The Pac-12 Conference will be heading to the table in the near future to hammer out a new media rights deal, and the conference commissioner is making distribution of the conference’s TV network a high priority in the next deal.
Speaking to Nicole Auerbach of The Athletic, commissioner George Kliavkoff mentioned that the conference has three priorities when it comes to the next media rights contract. Obviously, the first and top priority is money, but Kliavkoff said the way Pac-12 Network is distributed now does the conference no favors.
“I think we’re actually harmed by the fact that our current distribution on the Pac-12 Network is limited,” he said. “My goal in distribution is to be able to allow fans, alumni, and parents to be able to watch all of our games on any piece of glass connected to the internet.”
Kliavkoff said Pac-12 Network is responsible for covering games and generating content across its viewing area. But right now Pac-12 Network is hard to find.
“I would not give us a very high grade in distribution, because we’re not in that many households as a result of deals that were done early in the lifecycle of the Pac-12 Network,” Kliavkoff said.
So where does the conference go with that in mind? Well, Kliavkoff said nothing is off the table.
“I will say is all options related to how that content will be distributed are up for and available for discussions, when the time is right for us to start engaging with our potential media partners about our next media rights deal,” he said.
The Pac-12 Network is the only conference network that is not partnered with a major media company. That has been pointed out as a reason for its struggles to find distribution. The Big Ten Network is owned in part by FOX, while the SEC, Longhorn and ACC Networks are all owned by ESPN.