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Peter King: Thursday Night Football Will Be ‘Homage To Jeff Bezos’

“Instead of Amazon, the first game will be on NBC. King writes that he thinks that means that the first two nights of Thursday Night Football will be blockbusters.”

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Thursday Night Football moves to Amazon in the upcoming season and Peter King expects some big changes to come with it. He wrote this week in his “Football Morning in America” column that he expects the NFL to prioritize making its new media partner happy.

As usual, the 2022 NFL season will open on a Thursday night. Instead of Amazon, the first game will be on NBC. King writes that he thinks that means that the first two nights of Thursday Night Football will be blockbusters.

The season opener traditionally goes to the defending Super Bowl champ. Last year’s season-opener between the Cowboys and Buccaneers is also a motivator for the NFL to get the first game right. The Los Angeles Rams are locked in. Peter King suggests that Denver, San Francisco and Buffalo are all prime candidates to be the opponent.

Peter King says that Amazon will prioritize star power for its first Thursday night game.

“I’ve heard they want Kansas City and the Patrick Mahomes star power. Smart choice, if they can get it,” he writes.

He suggests that there is enough intrigue within the AFC West that if the Chiefs get the spot, it will likely be a divisional game, with the Chargers or Broncos being the most likely opponent.

The NFL isn’t just trying to satisfy a new media partner. Peter King writes that the league wants one of the world’s richest men, Amazon founder Jeff Bezos, to sing the praises of the league as a business partner.

“Traditionally, the Week 2 Thursday-nighter has been a repository of mediocrity. This year, just watch: it will be an homage to Bezos.”

Sports TV News

FOX Doubles Ad Price For Premiere US World Cup Matches

FOX has capitalized by charging $600,000 per 30-second commercial during its coverage of USA/England.

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The 2022 World Cup is underway and the opener received a gigantic ratings increase for FOX Sports. Now, according to a report from Front Office Sports, the network has doubled its ad price for the USA match versus England.

USA/England will air in a lucrative window, at 2:00 PM ET on Black Friday, and FOX has capitalized by charging $600,000 per 30-second commercial during its coverage of the match. That price, according to Front Office Sports reporters Michael McCarthy and Doug Greenberg, is double what the network had asked for from advertisers for other matches.

While the event opener saw a sharp increase, the first match featuring the United States saw a decline from previous World Cup openers for the country. 11.71 million watched the match in the US between FOX Sports and Telemundo. In 2014, 11.1 million watched on ESPN and in 2010 13 million watched the first US match on ABC.

Analysists have predicted FOX Sports could garner nearly $125 million in ad revenue for the duration of the tournament.

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Sports TV News

Telemundo’s Miguel Gurwitz Announcing World Cup, NFL Thanksgiving Games For 18 Straight Hours Thursday

With the game expected to end at 2:00 AM local time, that means Gurwitz will be announcing games for over 18 hours on Thursday.

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With the World Cup happening at an unprecedented time, there were bound to be scheduling conflicts. The conflicts for Telemundo’s Miguel Gurwitz, however, might be the real unprecedented nature of the event being played in November.

Gurwitz works on Telemundo’s coverage of the World Cup while calling matches as the secondary play-by-play announcer. Beginning at 11:00 AM in Doha, Gurwitz will work the network’s coverage of the event.

But as the soccer day turns to tonight, Gurwitz will call Telemundo’s broadcast of the New England Patriots and Minnesota Vikings game from Qatar. With the game expected to end at 2:00 AM local time, that means Gurwitz will be announcing games for over 18 hours on Thursday.

He will also do the feat again on Sunday, as he’ll broadcast World Cup matches for the network during the day and then announce the Packers and Eagles game for Sunday Night Football.

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Sports TV News

Kevin Burkhardt: ‘Honor To Be In People’s Homes’ During Thanksgiving Broadcast

“There were a couple on the calendar that I thought that it might hit me and be very, very cool.”

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On Thanksgiving, Kevin Burkhardt and Greg Olsen will call their first Thanksgiving Day game for FOX when the New York Giants take on the Dallas Cowboys (4:30 PM ET). It’s been a memorable year for Burkhardt and Olsen in their first year as the A broadcast team for FOX that will end in the duo calling the Super Bowl in February.

Burkhardt was a guest on The Season with Peter Schrager podcast this week and talked about the honor of getting the chance to be on the call for a Thanksgiving Day game.

“The whole job is big and we are doing big games every week. There were a couple on the calendar that I thought that it might hit me and be very, very cool. One of them was Dallas-Green Bay, which turned out to be epic a couple of weeks ago.

“The playoffs and the Super Bowl will be great, but Thanksgiving Day. Growing up in a football family, it was kind of eating around both games. Catch the early game, halftime, go throw the football in the street, eat the meal between games, then the Cowboys game comes on, you watch that. Maybe halftime you watch or maybe you throw the football again. Watch the rest of the game, you have dessert after the game. That was the day.

“It is an honor because you are in a lot of people’s homes every week. I feel like you really are in people’s homes…. You are kind of like hugging everybody. I think it’s beyond awesome, I really do.”

Burkhardt mentioned to Schrager that he and Olsen knew they had big shoes to fill after taking over for Joe Buck and Troy Aikman (both now at ESPN) and it felt like walking in to a new job, but the A crew at FOX helped them and he liked that he and Olsen got to do it together.

“It’s been awesome. It really has. When you go into a situation like this, Joe and Troy were there for 2 decades, that’s a long time. People have long-standing relationships. Even though I’ve been at FOX for 9 years and Greg was there last year, we are the new guys essentially.

“You walk in, you don’t know how they are going to react to you, what they are going to think of you, if they think you are any good and all that stuff. From Day 1, it was like welcome to the family, we love you. I know that sounds kind of cheesy, but it’s been awesome. It felt like we’ve just fit right in. I think there’s been some cool symmetry, the fact that Greg and I got to do it together because we have such a bond.

“The fact that we got to jump in together I think has kind of been fun and helped us both because he knows me really well and I know him really well. Then, it was just getting everyone else to know us and vice versa.”

The one thing that Burkhardt did have to adjust to was a different style of show and that each production team has different viewpoint and creativity.

“The crew I’ve been on my whole life with Pete Macheska and Artie Kempner, they do a different show than Z (Richie Zyontz) and Russo (Rich Russo) do it. It’s not good, bad, or indifferent. Everyone has different viewpoints and creativity. I think it was just getting used to each other in terms of that, but it’s felt like I’ve worked with them for 25 years. It’s felt seamless. It’s felt fun.”

Even though Burkhardt is now the lead NFL play-by-play voice for FOX, that doesn’t mean he is going to change how he does a game.

“I’m not going to change my style or who I am. I’m not saying I’m not open to critiques and wanting to get better and to get coached. The basis of what I do and how I do it, I’m not going to change that now because I’m on the A crew. They liked me enough to put me here, so I’m going to keep doing what I’m doing. Maybe tweaks here and there, but if I radically changed now, I’d be a moron.” 

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