Last week FIFA announced the cities in the U.S., Canada and Mexico that will host matches in the 2026 World Cup.
In total, 11 American cities were selected: New York/New Jersey, Los Angeles, Dallas, San Francisco, Miami, Atlanta, Seattle, Houston, Philadelphia, Kansas City and Boston. One city will get to host the final.
On Sports Radio 610 in Kansas City on Friday, Carrington Harrison took the opportunity to dunk on the cities that missed out, particularly the ones that had very loud public reaction in the media and on social media.
Nashville unfortunately wasn’t selected. Nissan Stadium, home of the Tennessee Titans, would’ve been the venue. Harrison said Nashville was just trying to emulate Kansas City.
“Nashville wants to be Kansas City so bad! They thought that this was their opportunity,” he said. “They think they’re the soccer capital of the United States of America, and this was their time to show it.”
Harrison later added: “Nashville believes that they are you, Kansas City! Well you know what FIFA said? Not so fast my friend!”
Carrington then focused in on Washington, D.C., which was named as part of a joint effort with Baltimore. Matches would’ve been held at Baltimore’s M&T Bank Stadium.
He said people, even including mayor Muriel Bowser, just assumed because D.C. is the nation’s capital that they would have a spot locked up. Obviously that wasn’t the case.
“Of course you wouldn’t lose to little Kansas City, Missouri,” he said. “Well you did, and now you’re crying on national TV because you didn’t get the World Cup.”
Then Harrison set his sights on Denver, where the Broncos’ home Empower Field at Mile High failed in its pitch to host games in 2026. He said it was apropos that an AFC West rival city would come up short in a competition against the home of the Chiefs.
“Very similar to the last six or seven years, Denver lost to Kansas City, something they should be very accustomed to,” he said.
Carrington Harrison played audio from a 2018 Instagram video by now-Broncos quarterback Russell Wilson, in which he said he had an alter ego called Mr. Unlimited.
Harrison couldn’t resist taking a shot at the former Seattle QB, who beat Denver in Super Bowl XLVIII in 2014.
“FIFA took one look at the Chiefs’ representative and the Broncos’ representative and stayed clear of Denver, Colorado, and for good reason,” Harrison said. “You want that person to be your ambassador for the next four years? Mr. Unlimited? No, you lost. Hold that L. You got two more coming in the fall months.”
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.