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Rob Parker is a Hall of Famer and a Pioneer

Rob Parker began his career by starting a sports-only newspaper at his high school and now he’s a Hall of Famer.

Tyler McComas

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Twitter/@RobParkerFS1

On the outskirts of the borough of Queens in New York City, lies the neighborhood of Queens Village. Located about nine miles to southeast of Citi Field, the neighborhood was founded in the 1640s and is viewed as quiet and residential. Queens Village is the home to Martin Van Buren High School, which opened in 1955. In the year 1980, Rob Parker recognized a dream inside the walls of that school with an idea that was well before it’s time. He wanted to start the first all-sports newspaper.

The idea came out of Parker’s frustration with the school paper, The Beeline, for which he wrote. The 16-year-old Parker had an intense hunger for a future in journalism, but didn’t love the fact he would write an article on the basketball team in the fall and it wouldn’t be published until baseball season. He wanted to run a paper that was more timely and solely dedicated to sports. The idea was shot down before it even started.

“I went to the school principal and said I wanted to start an all-sports newspaper that came out on time every month,” said Parker. “He was like, ‘no, the kids are only going to throw it on the ground as trash’. That was the first response out of his mouth. Could you imagine that? An educator telling a kid that?”

The school principal also said there wasn’t enough money to pay for another newspaper. But Parker wasn’t going to just turn away. He then asked if the idea could be a go if he raised the money to pay for the printing. Reluctantly, the principal agreed. 

Parker went home and grabbed his typewriter. He realized his idea was only going to happen if he made it happen, so he hustled to find a way to make it a reality. He wrote three letters to the three publishers of the three New York newspapers, in hopes of just one of them agreeing to help his new venture. The Daily News did not write him back, which was unfortunate because that was Parker’s favorite paper. The New York Times wrote back, but sent a letter saying it was against their company policy to help other people start newspapers. 

“As if a 16-year-old kid was competition,” laughed Parker. ‘I was shocked somebody actually said that and wrote that letter.”

Call it luck, call it fate, but the New York Post responded. 

“I opened up the envelope and there was a check for 50 dollars to start my newspaper,” Parker said. “Rupert Murdoch was the publisher. That’s really what catapulted my career and gave me the belief in journalism to get started. That was the start of it all.”

That small gift by Murdoch and the New York Post sparked a Hall of Fame career for Parker. His all-sports newspaper, Sports Line was a huge success at Martin Van Buren High School. So much so, that even after he graduated, multiple editors carried on the legacy of the paper. It wasn’t the turnout the school principal thought it would be. 

“This is 1980 and I think the first all-sports newspaper debuted in the United States in like 1989,” Parker said. “I’m really proud of that Sports Line paper. That’s my lasting memory of Van Buren High School.”

This week, 42 years after his sports media career officially began, he’s walking the same halls where he had a big idea and empty pockets. This time around, he’s being honored by being inducted into the school’s Hall of Fame.

“It’s been like a year and a half because of Covid,” said Paker. “But at the time, it came out of nowhere. I still pinch myself, I gotta be honest.”

Parker has enjoyed an incredible 36-year career as an acclaimed writer and a national host on both radio and television at the biggest networks in the industry. He’s a pro, but it still hit him in a way he didn’t expect when his co-host Chris Broussard of The Odd Couple on Fox Sports Radio, which can be heard from 7-10 p.m. EST, referred to him by his latest honor in the opening segment of the show on Monday.

“When Chris said The Hall of Famer it was just awesome,” Parker said. “I always remember calling the late Al Kaline in Detroit The Hall of Famer, so that’s what I think about. The fact people are saying that to me is pretty special.”

“Rob’s induction into his high school Hall of Fame is absolutely well-deserved,” said Broussard. “He’s excelled in virtually every aspect of journalism – print, beat-writing, column writing, TV and radio. And he’s also been a mentor and door-opener for dozens of young journalists. I couldn’t be prouder for my radio partner.”

It’s been a week of reflection for Parker and the opportunity to be present for the induction has been humbling for him. But what would that 16-year-old version of Parker think about this?  

“No way, no how, would this be possible,” Parker said. “Just a kid growing up with a dream of being a newspaper reporter, since I was nine-years-old. All I ever wanted to be is a sports writer. To be down this road and go from writing to national television and national radio it’s very humbling and fulfilling. The one thing I will say is I don’t feel like I’ve left any stone unturned and I was able to experience all the things I wanted to experience.”

This isn’t the first honor Parker has been given during his sports media career. Far from it, actually. Parker was named the National Association of Black Journalists’ Sports Task Force Journalist of the Year in 2018. He was also the first Black sports columnist for the Detroit Free Press when he was hired in 1993 and the first Black sports columnist for Newsday in New York. He’s broken barriers in his career and it’s one of the many reasons why a plaque will be forever enshrined at Martin Van Buren High School. 

All of that started by one random act of kindness. It happened because the editor of a newspaper decided to send a check for 50 dollars to an unknown kid in the city. Parker has never forgotten what Murdoch did for his career. It’s probably even a driving force as to why he’s helped mentor more than 50 journalists. 

“A couple of years ago I was on the set of Undisputed and I was able to tell Rupert that story,” Parker said. “He was amazed by it. He was like, did that really happen? I said absolutely.”

BSM Writers

Being Wrong On-Air Isn’t A Bad Thing

…if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign.

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WRONG BAD

In the press conference after the Warriors won their fourth NBA title in eight years, Steph Curry referenced a very specific gesture from a very specific episode of Get Up that aired in August 2021.

“Clearly remember some experts and talking heads putting up the big zero,” Curry said, then holding up a hollowed fist to one eye, looking through it as if it were a telescope.

“How many championships we would have going forward because of everything we went through.”

Yep, Kendrick Perkins and Domonique Foxworth each predicted the Warriors wouldn’t win a single title over the course of the four-year extension Curry had just signed. The Warriors won the NBA title and guess what? Curry gets to gloat.

The funny part to me was the people who felt Perkins or Foxworth should be mad or embarrassed. Why? Because they were wrong?

That’s part of the game. If you’re a host or analyst who is never wrong in a prediction, it’s more likely that you’re excruciatingly boring than exceedingly smart. Being wrong is not necessarily fun, but it’s not a bad thing in this business.

You shouldn’t try to be wrong, but you shouldn’t be afraid of it, either. And if you are wrong, own it. Hold your L as I’ve heard the kids say. Don’t try to minimize it or explain it or try to point out how many other people are wrong, too. Do what Kendrick Perkins did on Get Up the day after the Warriors won the title.

“When they go on to win it, guess what?” He said, sitting next to Mike Greenberg. “You have to eat that.”

Do not do what Perkins did later that morning on First Take.

Perkins: “I come on here and it’s cool, right? Y’all can pull up Perk receipts and things to that nature. And then you give other people a pass like J-Will.”

Jason Williams: “I don’t get passes on this show.”

Perkins: “You had to, you had a receipt, too, because me and you both picked the Memphis Grizzlies to beat the Golden State Warriors, but I’m OK with that. I’m OK with that. Go ahead Stephen A. I know you’re about to have fun and do your thing. Go ahead.”

Stephen A. Smith: “First of all, I’m going to get serious for a second with the both of you, especially you, Perk, and I want to tell you something right now. Let me throw myself on Front Street, we can sit up there and make fun of me. You know how many damn Finals predictions I got wrong? I don’t give a damn. I mean, I got a whole bunch of them wrong. Ain’t no reason to come on the air and defend yourself. Perk, listen man. You were wrong. And we making fun, and Steph Curry making fun of you. You laugh at that my brother. He got you today. That’s all. He got you today.”

It’s absolutely great advice, and if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign. It means they’re not just listening, but holding on to what you say. You matter. Don’t ruin that by getting defensive and testy.

WORTH EVERY PENNY

I did a double-take when I saw Chris Russo’s list of the greatest QB-TE combinations ever on Wednesday and this was before I ever got to Tom Brady-to-Rob Gronkowski listed at No. 5. It was actually No. 4 that stopped me cold: Starr-Kramer.

My first thought: Jerry Kramer didn’t play tight end.

My second thought: I must be unaware of this really good tight end from the Lombardi-era Packers.

After further review, I don’t think that’s necessarily true, either. Ron Kramer did play for the Lombardi-era Packers, and he was a good player. He caught 14 scoring passes in a three-year stretch where he really mattered, but he failed to catch a single touchdown pass in six of the 10 NFL seasons he played. He was named first-team All-Pro once and finished his career with 229 receptions.

Now this is not the only reason that this is an absolutely terrible list. It is the most egregious, however. Bart Starr and Kramer are not among the 25 top QB-TE combinations in NFL history let alone the top five. And if you’re to believe Russo’s list, eighty percent of the top tandems played in the NFL in the 30-year window from 1958 to 1987 with only one tandem from the past 30 years meriting inclusion when this is the era in which tight end production has steadily climbed.

Then I found out that Russo is making $10,000 per appearance on “First Take.”

My first thought: You don’t have to pay that much to get a 60-something white guy to grossly exaggerate how great stuff used to be.

My second thought: That might be the best $10,000 ESPN has ever spent.

Once a week, Russo comes on and draws a reaction out of a younger demographic by playing a good-natured version of Dana Carvey’s Grumpy Old Man. Russo groans to JJ Redick about the lack of fundamental basketball skills in today’s game or he proclaims the majesty of a tight end-quarterback pairing that was among the top five in its decade, but doesn’t sniff the top five of all-time.

And guess what? It works. Redick rolls his eyes, asks Russo which game he’s watching, and on Wednesday he got me to spend a good 25 minutes looking up statistics for some Packers tight end I’d never heard of. Not satisfied with that, I then moved on to determine Russo’s biggest omission from the list, which I’ve concluded is Philip Rivers and Antonio Gates, who connected for 89 touchdowns over 15 seasons, which is only 73 more touchdowns than Kramer scored in his career. John Elway and Shannon Sharpe should be on there, too.

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BSM Writers

Money Isn’t The Key Reason Why Sellers Sell Sports Radio

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.

Jeff Caves

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Radio Sales

A radio salesperson’s value being purely tied to money is overrated to me. Our managers all believe that our main motivation for selling radio is to make more money. They see no problem in asking us to sell more in various ways because it increases our paycheck. We are offered more money to sell digital, NTR, to sell another station in the cluster, weekend remotes, new direct business, or via the phone in 8 hours. 

But is that why you sell sports radio?

In 2022, the Top 10 highest paying sales jobs are all in technology. Not a media company among them. You could argue that if it were all about making money, we should quit and work in tech. Famous bank robber Willie Sutton was asked why he robbed twenty banks over twenty years. He reportedly said,” that’s where the money is”. Sutton is the classic example of a person who wanted what money could provide and was willing to do whatever it took to get it, BUT he also admitted he liked robbing banks and felt alive. So, Sutton didn’t do it just for the money.

A salesperson’s relationship with money and prestige is also at the center of the play Death of a Salesman. Willy Loman is an aging and failing salesman who decides he is worth more dead than alive and kills himself in an auto accident giving his family the death benefit from his life insurance policy. Loman wasn’t working for the money. He wanted the prestige of what money could buy for himself and his family. 

Recently, I met a woman who spent twelve years selling radio from 1999-2011. I asked her why she left her senior sales job. She said she didn’t like the changes in the industry. Consolidation was at its peak, and most salespeople were asked to do more with less help. She described her radio sales job as one with “golden handcuffs”. The station paid her too much money to quit even though she hated the job. She finally quit. The job wasn’t worth the money to her.

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions. I never wanted to sell anything else and specifically enjoyed selling programming centered around reaching fans of Boise State University football. That’s it. Very similar to what Mark Glynn and his KJR staff experience when selling Kraken hockey and Huskies football.  

I never thought selling sports radio was the best way to make money. I just enjoyed the way I could make money. I focused on the process and what I enjoyed about the position—the freedom to come and go and set my schedule for the most part. I concentrated on annual contracts and clients who wanted to run radio commercials over the air to get more traffic and build their brand.

Most of my clients were local direct and listened to the station. Some other sales initiatives had steep learning curves, were one-day events or contracted out shaky support staff. In other words, the money didn’t motivate me enough. How I spent my time was more important. 

So, if you are in management, maybe consider why your sales staff is working at the station. Because to me, they’d be robbing banks if it were all about making lots of money.  

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BSM Writers

Media Noise: BSM Podcast Network Round Table

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Demetri Ravanos welcomes the two newest members of the BSM Podcast Network to the show. Brady Farkas and Stephen Strom join for a roundtable discussion that includes the new media, Sage Steele and Roger Goodell telling Congress that Dave Portnoy isn’t banned from NFL events.

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