardaya of The Athletic, Nelson was cognizant of “the weight and responsibility” that comes with working for the Dodgers.
“It’s a different challenge than I’ve ever had,” Nelson said. “If you grew up a fan of sports in Southern California, you had Vin Scully, you had Jaime (Jarrín), had Chick Hearn or you’re listening to Ralph Lawler on the Clippers. Every single night you could listen and watch broadcasting greatness … even though they weren’t teaching a class directly, I still went to their school.”
The 33-year-old Nelson will be the only Asian American play-by-play broadcaster working Major League Baseball, and he’s proud of that distinction.
“It means everything to me,” Nelson said. “To be in a position where I can help further pave the way for the next wave of AAPI broadcasters or minority broadcasters — because if you look around the sport, and sports in general, it’s pretty embarrassing, to be frank. That’s something that I do not approach lightly at all. It’s a massive responsibility.”
In 2022, Nelson worked as a play-by-play announcer for AppleTV+’s Friday Night Baseball franchise, mostly on the outlet’s “West” games, alongside Hunter Pence, Katie Nolan, and Heidi Watney.
Greg Olsen Can Leave FOX For Another Network
“When Tom Brady is ready, that chair is his.”
Now that Tom Brady’s playing career is officially over, plenty of people are talking about what comes next. He has a contract from FOX on the table that will put him in the network’s top NFL booth when he is ready. What that means for Greg Olsen remains unclear.
Olsen has won plenty of fans this season. Last week, he told ESPN 1000 that he is a “big boy” and he “knew what he signed up for” when he was elevated to the top slot at the network alongside Kevin Burkhardt. When Tom Brady is ready, that chair is his.
Plenty have speculated that FOX could go with a three-man booth. That way the network gets the benefits of both Brady’s star power and Olsen’s ability to dissect a game.
There is another option for Greg Olsen though according to Andrew Marchand. The New York Post writer reports that Olsen can opt out of his contract at FOX and join another network if he is offered a job.
Olsen cannot take just anything. He can only pursue a job in another network’s top booth if offered. That spot is locked up for every network with an NFL TV deal currently, but it won’t be forever and Greg Olsen has proven his worth to the broadcasting world this season.
“He could end up being this generation’s Cris Collinsworth, having a long, lucrative career, despite not having played quarterback or for the Cowboys or in New York,’ Marchand writes. “People love an underdog — especially if the person delivers.”
While Tom Brady will eventually be Kevin Burkhardt’s partner, it will not happen on February 12th. FOX is sticking with Burkhardt and Olsen to call Super Bowl LVII.
Molly Qerim: Stephen A. Smith and I Have Never Had a Mike and the Mad Dog-Style Fight
“We’re definitely annoyed at each other for times. There were times when we were very, very annoyed.”
Mike and the Mad Dog were celebrated on First Take Wednesday morning for their legendary careers. One topic that came up was their legendary fights, with host Molly Qerim saying — luckily — she’s never had that issue arise with Stephen A. Smith.
Nearing the conclusion of the episode, Qerim pointed out how ridiculous some of the arguments between Mike Francesa and Chris “Mad Dog” Russo became, bringing up the legendary discussion about the restrooms at Fenway Park and Yankee Stadium.
“You guys would debate everything, even bathrooms,” Qerim said. “You really debated bathrooms.”
Francesa and Russo then discussed how the bathroom discussion led to months of silence, where they did not speak to each other outside of the show for more than five months, before Francesa’s wife invited Russo to their wedding, which eventually squashed the beef.
“Think about it. If you two (Smith and Qerim) did not get along, and for five months and you walked in here and didn’t talk to each other either before, during or after (the show),” Russo said. “That’s hard to pull off.”
“We never did that,” replied Qerim. “We’re definitely annoyed at each other at times. There were times when we were very, very annoyed.”
Francesa asked Qerim and Smith if they’d ever had “a real fight” with both immediately responding no.
Smith did note — somewhat jokingly — that he had felt “very bruised” from time to time by Qerim.