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Even The Biggest Stories Have Short Lifespans

“How long did it take you after last Sunday night at the Oscars and the infamous incident took place to become absolutely repulsed by the number of people that commented on it?”

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Roz Chast/The New Yorker

I don’t know if you’ve heard, but Will Smith slapped Chris Rock at the Oscars. Wild news, I know. I’ll give you a second to process this. 

Kidding of course, there’s not a person alive with access to the internet that didn’t hear about this story minutes or hours after it transpired. The Will Smith/Chris Rock incident is the most exaggerated example of the fruit fly life cycle of major stories covered in today’s media. 

The news cycle spins faster than ever with everyone plugged in at all times. With Facebook, Twitter, Instagram, TikTok, and others, there are more social media platforms than ever before. That means there are more voices, more opinions, and more chatter than we’ve ever had. Never mind the countless podcasts, radio shows, studio TV shows, and all of the content platforms that need the fuel of big stories to fill the time. Because of this, we chew up stories and spit them out so fast that it makes our heads spin. 

Think about this, and I have no data to back this up, but just follow me here.

How long did it take you after last Sunday night at the Oscars and the infamous incident took place to become absolutely repulsed by the number of people that commented on it? For me, it was roughly 12 hours. And that’s probably pushing it. We’re talking about 2 of the biggest celebrities in our culture getting into a physical altercation at one of the most prestigious gatherings of the year, and it was all broadcast on national television. Even with that, we became tired of that story so fast.

In order to keep it afloat for those in the entertainment industry, there had to be new wrinkles, back story, Jim Carey and other celebs chiming in. The story has pretty much fizzled out already. It’s a footnote, and now we move on to the next thing. Keep in mind that this was only a week ago. Yet, it feels like every angle of this story has been uncovered, every meme that could be posted has been, and in some ways – it has become old news. A 7-day old story, filled with all the drama you could ever ask for, is met with a collective “yawn, what’s next?”. 

This phenomenon is no different in the sports world. We talked about Russell Wilson getting traded for a good year plus, then it happens, we tire the story out in 24 hours, and it’s onto the next. Tom Brady shocked the world when he chose to retire, and then subsequently unretire. It’s one of the biggest sports stories ever, and did we really let that story marinade in our industry? Or did we chew it up, spit it out, and move on to the next QB on the move? Brady announced his return to the football field on March 13th. A full week hadn’t even passed and we were on to Deshaun Watson getting traded. 

Just this past weekend Coach K lost in the Final Four, it will be the final game he’ll ever coach in college basketball. Yet, I guarantee we won’t spend more than a day on it before we feed our insatiable news palate with something else like “will Tiger return to play at the Masters?”.

And poof! Our attention is diverted once again. 

This is the reality of our business now. What I can’t figure out is if it’s healthy or not. Is it serving us well to keep it moving or are we creating a landscape where we tire too quickly on stories and we are not appreciating them or covering them properly? No doubt, the news cycle today spins faster than ever, and I suppose that as long as the news itself keeps flooding the marketplace with interesting content, we’ll be able to keep up with the rapid way in which people digest the news. We’ll have to wait and see if the content bubble ever bursts, but for now, I guess we should just enjoy the ride. 

BSM Writers

Media Noise – What Is Realistic For FOX at the World Cup?

Demetri Ravanos

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On this special holiday edition of Media Noise, Demetri Ravanos dives into the controversy and criticism surrounding FOX’s coverage of the World Cup in Qatar.

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Amazon: https://buff.ly/3cbIOpX

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Mina Kimes, Bruce Gilbert, Mitch Rosen, and Stacey Kauffman Join the 2023 BSM Summit

“By the time we get to March, we should have somewhere between 40-60 participants involved in the conference.”

Jason Barrett

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The 2023 BSM Summit is returning to Los Angeles on March 21-22, 2023, live from the Founders Club at the Galen Center at the campus of the University of Southern California. Information on tickets and hotel rooms can be found at BSMSummit.com.

We’ve previously announced sixteen participants for our upcoming show, and I’m excited today to confirm the additions of four more more smart, successful professionals to be part of the event. Before I do that, I’d like to thank The Volume for signing on as our Badge sponsor, the Motor Racing Network for securing the gift bag sponsorship, and Bonneville International for coming on board as a Session sponsor. We do have some opportunities available but things are moving fast this year, so if you’re interested in being involved, email Stephanie Eads at Sales@BarrettSportsMedia.com.

Now let’s talk about a few of the speaker additions for the show.

First, I am thrilled to welcome ESPN’s Mina Kimes to the Summit for her first appearance. Mina and I had the pleasure recently of connecting on a podcast (go listen to it) and I’ve been a fan of her work for years. Her intellect, wit, football acumen, and likeability have served her well on television, podcasts, and in print. She’s excelled as an analyst on NFL Live and Rams preseason football games, as a former host of the ESPN Daily podcast, and her appearances on Around The Horn and previously on Highly Questionable and the Dan Le Batard Show were always entertaining. I’m looking forward to having Mina join FS1’s Joy Taylor and ESPN LA 710 PD Amanda Brown for an insightful conversation about the industry.

Next is another newcomer. I’m looking forward to having Audacy San Francisco and Sacramento Regional Vice President Stacey Kauffman in the building for our 2023 show. In addition to overseeing a number of music brands, Stacey also oversees a dominant news/talk outlet, and two sports radio brands. Among them are my former station 95.7 The Game in San Francisco, and ESPN 1320 in Sacramento. I’m looking forward to having her participate in our GM panel with Good Karma’s Sam Pines, iHeart’s Don Martin, and led by Bonneville’s Executive Vice President Scott Sutherland.

From there, it’s time to welcome back two of the sharpest sports radio minds in the business. Bruce Gilbert is the SVP of Sports for Westwood One and Cumulus Media. He’s seen and done it all on the local and national level and anytime he’s in the room to share his programming knowledge with attendees, everyone leaves the room smarter. I’m anticipating another great conversation on the state of sports radio, which FOX Sports Radio VP of programming Scott Shapiro will be a part of.

Another student of the game and one of the top programmers in the format today is 670 The Score in Chicago PD, Mitch Rosen. The former Mark Chernoff Award recipient and recently appointed VP of the BetQL Network juggles managing a top 3 market sports brand while being charged with moving an emerging sports betting network forward. Count on Mr. Rosen to offer his insights and opinions during another of our branding and programming discussions.

By the time we get to March, we should have somewhere between 40-60 participants involved in the conference. My focus now is on finalizing our business and digital sessions, research, tech and sports betting panels, securing our locations and sponsorships for the After Party and Kickoff Party, plus working out the details for a few high-profile executive appearances and a couple of surprises.

For those looking to attend and save a few dollars on tickets, we’ll be holding a special Black Friday Sale this Friday November 25th. Just log on to BSMSummit.com that day to save $50 on individual tickets. In addition, thanks to the generosity of voice talent extraordinaire Steve Kamer, we’ll be giving away 10 tickets leading up to the conference. Stay tuned for details on the giveaway in the months ahead.

Still to come is an announcement about our special ticket rate for college students looking to attend the show and learn. We also do an annual contest for college kids to attend the event for free which I’m hoping to have ready in the next few weeks. It’s also likely we’ll give away a few tickets to industry professionals leading up to Christmas, so keep an eye out.

If you work in the sports media industry and value making connections, celebrating those who create an impact, and learning about the business from folks who have experienced success, failure, and everything in between, the Summit is worth your time. I’m excited to have Mina, Bruce, Mitch and Stacey join us for the show, and look forward to spending a few days with the industry’s best and brightest this March! Hope to see you there.

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BSM Writers

Doug Karsch is Ready to Call First Michigan/Ohio State Game

“The magnitude of the position is intimidating, but when we actually got on the air to do it, it just felt like Jon and I doing a show where there wasn’t a script.”

Derek Futterman

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On Saturday, the Michigan Wolverines and Ohio State Buckeyes will square off in their 117th matchup in history – and the stakes are arguably higher than ever before. Both teams enter the game 11-0 for the first time since 2006, and the winner of the game will clinch a spot in the Big Ten Championship Game and likely the NCAA College Football Playoff, and Doug Karsch will be there for all the action.

Now in his first season as the team’s play-by-play announcer, Karsch will be given an opportunity to call a high stakes matchup on Saturday for a team he followed from his early days as a sports fan in Ann Arbor.

“Michigan vs. Ohio State just was built up to this mythical sort of proportion,” recalled Karsch. “As a kid it just really sucked me in and really became such a big part of growing up.”

Karsch and his family lived two-and-a-half blocks away from Michigan Stadium and frequently attended the team’s home games. When they could not make the game, they would listen to play-by-play announcer Bob Ufer call the games, known for his iconic style and panache he brought to each broadcast.

Although he grew up a fan of the University of Michigan’s football team, Karsch attended college at rival Michigan State University where he earned his degree in communications. Throughout his time in college, he utilized the resources on campus and in the Detroit metropolitan area to effectively build a career for himself in sports media. Karsch was focused on discovering and maximizing opportunities off campus as much as possible, hence why he interned at three different places while in school.

“I listened to a talk show on AM 1050 WTKA out of Ann Arbor and I called the show on occasion,” Karsch said. “One day I just called and said, ‘Hey, do you have any internships?,’ and they said, ‘Yes.’ I kind of hung around that radio station until they actually had an emergency and I got to fill in as a host.”

Karsch strongly believes in internships as a way to gain a footing into the industry, and coordinated the 97.1 The Ticket internship program when it was still in operation. By standing out as an intern, young professionals are able to assimilate into the industry and make valuable connections that will help position them well in the future.

“To me, it’s kind of a way to sneak in but the problem is you can never know when the job is going to open up and the timing has to be right,” Karsch said. “We have really good interns that didn’t get hired and really good interns that did…. Find the place you want to work [and] see if you can volunteer for school credit or otherwise.”

Aside from working in radio, Karsch interned at two television stations – WEYI in Clio, Mich. and WJRT ABC12 in Flint, Mich. – places where Karsch refined his craft and learned from experienced mentors, including former WJRT sports director Ed Phelps. Upon his graduation from the university in 1992, he continued working professionally with WEYI-TV and two years later, began expanding his on-air presence as the sports director at the station now branded as Sports Talk 1050 WTKA.

“I can’t emphasize enough how internships give you great experience,” Karsch said. “I tell people all the time that are looking to break into the business to do as many internships as you can. My experience was the smaller the station, the more they need you to do and the more practical experience you get and the more [likely] that they will hire you.”

It was at WTKA where Karsch first had the opportunity to cover Michigan Wolverines football, including when the team won the national championship in 1997.

“Getting to cover the 1997 national championship team was a blast,” Karsch recalled. “I actually had a phone line installed right outside of the Michigan locker room and was on the air live interviewing people as they came in and out following that national championship season.”

Karsch was working at the station in the early days of the internet; that is, before it was a steady, reliable medium by which to conduct research and gather information. As a result, his preparation for a radio show involved reading several different newspapers and other articles about certain subjects in order to be ready for any question a caller might ask him on the air.

“In radio, it was more about what you knew than anything, and I kind of liked that,” Karsch said. “I liked that you had to do your homework and you had to be prepared for anything.”

While he was at a Michigan Wolverines basketball game, Karsch remembers being approached by someone who told him of the impending launch of Team 1270, a new AM sports station in Detroit. Before officially taking the air, the station had secured the broadcast rights to both the Detroit Tigers and Detroit Red Wings and was considering a significant expansion in its sports coverage.

“I loved college sports more than any of the pro sports at the time, yet there was pretty good money I couldn’t say no to,” Karsch said. “They basically said, ‘We just want you to do you. Do whatever show you’re doing in Ann Arbor; do it in Detroit,’ and that’s what I did.”

Shortly thereafter, Karsch was paired with Scott “The Gator” Anderson on Karsch and Anderson, a program airing middays from 10:00 AM-2:00 PM. As the show approaches 20 years on the air, experiencing sustained success and longevity has come with having a keen awareness of the sports landscape in “The Motor City,” and the blend between college and professional teams.

“I think it’s an underrated sports market,” Karsch said of Detroit. “I think the people care about all four pro teams and we have two major universities that the fanbases love in Michigan and Michigan State.”

Regarding topic selection, a preponderance of listeners tune in for football talk, something that former 94WIP program director and sports radio consultant Tom Bigby told staff during a visit to Detroit. He suggested the station move to an open line format where more of the programming is based on callers than guests, and once the move was made, the impetus for callers to express themselves came at virtually any mention of Detroit Lions football.

After all, the listeners are, in essence, customers, and as the enduring 20th century business adage goes: “The customer is always right.”

“When we bring up the Lions, the phones explode,” Karsch expressed. “It has kind of always been the case since we went to the format. College football does get traction [and] Tigers baseball does get a lot of traction when they’re playing. Mostly we just listen to the audience, watch the feedback that comes in with texts and tweets and follow those leads more than anything else.”

The interactions between Karsch and Anderson are entertaining parts of the show that keep listeners tuning in, especially during debates. During his consulting visit, Bigby told the staff that it was not their job to win every argument; rather, it was incumbent on them to start them all. In working with Anderson, Karsch is aware of the topics that garner strong opinions and passion on the air, and will try to position his co-host to experience success in those moments.

“He has knowledge and does his homework as well, but there are times where I just need to sit back and let him go – and I’m perfectly fine with it because people love him and he gets rolling,” Karsch said of his co-host. “He’s definitely the funny personality on the show.”

It all attributes back to Karsch’s prudence and perception about what makes good sports talk radio. When he was working for a television station as a videographer early in his career, he has a distinct memory of traveling in a news truck and listening to sports talk radio with a sports reporter. Suddenly, the reporter started asking Karsch questions pertaining to how he would handle certain topics or callers on the show, giving him the ability to refine his craft in a completely different setting.

“I think of myself as an air traffic controller whose job it is to keep [the show] from crashing down,” Karch said. “It’s a tightrope, [and] you could always fall off, but every day you never know where it’s going to go; the challenge is always different.”

Over the nearly two decades hosting Karsch and Anderson at the station, which is currently branded as 97.1 The Ticket following the move to the FM band in 2007, the Detroit sports area has helped grow superstars and, in return, won several major sports championships.

“I think some markets skew so heavily towards one of the teams, but I do think in Detroit we’re fortunate to have interest in sports year round,” Karsch said. “There are times here sports stories on a given day just aren’t going to carry the day, so we kind of have to branch out and push out what’s interesting to the average Detroiter if it’s not a sports story.”

Karsch has been working directly with Michigan Wolverines radio broadcast for 16 years, initially hosting the pregame tailgate show, halftime show and postgame show. Additionally, he used to host the Wolverines sports magazine show and also contributed to the University of Michigan’s athletics department website, giving him additional exposure to the brand.

“There’s a familiarity,” Karsch said. “Whether we were in the press box or outside the stadium – it varied just [by] being at all the games [and it] got me accustomed to it.”

Before being named the new play-by-play announcer for Michigan Wolverines football, Karsch worked as a sideline reporter on the radio broadcasts, enterprising stories and shifting the central focuses of his preparation. Yet there are similarities between both roles, evinced by Dan Miller, play-by-play announcer for the Detroit Lions, who gave Karsch sound advice.

“He told me, ‘You’re going to walk into the booth with a bucket filled with information, and when the game is over, that bucket is going to be 95% still filled because you just don’t have to get everything out; otherwise you’re kind of forcing it and it’s awkward,’” Karsch said.

“I caught on a couple of occasions this year where I fell into that trap a little bit, but he’s right. You have to almost prepare for every player on the field on either team to be the star and then when that guy makes a huge play, you hope to have some relevant information to add to their story in that moment of time.”

When Karsch landed the play-by-play job, he was elated and enthusiastic for the start of the college football season. Now as the regular season nears its conclusion, Karsch feels he and color commentator and former offensive tackle Jon Jansen have rekindled their chemistry from when they hosted the pregame tailgate show and called the 2014 Quick Lane Bowl together.

“The magnitude of the position is intimidating, but when we actually got on the air to do it, it just felt like Jon and I doing a show where there wasn’t a script,” Karsch said. “It was Jon and I just doing our thing where the script was the game playing out in front of us.”

Jansen was a captain on the 1997 national championship team and has been able to make connections between being a member of that group and watching this year’s football team attempt to achieve similar levels of success. Michigan recently faced the Illinois Fighting Illini and trailed going into the fourth quarter for the first time all season. The matchup was ultimately decided by a field goal set up by a large punt return by Ronnie Bell, drawing similarities to the National Championship Game in 1997.

“Michigan had to come up with a fourth quarter drive, and he’s telling stories about that day and how much that was a hurdle [for] the team… to overcome when they didn’t have their best day,” Karch said. “….He was connecting dots from the eras that I think a lot of people can appreciate.”

Preparing for a football broadcast is similar to preparing for a radio show in that the goal is keeping people interested in listening and coming back for more. It all comes down to efficiently articulating information and using vivid imagery to tell stories that give listeners the ability to depict a game without seeing it.

“Doing a game in some ways is easier because a majority of the time is just filled describing what you’re seeing in front of you,” Karsch explained, “whereas talk radio is four hours of freelance but being ready to react to what the audience wants to talk about. You don’t have a whole lot of time doing a game to go back and find something that you missed, so you better be prepared for almost everything.”

As he prepares to take the microphone at Ohio Stadium in Columbus, Karsch will aim to have his best broadcast of the season. It comes in a game surrounded by various storylines that will all coalesce at kickoff and could very likely determine the outcome of the 2022 Michigan Wolverines season.

Last week’s game against Illinois was Karsch’s first genuine opportunity as the voice of the Wolverines to call a fourth quarter finish at a time when “the game takes over.” Now he is even more prepared for the adrenaline rush in calling a game filled with profound significance and traditional pomp and circumstance – one that may turn out to rival the previous “Game of the Century.”

“The audience needs you to make sure that you’re not missing any details,” Karsch said. “Everything was ratcheted up – my intensity was ratcheted up – I think Jon’s was next level and when it is over you really do exhale. I learned a lot about those moments and then I went back and listened to it [and] I heard a few things I could have done better. I imagine it’s going to be 60 minutes of that feeling this Saturday.”

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