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Cameron Maybin: I Don’t Want to Be Another Broadcaster, I Want to Win Awards

“I was never an All-Star, I played 15 years, and I said let me give myself a chance to be an All-Star at something else.”

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Cameron Maybin is diving head-first into his broadcasting career, signing up to call New York Yankees broadcasts for YES Network while also joining Marquee Sports Network and MLB Network as a studio analyst.

But the Yankees were the first team to give Maybin a shot at broadcasting, auditioning him with Michael Kay and drawing raves for his tryout. (Fellow YES Network play-by-play broadcaster Ryan Ruocco echoed those sentiments.)

Kay invited his new on-air partner on The Michael Kay Show to talk about the decision to retire and his ambitions in broadcasting. Is Maybin comfortable with the idea that if he’s good at this and has a long career in the booth, more fans might remember him as a broadcaster than a player?

“Absolutely. One thing that I said when I decided I wanted to try my hand at this is, I don’t want to be another guy,” Maybin said. “I want to win awards, I want to win Emmys, I want to bring recognition to the club, to the YES Network. I want to grow my brand, as well.”

“I was never an All-Star, I played 15 years, and I said let me give myself a chance to be an All-Star at something else,” he continued. “I’m not saying it’s going to happen right out of the gate, but I’m surrounding myself with great people that I can rely on, get advice from, bounce ideas off of, and learn from. I’m a very teachable guy.”

Kay brings up an intriguing point about athletes becoming more known as broadcasters. Maybin has a long way to go before that, of course, but if he does become established and well-known with YES Network viewers and Yankees fans (or a different network and fanbase), that could define his career to later generations.

Chris Broussard and Rob Parker touched on that same subject when discussing Mark Jackson and Charles Barkley. How many know Jackson as a star for St. John’s, the New York Knicks and Indiana Pacers. Barkley is a Hall of Famer, one of the greatest players in league history. But how many current NBA fans watched him play?

Maybin, only 34, feels he still has the athleticism to play at the major-league level, but was disheartened by only getting minor-league offers (albeit it from 22 teams). So why not try something else, something he could be good at and achieve a level of notoriety and stardom? He begins his YES Network broadcasting career with Kay this weekend.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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