Before former wide receiver Nate Burleson retired from the NFL, he was preparing for a career in media during his playing days and it has helped lead him to high-profile positions on NFL Network, The NFL Today on CBS, and now on CBS Mornings.
On The Big Suey on The Dan Le Batard Show with Stugotz, Burleson talked about his journey to get to where he is today in the broadcast industry and while he wouldn’t be on-camera sometimes at the NFL Network during his playing career, he was taking in everything that he could.
“Even when I was playing, I was working in the media space,” Burleson explained. “Whether it was with the local teams (local radio), the team network. Every offseason, I would fly to California, go over to Culver City, and I would do the NFL Network. If you are playing, they aren’t paying. It wasn’t like I was making money. Sometimes, I wasn’t even on TV. I was just sitting back, rubbing shoulders, looking at what was going on behind the scenes.
“From the moment I entered the league (2003), that was the moment I did something in the media space every single year, whether it was with my team, NFL Network, or local news. Once I figured out how long my career was going to last and it was nearing the end, I did the broadcast boot camp that the NFL offered. I was a little bit of a “standout” and I don’t say that to pat myself on the back. We had all these applicants (over 1,000 submitted), 30+ guys were there. They were like, ‘Hey, you are a standout; you can be really good at this.’”
While the people at the broadcast boot camp saw Burleson as a standout, he had moments where he felt like a rookie as well. He had to learn the art of being on television and to try not to be like some of the former players at NFL Network that he grew up watching.
“The reason I bring that up is because when they were calling me a standout, I realized I didn’t know squat about being on TV, like the actual craft,” Burleson said. “Everything from the smallest of details like placement of your hands, body language, eye contact, being concise with your words, in and out of conversations, being a host vs. analyst. As they were complimenting me, I felt like a rookie in this entirely new space. It just made me want to work harder.
“When you go to the NFL Network after an 11-year career, I don’t look in the mirror and see a guy that shouldn’t get praised, but I am very self-aware of who I am when I am standing in the room with absolute legends. You walk into NFL Network and it’s Deion Sanders, Michael Irvin, Kurt Warner, Marshall Faulk, Willie McGinest. All of these dudes that I have looked up to at one point. I thought let me sprinkle in a little bit of them in what I do on TV… Then, I figured out who I am.”
Once Burleson found out who he was as an analyst, he realized he could be that person who could connect the players from the past and the players today and that’s when everything started opening for him:
“I’m this young kid who was raised in humble beginnings from Seattle, a blend between a jock and a nerd. I love cartoons, I love writing poetry, I love hip-hop, I love watching movies, I’m a man of the people. I love black culture. I walk it, I talk it, I live it, I breathe it,” said Burleson.
“That’s who I am. Be that guy on TV because that guy resonates and that guy has a grasp of what’s going on in the league. He can touch the guys from yesteryear and he can reach and touch the guys that are playing today. Once I figured out my voice, it just seemed like doors started opening.”
Ricky Keeler is a reporter for BSM with a primary focus on sports media podcasts and national personalities. He is also an active podcaster with an interest in pursuing a career in sports media. You can find him on Twitter @Rickinator555 or reach him by email at RickJKeeler@gmail.com.
1010XL Jay Fund Radiothon Raises Nearly $250,000 For Pediatric Cancer Research
“In the 15 year history of the radiothon, the station has raised just under $1.6 billion for the Jay Fund.”
Jacksonville’s 1010XL used its airwaves to raise money for the Jay Fund for the fifteenth year earlier this week. The radiothon was a smashing success, raising $249,784 to fight pediatric cancer.
This year’s total is a new record for the event. In the 15 year history of the radiothon, the station has raised just under $1.6 million for the Jay Fund.
“I’m truly amazed at the generosity of the 1010 XL listeners in times when a carton of eggs cost six dollars,” said General Manager Steven Griffin, “and equally amazed how the hosts, producers, radio staff and volunteers come together with a singular focus to year-after-year produce these results in one broadcast day.”
Former Jacksonville Jaguars and New York Giants coach Tom Coughlin started the Jay Fund in memory of Jay McGillis, who developed leukemia while playing for Coughlin at Boston College. The organization has helped over 5,000 families and given away over $16 million in grants in Northeast Florida and the New York/New Jersey Metropolitan Area.
Parkins & Spiegel Wonder If Trent Dilfer Will Still Appear On Their Show After Taking UAB Job
“I will just say that his status with the show and the station is uncertain.”
Former ESPN NFL analyst Trent Dilfer has been hired as the new head coach at UAB. However, Danny Parkins and Matt Spiegel wondered if that meant Dilfer would no longer be making his weekly appearances on Parkins & Spiegel on 670 The Score.
“Our guy is no longer gonna do a radio show out of Chicago?” Parkins joked, referencing an incident last month where Dilfer failed to say “Parkins & Spiegel“ during an appearance on The Herd with Colin Cowherd.
“I don’t know that that’s the case,” Spiegel replied.
“We don’t know that yet,” producer Shane Riordan said. “We have only shared a couple of text message — Trent and I — this morning and I will just say that his status with the show and the station is uncertain.”
Later in the show, Parkins and Spiegel jokingly wondered what jobs they could have on UAB’s staff, with Parkins balking at being a sports information director. He did say he would welcome being the offensive player caller, but believed that job might fall under the purview of Dilfer.
Mike Milbury: Jack Edwards Is ‘Awkward’ and ‘A Different Breed’
“Like him or love him, I’m not gonna judge him. As a guy that’s been cancelled, I have no right anymore.”
Boston Bruins television play-by-play announcer Jack Edwards has come under fire for recent comments he made about Tampa Bay Lightning forward Pat Maroon and his weight. In turn, Maroon donated money in Edwards’ name to a mental health organization. On The Greg Hill Show Thursday, former NHL on NBC analyst Mike Milbury both slammed and defended Edwards.
“Jack Edwards. Who’s Jack Edwards? He went through all of junior high school being picked on and bullied,” Milbury said. “Now he’s trying to get even. Wouldn’t you want to smack that guy, Wiggy? Skinny, scrawny, mouthy son of a bitch.”
“Jack is screaming at the TV all the time,” he continued. “I gotta turn it down half the time.”
When asked by Courtney Cox if it was appropriate for Edwards to make comments about Maroon’s weight, noting that the comments were “awkward”, Milbury said Edwards is a divisive presence.
“Jack is awkward. I think half of Boston hates him and half of Boston loves him. He certainly loves the Bruins and is passionate about it but he’s a different breed of cat. Like him or love him, I’m not gonna judge him. As a guy that’s been cancelled, I have no right anymore.”
Milbury was “cancelled” after saying NHL players in the league’s playoff “bubble” weren’t being distracted by their wives and girlfriends being present. He was dropped by the NHL on NBC after the comments and has not resurfaced on a major network.
The comments and questions to Milbury came after Cox and co-host Jermaine Wiggins disagreed about whether Edwards’ comments were warranted.
Wiggins said he “thought hockey players were supposed to be tough”, adding “he’s got a few extra LBs. It’s a joke.”
Cox countered by saying “it’s not a joke. No one should be talking about it. Jack Edwards went on for like five minutes about it. It wasn’t funny.”
Hill said when Wiggins was in the NFL, nobody cared what television broadcasters said about them. Cox argued by saying “in your day, nobody talked to a therapist, either”.