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Shan Shariff Is Learning To Lighten Up

“You can be really talented, you can be really funny, but you’ve got to pick the right topics to talk about.”

Brian Noe

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Shan Shariff has been in attack mode since day one. Before the sports radio host landed in Dallas morning drive 11 years ago, he wanted to be a play-by-play broadcaster. Shariff scalped a ticket with a friend to go see the Spurs and Nets in the 2003 NBA Finals. He used a tape recorder to record himself doing play-by-play of the game. Shariff used the dubbed audio underneath the game footage as his resume tape, which helped him land a job doing color commentating for the CBA’s Rockford Lightning.

From there the American University grad became the sports director at an ESPN affiliate in his hometown. Shariff is from Cambridge, a town along the eastern shore of Maryland. While hosting his own sports radio show, he also interned in Baltimore and later in D.C. All of that hard work helped Shariff land a gig in Kansas City. A successful stint in KC eventually led to a major market opportunity in Dallas.

How many people do you know that would go to an NBA Finals game and record themselves doing play-by-play? How many people do you know that would intern at bigger stations while also being employed as a sports director? The guy is a bulldog.

The interesting twist with Shariff is that although he’s hardwired to be dead serious about sports radio, he’s learned to loosen up and have fun on the air. We also chat about the best and worst parts of hosting in Dallas, butting heads with Ed Werder, and the only rule Jerry Jones has while granting interviews. Enjoy!

Brian Noe: What’s one of the more off-the-wall things you did early in your career to try to get established?

Shan Shariff: I flew out to Bristol to take a tour of ESPN with my mom. My whole plan the entire time was, I’m going to sneak into Bruce Gilbert’s office who was running the radio and hired Colin Cowherd and was in charge of Mike and Mike. I’m like I’m going to slide in here and impress him and sit down and be like I’m your next hire. Because at 20 you think you can do any effing thing in the entire world. You think you’re ready.

I snuck past security in Bristol on the tour, snuck into the office and Bruce Gilbert had just taken the job at 980 in D.C. for Dan Snyder. I’m like dammit. Scott Masteller I believe was the one who had taken his spot. I gave him the whole pitch like I’m here, this is fate, I’m sitting right in front of you, I’m sure no one else in the world has ever thought of this, this creativity. Because you’re supposed to do that with your cover letters and your resume tapes. I’m showing up here. I’m your next hire here in Bristol. And Scott did not hire me. [Laughs] It took a little while longer than I had hoped, but that was part of my grand plan in order to sneak in to ESPN Radio to get hired.

BN: Looking back at your career, what’s something that you should’ve done differently?

SS: It was probably a major mistake early in my radio career in Dallas when I was just trying to be myself, and be honest, and genuine. I let it be known that I was a Washington fan. I sang “Hail To The Redskins” to Jerry Jones after RGIII’s debut. There are listeners who never forgot that, never forgave that. That was a really dumb PR move.

I found at least for me getting older, my die-hard love of my sports teams kind of went away and Dan Snyder in D.C. really made that easier. I left rooting for Washington a long time ago and I root for Cowboys success because it’s better for us and the radio station.

I’m also kind of viewed as the more serious one on the show. Let’s get to the topics. I took broadcasting classes and had an agent and paid for the broadcasting seminars. I really wanted to be a student of it in terms of interviews and resetting and getting to the point of the topic and keeping it on the path. I was probably a little bit too serious with that where my producer and my co-host had been in DFW forever and there’s a lot more light-hearted radio here.

I’m used to D.C. and Baltimore and even when I was in Kansas City for a year. It’s like hey man, it’s a sports show. I would say I’m not going to apologize for talking about sports but that was probably a mistake. It took me too long to lighten up and joke around and get more personal every single day for four and a half hours.

BN: What are the best and worst things about hosting a show in Dallas?

SS: I think it has to fit your sports loves. I’m football first and NFL first. In Dallas, it’s Cowboys obviously. If you’re going to rank it: it’s Cowboys, Cowboys, NFL, then college football, and now it’s kind of morphed over to the Rangers, then the Mavericks, then the Stars. I’m not the biggest hockey fan, so that fits me in the pecking order. I love that I can talk as much football as I want, as much Cowboys as I want.

I know it sounds corny and cheesy but being on the Dallas Cowboys flagship and hosting a morning show and hosting the draft for them on the Dallas Cowboys Radio Network, that’s a big honor for me. I used to think I want a national show, I want to be on FOX Sports Radio or I want to be on ESPN and then you look up every Tuesday afternoon and your name is on ESPN anyway because Jerry Jones puts you there. You are national basically if you are on the Dallas Cowboys station. Getting the head coach access every single week. Getting Jerry, that would probably be the best part.

Bruce Gilbert took a major chance on me because of the success I had in Kansas City and probably because I stalked him and let him know I could make it work and adjust no matter what. These people in Dallas, for the most part, have accepted me and overlooked the early Washington root for them days and my more brash, aggressive, non-laid-back style. I would say those are the best things about hosting in DFW.

In terms of the worst, I mean early on for me it was a struggle thinking that me talking about my laundry machine blowing up could be half a segment, or a full segment. Troy Aikman called this a winner’s town so it can be tough if you’re not on fire, then you’re running out of some sports topics. The Rangers and Mavericks right now are playing on Bally Sports Network. Bally has had their issues throughout the country in terms of broadcasting their games. We’ve got like 50 percent of the freakin’ metroplex that can’t watch the games. It makes it hard, right?

First off the Rangers have sucked, so you’re talking about a sorry baseball team in a bandwagon town who likes winners. I like to call it LA Light where you have to have something going on. You have to give me a reason. You got things to do here. You’ve got people to see. It’s not Ohio. It’s not Pittsburgh where it’s going to be more diehard sports. You got to give me a reason to watch.

The Rangers haven’t done it. Fifty percent of the people can’t watch the Rangers. Same thing with the Mavericks. Then as I said the Stars, this isn’t a major hockey area so that can be a real challenge around here, which is why we need the Cowboys to give us some non-stop drama all the time, which they do.

BN: I know it depends on the town, but what would your advice be to a sports radio host who’s been drilled: don’t waste time, get to the topic, tease, all that stuff, but sometimes digressing and talking about your weekend badminton game is great. How would you go about telling someone how to feel that out?

SS: Well that’s a great question. Like you prefaced it, I think it matters on the town. If I was going to come here and start over from day one in Dallas, I would say let’s make it 75-25 sports to other. Some might say 70-30. The Ticket might go even heavier than that on the opposite side. I don’t know how it is in Boston. I don’t know how it is in New York.

I heard Mike Francesa the other day say we talk sports, we’re a sports show. But people want to connect. The thing I tell younger broadcasters is obviously work hard, be on top of your shit, and you’ve got to connect with likability and relatability.

If you have a 10-minute segment and you can do a seven-minute sports topic and throw in a great, worthy, three-minute off-topic from sports addition to that segment, then go ahead and do that. That would kind of be a 70-30 mix, 75-25. But learn the market and know the town. One of the guys on the station when I first moved here said here’s a Dallas Cowboy history book. You better know who Tom Landry is, you better know Bob Lilly, you better know Harvey Martin, you better know Drew Pearson because you make one mistake like that around here and you could be screwed. 

Learn the town, ask your boss, and you also have to be funny if you’re going to do that. Know what you’re talented in. If you’re a tremendous storyteller, tell more stories. If your life is chaotic and hectic and you’re willing to open up with it about your dating life or about how wasted you get on the weekends, go ahead and do that, but I would ask your boss the formula and what type of town it is.

BN: Do you ever have a plan with the non-sports stuff where you’re like okay, I could go with falling down while bowling this weekend, or I could talk about the stale sandwich I ate at Subway. What’s your process for picking topics that you think will connect best?

SS: A lot of this in my opinion, it’s about judgment. You can be really talented, you can be really funny, but you’ve got to pick the right topics to talk about. You have to know when to go back to the topic. That’s part of the training in terms of play the hits.

What’s your TSL? How often are people tuning in? How often are people tuning out? Then you’ve got to judge if this is a funny enough story. My co-host, RJ, thinks every effing thing he does is funny. He could sit there talking about blowing his nose and that should be half a segment. Well, what’s relatable? What can connect that everyone’s going to talk about? 

Daylight saving was a perfect example. Last week we were complaining about how it sucked that all of a sudden the clock changes. I’ve got a two-year-old. I’ve got to readjust his schedule. It’s awful. Then bam, the political world is talking about passing a Daylight Saving Time change and what’s going to happen with that. We brought it back up again. Everybody can relate to it. I can sit here and talk about how my life is different because of my kid, how all of a sudden dinner time is here, I’ve got to go to sleep it feels like a lot earlier. That’s an example of deciding when something is kind of relatable that everyone can identify with and you can tell your own personal story.

BN: When you’re interviewing Jerry Jones, are there any do’s and don’ts?

SS: Well, we obviously have a relationship with the Cowboys. We’re their flagship. The only rule there’s ever been there with Jerry is don’t get personal. Don’t make it personal. I’m not going to make jokes or comments about Jerry’s looks. It took 10 years for people to finally understand this, we have freedom with the Cowboys to talk about them and sensitive topics that other cities and other teams don’t grant their media, I don’t believe.

Jerry Jones had this story come out a couple of weeks ago about his PR guy that we all worked with for a decade, many people longer, in a voyeurism scandal. Allegedly taking photos of cheerleaders and up the dress of his own daughter. We never got one message about that.

Now, if we stepped over the line and made a joke or said something that you and your buddies may laugh at behind the scenes, maybe we’d get a phone call on that and I think we should. There is a line there. Jerry may have a daughter out there; that just came out. Never got a phone call. Never got a warning because Jerry Jones knows that 99 percent of the time all publicity is good publicity. There’s no such thing as bad publicity. That’s the only rule that there’s ever been with Jerry, don’t make it personal.

One time we got a phone call from Dalrymple the PR guy. After Jerry was on we were doing a follow-up recap and we said do you think he was lying? Was that a lie? Calling him a liar in that instance came across a little bit too personal. They weren’t thrilled about that but other than that, man, I can’t tell you other instances.

If we talk about sensitive issues like Kaepernick, the anthem, COVID, Jerry will let us usually have like a three-week span where we can ask whatever we want. Maybe the suggestion might be like hey, if there’s not another major development in this story, can you ask him about the Salvation Army or other work that he’s doing? Those are the only things that I can remember.

He knows the tough questions are coming. We have to ask the tough questions and I think people now realize that we’re no mouthpiece for the Cowboys because Jerry Jones allows us to say what we want.

BN: You locked horns with Ed Werder recently. What was the general reaction to that?  

SS: General reaction was I would say 98 percent support from our listeners. I like to fight, debate, argue, it’s part of the reason I went into this. Ed had been taking some subtle shots throughout the year about our access to Jerry and other media members not having the same access because Jerry wasn’t talking as much to reporters after games because of COVID. It wasn’t even my show, it was the show after me. I was listening to the interview.

I’ll be the first one to call myself out, our guys out, but if you question the questions that are being asked and act like we’re lobbing up softballs because of the relationship, I take issue with that. That’s why I got really pissed off at Ed.

I didn’t say anything the first few times he did it throughout the year because this is Ed Werder. I grew up watching Ed Werder. He’s been a Cowboy authority. I respect his work and his reports, but man, there’s only so many times I can let you go after the guys that I work with, man. Then we got to get into it. I got a ton of support from the listeners on that, thankfully.

BN: The Ticket recently won a Marconi for Sports Station of the Year and The Musers won a Marconi for Major Market Personality of the Year. What’s it like to go up against that station and a popular morning show when you’re in the same slot?

SS: Well it’s not fun. [Laughs] I was in Kansas City going up against WHB 810. We were the upstart 610. It was me and Nick Wright, Bob Fescoe, my buddy Mark Carman, Robert Ford was on the Royals coverage, he’s now the voice of the Astros, Jeff Passan was our baseball insider. We had a squad. We were hungry. We had a chip on our shoulder and we had a lot of success. 

There were times where I would beat Soren Petro, who was a major powerhouse on the station. I thought when I went to Dallas it’d be the same exact thing. I didn’t care that it was The Ticket. I didn’t care that it was The Musers. Again, I’m however old I was 12 years ago coming off great success. I’m like I might be the youngest morning show or drive-time host in the country in a top-five market. I’m feeling myself.

Then you realize the longevity and the success that they’ve had. It’s been a more challenging fight than I was anticipating, but you’ve got to acknowledge achievements and give respect where it’s due. I still view anyone that’s not on my airwaves as the enemy. I still have that mentality. But they’ve had their reputation I guess for a reason. 

I think they were able to benefit greatly from kind of starting sports radio around here and being one of the first stations throughout the country. Then being here at the beginning of the Cowboys run. One of the things you learn the most from them is longevity and how important that is in terms of keeping your lineup together. Those have been some of the experiences without giving too many compliments because I would never do that.

BN: [Laughs] What’s your reaction to 103.3 going away?

SS: [Waves] Bye. See ya later. That’s some of my Werder bitterness. Tim Cowlishaw decided to chime in so I guess he couldn’t save it with his show on there.

But in all seriousness, it’s kind of a sign of the times a little bit in terms of what’s happening with radio, with sports radio. I’m glad that we outlasted them. You don’t want to see people that you know lose their jobs but in the grand scheme of things, hey one less competitor, so see you later and good luck in the future.

BN: Ideally for your future, what would you want it to look like — you’re still young — what would you like to experience and accomplish?

SS: I would like to get even better ratings in Dallas. I’d like to consistently be number one over The Musers and The Ticket. That hasn’t happened during my overall run here. You’ve got to recognize the facts are the facts. I’d like to have even more consistent success at the top. Then obviously some stability. There are contract questions at this point in time because of COVID and advertising cutbacks. 

A lot of this is luck too. I need the Cowboys to go on a damn run. I need them to get into a conference title game. The most prime city probably during my 10 years here, the glory place to be in sports talk radio was Boston. If you have that Patriots run I think it’s going to be pretty hard for you not to crush it in terms of your sports radio, sports TV success. You’ve seen it with EEI and you’ve seen it with The Sports Hub, which is putting up stupid monster numbers.

My number one wish would be for someone to go — preferably the Cowboys because it’s a football town first — go on a hot run kind of like the Rangers did back-to-back years with their World Series appearances.

BSM Writers

NBC Must Develop a Real No. 2 NFL Crew for Playoffs

Is the network’s only other option Jac Collinsworth and Jason Garrett?

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Several years ago, the NFL objected to NBC wanting to employ Mike Tirico as the lead play-by-play voice for its Thursday Night Football broadcasts. The league preferred Al Michaels because he was NBC’s No. 1 NFL play-by-play announcer and wanted the TNF telecasts to carry the same prestige as Sunday Night Football.

Following the network’s heavily-criticized broadcast of Saturday’s Wild Card playoff game between the Los Angeles Chargers and Jacksonville Jaguars, the NFL may want to impose its authority again and insist that a top-tier broadcast team call the action of an important postseason game.

The consensus among fans and media watching Saturday’s broadcast was that Michaels and analyst Tony Dungy were surprisingly low-energy for an NFL playoff game, let alone one that became so exciting with Jacksonville rallying from a 27-0 deficit for a 31-30 victory on a last-second field goal.

Such a lackluster broadcast led to questions of whether or not Michaels was now past his prime after a season of calling subpar TNF games for Amazon and what initially appeared to be another snoozer when the Jaguars fell behind by 27 points. Pairing him with Dungy, who was a studio analyst all season, certainly didn’t help.

Dungy was as basic as a game analyst could be, typically narrating replays viewers could see for themselves while adding little insight. Worst of all, he demonstrated no enthusiasm for the action, leaving Michaels to fill most of the airtime. The veteran broadcaster showed that he can no longer carry a broadcast by himself. He needs the energy and back-and-forth that Cris Collinsworth or Kirk Herbstreit provide.

So how did NBC get here?

Most football fans know that the network’s top broadcast team is Tirico on play-by-play alongside analyst Cris Collinsworth. But they had their own assignment during Super Wild Card Weekend, calling Sunday night’s Ravens-Bengals match-up. With the postseason field expanding from 12 to 14 teams, resulting in six games being played on Wild Card weekend, NBC was awarded one of the additional playoff broadcasts.

Thus, another broadcast team was needed for that second Wild Card game. Fortunately, NBC had a renowned play-by-play man already in place. Michaels finished out his final season as SNF‘s lead voice by calling Super Bowl LVI, part of a powerful one-two combination for NBC Sports coming toward the end of its 2022 Beijing Winter Olympics coverage.

Ending his legendary career with a Super Bowl broadcast would’ve been a wonderful final note for Michaels. That appeared to be a natural path when Tirico moved from ESPN to NBC in 2016. Network executives admitted that a succession plan was in mind for Tirico to take over SNF eventually. At the time, Michaels also likely thought he would retire by then.

But when confronted with the possibility of retirement, Michaels realized he wasn’t interested. He was still enjoying broadcasting the NFL. His skills were still sharp. And perhaps most importantly, he was in demand. Amazon wanted Michaels as the lead voice for its Thursday Night Football broadcasts, bringing instant credibility to a streaming venture that drew some skepticism. ESPN considered him as its Monday Night Football play-by-play man.

As it turned out, ESPN made a bold move for MNF, swiping Fox’s No. 1 NFL crew of Joe Buck and Troy Aikman. That left Amazon for Michaels, and the streaming giant paid him a commensurate salary with the top broadcasters in the industry as part of his three-year contract.

Yet Michaels wasn’t done with NBC either. After his agreement with Amazon became official, NBC announced that its relationship with Michaels would continue in an “emeritus” role allowing him to broadcast the network’s Olympics coverage and that additional Wild Card playoff telecast.

NBC can’t have been happy that most of the social media chatter afterward focused on the broadcast, rather than the game result. Especially when the discussion centered on how poorly Michaels and Dungy performed in what turned out to be a thrilling playoff game. That’s a pairing that the NFL probably doesn’t want to see again.

Michaels will likely call at least one more Wild Card playoff game for NBC since he intends to work on the 2024 Paris Summer Olympics. He’s also under contract with Amazon for another two seasons unless he decides to retire before that deal expires. So perhaps the simple solution is keeping Dungy out of the broadcast booth and giving Michaels a better partner.

But can NBC drop in another analyst who hasn’t worked with Michaels all season? Anyone would arguably be an improvement over Dungy. Is it at all possible for Herbstreit to be hired on for a one-off playoff broadcast, thus ensuring that the broadcast team will have some on-air familiarity and chemistry?

Otherwise, NBC’s only other option may be its Notre Dame broadcast team of Jac Collinsworth and Jason Garrett. (The network tried that last season with Tirico and Drew Brees, only for Brees to wilt under the harsher NFL playoff spotlight.)

The pair also called USFL broadcasts for the network, so at least there would be familiarity rather than trying to figure each other out during a telecast. Yet Collinsworth and Garrett aren’t terribly popular with viewers. And as with Brees, that crew will face intense scrutiny with a larger playoff audience.

Unfortunately, NBC appears to be stuck here. Unless the new Big Ten broadcast team of Noah Eagle and Todd Blackledge gets a shot. That might be the best option! Other than Notre Dame or USFL games, where are the other opportunities for NBC to develop a No. 2 NFL broadcast team? No one wants to put Al Michaels through Chris Simms in the broadcast booth, right?

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BSM Writers

Al Michaels Has Options But He Has To Make a Choice

“It does all of us in the sports industry well to remember 99% of our audience would gladly trade places with us.”

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I don’t ask much out of game announcers; get excited when appropriate, get the simple information correct, don’t get so caught up in your shtick you put yourself above the game. Al Michaels has been doing all those things well for the better part of half a century and few would argue that he’s not one of the best to ever do it. That doesn’t mean he can’t lose his fastball.

Before you read any longer, I am not here to say Al Michaels has lost his fastball. What I am here to say is Michaels has all too often this season seemed upset with and disinterested in the game he is calling. That isn’t entirely surprising when you consider some of the Thursday night action he called on Amazon Prime where the average margin of victory was almost nine points per game.

On top of that, the Amazon schedule had a dreadful two week stretch with Colts 12-9 win over the Broncos in Week Five and the Commanders 12-7 win over the Bears the next Thursday. It was in that Broncos-Colts game Michaels asked Herbstreit if a game “can be so bad it is good?” Herbstreit’s answer was “No”, by the way. It was the full 15 game schedule that Michaels told The Athletic’s media critic Richard Deitsch was like trying to sell a used car.

All of that is fine, the inaugural Amazon Prime season was not a smashing success. The streaming giant missed audience projections and will lose advertising revenue because of it. The lackluster schedule did not help that. But Michaels was given a second life; he was the NBC play-by-play announcer for the Saturday Night Wildcard Playoff game between the Chargers and Jaguars. It initially looked like Michaels might be the problem as five first half Jags turnovers had them in a 27-0 hole. But the home team staged a nearly unprecedented comeback for the win.

It was the performance by Michaels and, to a lesser degree, his analyst Tony Dungy that has led to criticism. Criticism might be too soft of a word, Michaels was roundly dragged for his lack of enthusiasm during the comeback and specifically on his call of the Jacksonville game winning field goal. The enthusiasm of the call of the game winner had a mid-3rd quarter of week four feel to it.

Me telling Al Michaels how to do play-by-play of an NFL game would be the equivalent of me telling a physicist how to split an atom. So, this isn’t just a Michaels criticism, few things bother me more than hearing a game announcer complain about the length or quality of a game as if he’d rather be anywhere else. It does all of us in the sports industry well to remember 99% of our audience would gladly trade places with us.

How many NFL viewers would sit in the seat Michaels, or any NFL announcer occupies, for free? They’d feel like they won the lottery if they also were getting the money those announcers are getting paid to be there. The guy that works a 12-hour Thursday construction shift just to get home and crack a beer for the NFL game probably doesn’t want to hear how tough that game is to announce.

On top of all of that, Michaels was given the gift of one of the wildest NFL Playoff comebacks you’ll ever see and, at times, sounded as if he was completely disinterested in being there. Pro tip: the best NFL announcer in those moments is Kevin Harlan (see: Miami at Baltimore from earlier this season. That has nothing to do with my lifelong Dolphins fandom). Michaels’ lack of enthusiasm was compounded by the exact opposite from Mike Tirico on the very same network for the Bengals-Ravens Wildcard game Sunday night. 

Tirico, like Michaels, has a sterling resume of play-by-play accomplishments. The difference is Tirico sounded like he was having the time of his life on Sunday night. 

To be fair, their two styles are different. Michaels has a very old school, Pat Summerall approach. Summerall, Vin Scully and Dick Enberg came along at a time when announcers were far more likely to let the pictures tell the story. More new school guys like Harlan and Tirico approach it differently.

Look, Al Michaels helped us believe in miracles. His place in the Sports Broadcaster’s Hall of Fame has long since been cemented. Being a hall of fame inductee doesn’t mean your style will forever be accepted by the masses. That leaves you with a few options; you can continue your style and accept or ignore the criticism or you can ride off into the sunset and enjoy the fruits of your decades of labor.

Al Michaels has what we all want; great options. He can choose any of them and be a winner in the game of life. It doesn’t matter if he enthusiastically embraces them, or not. 

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BSM Writers

Bernie Kosar Was the Victim of a Policy That Doesn’t Work Anymore

“The NFL has bigger fish to fry than Bernie Kosar. Hell, it has more pressing issues in Cleveland alone.”

Demetri Ravanos

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One week ago, Bernie Kosar lost his job on the Browns Radio Network for placing the first legal sports bet in the state of Ohio. Kosar, just like Jets coach Miles Austin weeks earlier and Calvin Ridley last year, violated a league policy that forbids team employees from placing a bet on any NFL game.

The integrity of the games still matters. The belief that what we are all seeing is being fairly contested is what gives those of us that like to have a little vested interest in the outcome the desire to lay our money down in the first place. I get the league’s discomfort with a coach on the staff of a team in the middle of the playoff hunt making bets. I get its fear of the message it sends to have players making bets.

Roger Goodell and the 32 team owners are well within their rights to object to men that can potentially control the outcome of a game or postseason seeding doing anything that even appears to jeopardize its fairness. Even perceived impropriety can compromise the league’s tremendous value.

But Bernie Kosar doesn’t have that kind of influence on the outcome of a game. He is just a broadcaster and not even a game analyst. He is part of studio coverage.

I am far from the first to point this out, but in 2023, the NFL has three official sports betting partners. Just last week, it approved the first ever in-stadium sportsbook, which Fanatics is set to open inside of FedEx Field. If the NFL is comfortable enough with the reality that its fans like to bet to make those things a reality, then Kosar losing his gig is absurd. It is the result of nothing other than “well, that’s the way we’ve always done it” thinking.

Maybe Kosar was terrible on the radio and the team was looking for a reason to move on. I don’t live in Cleveland and I am not a Browns fan, so I have no idea.

How many times have we heard that NFL owners hired Goodell to “protect the shield”? I’m not even really sure what it means or when it applies anymore. If I had a vested interest in the public perception of the league, I know that I would want someone to do the PR math on this situation.

Bernie Kosar isn’t an addict that can’t watch a game without the high of winning or the emotional distress of losing everything at stake, at least not as far as we know. This was a bet made through an advertising partner, to benefit charity. He even said on his podcast this week that the purpose of making the bet was to generate some money for former players in need of help.

This is like Disney threatening daycare centers with lawsuits for painting Mickey Mouse on a classroom wall. The NFL has bigger fish to fry than Bernie Kosar. Hell, it has more pressing issues in Cleveland alone.

Surely you have seen Garrett Bush’s impassioned rant on the Ultimate Cleveland Sports Show about the obstacles facing Damar Hamlin because of how many hoops the NFL makes former players jump through in order to get some kind of pension.

On January 2, we were all united in our concern for a guy that hadn’t even completed his second full NFL season. We didn’t know if he was going to live, but if he did, we all knew that the NFL had done everything it needed to in order to protect itself from ever having to pay a dime for his medical care. Less than a week later, Bernie Kosar was fired for what amounted to a charity stunt that was meant to raise money and attention to very similar issues.

At both the league level and the team level, there was incompetence that lead to a man unnecessarily losing a gig and to the Browns and the NFL looking horribly out of touch with reality.

Are we acknowledging that people gamble or not? Are we acknowledging there are responsible ways to bet on football and are interested in generating revenue off of it or not? Because it doesn’t seem to me that the same league that just gave the thumbs up to open a sportsbook inside of a stadium is really that concerned with people that cannot affect the outcome of games betting on those games.

Has the NFL come out and said that it is going to cover every medical bill for everyone that has ever played the game? We know that this is a brutal game that leaves a physical and physiological impact on the men that played it. Why would we make it harder for someone that knows that pain to help others do something about it?

I feel awful for Bernie Kosar. Whether he needs the money or not, it is embarassing to be at the center of a controversy like this, particularly because in the NFL in 2023, there is no reason for a controversy like this to exist.

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