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MLB, NBC Sports Agree On Streaming Deal Worth $30 Million Per Season

The agreement is for a two-year streaming deal that will broadcast the Monday and Wednesday games formerly aired by ESPN.

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Following the news that Apple will stream Major League Baseball games exclusively in a “Friday Night Baseball” package comes reported details on a similar deal with NBC Sports and Peacock.

According to Forbes’ Mike Ozanian, MLB has reached agreement with NBC Sports on a two-year streaming deal that will broadcast the Monday and Wednesday night games given up by ESPN in its new rights deal. NBC will pick up those two weekly broadcasts, which will mostly be streamed on Peacock.

Ozanian did not mention in his report whether or not NBC’s games will be exclusive broadcasts as Apple’s are. When ESPN had the Monday and Wednesday games, those were not exclusive telecasts, still available on each team’s regional sports network. On ESPN, those broadcasts would have been blacked out in local markets, but it’s not yet certain whether or not that would be the case for NBC. That wouldn’t apply if Peacock had exclusive rights.

NBC’s deal with MLB is set to begin this season, whenever it begins after the lockout ends. MLB will earn $30 million per year from the agreement, which has not yet been officially announced.

Coupled with Apple’s new rights deal that will pay MLB $85 million per season (over a seven-year term), the two streaming agreements will bring in $115 million annually. Media and fans might point that out when MLB team owners claim that their franchises aren’t profitable and there aren’t more profits to share with players in this labor dispute.

The timing on these announcements might not be what MLB owners preferred. But as Octagon’s Allan Walsh pointed out, the Apple news came out on Tuesday because the tech company announced it as part of its latest product launch event. Once that became public, news of NBC’s deal with MLB soon followed.

Sports TV News

ABC Scores Most Watched NBA Saturday Primetime Game In 4 Years

“The game drew 3.7 million viewers.”

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The Boston Celtics beat the Los Angeles Lakers on Saturday night. While the game’s controversial finish left LeBron James and Patrick Beverly upset, executives at the Walt Disney Company had nothing but smiles thanks to the performance of ABC.

The game drew 3.7 million viewers. That means the Celtics’ win is the most-watched game in the ABC Saturday night prime-time window in the last four years. A February 2019 game between the Lakers and Golden State Warriors drew 4.1 million.

Boston also delivered the highest-rated game of the NBA season so far outside of the league’s stacked Christmas Day slate.

NBA Saturday Primetime on ABC is experiencing a nice uptick in viewership this season. Through the weekend, the Saturday night games are averaging over 3.4 million viewers according to an ESPN press release.

That number represents a 16% jump from last season. The edition of NBA Countdown that airs before the Saturday night game is having a good season as well. It’s average audience is up 3% to just under 1.5 million.

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Sports TV News

NHL Ratings on ESPN, TNT Down in 2nd Year

So far this season, games on ESPN and TNT are averaging 373,000 viewers, which is down from 478,000 last season.

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Viewership totals from ESPN and TNT show NHL ratings have declined heading into the All-Star break, but there are some extenuating circumstances for the nearly 22% drop.

So far this season, games on ESPN and TNT are averaging 373,000 viewers, which is down from 478,000 last season. However, both channels have increased their linear television schedule, doubling from 27 games to 54.

ESPN has aired 18 games with an average of 402,000 viewers. In the same time period last year, the worldwide leader had only aired seven contests, but garnered 622,000 per game. None of ESPN’s games last season had aired on weekends, while the network has broadcast six games on Sunday this year alone. The 12 games ESPN has aired that weren’t on Sunday have averaged 491,000 viewers.

The 2023 NHL All-Star Game will air on ABC Saturday, and the network is hoping for a lift from last season. In 2022, ratings fell 38% from the previous All-Star Game on NBC, and hit the lowest total since 2009. The NHL Skills challenge saw its largest audience in a decade after airing on ESPN in primetime on a Friday evening. Nearly 1.1 million watched the skills challenge, a 30% increase compared to 2020.

At this time last season, TNT had aired 20 games. Through 36 games this season, the network has seen an average of 359,000 viewers. The network is helped by the 2023 Winter Classic, which took place at Fenway Park on Monday, January 2nd. The afternoon contest saw an audience of 1.78 million, up 31% compared to the previous year.

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Sports TV News

AFC Championship Game Delivers New Viewership High For CBS

53.1 million viewers tuned in to see the Chiefs victory over the Bengals, making it the most-watched television program since Super Bowl LVI.

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The AFC Championship Game between the Kansas City Chiefs and Cincinnati Bengals drew a massive audience for CBS.

53.1 million viewers tuned in to see the Chiefs’ controversial victory over the Bengals, making it the most-watched television program since Super Bowl LVI. Additionally, the event is the most-watched NFL Conference Championship Game since 2017.

CBS claims the game peaked with 59.3 million viewers and was also the most-streamed live sporting event in the history of Paramount+.

With an audience of 53.1 million, CBS concludes its NFL playoff coverage averaging 40.798 million viewers for each game. That leads all networks thus far. The 2022 NFL season was the most-watched regular season on CBS in the past seven seasons.

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