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Chad Benson Is Changing The Conversation

Benson hosts his morning show on KTAR, and later, he has the nationally syndicated “The Chad Benson Show” on Radio America from 2-6 p.m. on weekdays.

Jim Cryns

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He’s not Joe Exotic, but he’s kind of a lizard king. He’s not quite as festooned as Pete Davidson of SNL, but he’s on his way. 

“I love to get ink,” says Chad Benson. With tattoos, he says you’re either in for a penny or in for a pound. “They’re addicting,” he says. “I like to wear my art on the outside.”

He gets his love of ink honestly, as his father had tattoos, and many of his friends have them as well. “If I wanted a new tattoo, friends told me to put the idea in a figurative drawer for a couple of months. If I still wanted it two months later, then I should get it.”

Benson’s left arm tells an entire story. His next tattoo will be an indelible part of him soon.

“I’m getting one of those old-school microphones,” Benson said. “Like the one, David Letterman had on his desk.”

Oh, and the lizard thing.

“If anybody listens to my show, they know I love lizards. I always have.”

If he gets a tattoo of a lizard, he’ll be the happiest guy in the world. His kids love the lizards too. “Some lizards are tough to get and expensive,” Benson explained.

Benson, his lizards, and tattoos are very busy. He hosts his show on KTAR in Phoenix in the afternoon, and starts each morning hosting the nationally syndicated “The Chad Benson Show” on Radio America from 9a-12p PT.

When he was young, he was also a pretty talented jock, playing some professional soccer in Europe. Benson was signed by the Bristol Rovers, the Falkirk Scotland, and the Portsmouth Football Club.

“It certainly was fun,” Benson said. “I’m pretty certain I went further in soccer because of my drive rather than talent.” He said there weren’t as many Americans in the game when he played; it was a different scene.

After getting hurt a couple of times, he asked himself what career could he go into where he could still wear shorts, a Hawaiian shirt, and not tear up his knee. It came down to a choice between beach-bum and radio.

“I came into talk radio in a different way,” Benson explained. “I never wanted to be the ‘next’ Rush Limbaugh; I just wanted to be me. They say you’re the ‘next’ so-and-so just because you’re younger. You’re not really doing anything much different.”

On his shows and in life, Benson said he likes to stay grounded. “I grew up in Los Angeles, and most of my friends are progressives,” he said. “We don’t base our friendships on politics. We just talk. I look around, and we all live in this insane world.” 

Benson said a lot of folks just want to argue over the dumbest things, but all they really want to do is argue. “I’ve got news for you; you’re not always going to get everything we want.”

There’s too much-misinformed emotion in the world, he says. “You can’t start a conversation by calling the other person a piece of shit. I’m a fact-based guy, and I’ll look at the other side.” 

In that manner speaking, Benson’s neighborhood isn’t very crowded.

“I like to say we’re in the ‘exhausted majority,” Benson said. “It’s funny when people say you don’t care about something if you don’t pick a side. Some say you’re wearing a mask to stop a virus, or you wear one because you hate Trump. It’s insane.”

After a bit of prodding, I asked Benson if he thought most News/Talkers believed in most of the stuff they peddle or if it was part of their job. 

“In general, I would say a majority of them are full of it, and they know it,” Benson said. “The scary question is, does the audience know it? I’m friends with several ‘talkers,’ and they’re not over the top in real life. They understand it’s a job, and they have to sell tickets.” He said it goes the other way. Some hosts act like they’re all progressive, but he knows them better.

On-air or off, Benson has some concerns about who we are collective. 

“Yes, we are pretty stupid on the whole,” he said. “We’re no longer coming at things in an honest conversation. We have to win the discussion or argument. It’s about beating the other side, not being right. Most would rather win on something small then you’d have something over others. All they care about is the ‘win’ and did I beat the other side.” 

Benson reminded me that even gladiators didn’t kill other gladiators–it was bad for business. He said part of the argumentative equation is we don’t hold people accountable any longer. 

“People just move on from a situation,” he said. “All that matters is how loud you are. When Radio America syndicated me, they said it was important to change the conversation.” Benson said his show isn’t about being a one-trick pony. Instead, he shoots for a mix, say a goal of 75% politics, and 25% of what everybody else is talking about. 

“We talk about the Johnny Depp trial, Roe vs. Wade. I have a super-young audience, and it really doesn’t skew hard right or left. I have a lot of independent listeners, so we don’t want to pigeonhole our content.”

When he’s not talking about Depp’s wife defecating in their marital bed or the Supreme Court leaks, Benson says he likes spending time with his family. But don’t invite him to a baseball game; it’s not going to happen.

“Baseball is so boring. Pitching changes, what shift is on. Who cares?”

Other than me and Alexander Doubleday, I can’t say.

Benson worked as a producer for Robert W. Morgan in the latter years of the legends’ career. Morgan was a legendary broadcaster who paved the way for Don Imus and virtually everyone else that followed. 

“Imus even talked like Robert,” Benson said. “The last few years at KRTH with Robert W. weren’t always easy. He was a tough SOB. He wouldn’t last a day in today’s era of ‘wokeness’ or with any human resources department.”

Regardless, Benson said Morgan was brilliant. “He pushed us hard to prepare well for the show. There were three of us producers who watched local television for three hours every night to find things to address. After that, we scoured VHS tapes for a couple of hours and pulled things off for his use on the show.” The cuts would often consist of something stupid the mayor said, and they’d gauge the audience’s reaction. 

“If the audience reacted well, we’d use it a couple of times an hour.”

I’d read a very salient message on one of Benson’s websites. He said we can still purchase Mein Kampf in bookstores, but not some Dr. Seuss selections. 

“That’s the kind of weird world we live in,” Benson said. “This world of ‘wokeness.’ Part of the problem is we’ve allowed the extremes to dominate.”

He likened the state of things to a carnival ride. “You know those big swinging rides that go back and forth like a pendulum? Well, sometimes the sweet spot is right in the middle. We never seem to get that.”

Is he getting tired of the grind of two shows in a day? Hell no.

“I’m 51; I have an 11-year-old and a three-year-old,” Benson begins. “I drive an hour to the station and do some pre-production. After that, I do a show from 6-9. When I’m finished with that, I start prepping for my afternoon show.”

He says he still has time to watch Viking-themed shows on television, play with his lizards and get some new ink now and again.  

BNM Writers

Should The News Be Minimized on The Holidays?

“I do wonder who is watching or listening or reading and what the return on efforting news programming on holidays really is.”

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This is not by any means a new topic of discussion but I do enjoy bringing it up and batting it around because I think it’s worthy of regular consideration and deliberation. Perhaps it deserves even just a fresh batch of whining and complaining by those of us stuck in a newsroom, in front of a camera or microphone or standing out somewhere in the cold.

There’s no debate that what we do has a level of importance that fluctuates from time to time. There are countless professions that we cannot do without for even a portion of a single day. That said, working the holidays is not unfamiliar or even a question for many people out there.

I, myself have spent most of my adult life in professions where working on Thanksgiving, Christmas, the High Holidays, Independence Day among others was just part of the job. It still amazes me how many people would react in astonishment when I declined an invitation or mentioned in conversation that I was working that day.

Like they couldn’t comprehend the possibility. Must be nice.

Now, let’s be clear about this; covering a parade or a holiday festival or religious services on a particular day is not what I’m focusing on here. Imagine the Macy’s Thanksgiving Day Parade or New Year’s Eve or the 4th of July fireworks without reporters and crew coverage.

More people would actually have to go to these things.

No, I’m talking about regularly scheduled newscasts and field reports on these mornings, afternoons and evenings.

Why?

I don’t see it.

More specifically, who is measuring the need for this programming? I cannot identify sitting behind a desk (probably inside an office…what’s that like?) and concluding that there must be 4:00pm-6:30pm newscasts on Thanksgiving Day.

5am news on New Year’s Day is out and out sadism.

“Good morning and Happy New Year…here’s what’s happened in the twenty-three minutes since you went to bed.”

Yes, by all means, let’s open our presents with the soothing tones of morning drive news in the background or lounge in the living room after the two-ton turkey dinner and watch the daily rundown of criminal activity lovingly framed in holiday graphics.

Do people want to drive to Grandma’s house while listening to the latest in Tuesday’s home invasion- assault investigation, this morning’s hit and run fatality or the city council vote on funding a halfway house near the elementary school?

Actually, the inspiration for this semi-rant comes from a conversation I had with a woman I was speaking with about holiday getaway travel. She very innocently asked me why there is news on the holidays. “Who is watching…who is listening on a day like that?” I told her I really couldn’t say. Of course, this was someone who told me she didn’t even pick up a newspaper or peruse social media for a news update on any given holiday.

“On Christmas”, she said, “no news is good news.”

To a significant degree, I’m on board with that. I do wonder who is watching or listening or reading and what the return on efforting news programming on holidays really is.

This is not about those having to work although employee consideration should be part of the equation. There will always be the need to have someone in the newsroom but minimizing that requirement could never be a bad thing.

Many operations do work with reduced staff during the holidays and that’s great. Twenty-years ago the radio station group I worked for dropped most programming during the year-end holidays, simulcasting holiday music across all the stations only cutting in with station IDs, tracked greetings from staff and news updates only if necessary.

I suppose one could argue that people need to know what’s going on all the time so we are providing a necessary service but really, everything we do is on-demand whether we like it or not. Nobody is listening or watching or reading unless they make a conscious effort to do so. They have to turn the TV on and hit the channel, dial the car radio and click on the website. We have no say.

For me, somebody somewhere has to show me that there’s a need and a want for what we do on those special days and at those special times. Convince me.

In the meantime, move the turkey and stuffing closer to my side of the table and keep the cranberry sauce and yams over on your end.

And I’ll be up bright and early talking to the Black Friday shopping crowd.

Don’t get me started.

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BNM Writers

Seth Leibsohn Expected to Move to Phoenix, Didn’t Expect Radio Show

“There wasn’t a huge demand for a white male teaching Aristotle’s teachings. I kind of like the idea I can still teach on the air.

Jim Cryns

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We’re all made up of a unique genetic recipe. Take a graduate student of political philosophy, add a pinch of love of contemporary politics, a dash of popular culture, maybe a trumpet, and you have Seth Leibsohn.

“I was a good trumpet player in high school,” Leibsohn said. Still, that alone wasn’t enough for him to pursue it as a career, even though his parents were fine with him chasing something he enjoyed, even supportive. “Some parents try to push you into a career, but my parents never did. I thought I might be able to play the trumpet as a career, but ultimately decided I wasn’t as good as my trumpet heroes. I’ve heard golfers have hung it up in a similar way.”

Quoting Del Griffith in Planes, Trains and Automobiles, ‘The finest line a man’ll walk is between success at work and success at home.’ To be truly happy you’ve got to have both. Seth Leibsohn couldn’t agree more.

“I don’t know many people who are thrilled with what they do for a living,” Leibsohn continued. “I believe you work to pay bills, not for life satisfaction. Billy Joel said there is no magic secret and everybody has happiness within themselves. If you’re truly happy with what you do, you have it all beat.”

The Seth Leibsohn Show airs live on KKNT 960 The Patriot in Phoenix from 3:00-6:00 PM weekdays. Then the show is replayed as a podcast. “The podcast is essentially the show I do,” Leibsohn said. “It’s fun. I never thought I’d be on the radio. I started in D.C. with a national show with Bill Bennett, The Bill Bennett Show, as co-host and guest host.”

You may recall Bennett was appointed the drug czar in 1989 under President George H.W. Bush.  Bennett still does a podcast and Leibsohn appears as a guest about once a month. He was Bennett’s chief of staff for many years.

Leibsohn decided to move back to Phoenix in 2011 to take care of his parents.

“After I arrived I was approached to host my own show,” he said. “I like that it doesn’t have to be relegated to a local audience. I get calls from Texas, Chicago, Ukraine. Leibsohn describes himself as a ‘different’ radio host, “I started in academia,” he explained. “There wasn’t a huge demand for a white male teaching Aristotle’s teachings. I kind of like the idea I can still teach on the air. The show is a vital seminar, with a bigger classroom.”

Leibsohn works hard on the show as he doesn’t have a producer. “I have to find my own guests, which I average about one each day. Television show hosts don’t have to track down and book their own guests. I start reading from the moment I wake up, searching for something interesting, a guest that can provide some insight to a topic.”

He’s long been a staunch advocate against the legalization of marijuana. He headed the group ‘Arizonans for Responsible Drug Policy’, which was instrumental in preventing the legalization of marijuana in Arizona. He has co-authored several articles with Bennett regarding the dangers of marijuana, which was picked up by numerous newspapers including the Los Angeles Times and The Tampa Tribune.

Doing whatever he can to rid the streets of drugs and the pollution of our children is essentially what make’s Libsohn tick. It may be more accurate to say it drives him.

When talking about ridding streets of drugs throughout the country, I was impressed that Leibsohn wasn’t hypocritical. He said he wasn’t above having a good time with friends in college, but recognized there was a time to stop.

“I partied with the best of them,” he said. “Then I saw four of my best friends, who were both far smarter than me academically, ultimately fail in their lives. They just couldn’t give up the partying and substances and succumbed to a lot of drug use.”

Another bolt of realization about the destruction of drugs for Leibsohn stems from his sister struggling with substances her entire life. “I guess I had more of a vector about what it could do to you. Drugs cause so many problems in our society. It’s an ongoing battle to protect our children.”

Working on reducing substance abuse in America has long been a passion for Leibsohn. Working with Bennett helped fuel that desire. Leibsohn spent time working for the Higher America initiative with Jeane Kirkpatrick.

Never a fan of Hilary Clinton, Leibsohn said he agrees with the former First Lady on one thing.

“Hilary said Mexico is a problem regarding illegal drugs, but if the citizens of America didn’t want the drugs, it would be a problem. People want this crud. Since we lost the anti-drug messaging system in America, the problems have spiraled out of control.”

Remember the old ad, ‘This is your brains on drugs?’ That’s the messaging Leibsohn is talking about. Leibsohn said when Bennett was drug czar, 10,000 Americans were dying each year. Since then the death toll has increased 1,000 percent.

“We reduced drug use by 65 percent in 1992,” Leibsohn said. “I attribute that to the messaging. It was hugely important. We embedded the anti-drug message at the movies, in schools, there was a Hollywood sobriety chic. We did for drugs what mothers did for drunk driving.”

Leibsohn cites Dr. Martin Luther King Jr. when he wrote, ‘Human desires increase with their means of gratification.’

“The narration in the television show Narco opens with the narrator talking about cocaine. He said they had a supply problem keeping up with the demand for the drug in Miami.”

Leibsohn intended to run for Congress in 2018, but his staff screwed-the-pooch.

“My campaign management didn’t get enough signatures,” Leibsohn said. “I made sure everyone who contributed to my campaign got their money back.” He said he has no biting need to run for office again.

Our conversation swerved into another contentious topic–immigration from Mexico. Leibsohn said our immigration problem is currently out of control.

“There are a lot of reasons for the problem,” he said. “I don’t think there’s one single answer or solution. I do know we’re giving billions of dollars annually to illegal immigrants. When the monthly numbers come out regarding the prison population in Arizona, the illegal immigrants count for a huge portion of those criminals.”

He said there have been good examples of cleaning up cities, like New York. “There are things that work,” Leibsohn explained. “We have to replicate those efforts and dump the things that don’t work. Indianapolis is another city that turned things around. There are theories that work when applied.”

Leibsohn spoke of disparate impact, when policies and rules have a disproportionate impact on a particular group.

“I think a lot of Left-wing prosecutors abhor statistics of racial minorities. In effect they turn a blind eye, a deaf ear when it comes to crime. I had hoped by now we could get beyond race, see policies enacted in my lifetime.”

We also talked about what constitutes American conservatism, which is delineated by low taxes, free markets, deregulation, privatization, and reduced government spending and government debt. Leibsohn thinks the definition of American Conservatism is more nebulous than that.

“I think American Conservatism has never had a good definition,” he said. “Perhaps the most prominent recent conservative was William F. Buckley Jr. He never wrote a book on American Conservatism as he said it was too diverse.”

Regarding pinpointing what American Conservatism actually is, Leibsohn said it’s really clay in the hands of those you ask. “Some say it’s a group that believes in limited government,” he explained. “There are some who will fold religious beliefs into that, some may add sociology.”

He said throughout his life, he’s always been in search of discovering the meaning.

“In Buckleys’ National Review Magazine, he debated this all the time,” Leibsohn explained. “He had always been in search of the meaning. In his magazine, Buckley debated this all the time. In my own view it should be a movement based on America’s founding fathers ethos–equity and liberty. There’s not a lot of agreement on these things today.”

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BNM Writers

Producers Podcast: Andrew Marsh, 101 ESPN

Brady Farkas

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Andrew Marsh of 101 ESPN in St. Louis details the unorthodox background that has helped him thrive in the producer’s chair for The Fast Lane.

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