FOX Sports hosts Doug Gottlieb and Nick Wright definitely do not see eye-to-eye when it comes to money going to college athletes.
Despite both being employed by the same company, Gottlieb, who is never afraid to voice his opinion, fired back at Wright Friday regarding his take on college football’s NIL rule in the wake of Alabama head coach Nick Saban’s claiming Texas A&M’s Jimbo Fisher “brought” his recruits.
On Wright’s morning show, First Things First, the colorful broadcaster had a two minute rant about how he’s happy that schools are finding workarounds under the new NIL rules implemented by the NCAA to pay the players for their name, image and likeness. He said the universities have been taking advantage of college athletes, particularly black student athletes from rough backgrounds, for years and now that the tide has shifted, people are freaking out.
“The general sports public wants extra regulations and extra rules, is keeping their thumbs on college football and basketball players because their is an undeniable and always has been an incredibly uncomfortable racial context of the guys,” Wright said. “It’s mostly young black men from mostly really tough circumstances, generating billions of dollars. Who’s sharing in that?” Wright asked.
“An overwhelmingly white administration, an overwhelmingly white coaching staff, and an overwhelmingly white non-revenue sports. How do we pay for the tennis team and golf team, ah men’s football and basketball. What do they get? A scholarship. Be happy, we pulled you out the hood. Maybe you’ll have a better life if somehow you make the league or do something with your education.”
Gottlieb caught wind of Wright’s rant and let his disapproval be known. That resulted in a back and forth between the two sports personalities on Twitter.
Gottlieb continued, claiming the NIL rule puts exceedingly high expectations on the student-athletes before ever stepping on campus and are given something without having to “earn it.”
“The sad part is this push to pay SAs before they have even played a game, taken a class or assimilated to a school sets them up for failure in their post sports career. If you have been given before you earn, where is the motivation when you get to the real world?”
Wright then took a shot at Gottlieb, saying it always feels good that his take is the complete opposite of Gottlieb’s.
The dialogue continued with Gottlieb throwing shots at Wright, calling his take “embarrassing” and mentioning how he failed to point out the educational imbalance in society during his take. Wright asked Gottlieb what are some of the other “fake racism” takes that he claims are out in the media.
Gottlieb is no stranger to conflict with his FOX Sports colleagues. Troy Aikman called his opinion on Andrew Luck’s retirement “total bullshit” in a tweet from 2019. More recently, Gottlieb got into it with Speak for Yourself co-host Emmanuel Acho after Gottlieb ripped his brother Sam’s “Top 5 QB list” on First Take. He also called out Skip Bayless for name-calling.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.