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John Ourand Expects Apple To ‘Run The Table’ On Upcoming TV Rights Deals

“He said Apple’s willingness to experiment and the availability of properties like MLS and Major League Baseball line up perfectly.”

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On the most recent episode of the Marchand and Ourand podcast, Andrew Marchand of The New York Post said he would be shocked if Apple TV+ did not have some portion of Major League Soccer’s next media rights deal. It may not be an exclusive deal. He suggested it was possible Apple could win the streaming rights while broadcast rights stayed with ESPN and ABC.

His podcast partner, Sports Business Journal’s John Ourand took it a step further. He said he doesn’t see Apple being excluded from much of anything that hits the market in the coming years.

“I wouldn’t be surprised if Apple sort of runs the table on the next couple of rights that come up including the NFL. We’ve talked about this before, the Sunday Ticket rights,” Ourand said. 

Apple recently got into the sports business, adding an exclusive package of Major League Baseball games on Friday nights. Ourand is confident that deal is less about Major League Baseball and more about the company finding out what it can offer leagues across all sports. The MLS could fit the same description.

“It’s kind of a test. They want to see if this works, and MLS? It’s not the NBA. It’s a relatively low-cost test to see if they can do live video, if they can do things differently, and if they can have a sort of ‘Apple way’ of doing things.”

He cited a new book about the Apple company in the modern age. Tripp Mickle’s After Steve looks at how Apple became a trillion-dollar company.

Ourand, who is friends with the author and has read the book, says that it gives great insight into CEO Tim Cook’s philosophy of releasing products. He said Apple’s willingness to experiment and the availability of properties like MLS and Major League Baseball line up perfectly.

“Early Apple would only release an iPhone or an iPod when it was fully formed and ready to go and there were no problems with it. Apple under Tim Cook? They’re happy to release different things that have bugs or don’t work very well, because they’re gonna improve on it, so if you look at where baseball is right now, it’s not gonna be where baseball is in three years.”

Sports TV News

The NFL Still Considering Multiple Offers For Sunday Ticket

The NFL has had the respective bids of Disney, Apple and Amazon for weeks now. DirecTV has not bid for the package but has stated it is willing to partner with the new rightsholder for a potential deal.

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Sunday Ticket Negotiations

DirecTV currently has the rights to Sunday Ticket. That deal expires at the end of this upcoming football season. The NFL is expected to make a boatload of cash when they decide which media organization gets the next rights to the package. The only question is… who will that be?

Alex Sherman of CNBC reports that the NFL has had the respective bids of Disney, Apple and Amazon for weeks now. DirecTV has decided not bid for the package. However, they are interested in partnering with the new rightsholder for a potential deal. DirecTV knows that Sunday Ticket is a staple in bars and restaurants and is interested in maintaining those relationships.

Outside of the bar/restaurant industry, success has been limited for the satellite provider with the football package. Fewer than two million subscribers signed up for Sunday Ticket each year which made the package a money-loser for the satellite TV provider.

According to the report, the NFL wants more than $2 billion for the rights and a stake in NFL Media, which is being packaged with Sunday Ticket. Also on the table is the NFL’s mobile rights. The league’s previous mobile agreement with Verizon has ended.

An interesting piece of the negotiations is Sunday Ticket price. According to the report, a buyer would have limited flexibility on pricing. The NFL signed contracts with CBS and Fox and within the framework of those deals, language mandates Sunday Ticket have a premium price. That’s to prevent loss of viewers from the networks that feature local market Sunday afternoon games. So essentially, the price is the price for the consumer.

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Sports TV News

F1 Renews With ESPN For U.S. Media Rights

ESPN was reportedly in a three-way bidding battle with Amazon and Comcast. According to the report, F1 told both Amazon and Comcast on Friday that they had decline to accept either one’s offer.

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F1 ESPN

The racing series F1 has decided to stick with ESPN through 2025.

ESPN was reportedly in a three-way bidding battle with Amazon and Comcast. According to the report, F1 told both Amazon and Comcast on Friday that they had decline to accept either one’s offer.

The reported value of the three-year contract is set to pay F1 $75-90M per year for the U.S. media rights. Amazon had offered to pay roughly $100M per year, with the right to sublicense to a linear broadcast network. Comcast’s offer was similar to ESPN’s in terms of value and the structure. They also wanted to put select races on it’s streaming service, Peacock.

Netflix was in on the negotiations, as well. The makers of Drive to Survive, the streaming series that many credit with the sport’s explosion in popularity in recent years, wasn’t close on on their financial offer. Also, it seems F1 executives were not ready to put all of its races on a streaming service just yet.

Currently, F1 receives $5M per year for ESPN to broadcast it’s races. ESPN has grabbed about 1.0 million viewers per race. That makes F1 a more than viable option for the network to invest into again. ESPN will be able to put a small number of races on its ESPN+ streaming service exclusively. The vast majority being on ABC or ESPN.

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Sports TV News

Skip Bayless Says He And Stephen A. Smith ‘Sorted Out’ Their Disagreement

“Brothers fight. We have fought before. I’m assuming we will fight again.”

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Skip Bayless

Stephen A. Smith and Skip Bayless were locked in a war of words last week following the First Take host’s appearance on JJ Redick’s Old Man and the Three podcast.

The origins of their partnership were discussed and Bayless admitted he did not like the way Smith characterized the state of First Take before he arrived on set. Smith insisted that Bayless simply misunderstood what he meant by saying that he was told the show needed him.

Over the weekend, Skip Bayless says he and Stephen A. Smith got together at the Bayless home in California to talk things out in private.

“He was in LA, he came over, we sat by the pool,” he said on the latest episode of The Skip Bayless Show. “It wasn’t the easiest conversation for a while, but we slowly but surely sorted it out. We got through it, and we have been through so much together.”

Bayless reiterated that he considers Smith a brother. They love each other. That doesn’t mean they are always going to remember events the same way or see eye-to-eye all the time.

“Brothers fight. We have fought before. I’m assuming we will fight again.”

Fighting doesn’t mean the relationship is fractured. In fact, Skip Bayless was adamant that he remains closer to Smith than he is to most people in his life.

“I don’t trust easily because of the way I was raised, but I do trust Stephen Anthony Smith. Trust him with my life. Always have and always will. I trust he will always be there for me, and you better believe I will always be there for him.”

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