A new study from Cumulus and Westwood One’s Audio Active group shows some good news for radio sales reps to take to their clients. Listeners of sports radio tend to hear the messages stations and advertisers want them to more often than listeners to other formats and users of other platforms.
It should come as no surprise that listeners to spoken word formats tend to be the ones most likely to hear and remember a sponsor’s message. Sports tops all of them with Spanish formats, NPR, news/talk and religious formats rounding out the top 5.
Radio also showed the highest audience retention through commercials. The study asked participants how often they skip or actively avoid ads on a variety of platforms. 35% of listeners to terrestrial radio answered “rarely or never”. 27% of those that regularly consume audio via the online streams of terrestrial stations gave the same answer.
Finally, the study showed that sports radio has a particularly engaged audience. Those that listen to play-by-play on the radio tend to be very aware of who advertisers are and more interested in what is coming through their speakers.
The Michael Kay Show Celebrates 20 Years of New York Sports Radio Excellence
“When we started, I thought it was going to be a short-term gig. 20 years – it’s really hard to fathom; it really is.”
The appetite for sports in the New York metropolitan area has long been strong but the craving of sports radio conversation might even be stronger. The Michael Kay Show has treated fans to a surplus of memorable moments dating back to 2002 when the show began delivering informative and entertaining talk on 1050 ESPN, eventually moving to the FM dial on 98.7 ESPN, and adding a television simulcast on the YES Network in 2014.
On Friday, the program broadcast its 20th anniversary show live in front of a large, fervent crowd of New York listeners at The Palladium in Times Square. The three co-hosts were introduced by New York Knicks public address announcer and Fordham University alumnus Mike Walczewski to the roar of the crowd. Throughout the course of the live broadcast, the program welcomed several special guests and looked back at memorable moments from the past while also creating new memories.
“It’s kind of amazing,” Kay told Barrett Sports Media. “It’s hard to wrap your mind around it. 20 years is a long time. I’ve got to be honest – when we started, I thought it was going to be a short-term gig. 20 years – it’s really hard to fathom; it really is.”
Kay has co-hosted the eponymously-named program from its first day on the air, but the first voice on the station itself was actually none other than his co-host Don La Greca. Former ESPN New York executive and current President of the Broadcasters Foundation of America Tim McCarthy was responsible for pairing Kay and La Greca, but over the first three days of the show, Kay thought La Greca was there “in case the line dropped.” Once Kay received a phone call telling him he could start incorporating La Greca into the program, the dynamic of the show instantly changed. The program started utilizing its co-host rather than fully adopting a solo approach. Today, Kay calls him “the most important component” of the show and the personality who does a majority of the talking.
“It feels like it’s an appendage; it’s a part of my body [and] it’s a part of my life,” La Greca told Barrett Sports Media. “I’m 54 years old – I’ve been in the business [for] 30 years and 21 of them have been with ESPN and 20 of them have been with Michael Kay. It’s not anything that I take for granted and a day like this is really amazing; I’m so proud.”
Mike Greenberg, current host of Get Up and NBA Countdown on ESPN, along with longtime host of #Greeny on ESPN Radio, joined the program in its first hour. While his appearance centered around discussing the New York Jets upcoming matchup against the New England Patriots this weekend in Foxborough, Mass., he recognized the magnitude of the moment and what differentiates The Michael Kay Show from other sports programs.
“There’s a reason why this show works,” said Greenberg. “Chemistry is something that is very difficult to predict, but to me it is very easy to define although people, particularly executives, have a hard time understanding this. If you didn’t have chemistry, the sum total of your show would be Michael-plus-Don-plus-Peter. Because you have chemistry, it’s Michael-times-Don-times-Peter.”
Peter Rosenberg, the third co-host of the show, concurred with the point made by Greenberg and recognizes his skillset and how he best complements those of Kay and La Greca. He joined the afternoon drive program in 2016 while simultaneously working morning drive in music radio, making him unique in that he works in both drivetime slots in two different formats in the nation’s largest market.
“We really are a different show when we’re together,” Rosenberg told Barrett Sports Media. “Each one of us brings a piece to the table that is different. It’s never the same show if we’re not all there.”
Four-time World Champion as manager of the New York Yankees Joe Torre appeared on stage to a thunderous applause. He was celebrating a 20-year anniversary with his charity, the Safe at Home Foundation, which provides services to end the cycle of violence that risks being fostered in children who have experienced traumatic events. The charity recently had an anniversary gala, an event which many former Yankees attended, and was excited to celebrate the overlap of both milestones.
“I’m happy to be here. You’ll always be special [to] me,” Torre said to Kay. “You were there during a very special time in my career and in my life, and I’ll never forget that.”
Torre regaled the audience with a story delineating his mindset when he was trying to plan how to address the Yankees in his first spring training with the team in 1996. It was a task that was keeping him up at night, especially entering the job with a win-loss record significantly below .500. As he was working out one morning on a stairmaster machine, reading the top of a page in a motivational book by Bill Parcells gave him the answer he was looking for. “If you believe in what you do, stay with it,” Torre recalled the page saying.
“I said to the players, ‘First off, everybody on my coaching staff has been to a World Series – I haven’t. But I don’t want to win one; I want to win three in a row,’” Torre recalled. “I said that not to show off in any way, but just to let them know that if you win, it’s necessary to show people and show yourself that it wasn’t a fluke. Again, you have to have the right audience and I had some grownups in that clubhouse.”
Following Torre, New York Yankees rookie infielder Oswaldo Cabrera joined the show and discussed what it was like launching his major league career playing in the media capital of the world. Cabrera is familiar with Kay since he also serves as the television voice of the Yankees on the YES Network. As a congratulatory gift, he gifted him one of his lucky necklaces he wears during each game, along with a signed baseball card from Kay’s favorite childhood Yankee, Bobby Murcer.
After the show announced New York Jets cornerback and rookie phenom Ahmad “Sauce” Gardner was running late, the show adjusted by bringing fans a live “Daily Don” of the most-talked about sports figures on the air over the duration of the show. Kay and Rosenberg both took their turns trying to guess the order of the list, taking suggestions from the audience. The panel quickly guessed Álex Rodríguez as the most-talked about sports personality over the time of the show. Former New York Giants quarterback Eli Manning ranked second, and rounding out the top three was Carmelo Anthony due to his stint with the New York Knicks from 2010 to 2016. Completing the top five were former New York Jets head coach and current ESPN analyst Rex Ryan at four and Brooklyn Nets guard Kyrie Irving at five.
Shortly thereafter, Kay, La Greca and Rosenberg spent time discussing New York Yankees outfielder Aaron Judge winning the American League Most Valuable Player award, before welcoming Kay’s YES Network booth partner David Cone. The former Yankees and Mets all-star pitcher also occupies the same role nationally on ESPN’s Sunday Night Baseball. Cone talked with the show about a number of New York baseball topics before congratulating the crew on twenty years and saying goodbye.
Following Cone’s appearance, WWE superstar Seth Rollins hit the stage in entertaining fashion, taking part in ENN with Peter Rosenberg. Rollins shared how becoming a wrestler was always his plan and there never was a Plan B before tackling a few current news and events items with the hosts. One of those stories was the arrest of Tennessee Titans offensive coordinator Todd Downing for drunk driving in Nashville, Tenn. following the team’s win against the Green Bay Packers at Lambeau Field in Green Bay, Wisc.
“He was in Lambeau, they win the game, he gets back on the jet, and at some point he decides: ‘It’s midnight. It’s still early. Let’s go party,’” Rollins said.
“When the Yankees travel, if they’re flying anywhere into New York, there is no liquor served anywhere on the plane,” Kay added. “When you’re going into another town and going on a bus, then you may have some liquor.”
Since it was Friday, Rosenberg closed out the segment by making viewers aware of the announcing duos on the local and national NFL games of the week. He noted how both the Jets and the Giants play at 1pm, a scheduling decision that makes it difficult for New York sports fans to watch their football teams that both have a chance to qualify for the NFL playoffs.
Up next was New York Jets rookie sensation Ahmad ‘Sauce’ Gardner. The star defensive back joined the show to discuss his first year in the NFL, becoming a New York fan favorite, and securing a partnership with Buffalo Wild Wings which included the creation of his own custom hot sauce, playing off of his signature nickname. Gardner talked about managing pressure through practice and preparation, and the upcoming AFC East showdown with the New England Patriots.
As the live broadcast ended, The Michael Kay Show thanked all of its listeners both in-person and listening from afar, concluding the program receiving a standing ovation. Kay brought Joey Salvia on stage, an original member of the program who performed the program’s theme song in its first year, along with 98.7 ESPN New York Program Director Ryan Hurley.
“The only way that you could last on the air in any city is if people listen to you, and that’s what you people have done,” Kay told the audience. “You’ve allowed us to come into your home and your car for these last 20 years, [and] we can’t thank you enough. We love you like family. We can’t believe that you came out on this Friday night. Thank you, thank you, thank you. Who knows if there’s going to be a 30th or a 40th, but let’s aim for it.”
Once the radio show concluded, the lights were dimmed for Michael Kay Unplugged, a two-hour program referred to as the “bacchanal” containing roasts and a “Reverse Centerstage” panel reflecting on the show’s run and its future. Good Karma Brands CEO Craig Karmazin addressed the room before the event started, thanking the show for being great teammates. Along with Good Karma’s executive vice president Debbie Brown, and president Steve Politziner, the management team presented Don, Michael and Peter with custom hand-painted commemorative plates to commemorate twenty years of on-air success.
Karmazin then pitched to a prerecorded video message from Turner Sports and MLB Network commentator Bob Costas to kick things off before ESPN New York hosts Dave Rothenberg, Chris Carlin and Rick DiPietro took the stage. Once the trio of New York sports talkers grabbed hold of live microphones, the jokes and ribbing began. Rothenberg and Carlin hypothesized about what La Greca would be like if he held other types of jobs. They then took aim at Rosenberg’s music album and compared his gift-giving ability to Tim Tebow’s quarterback talent before turning their attention to Kay and busting his chops for being too sensitive while labeling him the “Gary Cohen” of talk show hosts.
Carlin then got serious and told the audience how special The Michael Kay Show is. In addition to being good friends, Carlin shared how they have the ability to make you feel like you’re home no matter where you’re listening from. He spoke about radio as a medium for cultivating and maintaining a community and thanked the station’s listeners for continuing to support the brand through changes in media dissemination and consumption.
“The word that just comes to mind listening to you guys is joy,” Carlin said. “I think we can all agree we have not experienced a ton of joy over the last few years. I listen to these guys, and immediately I’m smiling, I’m laughing; I’m having a good time.”
Rothenberg echoed that sentiment by reminiscing on how through his radio career, there have been many professionals in the industry who are “awful people.” He feels fortunate to be at a station with a congenial atmosphere and longevity, bringing New York sports fans informative and entertaining talk about their favorite teams.
“I think of everyone at the station,” Rothenberg said. “We have an amazing camaraderie here.”
Christopher “Mad Dog” Russo then made a guest appearance hosting a reverse CenterStage, referencing the YES Network interview show Kay hosts, and asking the co-hosts of The Michael Kay Show questions about their careers and what such longevity has meant to them. Russo famously co-hosted Mike and the Mad Dog with Mike Francesa on WFAN from 1989 to 2008, a 19-year run. Both afternoon drive shows battled it out in the ratings and understood the perspectives they brought to New York sports fans, satisfying their hunger for live and local content.
“I grew up listening to you,” La Greca told Russo. “I grew up wanting to be in sports radio. I grew up listening to Steve Somers after the Mets games; calling the show to talk about my teams, dreaming I’d get a chance to do this. All I wanted to do was to do a talk show; that’s all I ever dreamt about doing.”
La Greca worked at WFAN while Francesa and Russo broadcast their hit program, but changed broadcast outlets after earning an opportunity to join the local ESPN radio station in New York. Before starting as a talk show host, Kay himself recalled asking Francesa and Russo for advice on being a radio host while he was doing pregame and postgame coverage for the New York Knicks on MSG Networks.
“Chris couldn’t have been nicer and he’s giving me all of this advice,” Kay recalled. “Mike goes, ‘Why would I give you advice? Who are you? You might be competition one day,’ and he walked away.”
Rosenberg joined the show in late 2015 and has brought his eclectic background and jocose personality to the airwaves. When he began matriculating at the University of Maryland, he met other students who were aggressive in their pursuit of a career in sports media, dissuading Rosenberg and forcing him to consider another way to get on the radio. He began hosting music programs, found his way to New York where he’s now a big part of the morning show on Hot 97, and is thankful that his path led him to being able to discuss his two biggest passions, sports and music.
“As much as I loved sports, I wanted to get on the radio,” Rosenberg said. “I simultaneously adored Funkmaster Flex and Bob Costas. The fact that I ended up here is just such a dream come true.”
After Don, Michael and Peter talked about their love for radio, and the different roads they took to get to ESPN New York, Russo mentioned the competitive battle in afternoon drive. Mike Francesa beat the show in the ratings for a long period of time on WFAN but eventually the tables turned. Kay told Mad Dog he could pinpoint exactly when the momentum shifted. He singled out Francesa traveling to Atlanta for Super Bowl week in 2019, a tradition that Mike and Chris started. Kay felt the show that year would be better served not making the trip and instead doing their normal program from their New York radio studio.
As luck would have it, on January 31st of 2019, the Knicks traded Kristaps Porzingis to the Dallas Mavericks after it was widely reported that he asked to be moved. When Porzingis was dealt, the show went full steam ahead attacking the biggest New York sports story. Because Francesa was in Atlanta and swamped with Super Bowl guests, he wasn’t able to do the same. Kay called it a “watershed moment,” which allowed the show to gain additional listeners and eventually pass Francesa in the ratings.
Michael Kay, Don La Greca and Peter Rosenberg have developed a distinct sound and attracted large listenership for 98.7 ESPN New York in afternoon drive. Friday’s event was a reminder that there are people who are devoted listeners to the show who value the unique connection fostered by radio as a broadcast medium. While listeners are not usually present as the show is taking place, they are indeed a part of the experience no matter where they are and figure to keep listening as New York’s longest-tenured sports afternoon radio program continues its run.
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he serves as the production manager for the New York Islanders Radio Network and lead sports producer at NY2C. He has also worked on live game broadcasts for the Long Island Nets and New York Riptide. He previously interned for Paramount within Showtime Networks and wrote for The Long Island Herald. To get in touch, find him on Twitter @derekfutterman.
Former 590 The Fan Host Jay Randolph Jr. Dies
“He looked at me blank in the face and I said ‘Is it bad?’ He said ‘Real bad’.”
Longtime 590 The Fan host Jay Randolph Jr. has died.
A fixture in St. Louis sports radio, Randolph Jr. shared he had been diagnosed with liver cancer late last month. He said on The Morning After last week he was given three-to-four months to live.
“It’s a shocker,” he said. “When you sit down in the chair with the (doctor), you’re thinking he’s going to say, ‘We can do this, we can do that, we can do chemo.’ He looked at me blank in the face and I said ‘Is it bad?’ He said ‘Real bad’.”
He jokingly then quipped “other than that, how was the play Mrs. Lincoln?”
In addition to his work at 590 The Fan, Randolph Jr. also spent time at SiriusXM PGA Tour Radio. His father, Jay Randolph, is a Hall of Fame sportscaster, working as the play-by-play announcer for the West Virginia Mountaineers, Dallas Cowboys, SMU Mustangs, St. Louis Cardinals, St. Louis Blues, Cincinnati Reds, and Florida Marlins, in addition to his work with NBC Sports.
A GoFundMe account was created after he announced his cancer diagnosis. It has currently raised more than $50,000.
He was 53 years old.
Asheville Sports Radio Host Pat Ryan Dies
“Pat’s passion was infectious, his presence, professionalism, enthusiasm, and positive attitude were an inspiration to the lives he touched.”
Longtime Asheville, North Carolina sports radio host Pat Ryan has died.
Ryan co-hosted The WISE Guys on 1310 WISE since it began in 2005. He also helped facilitate the station carrying UNC-Asheville women’s basketball.
“WISE Sports Radio and The Asheville Radio Group are deeply saddened by the passing of WISE Host Pat Ryan,” Asheville Radio Group Market President Tom Davis told The (Asheville) Citizen-Times. “Pat’s passion was infectious, his presence, professionalism, enthusiasm, and positive attitude were an inspiration to the lives he touched. The joyful and courageous way that he lived his life is an example for all of us. His smile and bright soul will shine forever in our hearts. Please put Pat’s wife Kathleen and his family in your thoughts and prayers.”
Ryan was diagnosed with cancer in 2018. He was 57.