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Meet The Market Managers: Keith Williams, Good Karma Brands Chicago

“I think we just love being creative. It stands out and it does amazing things for our partners.”

Demetri Ravanos

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Week 2 of Season 2! Today, the Meet the Market Managers series takes us to Chicago. My conversation with Keith Williams of Good Karma is an interesting one.

Keith is a lifer with GKB, having worked in multiple markets, leading multiple brands for the company. Part of working for Craig Karmazin’s group though is not being married to any ways of doing business. Even lifers aren’t allowed to lean on the idea that “this is how we’ve always done it.”

In our conversation, presented by our outstanding partners at Point-to-Point Marketing, Keith shares why that approach works for him, and why it was part of guiding his search for the station’s new Director of Content. We also talked about competition between Good Karma markets, how Mike Thomas left his mark on the station in a short time, and how to explain the changing media landscape to clients.

Enjoy!

Demetri Ravanos: One of the first things you had to do in Chicago after taking the reigns of ESPN 1000 was hire a PD. That search was largely internal. What were you prioritizing as you were looking for a new leader on the programming side? 

Keith Williams: Just having the vision to pivot quickly to create new opportunities for our team, for our sales and marketing teams, and increase the diversity of our hosts. Those were three things that we really talked about looking to expand. Yes, we had some good internal candidates. We had a few external as well. Danny (Zederman) is obviously who I went with and Ryan Maguire, who you know as he wrote for BSM, we found a spot for in Milwaukee so that he was still with Good Karma.

It was something that obviously my predecessor was very focused on, and he did amazing things with this radio station, moving some of the pieces around, adding Twitch and an app, and of course, the White Sox rights. I thought Danny could really help us get to that next level. He’s added a number of shows already, some specialty things and things specifically on the app. We’re having some fun. 

DR: This is a really big stage. Market number three is a big one to step into for your first programming role. That said, Danny has spent a lot of time with that radio station during his career. You mentioned part of the way ESPN 1000 presented itself while under Mike Thomas’ leadership, so what was it about what Danny that made you say, “I don’t care that he doesn’t have the prior PD experience. He’s the guy!”?

KW: Well, first, he’s really creative. He’s an activator. I knew he was going to move quickly and get things done. He’s got a high capacity to work fast, to work smart, and he’s a really good communicator, and we need that. We need someone that can communicate the vision, the ideas for marketing, for our sales team, and obviously to set the vision for our content team.

We want to be fun. We want to be fast. Obviously, the Bears are always going to be the big team in town, but we also want to continue to bring that personal level of entertainment to our fans.

I think Danny has the ability, and his relationships here with the team, having pretty much worked with almost every single person. This was a great move for him to get the opportunity to prove himself.

DR: So as a new boss coming in, and immediately having to pick a leader of the programming side when you have multiple guys internally interested in the job, how do you go through the process and make sure to build relationships with the people that didn’t get the job? How did you show them that they still have a lot of value to you and the brand? 

KW: That was important. I mean, everybody doesn’t have the exact skill set to manage, to lead and to work quickly and have the ability to communicate across departments. At the same time, everyone that did apply had unbelievable ideas on how to make us better, and we want people’s feedback. We’re not trying to shove things down everyone’s throat. It’s all about listening, communicating, and hearing everybody’s opinions.

We’re a small company. We can pivot on a dime and listen to people’s ideas and feedback and take it, run with it, and make a change. If it doesn’t work, we’ll switch back. So, that’s the beauty of it.

For the people that did apply internally, we took their feedback. We are involving them in the process and hearing their voices. We’re allowing them to help us, because they have a passion for this radio station and market, and deep relationships in the building. Danny and I are both all ears for every single idea that comes across our table.

DR: You mentioned that the company is still relatively small, particularly in terms of media operations. You’ve been with them for a long time across a number of markets in a variety of roles. I always wonder when I talk to people inside Good Karma, what are the standards that are expected across each market? Also, how does the company give the VP/Market Manager an opportunity to establish their own identity and do things their own way?

KW: Craig [Karmazin] gives us a ton of freedom. I do a one-on-one with him each week and I’ve got a list of things I’ll go over, and his usual question back to me is, “was this the right thing to do?” “Does it fit our core values?”.

We look at it like it’s our own business. We are in charge of the revenue. We’re in charge of the expenses and everything left over is cash flow profit that we can then invest in our own people and equipment. So it’s up to us to choose our own path within what Good Karma’s core values and culture are, right?

I think one of the things that I have prided my career on is my communication and follow-through. If I hear somebody wanting something, and maybe we don’t choose to go that direction or we do, we always try to explain the why and follow through. So really, listening to our teammates is key to the growth of how to make this place the best it can be. 

DR: So what sort of information were you trying to gather to make the decision about whether Chicago was the right move for you or not? Was it as simple as “It’s bigger than Madison and I want a new challenge”? Or was there something specific you were looking for before you would say yes? 

KW: I told Craig 20-something years ago when I joined the company, wherever you need me, I am willing to go. So I started off in Madison and had no knowledge of sales, marketing or radio. But I just worked hard and did things the right way, always figuring out a way to hit budget or overdeliver on whatever the key needs were.

Then he gave me an opportunity to run some radio stations in Janesville, which I did for about four or five years. He asked me then to join forces with Sam Pines, who is now running our ESPN LA property. Sam and I worked together in Cleveland for ten years.

I was ready to do something different. So we had the big picture conversation, and I was commuting for a period of time to D.C. and Baltimore, running our ESPN digital sales offices there. We redid the structure of the sales team and then Craig said, would you be willing to go back to Wisconsin? And I said, you know, if that’s where the team needs me, we’ll go. We completely rebuilt the team in my three years there, a year and a half of which, we were probably working from home during the pandemic.

Then when Mike left. It became an opportunity when Craig called and said, “would you be interested in this?”. I said I have to talk to my family first, obviously. My wife was super supportive and asked all the right questions.

This is my passion. I love being in a market. Yes, it’s a bigger market, but the principles are all the same. It’s about the people. It’s about doing the right thing for our partners, and giving our fans the opportunity to consume whatever content we’re putting out there on as many platforms as we possibly can. 

DR: So let’s talk about the people and the partners, because that goes to a question about what happened earlier this month when you guys announced that Carmen and Jurko were moving back to noon to 2 pm. The guys on air mentioned that one of the things they liked is that it meant five days a week they’d get to interact with Waddle and Silvy.

I wonder, as somebody that is looking out for the entire brand, how can something as simple as a casual five or six-minute conversation between two shows, groups of guys that don’t normally have a chance to interact with each other on-air, how does that elevate a brand? Why is an element like that important for getting a station to the next level?

KW: I mean, we see it behind the scenes. Even just yesterday walking around the halls, those guys were talking and hanging out. So, it was a behind-the-scenes conversation, and our whole thing is “let’s bring it to the forefront”.

They have such good chemistry, all four of them. I don’t know if you’ve listened to their crosstalk, Unhinged. Not on the radio. It’s their podcast. Those guys really just absolutely love each other. They respect each other and they can poke and prod just like you do with your friends. I mean, it really is great camaraderie, so why not give it a chance to shine?

You could see some of the feedback on social media. People are really excited to hear that again. So we’re listening to our fans. We’re listening to our teammates. Danny made a great decision.

DR: The other side of that move is it puts Greeny back to 10 to noon. It’s interesting to me that as big of a market as Chicago is, the station is not an O&O for ESPN anymore. It seems from the outside that dropping Greeny for more local programing would make sense, but I know his show had solid ratings in that slot before and GKB has a strong partnership with ESPN Radio which is important. I guess I just wonder why it’s important to keep that connection to the network on air when fans prefer local.

KW: We want the connection. Obviously with ESPN, they are our biggest partner. Plus, you know, Greeny does have a Chicago connection.

Our vision with Danny is to get it as close to all-live as we possibly can, but we love Greeny. We are happy with what he’s doing for us. I know it’s not local, but it sounds local when there’s big news for the market because he has that Chicago background.

DR: I want to go back and combine two things we talked about earlier. You mentioned the idea that this is a small company and I want to tie that to what Mike Thomas accomplished while he was in your seat there.

He pulled off some really cool promotions. He gave away two cars to fans when the White Sox threw a no-hitter. He gave away multiple ad campaigns to local businesses. That sort of creativity and headline-grabbing nature of promotions seems to be standard across all of Good Karma’s properties. Can you take me behind the curtain a little bit here? Is there competition among the local market managers for who can pull off the biggest ideas like that? 

KW: Oh, yeah. 100 percent. We want to one-up each other, for sure. Creativity sells, right? So I think the weirder, the more out there a promotion can be, within the legal guidelines, which are always interesting to figure out, the better.

I think we just love being creative. It stands out and it does amazing things for our partners. I mean, when we did that, Nissan No-Hitter, think of all the earned media exposure that Nissan got from that! And who knew that it was going to happen twice? It was just incredible!

Yes, we definitely have competition for ideas. Our teammates love talking about weird and fun promotions. Our partners love it because they get exposure beyond a radio spot schedule, and our fans like it too because they get to participate and win free stuff, especially when it’s a huge prize like a car. We’re always looking for that type of idea, so we have internal brainstorming meetings on how to do these things all the time.

DR: How do the partners and clients that have been with you for a long time view a promotion like giving away an ad campaign to another business during the pandemic? 

KW: If you think about the partners that we have, some are big businesses, most of them probably are, and some are small. So when we were doing that particular promotion, it was in conjunction with First Midwest Bank, which is now going to be changing to Old National Bank. It was an opportunity for them, right? It was a chance to team up with us to give back to the community. So it was a true partnership. We explain that to our other partners. “Hey, this is something that we’re going to be executing for First Midwest Bank. We’re going to give light to a small business that’s deserving and may not be able to afford a radio schedule in Chicago, Illinois.”

DR: Chicago, in terms of being a radio market, is not Boston, where even if WEEI does good numbers, the trend right now is that The Sports Hub is going to come out on top. ESPN 1000 and The Score have gone back and forth over the years although The Score has had a better run in recent times. When you’re talking to, whether it’s the sales staff or clients, what is it you tell them about the unpredictability and volatility of radio ratings? 

KW: I tell them radio sales and marketing, in my opinion, is all about listening to our partners and their needs, and solving their problems in the most creative and effective way that you can. A ratings point never bought a cheeseburger. Now, I’m definitely quoting one of our teammates on that.

It’s all about the idea and the relationship. Advertising is a real simple formula: audience, frequency and message. If you have all three of those and you’re truly listening to the partner’s objectives, whatever you end up coming up with is going to be the right idea for them, and it’s going to work. That’s why so many of our advertising partners have been with us for so long.

It’s not just in Chicago. That’s everywhere GKB is because we truly listen to what our partners need, and try to get their message out as many times as we can. Radio commercials, promotions, endorsements, appearances, events. Whatever that is, our goal is to sell more hamburgers or cars or windows the next day and the day after that. And you know, if we’re truly listening to people, then we have the ability to grow anyone’s business. 

DR: I think, within the business, it is easy to explain and understand the problems with Nielsen ratings, because we all speak the same language and have the same background knowledge. When you’re talking to a business though, so many of them still put value in that number no matter how often you explain that it doesn’t tell the accurate story anymore because listening shifted or because there isn’t a large enough sample. What is that struggle like? 

KW: It’s all about, are we going to move product, right? At the end of the day, if you have a million listeners and only ten are going to buy a car, that’s the ten that matter.

Our focus is just entirely different. It’s all about how do you help somebody’s business grow with our loyal audience that listens as often as they do for as long as they do. If your message is good enough, it’s going to stand out and it’s going to ring at the cash register. 

DR: Chicago, in radio terms, is becoming more and more unique. You guys are still an AM market. You have a partnership with Hubbard that gives you an HD2 signal, but 1000, The Score, WBBM, WGN, all of the big talk properties, are still on the AM dial and finding success.

Could you see that changing as the generations spending money and leading the charge change? Do you have designs on someday seeing ESPN 1000 become ESPN one-hundred-point-whatever on the FM dial r are you comfortable with the position and habits of Chicago radio? 

KW: We’re very comfortable with our position because I think our mobile app is one tap and you’re already into live programming. We have the ability to promote that and you’re right there. Obviously, with smart devices and smart cars and Twitch, there are plenty of ways to get the content.

If we can just continue to promote not only AM 1000, but the ease of the ESPN Chicago app, you can get content right at your fingertips with seriously, one tap on your phone. I don’t think it matters if you’re on an AM or FM. I would just say the more places you can be, the better. 

BSM Writers

NBC Must Develop a Real No. 2 NFL Crew for Playoffs

Is the network’s only other option Jac Collinsworth and Jason Garrett?

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Several years ago, the NFL objected to NBC wanting to employ Mike Tirico as the lead play-by-play voice for its Thursday Night Football broadcasts. The league preferred Al Michaels because he was NBC’s No. 1 NFL play-by-play announcer and wanted the TNF telecasts to carry the same prestige as Sunday Night Football.

Following the network’s heavily-criticized broadcast of Saturday’s Wild Card playoff game between the Los Angeles Chargers and Jacksonville Jaguars, the NFL may want to impose its authority again and insist that a top-tier broadcast team call the action of an important postseason game.

The consensus among fans and media watching Saturday’s broadcast was that Michaels and analyst Tony Dungy were surprisingly low-energy for an NFL playoff game, let alone one that became so exciting with Jacksonville rallying from a 27-0 deficit for a 31-30 victory on a last-second field goal.

Such a lackluster broadcast led to questions of whether or not Michaels was now past his prime after a season of calling subpar TNF games for Amazon and what initially appeared to be another snoozer when the Jaguars fell behind by 27 points. Pairing him with Dungy, who was a studio analyst all season, certainly didn’t help.

Dungy was as basic as a game analyst could be, typically narrating replays viewers could see for themselves while adding little insight. Worst of all, he demonstrated no enthusiasm for the action, leaving Michaels to fill most of the airtime. The veteran broadcaster showed that he can no longer carry a broadcast by himself. He needs the energy and back-and-forth that Cris Collinsworth or Kirk Herbstreit provide.

So how did NBC get here?

Most football fans know that the network’s top broadcast team is Tirico on play-by-play alongside analyst Cris Collinsworth. But they had their own assignment during Super Wild Card Weekend, calling Sunday night’s Ravens-Bengals match-up. With the postseason field expanding from 12 to 14 teams, resulting in six games being played on Wild Card weekend, NBC was awarded one of the additional playoff broadcasts.

Thus, another broadcast team was needed for that second Wild Card game. Fortunately, NBC had a renowned play-by-play man already in place. Michaels finished out his final season as SNF‘s lead voice by calling Super Bowl LVI, part of a powerful one-two combination for NBC Sports coming toward the end of its 2022 Beijing Winter Olympics coverage.

Ending his legendary career with a Super Bowl broadcast would’ve been a wonderful final note for Michaels. That appeared to be a natural path when Tirico moved from ESPN to NBC in 2016. Network executives admitted that a succession plan was in mind for Tirico to take over SNF eventually. At the time, Michaels also likely thought he would retire by then.

But when confronted with the possibility of retirement, Michaels realized he wasn’t interested. He was still enjoying broadcasting the NFL. His skills were still sharp. And perhaps most importantly, he was in demand. Amazon wanted Michaels as the lead voice for its Thursday Night Football broadcasts, bringing instant credibility to a streaming venture that drew some skepticism. ESPN considered him as its Monday Night Football play-by-play man.

As it turned out, ESPN made a bold move for MNF, swiping Fox’s No. 1 NFL crew of Joe Buck and Troy Aikman. That left Amazon for Michaels, and the streaming giant paid him a commensurate salary with the top broadcasters in the industry as part of his three-year contract.

Yet Michaels wasn’t done with NBC either. After his agreement with Amazon became official, NBC announced that its relationship with Michaels would continue in an “emeritus” role allowing him to broadcast the network’s Olympics coverage and that additional Wild Card playoff telecast.

NBC can’t have been happy that most of the social media chatter afterward focused on the broadcast, rather than the game result. Especially when the discussion centered on how poorly Michaels and Dungy performed in what turned out to be a thrilling playoff game. That’s a pairing that the NFL probably doesn’t want to see again.

Michaels will likely call at least one more Wild Card playoff game for NBC since he intends to work on the 2024 Paris Summer Olympics. He’s also under contract with Amazon for another two seasons unless he decides to retire before that deal expires. So perhaps the simple solution is keeping Dungy out of the broadcast booth and giving Michaels a better partner.

But can NBC drop in another analyst who hasn’t worked with Michaels all season? Anyone would arguably be an improvement over Dungy. Is it at all possible for Herbstreit to be hired on for a one-off playoff broadcast, thus ensuring that the broadcast team will have some on-air familiarity and chemistry?

Otherwise, NBC’s only other option may be its Notre Dame broadcast team of Jac Collinsworth and Jason Garrett. (The network tried that last season with Tirico and Drew Brees, only for Brees to wilt under the harsher NFL playoff spotlight.)

The pair also called USFL broadcasts for the network, so at least there would be familiarity rather than trying to figure each other out during a telecast. Yet Collinsworth and Garrett aren’t terribly popular with viewers. And as with Brees, that crew will face intense scrutiny with a larger playoff audience.

Unfortunately, NBC appears to be stuck here. Unless the new Big Ten broadcast team of Noah Eagle and Todd Blackledge gets a shot. That might be the best option! Other than Notre Dame or USFL games, where are the other opportunities for NBC to develop a No. 2 NFL broadcast team? No one wants to put Al Michaels through Chris Simms in the broadcast booth, right?

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BSM Writers

Al Michaels Has Options But He Has To Make a Choice

“It does all of us in the sports industry well to remember 99% of our audience would gladly trade places with us.”

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I don’t ask much out of game announcers; get excited when appropriate, get the simple information correct, don’t get so caught up in your shtick you put yourself above the game. Al Michaels has been doing all those things well for the better part of half a century and few would argue that he’s not one of the best to ever do it. That doesn’t mean he can’t lose his fastball.

Before you read any longer, I am not here to say Al Michaels has lost his fastball. What I am here to say is Michaels has all too often this season seemed upset with and disinterested in the game he is calling. That isn’t entirely surprising when you consider some of the Thursday night action he called on Amazon Prime where the average margin of victory was almost nine points per game.

On top of that, the Amazon schedule had a dreadful two week stretch with Colts 12-9 win over the Broncos in Week Five and the Commanders 12-7 win over the Bears the next Thursday. It was in that Broncos-Colts game Michaels asked Herbstreit if a game “can be so bad it is good?” Herbstreit’s answer was “No”, by the way. It was the full 15 game schedule that Michaels told The Athletic’s media critic Richard Deitsch was like trying to sell a used car.

All of that is fine, the inaugural Amazon Prime season was not a smashing success. The streaming giant missed audience projections and will lose advertising revenue because of it. The lackluster schedule did not help that. But Michaels was given a second life; he was the NBC play-by-play announcer for the Saturday Night Wildcard Playoff game between the Chargers and Jaguars. It initially looked like Michaels might be the problem as five first half Jags turnovers had them in a 27-0 hole. But the home team staged a nearly unprecedented comeback for the win.

It was the performance by Michaels and, to a lesser degree, his analyst Tony Dungy that has led to criticism. Criticism might be too soft of a word, Michaels was roundly dragged for his lack of enthusiasm during the comeback and specifically on his call of the Jacksonville game winning field goal. The enthusiasm of the call of the game winner had a mid-3rd quarter of week four feel to it.

Me telling Al Michaels how to do play-by-play of an NFL game would be the equivalent of me telling a physicist how to split an atom. So, this isn’t just a Michaels criticism, few things bother me more than hearing a game announcer complain about the length or quality of a game as if he’d rather be anywhere else. It does all of us in the sports industry well to remember 99% of our audience would gladly trade places with us.

How many NFL viewers would sit in the seat Michaels, or any NFL announcer occupies, for free? They’d feel like they won the lottery if they also were getting the money those announcers are getting paid to be there. The guy that works a 12-hour Thursday construction shift just to get home and crack a beer for the NFL game probably doesn’t want to hear how tough that game is to announce.

On top of all of that, Michaels was given the gift of one of the wildest NFL Playoff comebacks you’ll ever see and, at times, sounded as if he was completely disinterested in being there. Pro tip: the best NFL announcer in those moments is Kevin Harlan (see: Miami at Baltimore from earlier this season. That has nothing to do with my lifelong Dolphins fandom). Michaels’ lack of enthusiasm was compounded by the exact opposite from Mike Tirico on the very same network for the Bengals-Ravens Wildcard game Sunday night. 

Tirico, like Michaels, has a sterling resume of play-by-play accomplishments. The difference is Tirico sounded like he was having the time of his life on Sunday night. 

To be fair, their two styles are different. Michaels has a very old school, Pat Summerall approach. Summerall, Vin Scully and Dick Enberg came along at a time when announcers were far more likely to let the pictures tell the story. More new school guys like Harlan and Tirico approach it differently.

Look, Al Michaels helped us believe in miracles. His place in the Sports Broadcaster’s Hall of Fame has long since been cemented. Being a hall of fame inductee doesn’t mean your style will forever be accepted by the masses. That leaves you with a few options; you can continue your style and accept or ignore the criticism or you can ride off into the sunset and enjoy the fruits of your decades of labor.

Al Michaels has what we all want; great options. He can choose any of them and be a winner in the game of life. It doesn’t matter if he enthusiastically embraces them, or not. 

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BSM Writers

Bernie Kosar Was the Victim of a Policy That Doesn’t Work Anymore

“The NFL has bigger fish to fry than Bernie Kosar. Hell, it has more pressing issues in Cleveland alone.”

Demetri Ravanos

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One week ago, Bernie Kosar lost his job on the Browns Radio Network for placing the first legal sports bet in the state of Ohio. Kosar, just like Jets coach Miles Austin weeks earlier and Calvin Ridley last year, violated a league policy that forbids team employees from placing a bet on any NFL game.

The integrity of the games still matters. The belief that what we are all seeing is being fairly contested is what gives those of us that like to have a little vested interest in the outcome the desire to lay our money down in the first place. I get the league’s discomfort with a coach on the staff of a team in the middle of the playoff hunt making bets. I get its fear of the message it sends to have players making bets.

Roger Goodell and the 32 team owners are well within their rights to object to men that can potentially control the outcome of a game or postseason seeding doing anything that even appears to jeopardize its fairness. Even perceived impropriety can compromise the league’s tremendous value.

But Bernie Kosar doesn’t have that kind of influence on the outcome of a game. He is just a broadcaster and not even a game analyst. He is part of studio coverage.

I am far from the first to point this out, but in 2023, the NFL has three official sports betting partners. Just last week, it approved the first ever in-stadium sportsbook, which Fanatics is set to open inside of FedEx Field. If the NFL is comfortable enough with the reality that its fans like to bet to make those things a reality, then Kosar losing his gig is absurd. It is the result of nothing other than “well, that’s the way we’ve always done it” thinking.

Maybe Kosar was terrible on the radio and the team was looking for a reason to move on. I don’t live in Cleveland and I am not a Browns fan, so I have no idea.

How many times have we heard that NFL owners hired Goodell to “protect the shield”? I’m not even really sure what it means or when it applies anymore. If I had a vested interest in the public perception of the league, I know that I would want someone to do the PR math on this situation.

Bernie Kosar isn’t an addict that can’t watch a game without the high of winning or the emotional distress of losing everything at stake, at least not as far as we know. This was a bet made through an advertising partner, to benefit charity. He even said on his podcast this week that the purpose of making the bet was to generate some money for former players in need of help.

This is like Disney threatening daycare centers with lawsuits for painting Mickey Mouse on a classroom wall. The NFL has bigger fish to fry than Bernie Kosar. Hell, it has more pressing issues in Cleveland alone.

Surely you have seen Garrett Bush’s impassioned rant on the Ultimate Cleveland Sports Show about the obstacles facing Damar Hamlin because of how many hoops the NFL makes former players jump through in order to get some kind of pension.

On January 2, we were all united in our concern for a guy that hadn’t even completed his second full NFL season. We didn’t know if he was going to live, but if he did, we all knew that the NFL had done everything it needed to in order to protect itself from ever having to pay a dime for his medical care. Less than a week later, Bernie Kosar was fired for what amounted to a charity stunt that was meant to raise money and attention to very similar issues.

At both the league level and the team level, there was incompetence that lead to a man unnecessarily losing a gig and to the Browns and the NFL looking horribly out of touch with reality.

Are we acknowledging that people gamble or not? Are we acknowledging there are responsible ways to bet on football and are interested in generating revenue off of it or not? Because it doesn’t seem to me that the same league that just gave the thumbs up to open a sportsbook inside of a stadium is really that concerned with people that cannot affect the outcome of games betting on those games.

Has the NFL come out and said that it is going to cover every medical bill for everyone that has ever played the game? We know that this is a brutal game that leaves a physical and physiological impact on the men that played it. Why would we make it harder for someone that knows that pain to help others do something about it?

I feel awful for Bernie Kosar. Whether he needs the money or not, it is embarassing to be at the center of a controversy like this, particularly because in the NFL in 2023, there is no reason for a controversy like this to exist.

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