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Adam The Bull To Exit 92.3 The Fan On April 1

“I just felt like I needed a change and I want to do something different.”

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Cleveland sports radio is going to sound very different next month. Adam The Bull has announced he will leave Audacy’s 92.3 The Fan after April 1. He made the announcement on Wednesday and said that he has been overwhelmed by the support.

“I just felt like I needed a change and I want to do something different,” Adam said in an interview with the online publication Scene. “I may even delve into other things, maybe politics, maybe talking about being a man with weight issues, branching out to other things. Now was the time but nothing specific beyond I thought it would be a better time for the station than in the summer and right before football season. I’m leaving the station on great terms and I wanted them to be able to have time to find someone. I want them to be in good shape going into football season.”

Adam The Bull reiterated on Twitter that this is not about any relationships with the station or the people that work there. He also noted that some people will likely read something into the date of his departure.

“This is going to be very emotional,” Bull said when asked what his final show with Dustin Fox may sound like. “We’ll probably reminisce. It’ll be very emotional for both of us. He was emotional when I made the announcement on the air, and he already knew, and then I started getting emotional. We’re like brothers; we’re very close. Same thing with Keith our producer. We’ve been like a family. It’s tough to give up. I’m going to miss a lot of things.”

Adam Gerstenhaber came to Cleveland in 2011 after spending the previous four years as an update anchor on WFAN in New York. In addition to his time on 92.3 The Fan, he also hosted shows on CBS Sports Radio from 2013 to 2018 and served as the play-by-play voice of the Cleveland Gladiators of the Arena League from 2015 to 2017.

He told Scene that he does not know exactly what the future holds for himself and his family. Adam The Bull acknowledged that it is possible he could leave Cleveland, but noted that he considers the city his home. In addition to his son being born there, he also says there are too many good times to remember professionally for the city not to have had an impact on him.

“I’ll miss those relationships and moments, and there have been so many great moments to remember, from LeBron coming back to the Cavs winning the championship and all the Finals runs and the parade day and the World Series and the remotes we’ve done downtown and the fans being bananas. It wasn’t an easy decision. It was tough. This is tough to give up. I just need to do something different.”

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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