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Consortium Agrees to Purchase Nielsen in $16 Billion Sale

The deal will see the affiliate of Elliott Investment Management – and Brookfield Business Partners will assume the measurement giant’s debt in the $28-per share offer. 

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Nielsen has arranged to sell itself to a consortium of private equity firms led by Evergreen Coast Capital Corp in an agreement valued at $16 billion. The deal will see the affiliate of Elliott Investment Management – and Brookfield Business Partners will assume the measurement giant’s debt in the $28-per share offer. 

The board for Nielsen voted unanimously to back the purchase proposal, which symbolizes a 10% premium over the consortium’s earlier bid and a 60% premium over Nielsen’s stock price before the possible sale surfaced in early March. 

“After a thorough assessment, the Board determined that this transaction represents an attractive outcome for our shareholders by providing a cash takeout at a substantial premium, while supporting Nielsen’s commitment to our clients, employees and stakeholders,” Nielsen Chair James A. Attwood, said per Inside Radio

“The consortium sees the full potential of Nielsen’s leadership position in the media industry and the unique value we deliver for our clients worldwide.”

Earlier this month, Nielsen declined what it dubbed an “unsolicited” buyout proposal of $9.13 billion cash plus the assumption of the company’s roughly $5 billion in debt. 

The data and market measurement firm stated that the $25.40 per-share bid “significantly undervalued” the ratings company and wouldn’t sufficiently compensate shareholders for what it said is Nielsen’s growth prospects.

“After months of deep market analysis, industry diligence and management reviews, we are firmly convinced that Nielsen will continue to be the gold standard for audience measurement as it executes on the Nielsen One roadmap,” Evergreen and Elliott’s Managing Partner Jesse Cohn and Senior Portfolio Manager Marc Steinberg said in a joint statement.

“Having first invested in Nielsen nearly four years ago, we have a unique appreciation for the company’s ongoing relevance to the global, digital-first media ecosystem. Today’s outcome represents a significant win for Nielsen’s shareholders and for the business itself, as our multibillion-dollar investment will help Nielsen reinforce its transformation at this critical inflection point. We are pleased to partner with David and the existing management team to lead Nielsen after the transaction is completed.”

News Television

Sinclair CEO Says Political Environment Is “Very Good for Our Business”

Sinclair’s CEO, Chris Ripley, offered his perspective on political ads at the MoffettNathanson 9th Annual Media and Communications Summit.

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The midterm elections are here, and according to one television executive, it’s the best time considering the amount of political advertisement money pouring into stations at the local and national. 

One key beneficiary of that cash inflow is Sinclair Broadcast Group, the No. 2 owner of local TV stations in the U.S. The company’s CEO, Chris Ripley, offered his perspective on political ads at the MoffettNathanson 9th Annual Media and Communications Summit.

“Some of these primary races are crazy,” Ripley said, per Deadline. “On the one hand, I lament that we’re in the political environment that we are. On the other hand, it’s very good for our business.”

Ripley used an example to make a point with his claim, citing U.S. Senate candidate J.D. Vance who won his primary race after spending a heavy amount ont television ads. 

Furthermore, the television executive adds that the $75 million spent on TV ads for the primary was 40 times more than what was spent on the primary in the last election. Ripley also added that spending on ballots is also up and should continue to increase as issues like abortion and legal gambling arise. 

“More and more issues are going on direct ballots,” he said. “With what’s going on with abortion rights, that’s going to just even add to that category.” Legalizing sports betting or cannabis are other issues generating significant ad spending.

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News Television

NBC News Correspondent Pete Williams to Retire

Williams will remain with NBC News through July before calling it a career. 

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NBC News

NBC News has announced Justice Department and Supreme Court correspondent Pete Williams will be retiring from the company. The reporter has been with the network for nearly three decades and has been at the forefront of many breaking news stories in Washington, DC. 

“Pete has been one of the nation’s foremost authorities covering the Supreme Court and the Department of Justice for nearly three decades,” NBC News President Noah Oppenheim said in a memo to staff

“His career has been defined by his reputation for accuracy, reliability, and unmatched expertise in the subjects he covers.” 

Williams has covered various topics for NBC News, including the court cases dealing with the Affordable Care Act and marriage equality. Earlier this year, the correspondent was the one who reported the news that Supreme Court Justice Stephen G. Breyer would retire at the end of the current term.

“In short, for generations of NBC News reporters, working alongside Pete has been a daily masterclass in journalism. But perhaps more importantly, it has been a masterclass in what it means to be a good colleague,” Oppenheim added.

“Pete’s decency, kindness, and generosity are unmatched. For those that know Pete well, it’s his warmth, humor, wit, and compassion that will be missed most.”

Williams will remain with NBC News through July before calling it a career. 

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Chris Licht: CNN Must Be Beacon of Journalism to Functional Democracy

“Now, the next chapter of CNN is one where we aspire to be a beacon for the kind of journalism essential to a functioning democracy,” Licht said

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CNN’s new president Chris Licht shed some light on the direction he plans to take the company at the Warner Bros. Discovery upfront. 

Licht spoke at the presentation alongside Warner Bros. Discovery CEO David Zaslav, who expressed that CNN will be organized “to advocate for journalism first” and deliver for viewers “seeking more accurate information and less yelling and conflict.”

Furthermore, Licht proposed similar aspirations as he summarized his plan for the cable news channel to double down on what many might call sane news. 

“Now, the next chapter of CNN is one where we aspire to be a beacon for the kind of journalism essential to a functioning democracy,” Licht said, per Mediaite.

“In a time where extremes are dominating cable news, we will seek to go a different way — reflecting the real lives of our viewers and elevating the way America and the world views this medium.”

The new CNN president also vows to “challenge the traditional philosophy of cable news, delivering programming and commentary that questions the status quo, shatters group-think, holds our leaders on both sides of the aisle accountable to facts, and fights fearlessly to get to the truth.”

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