Today’s column will sound like it’s written for the executives in the audience, and to a certain extent, it is. It’s definitely about the business challenges they face as the sports-media industry becomes increasingly digital.
But honestly, I’m not going to say anything that these executives and programmers haven’t heard before. In fact, they’ve probably been told this by someone with more sway in this industry than I’ll ever possess, so while it’s possible something in my delivery or synopsis may convince them of something, I’m not all that hopeful.
The audience I’m hoping to reach here is the talent and the production staff. The creative people. My people.
The folks who make the content that these executives and programmers then monetize, and if you’re anything like I was, you don’t spend all that much time trying to figure out how they make money off your content. That’s their job. It’s how I felt about the business side of the newspapers I worked at for 14 years and the advertising department of the sports-talk radio station in Seattle where I was a host for the past eight.
My job was to make content that would attract and retain an audience. My performance was measured primarily on the size of this audience. This is because I was working in mature industries where the advertising rates were established and predictable. My bosses knew how many people needed to be reading my stories or listening to my show to be a good business proposition. To put it in mathematical terms, the audience size was the variable in the equation and while we may quibble over the accuracy of the ratings and the methodology of their measurement, I think we all accept the underlying premise I’ve described.
Except, this arrangement changes when a traditional media operation becomes increasingly digital. It changes because audience size is no longer the only variable. In fact, it’s often not the most important variable in a digital media environment. It’s this fact that is causing most of the tension we currently feel in the industry not to mention a big part of the reason you’re being pushed to do so many different things in your job right now.
To help envision this, think of your traditional sports-media company as a person straddling a fault line, one foot on either side of a growing divide. One side represents the traditional medium whether it’s print, radio or television. On this side, the ad rates are established and predictable. Let’s call this side Revenue A.
The other foot is planted in the digital realm where the distinctions between print, radio and television are less and less important. The ad rates? Well, those are being figured out on the fly and are impossible to predict. Let’s call this Revenue B.
We know a couple of things for sure about Revenue A.
- It’s currently carrying the bulk of our weight, providing upward of 75 percent of the money
- It’s not only shrinking, but the fault line is shaking enough you’re kind of worried Revenue A is going to crumble entirely.
We know a couple of things for sure about Revenue B:
- It can’t come close to supporting the current organization. Honestly, it can’t support half the current organization. We’re just using it for balance right now
- It is growing.
The business plan is pretty obvious, right? Grow Revenue B at a pace that either meets or exceeds the erosion of Revenue A.
Hell, Revenue B is already growing so let’s get some fertilizer, some hoses, and you might even be able to talk yourself into the idea that Revenue B may become bigger than Revenue A ever was.
What I just described is not a business solution, though. It is a hope and a naive one at that. This is not a prediction, but an observation of another advertising-based industry that underwent a similar transition: Newspapers.
This was a mature industry with established and predictable ad rates and where the content creators — the reporters, columnists and photographers — were measured on their ability to attract an audience. And as newspapers became digital news operations, distributing their content online or via apps, they hoped their digital advertising — their Revenue B — would equal or maybe even outweigh the traditional advertising budget by the time Revenue A dried up.
Except that Revenue B turned out to be somewhere between 10 to 15 percent of what Revenue A was. Now, some of this was specific to the newspaper industry. For decades, classified ads constituted the most expensive advertising real estate in the paper. Craigslist provided an alternative that wasn’t just digital but free. But it was more than that, too.
When a newspaper sold display advertising, it was competing against other print publications whether it was the other newspaper in town, the free weekly, or maybe even a national or state-wide publication.
When a newspaper sold digital advertising for its Web content? It was competing against all of those publications plus Web-only publications that were springing up, not to mention Facebook and Google. Competition drove the prices down to the point that any newspaper businessman who’s alive will tell you that digital advertising is inherently cheaper than print advertising.
Retaining audience wasn’t the issue. In fact, the content that newspapers produced was being distributed more widely than ever before and being consumed at a greater frequency. If you used the traditional metrics of circulation, the content creators were excelling. The problem is that was no longer the only variable. In fact, it wasn’t even close to being the most important variable.
I’m going to stop the comparison here not because there’s nothing to be learned from how newspapers tried — and in many cases failed — to monetize their digital content. There is, and I’ll do that in future columns. I’m not seeking to present a doomsday prediction for the sports-talk radio or broadcast television industries either. There’s a lot of this story that remains undecided.
The point I want to make is that for years, content creators have been evaluated on their ability to attract and retain an audience. This can create the expectation that if we continue to do exactly what we’ve done at the level we’ve done it, things will turn out fine.
That’s a hope, though. That’s not a business plan, and unless you want to trust your job to the ability of your bosses to navigate this transition, you need to be evaluating way more than just your ability to attract and retain an audience. You need to be looking at how your employer monetizes a digital audience and comparing that to how others are monetizing that digital audience.
Hopefully, the executives and programmers reading this will find the right answers, but in case they don’t, you absolutely need to be aware of the questions that are facing this industry.
Frank Frangie Exudes Jacksonville’s Enthusiasm for the Jaguars on 1010 XL
“You want to be very enthusiastic but that enthusiasm shouldn’t spill over in a way that it takes away from the accuracy and the crispness of the broadcast.”
A Saturday night in Jacksonville in the NFL Wild Card Round. Frank Frangie, the radio play-by-play voice of the Jacksonville Jaguars is on the edge of his seat. He is behind the microphone amid a sellout crowd of 70,250 people at TIAA Bank Stadium with both the game and the season on the line.
The Los Angeles Chargers, led by quarterback Justin Herbert, held a 27-7 lead after the first half – but thanks to spirited play by the Jacksonville Jaguars, that lead has been cut to just two points – the score is now 30-28. Riley Patterson, the kicker for the Jaguars, is playing in his first NFL playoff game and the season all comes down to whether or not he puts a 36-yard field goal attempt through the goal posts.
Frangie proceeds to deliver a call for the ages as the ball sails through and the field goal is marked “good.” At that moment, Jacksonville had secured its first playoff victory since 2017, setting up a second-round matchup against Patrick Mahomes and the Kansas City Chiefs.
Fans watching the game on NBC heard the familiar, credible voices of Tony Dungy providing color commentary and Al Michaels supplying the play-by-play announcing. Michaels recently completed his first season broadcasting Thursday Night Football streamed on Amazon Prime Video and returned to NBC to call this game as part of his emeritus role with the network.
Although he has narrated myriad exciting calls over his lengthy career, viewers identified a lack of enthusiasm and excitement from him and his partner, criticism Michaels later called “internet compost” in an interview with The New York Post. Instead, football fans turned to Frank Frangie and the Jacksonville Jaguars radio booth, imparting a more fanatical encapsulation of the moment.
“I do think there’s an accountability and an expectation to make sure you get it right, to make sure you’re crisp and clear [and] to make sure that [the] listener knows exactly what happened,” Frangie said. “You want to be very enthusiastic but that enthusiasm shouldn’t spill over in a way that it takes away from the accuracy and the crispness of the broadcast.”
While Frangie did not hear the NBC broadcast in real time, he knows the matter in which he performs his job vastly differs from that of Michaels. He recalls someone telling him that NBA play-by-play announcer Mike Breen — when calling a national game — sounds like he has money on both teams. Conversely, that is exactly what Frangie, the Jaguars radio play-by-play announcer, seeks to do in these local games.
“I’m rooting for one team,” he said. “I’m bummed when my team loses and I’m thrilled when my team wins. The job is to combine a crisp, accurate play call so the listener very clearly knows what’s going on and hopefully to blend in our natural enthusiasm because we are rooting for that team as hard as the listener is.”
During the time he was hosting radio shows at WQIK-AM and later WNZS-AM, Frangie began to experiment with contributing to live game broadcast coverage. Because of connections he made as a writer covering sports at the University of Florida for The Florida Times-Union and The Jacksonville Journal, he began working with the Florida Gators Radio Network as a pregame and postgame host.
Additionally, he started providing play-by-play of select athletic events on campus, giving him the opportunity to hone his skills and eventually begin hosting college broadcast coverage on regional sports networks.
1992 Heisman Trophy winner Gino Torretta recruited Frangie to join Touchdown Radio, a new broadcast network he founded to broadcast NCAA football games and other athletic events. Aside from owning the company, Torretta worked with Frangie on live game broadcasts as the color commentator – and the duo formed synergy through an understanding of each other’s roles
“Shame on me if I talk more than the guy who won the Heisman Trophy. He knows football way better than I do,” Frangie said. “It enabled me – I call the play, then lay out and let him be the star because he was the star.”
While he was calling college football games with Torretta, Frangie had helped launch 1010 XL, the area’s first local sports talk radio station. Since its inception in 2007, which was based on a vision by co-founder and general manager Steve Griffin, it has been recognized as a trusted voice in sports media.
“He’s the leader; he’s the founder,” Frangie said of Griffin, “but there’s a lot of us that have helped Steve grow this thing and I think there’s a real connection.”
Jacksonville has a population of approximately 954,000 people, according to the 2020 U.S. census, making it the 12th-most populous city in the country; yet the most recent Nielsen ratings rank it as the No. 43 media market. Despite it being considered a mid-market radio station, what is now 1010 XL/92.5 FM Jax Sports Radio has been able to appeal to its consumers on multiple platforms through live game broadcasts, talk shows, podcasts and other multimedia content.
“I think Jacksonville has a ton of sports fans,” Frangie said. “I think sports really matter to the people of this city…. I would say 1010 XL might be – and I’m biased because I work there – the most important sports media entity that this city’s ever had.”
When the Jaguars arrived on the scene in 1995, it brought all sports fans in the area together by uniting them in their rooting interest in professional football. It also surely helped that the team advanced to the AFC championship game in its second year of existence and made the NFL playoffs for the next three years.
“The Jaguars galvanized everybody,” Frangie said. “Now all of a sudden there’s solidarity among the sports fans because everybody’s rooting for the Jaguars.”
The Jaguars, combined with the plethora of collegiate sports in the area, give radio hosts plenty to talk about over the course of any given day. The station will also discuss national news, but its main focus is on hyperlocal coverage while giving listeners unique, relatable perspectives regarding their favorite teams. Frangie expressed the Jaguars being, far and away, the most discussed topic over the airwaves – but aside from conversing about the team, the hosts also make it a point to be relatable and talk about their lives outside of sports.
“I think sports radio is about life,” Frangie said. “I think it’s about who you bumped into at the movies and ‘What’s your favorite burger?’ I think people like talking about the way they live their life and the way we live our lives.”
Broadcasting in afternoon drive means following three different shows (The Drill, Jaguars Today, and XL Primetime) from earlier dayparts, requiring Frangie and co-hosts Hays Carlyon and Lauren Brooks to bring fresh topics and opinions to the air. The Frangie Show not only seeks to inform its listeners with the latest news pertaining to Jacksonville sports but also looks to accentuate the medium’s factors of differentiation: entertainment, immediacy and relatability.
“My job is, ‘That guy’s had a long day at work. That guy’s tired. He hops in that car at 4:30 or 5 or whenever it is and he’s a sports fan,’” Frangie hypothesized. “‘When he turns that radio on, I need to entertain him. He needs to have fun, he needs to laugh, he needs to enjoy it, (and) he needs to look forward to the next time he’s turning it on.’ If I can keep him in that driveway a little bit longer because he’s enjoying himself… then I’ve kind of done my job.”
Aside from live game broadcasts and sports talk radio, 1010 XL/92.5 FM Jax Sports Radio has a selection of original podcasts – some of which are specialized – and video series available to watch on multiple platforms.
Moreover, all of its radio shows are available for replay on-demand as podcasts after the fact, giving listeners the chance to catch up on parts of the show they might have missed. Frangie has always been concerned about the format being replaced by podcasts but surmises it to be a larger issue for music-based formats, validated by the increased usage of music streaming services.
“I think there’s never going to be a time where someone doesn’t pop in the car, want to hit a button and hear [me] or whoever talk about sports,” Frangie said. “As long as it’s that way, we’re going to keep on doing it just the way we do it.”
From the moment Griffin and Frangie met to discuss launching 1010 XL/92.5 FM Jax Sports Radio in 2007, they knew they aspired to find a way to one day secure the Jacksonville Jaguars’ radio rights. At the time, the rights were held by WOKV and Brian Sexton, known as the “Voice of the Jaguars,” served as the team’s radio play-by-play announcer.
After a 30-page proposal geared towards helping the franchise grow its fanbase and sell more tickets, the rights were awarded to 1010 XL/92.5 FM Jax Sports Radio (WJXL) and Frangie was named as the new radio play-by-play announcer. He called the move “the most important assignment” of his career and has assimilated into the role, now covering the team in roles based on the balance of information and opinion.
Before this run, the last time the Jaguars had qualified for the NFL playoffs was in 2017 when the team fell just one win short of playing for its first-ever Super Bowl championship. The team has the potential to sustain its success with young stars such as quarterback Trevor Lawrence and running back Travis Etienne Jr. leading the charge. However, broadcasting games for the team over the last nine seasons — no matter the result — has never been burdensome for Frangie.
“Every time I go into that booth – and I mean this very sincerely – it’s the greatest privilege and the greatest honor of my career to sit in that booth and to call an NFL game for my hometown team,” he said. “That will never change [for] as long as I’m doing it.”
This year, though, the games have undoubtedly been more exciting largely due to the Jaguars’ inclination to come back from substantial deficits. The team is riding a six-game home winning streak and has trailed by nine points or more in the previous five contests. Defying the laws of probability and achieving what some may define as impossible is what has persuaded football fans everywhere to take notice of what is going on in Duval County.
“I’m a sports fan,” Frangie stated. “I just want to share the fan excitement with other fans. It’s been unbelievably fun; I can’t wait for the next game.”
Just as the team prepares for its game by drawing up new plays, analyzing film and undergoing physical treatment, the broadcasters never show up to the booth without having done their homework. For a typical Jaguars game, Frangie’s preparation largely consists of intricately learning about the opponent more so than the Jaguars since he follows the team each week.
From Monday to Wednesday, he is gathering information about the other team and ensures he knows how the depth chart is expected to look by game day. Simultaneously, he stays updated on everything occurring with the Jaguars, although he gains more team-specific information during his meeting with head coach Doug Pederson on Thursdays.
Frangie and his broadcast team also have their own meeting every Thursday to elaborate on the forthcoming broadcast, including probing potential storylines related to the game to discuss so they are ready to perform at a high level by the weekend.
“I know our team (and) I know their team a little bit better than I did at the beginning of the week,” Frangie said. “I think the hay’s in the barn by Friday night. By Friday night, if I’m not ready to call the game, then shame on me. There’s not a lot of work to do come Saturday. Most of it is Monday through Friday.”
As a radio play-by-play announcer, Frangie looks to accurately depict what is occurring on the field so listeners can paint a picture of the game in their minds. He also looks to entertain them and is assisted by color commentators Tony Boselli and Jeff Lageman, both of whom formerly played for the Jaguars and possess shrewd insights about the game of football. Frangie knows of their reputations and looks to accentuate their presence to help the broadcast, taking the same approach he previously adopted with Torretta.
“Shame on me if I don’t do everything I can to tee them up and get out of the way [to] let them do their thing,” Frangie said. “I think if you have that point-guard mentality – and that is, ‘Let the stars be stars,’ – then I think you can pull it off and hopefully that’s what we do.”
The fundamentals of play-by-play announcing do not change whether or not the team is competing in the playoffs; that is, in terms of preparation. There is no doubt, though, that the stakes are higher in these matchups and, in turn, a prevalence of heightened emotions are conveyed ranging from euphoric to apoplectic. It was exhibited on Saturday night during Patterson’s game-winning field goal and the video of the Jaguars’ radio call has since gone viral.
“When we called a winning kick last week, we’re jumping around in that broadcast booth and high-fiving… losing our minds – that’s what we do out there,” Frangie said. “We’re all such fans of the team and we’re all such fans of this city and so respectful and appreciative of the fans who have stayed with this team even in some hard times.”
Frangie has had a long career working in sports media both as a play-by-play announcer and radio host, helping to shape the sports landscape in Jacksonville, Fla. Whether it was covering the Florida Gators’ run to the Final Four in 1994; debating about the Jacksonville Jaguars on the radio; or calling game-winning touchdowns at the college and professional level, he is proud to be associated with the city, its teams and its fans. Moreover, he wants to be there to help aspiring industry professionals build careers and find their place in sports media.
“I like to watch some of the young people have the success that some of us that have done it for a while have,” he said. “I’d like to see 1010XL continue to thrive; we’re very proud of our radio station and what Steve has built – the culture he has built at the radio station where we have sort of this family atmosphere.”
From his formative days in the industry, Frangie has always had a respect for the microphone and the power it garners. The crevasses and inner workings of the device that enable sound to be converted into mechanical energy have given him the chance to promulgate his voice at large and represent those in the area.
As the Jaguars continue their quest for a Super Bowl championship, Frangie aspires to personify the dedication and zeal of sports fans in the city of Jacksonville and, hopefully, call a moment where the team stands alone on top of the football world.
“We get to turn on that mic and whether I’m talking to fans of the team as a play-by-play guy or… talking to listeners driving around town; what a privilege that is,” Frangie said. “It’s not going to be perfect all the time. Work hard; never pass up an opportunity to work and always recognize what a privilege it is to do what we do.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he serves as the production manager for the New York Islanders Radio Network and lead sports producer at NY2C. He has also worked on live game broadcasts for the Long Island Nets and New York Riptide. He previously interned for Paramount within Showtime Networks and wrote for The Long Island Herald. To get in touch, find him on Twitter @derekfutterman.
Chase McCabe Embraces the Player/Coach Mentality at 102.5 The Game
“I always used Mike Salk in Seattle as an example of that. I thought ‘if he can do both, why can’t I?’“
He’s referred to as “the suit” by some of his co-workers. It’s a playful way for hosts at 102.5 The Game in Nashville to describe their program director, Chase McCabe. But Chase isn’t only the PD; he’s also a host just like them. He puts on his headphones and does a weekday show from 9-11am with Michelle Knezovic. Then, he puts on his PD hat and morphs into his alter ego, the suit. (I think “the suit” sounds superhero-ish and should be accompanied by face paint and a car that can fly. Maybe that’s just me.)
In our conversation, Chase talks about the rewards and challenges of being a PD and radio host. He’s also open and honest about his thought process regarding job offers from other radio stations. We chat about the voice of the Nashville Predators, Pete Weber, returning to the air after dealing with a brain disorder. Chase also talks about being religious, which of his roles would be harder to give up, and how receiving a McDonald’s breakfast makes him love his station even more. Enjoy!
Brian Noe: So tell me about the changes to the lineup, and how everything’s going?
Chase McCabe: I think it’s been positive so far. It’s something that was not one of those decisions that was made overnight by any means. When I took over, I wanted to feature young and upcoming talent. We had that in Caroline Fenton and Michelle Knezovic, and now we can feature them even more. That was the thought process behind all of this.
I’ve also had this view that, I think you get more out of three-hour shows. It takes a special talent to go four hours and just keep up that same energy level. That’s why we left Jared (Stillman, the station’s afternoon host) at a four-hour show because that’s all he’s ever done in his career. But I think giving people more choices throughout the day was certainly a positive in all of this, and that’s what we’ve done.
Playing the ratings game, I think it’s going to give us a better chance to improve by having more choices throughout the day. I think it’s gone well. I’m excited about it. It’s an opportunity for me to be a player/coach, still be on the air, but only two hours a day, which is definitely helpful with my schedule. It gives me a chance to coach the young talent like Michelle as we go along. I think it’s been really good.
BN: What’s your general approach to handling both the PD side and the hosting duties that you have?
CM: It’s not easy. It’s funny, when I first started in this business, my goal was just to be a host. I had never even thought about programming. As I kind of grew into it, I was a producer. One of my mentors was my old PD. He really saw something and helped me go down that path. But I was always stubborn and wanted to do both. I always used Mike Salk in Seattle as an example of that. I thought ‘if he can do both, why can’t I?’ So it became one of those personal goals of just watch me.
Once I got to the point where I became PD, I decided ‘Well, I’m going to focus on that’. I’ve been APD, but it’s the first time being PD. I stepped off the air a little bit, made some appearances here and there as a fill in, and then when we made some changes, I went back on full time. I realized that it’s a lot, especially doing a four-hour show in the middays.
It’s just really hard to do, but I was disciplined. I’m still disciplined now about it. It’s a big thing of having your schedule, knowing what you need to get done, and now that I’m off the air at 11 AM, it’s a lot easier. I come in, I’m usually in the building by eight o’clock. I’ve prepped the night before for the show. I’ll make some changes depending on what may have happened overnight and in the morning. I jump on the air, it flies by, and then the PD hat goes back on.
It’s made things run a lot smoother because I can meet with clients, I can meet with my GM, I can meet with our partners, with the Predators. I can meet with talent and coach talent. It’s really been much easier to do it that way. It’s a balance, that’s for sure. I think it makes me a more effective PD to be able to practice what I preach. If I’m sitting here telling a member of our on-air team, hey, I need you to go to break on time, this is why. Then I’m turning around and doing it, they have an example of that’s how it should be done. The whole player/coach mentality is one that I have definitely embraced.
BN: Which do you think you would miss more if you had to give up one of those roles?
CM: That is a very good question. I think I’d miss programming. I never thought that I would say that. My goal for so long was being on the air. I had to really scratch and claw to get to that, and I love it, but I’ve realized that I’ve found a role I’m so natural at, and that is being a leader and being the PD, and being able to create.
That was one thing that I miss about producing. I never really loved producing until I wasn’t doing it anymore, and that was the creating. Create the sound of the station, writing promos, building promos, working on a show lineup, helping the show’s plan. That’s really fun for me. I think I’d miss being the PD or as they call me on the air, the suit.
BN: [Laughs] There you go. Do you have any crazy stories about juggling the two roles at the same time?
CM: Yeah, I’m really bad on if I see a text or I see an email. It’s like, oh, that’s really important. Even though it can probably wait a couple hours, I’ll start responding. There’s been times we’ve been on the air and I’m responding to an important email and they go, Chase, what do you think? I just kind of look up and I go, suit duty. [Laughs] Sorry. I’ve gotten better about that. That was really early on, but we all laugh about that.
The biggest thing that happened was honestly about a month ago. We’re in the middle of the show and the Titans fire their general manager. I’m the lead host and I go, we’ve got breaking news. The Titans have fired general manager Jon Robinson. I’m in host mode. I’m talking about getting people on the air to see what they know, and all this stuff.
Then this light bulb goes off. ‘Hey, you idiot, you need a breaking news promo on the air. You need to let this person know. I literally had to wear both hats. Luckily, I had two other hosts on the show with me. One of them is a former player in Derrick Mason, so they could run with it while I got our imaging director a script for the breaking news promo. We had that on the air pretty quick, and everybody that needed to know what was going on was informed. It’s one of those things where sometimes it’s just a reminder ‘hey, you wanted this. You got to wear both hats’. I’ve gotten very good at multitasking. Let’s just put it that way.
BN: I believe it, man, that’s the only way you can do it. What’s the cliff-notes version of your career path?
CM: I started here 11 years ago as an intern. The station had just flipped to sports three months earlier. I had gotten to know Willie Daunic — who ironically became my co-host — and wanted to intern with him. He was at another station. That changed and so he moved over here. I ended up interning with him on the afternoon show. I ended up getting hired about six months later to do part time on the weekends. I was still in college; I was still finishing up at MTSU. My boss had told me ‘Hey, when you walk across the stage, text me.’ So I did. He said ‘Hey, congrats, you got a full-time gig in radio.’ I was like whoa.
I started in overnights. I did overnights for close to a year. But that was honestly really, really crucial because I learned how to edit. I would edit a bunch of stuff from the day and I learned to do sports updates and cutting spots, and just a lot of the little things involved in a radio station. Then I produced various dayparts for several years, did some fill-in work on the air, did a weekend show.
During that time I had gotten a couple of opportunities to potentially go elsewhere and didn’t because ultimately, this was the best fit, and more opportunities would open up here. In 2019, I went full time on the air as part of our midday show while still being the assistant program director. I was promoted to assistant program director in 2017, I believe.
Then when our former PD, Ryan Porth, left for Chicago, I remember thinking ‘Okay, I’m going to be interim.’ I go through this process, they’re going to interview a bunch of people and they did, they talked to a couple. Then I go in one day thinking ‘Alright, this is what the plan is going to be’, and they offered me the job. That was last year. The end of December 2021, I got my first PD gig and here I sit now.
A lot has happened in 11 years. I’ve been very lucky to be in the same place during that time. Anytime something comes along, I go back to our owner walking down the hallway. A quick story and one of the reasons why I love this place so much. When I was doing overnights, I would turn all the lights off because I was the only one in the building and just had a little lamp on. The owner flies a plane and he had landed late at night. He walks in at like 2:30 in the morning. The building is dark.
He walks in and he says ‘Why do you have all the lights off?’ I said ‘Well, I’m the only one here, it saves money. There’s no reason to have all these lights on with just me, so I figured we would just save money.’ He kind of looked at me and goes ‘Huh, okay, appreciate that.’ The next night, around the same time, I hear the door opening. He walks in and he’s got just a bag full of McDonald’s. He says ‘I wanted to bring you breakfast, I appreciate what you do.’ It was that day that I realized what kind of a man Bud Walters is. He’s been very good to me and that’s one reason why I’m here and I love what I do.
BN: That’s really cool, man. What’s your hometown?
BN: Wow, that’s crazy. You grew up in Nashville, went to MTSU, you started at 102.5 about 11 years ago, and you’ve been there the whole time?
CM: The whole time. It’s the only gig I’ve ever had.
BN: I don’t know the best way to ask it, but with other gigs offered, was there ever a time before you became the full-blown PD that you thought, man, maybe I should’ve jumped?
CM: I think it’s hard not to. That’s probably the best way to put it. But I’m religious. I believe in God. I know that everything happens for a reason. I think that I just kind of would look for signs to know the path I needed to take. There’s probably been three really legitimate opportunities that I’ve had to think really hard about. It’s like ‘Hey, this is going to be what you need to do.’ But the thing I come back to is, I want to finish what I started. My goals and my journey here matched up with the radio station, with the company, with Bud, with what they wanted to do. I know that I’ve been an integral part of that, literally, since the beginning that they started.
There are days where it’s like, man, maybe I should have, but then something really good will happen here and it reminds me of why I didn’t. I think that that’s why I just keep the faith. I may not be here forever. Odds are, I won’t. But I didn’t think I’d be here for 11 years at this point.
And I sure as hell didn’t think I’d be program director in 11 years when I started as an intern, but I am. It’s one of those things that I think too many times nowadays we keep thinking what’s next, what’s next, what’s next? When if you take it literally day-by-day, it’s going to work out well for you. That’s what I did. I was impatient at times, but I stuck with it and now I’m just blessed to be in this position where I’m at.
BN: Out of curiosity, which church do you go to over there?
CM: I’m not the best at going to church. I will admit that.
CM: It is one of my goals for this year to kind of get back into that. The thing that’s so tough is a lot of times Sunday mornings, we’re doing shows. We’re doing NFL shows and things. But there’s a couple of places that I’ve found that do some midweek services that I’ve tried to go to. It’s just hard to be consistent, but I’m working on it. I pray about everything and just kind of keep my relationship that way and also trying to just be a good person.
BN: That’s cool. I lived in Nashville for a couple of years and I went to a church called Cross Point.
CM: Yeah, I’ve been to Cross Point quite a bit. The Belonging is another one. Churches like that. I like a church that has a good band. That gets me into it.
BN: There ya go. We need a heavy metal band at one of these churches. I’d go there all the time.
CM: God bless Jesus!!
BN: [Laughs] That’s right. We need that, double bass and everything. Pete Weber, he has a brain disorder, but you’ve been able to continue featuring him on some pregame coverage and some of your other shows. How important was it for you to keep him a part of the broadcasts?
CM: Very, very important. As our imaging says, the voice of the Predators since day one, Pete Weber. That’s him. He was the first. When hockey started here, Pete Weber and Terry Crisp were the voices that you heard. They taught an entire generation about the sport of hockey. I don’t think people realize just some of the elbows that Pete has bumped. He was covering the Bills when they went to four straight Super Bowls with Jim Kelly. He’s been with the LA Kings, covered Gretzky. In fact, I did an interview for our pregame show today with Eddie Olczyk from TNT. The first thing he says is ‘Hey, tell Pete I’m thinking about him. Hope he’s doing well.’
It was important for him to know that, hey, you need to take care of you. I think sometimes you get to a point where it’s like ‘I gotta keep going.’ Sometimes you’ve got to just pump the brakes and take care of you. I wanted him to know that, hey, we got you, your spot is secure. That’s why I’ve filled in on pre and post because, Max Herz, our pre and post host has been doing play-by-play. He’s doing an excellent job filling in for Pete. It’s just important to know that it’s still Pete’s chair, we’re just keeping it warm for him.
I’ve enjoyed the segments with him because he tells stories. I’ve learned more about the team and some things that I didn’t know because he’s just a walking sports encyclopedia. It’s been really cool. Pete’s doing well, he hopes to be back in the booth in a couple of weeks and be better than ever. But like I said, it’s important to all of us for Pete to know that he is the voice of the Predators.
BN: What was that process like to come up with that type of arrangement where he would still be featured?
CM: I called him and I just said ‘Hey Petey, with you not traveling, why don’t you just plan to do that opening segment of pregame with me every time.’ He loved it. I know that’s meant a lot to him. He did an article with the Predators website and said that for him to just feel like he’s still involved on those road games was important. It was important to me because I wanted him to still be on our broadcasts, even if he couldn’t travel. Those segments have been a lot of fun. He had his procedure and he’s feeling great. We’ll pick him up here probably later this week before he returns to the booth.
BN: As far as your future, what do you see in the next five to 10 years? Or is it more day-to-day for you instead of any long-term visions?
CM: It’s a good question. I hope I still have all my hair. [Laughs] Who knows with this job. I’ve thought more about that. It’s kind of funny how this has worked for me; when I started as an intern, and then eventually got hired, I was like, all right, I’m going to do this for three years. After three years, then I’m going to evaluate and see where I’m at.
Then it became, well, if I want to be on the air, I have to move to a small market. I have to go back to go forward. I was going to do that. Finally one day, somebody told me, hey, you need to just slow down and take it one day at a time. Things are going to work out. You’re a hard worker. You do the right things. You’re not a jerk to people. You’ve got a lot of people in your corner. You need to just slow down. So that’s what I’ve done.
Now that I’m older — I’m 35 — I do think about the future and do I want to go to a bigger market? Do I want to climb my way up and be in operations or what have you? Those are things that I definitely think about. It has to be the right fit. That, I’ve learned, more than anything is not always easy to find. I do think I still have more of that day-at-a-time mentality while also knowing that, all right, if I ever had the opportunity to program a station in Atlanta or Dallas or something like that, I’d probably look at it.
I love creating and teaching, so however I can continue to do that, I will. But at the same time, building this station, I’ve been at it for a year. I feel like I’ve just gotten to the point where it feels like mine. Now what is it going to do? I think a lot more about the future than I used to. I know there will come a time where it’s like, I know.
They always say if you meet that special person, when you know, you know. I think I’ll know when it’s time to do something different. But that’s one thing that I’ve definitely tried to instill on our staff. I have a lot of young people that work here. Hey, be thankful. Appreciate the little things and keep working, and then the future is going to work itself out.
NBC Must Develop a Real No. 2 NFL Crew for Playoffs
Is the network’s only other option Jac Collinsworth and Jason Garrett?
Several years ago, the NFL objected to NBC wanting to employ Mike Tirico as the lead play-by-play voice for its Thursday Night Football broadcasts. The league preferred Al Michaels because he was NBC’s No. 1 NFL play-by-play announcer and wanted the TNF telecasts to carry the same prestige as Sunday Night Football.
Following the network’s heavily-criticized broadcast of Saturday’s Wild Card playoff game between the Los Angeles Chargers and Jacksonville Jaguars, the NFL may want to impose its authority again and insist that a top-tier broadcast team call the action of an important postseason game.
The consensus among fans and media watching Saturday’s broadcast was that Michaels and analyst Tony Dungy were surprisingly low-energy for an NFL playoff game, let alone one that became so exciting with Jacksonville rallying from a 27-0 deficit for a 31-30 victory on a last-second field goal.
Such a lackluster broadcast led to questions of whether or not Michaels was now past his prime after a season of calling subpar TNF games for Amazon and what initially appeared to be another snoozer when the Jaguars fell behind by 27 points. Pairing him with Dungy, who was a studio analyst all season, certainly didn’t help.
Dungy was as basic as a game analyst could be, typically narrating replays viewers could see for themselves while adding little insight. Worst of all, he demonstrated no enthusiasm for the action, leaving Michaels to fill most of the airtime. The veteran broadcaster showed that he can no longer carry a broadcast by himself. He needs the energy and back-and-forth that Cris Collinsworth or Kirk Herbstreit provide.
So how did NBC get here?
Most football fans know that the network’s top broadcast team is Tirico on play-by-play alongside analyst Cris Collinsworth. But they had their own assignment during Super Wild Card Weekend, calling Sunday night’s Ravens-Bengals match-up. With the postseason field expanding from 12 to 14 teams, resulting in six games being played on Wild Card weekend, NBC was awarded one of the additional playoff broadcasts.
Thus, another broadcast team was needed for that second Wild Card game. Fortunately, NBC had a renowned play-by-play man already in place. Michaels finished out his final season as SNF‘s lead voice by calling Super Bowl LVI, part of a powerful one-two combination for NBC Sports coming toward the end of its 2022 Beijing Winter Olympics coverage.
Ending his legendary career with a Super Bowl broadcast would’ve been a wonderful final note for Michaels. That appeared to be a natural path when Tirico moved from ESPN to NBC in 2016. Network executives admitted that a succession plan was in mind for Tirico to take over SNF eventually. At the time, Michaels also likely thought he would retire by then.
But when confronted with the possibility of retirement, Michaels realized he wasn’t interested. He was still enjoying broadcasting the NFL. His skills were still sharp. And perhaps most importantly, he was in demand. Amazon wanted Michaels as the lead voice for its Thursday Night Football broadcasts, bringing instant credibility to a streaming venture that drew some skepticism. ESPN considered him as its Monday Night Football play-by-play man.
As it turned out, ESPN made a bold move for MNF, swiping Fox’s No. 1 NFL crew of Joe Buck and Troy Aikman. That left Amazon for Michaels, and the streaming giant paid him a commensurate salary with the top broadcasters in the industry as part of his three-year contract.
Yet Michaels wasn’t done with NBC either. After his agreement with Amazon became official, NBC announced that its relationship with Michaels would continue in an “emeritus” role allowing him to broadcast the network’s Olympics coverage and that additional Wild Card playoff telecast.
NBC can’t have been happy that most of the social media chatter afterward focused on the broadcast, rather than the game result. Especially when the discussion centered on how poorly Michaels and Dungy performed in what turned out to be a thrilling playoff game. That’s a pairing that the NFL probably doesn’t want to see again.
Michaels will likely call at least one more Wild Card playoff game for NBC since he intends to work on the 2024 Paris Summer Olympics. He’s also under contract with Amazon for another two seasons unless he decides to retire before that deal expires. So perhaps the simple solution is keeping Dungy out of the broadcast booth and giving Michaels a better partner.
But can NBC drop in another analyst who hasn’t worked with Michaels all season? Anyone would arguably be an improvement over Dungy. Is it at all possible for Herbstreit to be hired on for a one-off playoff broadcast, thus ensuring that the broadcast team will have some on-air familiarity and chemistry?
Otherwise, NBC’s only other option may be its Notre Dame broadcast team of Jac Collinsworth and Jason Garrett. (The network tried that last season with Tirico and Drew Brees, only for Brees to wilt under the harsher NFL playoff spotlight.)
The pair also called USFL broadcasts for the network, so at least there would be familiarity rather than trying to figure each other out during a telecast. Yet Collinsworth and Garrett aren’t terribly popular with viewers. And as with Brees, that crew will face intense scrutiny with a larger playoff audience.
Unfortunately, NBC appears to be stuck here. Unless the new Big Ten broadcast team of Noah Eagle and Todd Blackledge gets a shot. That might be the best option! Other than Notre Dame or USFL games, where are the other opportunities for NBC to develop a No. 2 NFL broadcast team? No one wants to put Al Michaels through Chris Simms in the broadcast booth, right?
Ian Casselberry is a sports media columnist for BSM. He has previously written and edited for Awful Announcing, The Comeback, Sports Illustrated, Yahoo Sports, MLive, Bleacher Report, and SB Nation. You can find him on Twitter @iancass or reach him by email at firstname.lastname@example.org.