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On Sunday Night, Everyone Is Watching Karl Ravech

“What I like about my story over the years at ESPN from 1993 to the present is that it’s constantly changing and evolving.”

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Karl Ravech injured his knee while playing soccer at Needham High School and needed to make a decision on what he wanted to pursue as a career. Always having an interest in both sports and writing, Ravech made the decision to attend Ithaca College as a communications major. Throughout his time in upstate New York, he worked hard to take the next step in his career by quickly immersing himself in the professional world, serving as the sports director at NewsCenter 7 in Ithaca, N.Y. and a freelance producer for WCVB-TV in Boston, Mass. – all while attending classes.

Upon his graduation, Ravech attended SUNY Binghamton to earn his master’s degree in management and leadership. Just as he had done previously, Ravech worked in the professional world as he pursued this degree, now as a sports anchor and reporter at WBNG-TV in Binghamton, N.Y.. In 1990, Ravech earned his degree and relocated to Harrisburg, Pa. and was nominated for two local Sports Emmy awards for his reporting on baseball and golf.

Ravech was hired as an anchor by ESPN in May 1993 and has been a fixture at the network since, working in a variety of different on-air roles. He is now the primary play-by-play announcer for Sunday Night Baseball, occupying the seat behind the microphone for Major League Baseball’s biggest matchups every week. Getting to this point in his career has been a journey that has required Ravech to consistently adapt and develop, and, in turn, has augmented his versatility.

“What I like about my story over the years at ESPN from 1993 to the present is that it’s constantly changing and evolving,” said Ravech. “I think the fact that it hasn’t stayed stagnant is what’s wonderful, and the Sunday Night Baseball booth is sort of the next iteration in [my] career.”

Ravech began hosting the overnight edition of SportsCenter with Mike Tirico and Craig Kilborn upon his being hired, and became the primary host of Baseball Tonight and postseason baseball studio coverage starting in 1995. After recovering from a heart attack he suffered while playing pickup basketball with colleagues in 1998, Ravech hosted golf coverage for the network as Tiger Woods became the youngest golf pro to ever win a Grand Slam, and also continued his baseball duties.

Starting in 2006, Ravech began his immersion into the broadcast booth when he became a commentator for Little League World Series broadcasts. Each year, he makes the trip to Williamsport, Pa. to call the action on ESPN and ABC showcasing young, talented baseball players while also telling their stories off the field. Additionally, Ravech has served as the voice of the College World Series on ESPN since 2011, calling the championship action each year from the Charles Schwab Field at TD Ameritrade Park in Omaha, Neb.

The style of both of these broadcasts differ from calling a Major League game in that there is more time to delve into the backgrounds of each of the players and tell the unique stories they bring – especially for those participating in the Little League World Series.

“I’d love to be able to bring that same level of joy to a college game or a Major League game, but I think it’s obvious that it’s a little more serious,” said Ravech. “You’re talking about, in the professional ranks, people that are getting paid; and there’s a lot of pressure on the college kids and their fan bases are very passionate.”

Much like a performer, one of the roles of a broadcaster is understanding and catering to their audience; that is, to understand exactly why a person may be watching or listening to a game and what they seek to gain from it. When a broadcaster is able to pull back the curtain and see the game from the perspective of an audience member, it allows them to foster a deeper connection with the audience as a whole and modify the broadcast accordingly.

“The little league crowd that’s on TV is very different than the one that you get for a College World Series game and certainly for a Major League Baseball game,” explained Ravech. “They have baseball in common, but I don’t think that the expectation when you watch the Little League World Series is to dive too deep into Xs and Os… It’s really about why most people came to the game, which is to enjoy it and have fun with it.”

Being aware of the viewing audience has been central to Ravech’s early success as the new primary voice of Sunday Night Baseball, as it differs from the viewers he had previously been communicating with on Monday Night Baseball, a role he took on in 2016. Yes, calling games on Mondays and Wednesdays undoubtedly required ample preparation; however, Ravech’s new gig has required a shift into how he applies his preparation to the broadcast.

“On Sunday night, [everyone is] watching, which means you have got to be as prepared by talking to the players and coaches as you possibly can be because the people who are consuming it know as much about the team as you do,” said Ravech. “It’s not as if we are preparing any differently, but you’re certainly paying a great deal of attention to just the two teams.”

Throughout his time at ESPN, Ravech had worked extensively with Eduardo Pérez: a former Major League player and experienced analyst. Whether it was in the booth at the College World Series or calling Korean Baseball Organization games remotely in the middle of the night during the onset of the COVID-19 pandemic, the duo has developed a synergy on the broadcast.

Pérez is able to extrapolate unique storylines during the game because of his profound ability to communicate with those around him.

“As we walk through the stadiums, he is talking to people who are doing everything in the building – whether they are operating an elevator; whether they are the general manager; whether they are a player; whether they are welcoming people into a clubhouse,” Ravech said of Pérez. “He knows everyone, and those connections make him so valuable.”

Someone Ravech has been familiar with over his years living in New England is former all-star pitcher and YES Network analyst David Cone, albeit from covering him as a player and watching him on television. Ravech called ESPN being able to land Cone this offseason “the last piece” to assembling the new booth, all while Cone is still slated to call 50 Yankees games on the YES Network this season. Prior to the 2022 campaign, Ravech and Cone had not worked together; yet just a few games into his new job, Ravech has been impressed with his colleague.

“He recognizes that in order to communicate properly we, collectively, have to understand what it is that we’re talking about – so you’re not just throwing terms out there that may sound good but you don’t know what they are – and he’s very aware of that,” Ravech said of Cone. “He’s the complete package when it comes to an analyst in 2022.”

Along with being the voice of Sunday Night Baseball, the College World Series and the Little League World Series on ESPN, Ravech has also served as the voice of the SEC basketball tournament since 2017. Being on the call for high-stakes matchups, such as the Kentucky Wildcats against the Tennessee Volunteers, or on Sunday Night Baseball, the New York Yankees against the Boston Red Sox, is an exciting part of Ravech’s job throughout the calendar year. But no matter the sport; no matter the league; no matter the game – there is a consistent aspect of Ravech’s vernacular he is cognizant of every time he steps behind the microphone.

“I think my style, whether it’s in the studio or in the booth, is to really engage with the analyst,” said Ravech. “That part of it is, I think, a common trait through all of my broadcasts and I want to continue to do that.”

Having the ability to engage in genuine conversation with his analyst comes in actively listening and molding the conversation to fit most optimally with what is being discussed, even if it means departing from what he had originally planned. In this sense, he sets his partners up for success during the broadcast, part of the reason why he has been adept in working with different personalities in varying atmospheres across different sports.

“If you listen, then your follow-up questions will not necessarily be ones that you have written down already,” explained Ravech. “[Your analyst] has opened up this door, and you better be able to be willing to walk through it with them because they’re trying to say something and you’ve got to get it out of them.”

While Ravech, Cone and Pérez call Sunday Night Baseball games in the style of a traditional broadcast, there are several elements of the entire viewing presentation that demonstrate ESPN’s willingness to adapt to changing media consumption trends. One of these elements includes the addition of the new KayRod Cast, which became the most viewed alternate broadcast during a Major League Baseball game during the season debut of Sunday Night Baseball. The broadcast, featuring New York Yankees play-by-play announcer and 98.7 ESPN New York host Michael Kay, along with all-star third baseman Álex Rodríguez, diverts from the traditional style of broadcast through longform conversation, special guests and commodifying the act of watching a live baseball game.

“Baseball to me is an ideal platform for things like the KayRod Cast,” Ravech opined. “I think David, Eduardo and I spend a great deal of time focused on the game, but I think there are times where you can veer off and get into some entertaining conversations, and I certainly know that the guests that are on the KayRod Cast offer opportunities like that as well. Baseball lends itself to things like ESPN is doing right now, and I’m grateful to be in one of those booths.”

One of the elements within the traditional Sunday Night Baseball broadcast that lends to the commodification of the sport is putting mics on players. It’s a new element in Sunday Night Baseball this year. Fans have been given a firsthand perspective, essentially divulging the in-game mindset of a Major League player. Occasionally though, the action finds the interviewee mid-sentence during a game, as it did Francisco Lindor recently – and those are moments where all the broadcasters can do is watch and hope for the best.

“You’re kind of holding your breath that he makes the play instead of his being, in some way, distracted by the conversation,” said Ravech. “We’re incredibly sensitive to that. We try to, for the most part, stay out of when they are at the plate; there’s no talking to them. But in the field, they understand that this is an opportunity for them to share with the consumer at home a real on-the-field view that people would not otherwise get.”

Appearing as the featured player on Sunday Night Baseball garners plenty of significance and gives players the opportunity to connect with their fans and the larger viewing public. Having the chance to share your perspectives on national television during a game has become a badge of honor, and players from each week’s matchup have nominated a player for the next week’s game to wear the microphone. So far, ESPN is batting 1.000 in that department, as everyone who has been nominated has appeared on the following week’s broadcast.

“Joey Votto was very different than Ozzie Albies [who] was very different than Kike Hernandez and Francisco Lindor,” explained Ravech. “The list is great, and every one of them has provided unique looks into the game and their positions and their communication styles and skills while they’re on the field and in the dugout.”

Occasionally, a player will opt to stay on the microphone for an extended period of time as Phillies outfielder and reigning National League Most Valuable Player award-winner Bryce Harper did a few weeks ago. Harper was the designated hitter for that night’s game against the Milwaukee Brewers and stayed on the microphone for four innings of the contest.

“It was incredible,” recalled Ravech. “We got a chance to talk to one of the biggest names in the game for four innings; he almost became a quasi-analyst with us. It was really neat, and I think the viewer benefits from it.”

As Ravech’s career continues, he seeks to improve in all areas of his work and try new things if the opportunities arise within ESPN’s broadcast portfolio. While there is always the chance of opportunities presenting themselves at different media outlets, Ravech affirms that since the network continues to innovate and remains the leader in coverage, he wishes to continue working with them.

“I think [ESPN] is going to continue to evolve for sure,” said Ravech, “and I feel very comfortable about the direction they’re going to go in and continue to ride along with them.”

Any additional career endeavors that Ravech desires to pursue will be because he had actively pursued them, and he is excited to discover what lies ahead in his career.

“I’m not one of those who looks at it and says, ‘I want to call a World Series. I want to call a Final Four,’” said Ravech. “If that all happens, then there will be a reason. I’ll have sought those out, as opposed to the way this has happened – which is you kind of just keep moving around and finding your lane like water does down the sidewalk. That’s the beauty of it; it’s organic – there’s nothing linear about it.”

Ravech has worked with a wide array of broadcasters throughout his career at ESPN, including Dan Patrick, Keith Olbermann, Stuart Scott and Chris Fowler, and has spoken to aspiring broadcasters on numerous occasions as well. One broadcaster he has had the opportunity to mentor firsthand is his son Sam, who has grown to become a play-by-play announcer on the SEC Network, ACC Network and ESPN, making his debut for the latter at 22 years of age.

Through mentoring his son and other young broadcasters, Ravech has learned that having authenticity in the on-air work that you do allows for one’s true personality to shine through no matter the sport being played or medium on which the broadcast is being disseminated.

“I always encourage Sam to be himself. Don’t try to be somebody else; don’t use somebody else’s voice; don’t try to speak the way they do,” said Ravech. “Be you, and hopefully over the course of a long time, people will come to respect you [and] your work.”

Sometimes, getting opportunities in sports media comes in being uncomfortable; that is, broadcasting or talking about a sport with which you may be unfamiliar or having to relocate outside your home market to accept a job. By working to transform feelings of discomfort into those evoking contentment, sports media professionals can successfully learn to grapple with change, and be prepared for it the next time it happens.

ESPN saw potential in Karl Ravech in his early years at the network and has been open and receptive to giving him opportunities both inside and outside of baseball as time goes on. In order for Ravech to grow as a broadcaster though, he had to work to enhance his craft – but none of that would have been possible had it not been for Ravech being open to and embracing change.

“Be malleable. Be flexible,” said Ravech. “That’s what I would tell anyone, whether it’s my son Sam who I’m incredibly proud of, or anybody getting into it. You just never know which way this career is going to go and the things it’s going to expose you to. You just don’t.”

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Adam The Bull Is Giving Cleveland Something It’s Never Had Before

“It was only more recently that I was like why do I have to only be a radio guy?”

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After spending 22 years on the radio, Adam “The Bull” Gerstenhaber was ready for a new adventure.  In fact, the former co-host of Bull and Fox on 92.3 The Fan in Cleveland did not have a new job lined up when he signed off from his 11-year radio home last month.

“I was already leaving without having a new project,” admitted Gerstenhaber during a recent phone interview with BSM.  “I left before I knew for sure I had a ‘next project’.”

Gerstenhaber was preparing for his final show with co-host Dustin Fox on April 1st when he was contacted by an executive producer for TEGNA, a company that was developing a Cleveland sports television show on YouTube.  The executive producer, who had just found out that Bull was a free agent, made it clear that he wanted Bull to be a part of the new project.

It all came together very quickly. 

“Let’s talk on Monday,” Gerstenhaber told the executive producer. “And within a week they signed me up.”

The Ultimate Cleveland Sports Show on YouTube featuring Gerstenhaber, former ESPN personality Jay Crawford, 92.3 The Fan’s Garrett Bush, and rotating hosts to make up a four-person round-table show, made its debut last Monday.  The show, which airs weekdays from 11am to 1pm, features passionate Cleveland sports talk, live guests, either in-studio or via Zoom, as well as interaction from the audience through social media.

“I’m very excited,” said Gerstenhaber.  “It’s a definite adjustment for me after 22 years on radio doing television.  For the last 11 years, I’ve been doing a radio show with just one other host and I was the lead guy doing most of the talking and now I’m on a show with three other people and it’s such an adjustment.  So far, I’m having a ball.”  

And so far, the reaction to the show has been very positive.

A big reason why is that it’s something that Cleveland didn’t have and really never had, unlike a city like New York, where there are local radio shows that are simulcast on regional sports channels. 

“There’s nothing like that in Cleveland,” said Gerstenhaber.  “And there was certainly nothing like this with a panel.  Cleveland is such a massive sports town and now people that don’t live in Cleveland that are maybe retired in Florida or Arizona, now they actually have a TV show that they can watch that’s Cleveland-centric.”

The new venture certainly represents a big change in what Bull has been used to in his radio career.  He’s enjoying the freedom of not having to follow a hard clock for this show. In fact, there have already been some occasions where the show has been able to go a little longer than scheduled because they have the flexibility to do that on YouTube.

Doing a show on YouTube gives the panel a great opportunity to go deep into topics and spend some quality time with guests.  And while there is no cursing on the show at the moment, there could be the potential for that down the road.

Don’t expect the show is going to become X-rated or anything like that, but the objective is to be able to capture the spirit and emotion of being a sports fan and host.

“It’s something we may do in the future,” said Gerstenhaber.  “Not curse just to curse but it gives us the option if we get fired up.  It is allowed because there’s no restrictions there.  The company doesn’t want us to do it at the moment.”  

There’s also been the shift for Gerstenhaber from being the “point guard” on his old radio show, driving the conversation and doing most of the talking, to now taking a step back and having Crawford distributing the ball on the television show.

For a guy called “The Bull”, that will take some getting used to. 

“Jay is a pro’s pro,” said Gerstenhaber.  “He’s the point guard for this but he’s also part of the conversation.  I’m not used to not being the point guard so I have to adjust to that.  I think it’s gone pretty well and the chemistry is pretty good and with time we’ll get used to the flow of it.”  

Gerstenhaber’s move from sports radio to an internet television show is a perfect example of how the industry is changing.  A good portion of the listening and viewing audience these days, especially those in the younger demographic, are not necessarily watching traditional television or listening to terrestrial radio.  For a lot of sports fans, watching and listening on a mobile device or a computer has become a very important way of life.

The desire to adapt, along with a shorter workday, was very enticing to him.

“It was only more recently that I was like why do I have to only be a radio guy?” wondered Gerstenhaber.  “There were things about my job that I was unhappy about.  I was doing a five-hour radio show.  It’s too long. That’s crazy.  Nobody should be doing a five-hour radio show at this point.” 

Broadcasting on the internet has arrived and it’s not just a couple of sports fans doing a show from their garage anymore.  The business has evolved to the point where the technology has provided more opportunities for those who have already enjoyed success in the industry and are looking for new challenges.

Kind of like Adam The Bull!

“I think years ago, probably like many people in the radio business, we looked at internet and podcasts as like whatever…those guys aren’t professionals…they’re amateurs,” said Gerstenhaber.  “But the game has changed.”

Gerstenhaber, Crawford and everyone associated with the “Ultimate Cleveland Sports Show” should not have much of a problem attracting the younger audience. That demographic is already accustomed to watching shows on YouTube and other streaming platforms.  The challenge now is to get the more mature audience on board. There are certainly some obstacles there.

I know this from experience with trying to explain to my mother in Florida how she can hear me on the radio and watch me on television simply by using her tablet.

Bull can certainly relate to that.

“My mother is still trying to figure out how to watch the show live,” said Gerstenhaber with a chuckle.  “The older fans struggle with that. A lot of my older fans here in Cleveland are like how do I watch it? For people that are under 40 and certainly people that under 30, watching a YouTube show is like okay I watch everything on my phone or device.  It’s such a divide and obviously as the years go by, that group will increase.” 

With the television show off and running, Gerstenhaber still has a passion for his roots and that’s the radio side of the business.  In the next couple of weeks, “The Bull” is set to announce the launch of two podcasts, one daily and one weekly, that will begin next month.  But he also hasn’t ruled out the possibility of returning to terrestrial radio at some point.

“I have not closed the door to radio,” said Gerstenhaber.  “I still love radio.  I would still, in the right set of circumstances, consider going back to radio but it would have to really be the perfect situation.  I’m excited about (the television show) and right now I don’t want to do anything else but I’m certainly going to remain open-minded to radio if a really excellent opportunity came up.”

The landscape of the broadcasting industry, particularly when it comes to sports, has certainly changed over the years and continues to evolve.  Adam Gerstenhaber certainly enjoyed a tremendous amount of success on the radio side, both in New York and in Cleveland, but now he has made the transition to something new with the YouTube television show and he’s committed to making it a success.

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BSM Writers

Why You Should Be Making Great TikTok Content

“We’re specially trained in the world of TSL (time spent listening), and the longer people view your content on TikTok, the more the app rewards you by shoving your content into more and more feeds.”

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It feels like there’s a new social media platform to pay attention to every other week. That makes it easy to overlook when one of them actually presents value to your brand. It wasn’t long ago that TikTok was primarily used by teenagers with the focus being silly dance trends filmed for video consumption with their friends and followers alike. Now, as the general public has become in tune with how this complicated app works, it’s grown far beyond that.

TikTok is now an app used by all types of demographics and unlike TikTok’s closely related cousins Instagram and Facebook, this app provides a certain type of nuance that I think people in our line of work can really excel in. 

Before I get into the nuts and bolts of how you can use TikTok to your advantage and how to make your videos catch on, I think it’s important to first mention why this matters for you. Now, if I’m being realistic, I’m sure there are some that have already stopped reading this or those that could scroll away fast enough when they saw the words TikTok. You might be thinking that this doesn’t fit your demo, or maybe that it’s a waste of time because productivity here won’t directly lead to an uptick in Nielsen ratings. But I’m not sure any social network directly leads to what we ultimately get judged on, and we aren’t always pumping out content directly to our core audience.

TikTok, like any other app you may use, is marketing. This is another free tool to let people out there know who you are and what you offer in this endless sea of content. And the beauty of TikTok is that it directly caters its algorithm to content creators just like us. Bottom line, if you are a personality in sports talk, there’s no reason you can’t be crushing it on TikTok right now. All it takes is a little direction, focus, consistency, and a plan. 

Unlike Instagram, Facebook, and Twitter where you can throw a photo up with a caption and be done for the day, TikTok’s whole model is built on creative videos that keep users engaged for longer periods of time. This approach works. According to Oberlo, a social media stat tracking site, people spend more time per day on TikTok than any other popular social media application. 38 minutes per day!

This is where this is good news for us in talk radio. We’re specially trained in the world of TSL (time spent listening), and the longer people view your content on TikTok, the more the app rewards you by shoving your content into more and more feeds. TikTok’s algorithm doesn’t care how many followers you have, your level of credibility, or the production on your video. All ir cares about is 1) Is your content good. and 2) Are people watching it. 3) How long are they watching it. The more people watch and the longer they watch creates a snowball effect. Your videos views will skyrocket, sometimes within hours. 

So, how do you create content that will catch on? It’s really not all that different than what you do every day. Create thought-provoking commentary that makes people think, argue, or stay till the end to get the info you teased up for them. I’ve found through my own trial and error that it’s best if you stay away from time-sensitive material, I’ve had more success the more evergreen my content is. That way, the shelf life expands beyond just that day or week. This is different for everyone and there’s no one-size-fits-all, but this is where I’ve seen the most success. 

Also, put yourself out there, don’t be afraid to say something that people are going to vehemently disagree with. Again, it’s not unlike what we do every day. It’s one thing to get someone to listen, it’s another to get them to engage. Once they hit you in the comment section, you’ve got them hooked. Comments breed more views and on and on. But don’t just let those sit there, even the smallest interaction back like a shoulder shrug emoji can go a long way in creating more play for your video. 

If you want to grow quickly, create a niche for yourself. The best content creators that I follow on TikTok all put out very similar content for most of their videos. This means, unlike Instagram where it’s great to show what a wildly interesting and eclectic person you are, TikTok users want to know what they’re getting the second your face pops up on that screen. So if you are the sports history guy, be the sports history guy all the time. If you are the top 5 list guy, be the top 5 list guy all the time, and on and on, you get the point. 

Other simple tricks

  • Splice small videos together. Don’t shoot one long video. 
  • 90 seconds to 2 minutes is a sweet spot amount of time. 
  • Add a soft layer of background instrumental music (this feature is found in the app when you are putting the finishing touches on your video) 
  • Label your video across the screen at the start and time it out so that it disappears seconds later. This way a user gets an idea of what the content is immediately and then can focus on you delivering your message thereafter.  
  • Research trending hashtags, they are far more important than whatever you caption your video. 
  • Use closed captions so that people can follow your video without sound. 

Finally, don’t be intimidated by it or snub your nose at it. Anything that helps your brand is worth doing and anything worth doing is worth doing well. 

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BSM Writers

Does Tom Brady’s Salary Make Sense For FOX In a Changing Media World?

“The risk here doesn’t have to do with Brady specifically, but rather the business of televising football games in general.”

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FOX is playing it too safe when it comes to adding Tom Brady.

That’s going to sound weird given the size of Brady’s broadcasting contract. Even if that deal isn’t worth as much as initially reported, it’s a hell of a lot of loot, especially considering Brady has remained steadfastly uninteresting for a solid 20 years now.

Let’s not pretend that is a detriment in the eyes of a television network, however. There’s a long line of famous athletes companies like FOX have happily paid millions without ever requiring them to be much more than consistently inoffensive and occasionally insightful. Yes, Brady is getting more money than those previous guys, but he’s also the most successful quarterback in NFL history.

The risk here doesn’t have to do with Brady specifically, but rather the business of televising football games in general. More specifically, the fact that the business of televising football games is changing, and while it may not be changing quite as rapidly as the rest of the sports-media industry, but it is changing. There’s an increasing number of choices available to viewers not only in the games that can be watched, but how they are consumed. Everything in the industry points to an increasingly fragmented audience and yet by signing Brady to be in the broadcast booth once he retires, FOX is paying a premium for a single component in a tried-and-true broadcasting formula will be more successful. 

Think of Brady’s hiring as a bet FOX made. A 10-year commitment in which it is doubling down on the status quo at a time of obvious change. FOX saw ESPN introduce the ManningCast last year, and instead of seeing the potential for a network to build different types of products, FOX decided, “Nah, we don’t want to do anything different or new.” Don’t let the price tag fool you. FOX went out and bought a really famous former player to put in a traditional broadcast booth to hope that the center holds..

Maybe it will. Maybe Brady is that interesting or he’s that famous and his presence is powerful enough to defy the trends within the industry. I’m not naive enough to think that value depends on the quality of someone’s content. The memoir of a former U.S. president will fetch a multi-million-dollar advance not because of the literary quality, but because of the size of the potential audience. It’s the same rationale behind FOX’s addition of Brady.

But don’t mistake an expensive addition from an innovative one. The ManningCast was an actual innovation. A totally different way of televising a football game, and while not everyone liked it, some people absolutely loved it. It’s not going to replace the regular Monday Night Football format, but it wasn’t supposed to. It’s an alternative or more likely a complement and ESPN was sufficiently encouraged to extend the ManningCast through 2024. It’s a different product. Another option it is offering its customers. You can choose to watch to the traditional broadcast format with Joe Buck and Troy Aikman in the booth or you can watch the Mannings or you can toggle between both. What’s FOX’s option for those audience members who prefer something like the ManningCast to the traditional broadcast?

It’s not just ESPN, either. Amazon offered viewers a choice of broadcasters, too, from a female announcing tandem of Hannah Storm and Andrea Kramer beginning in 2018 to the Scouts Feed with Daniel Jeremiah and Bucky Brooks in 2020.

So now, not only do viewers have an increasingly wide array of choices on which NFL games they can watch — thanks to Sunday Ticket — they in some instances have a choice of the announcing crew for that given game. Amid this economic environment, FOX not only decided that it was best to invest in a single product, but it decided to make that investment in a guy who had never done this particular job before nor shown much in the way of an aptitude for it.

Again, maybe Brady is the guy to pull it off. He’s certainly famous enough. His seven Super Bowl victories are unmatched and span two franchises, and while he’s denied most attempts to be anything approaching interesting in public over the past 20 years, perhaps that is changing. His increasingly amusing Twitter posts over the past 2 years could be a hint of the humor he’s going to bring to the broadcast booth. That Tampa Tom is his true personality, which remained under a gag order from the Sith Lord Bill Belichick, and now Brady will suddenly become football’s equivalent of Charles Barkley.

But that’s a hell of a needle to thread for anyone, even someone as famous as Brady, and it’s a really high bar for someone with no broadcasting experience. The upside for FOX is that its traditional approach holds. The downside, however, is that it is not only spending more money on a product with a declining market, but it is ignoring obvious trends within the industry as it does so.

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