When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Paul Finebaum: ESPN, FOX Have Power To Tank EA Sports College Football Video Game
“Paul Finebaum had high praise for what the video game has meant to college football.”
The power brokers in college football now are the media. In particular, it is ESPN, who is set to take over the SEC’s media rights and FOX, who controls the Big Ten’s media rights. Paul Finebaum said recently on the Dynasty Mode podcast that those relationships give the two networks major control over college football.
Dynasty Mode is a podcast about EA Sports’ popular college football video game series hosted by BSM writers Arky Shea and Demetri Ravanos. Finebaum told the pair that if either ESPN and FOX or the Big Ten and the SEC don’t want to work together, the video game, which will return to store shelves in 2023 after a ten-year absence from the market, could be doomed.
“We’re a year removed from an absolute certainty, that was a 12 school playoff for the CFP, getting shot down for the very same reason,” he said. “So if they can shoot down the most important entity in college sports, I think they can shoot down this.”
Paul Finebaum had high praise for what the video game has meant to college football. He told Shea and Ravanos that he hopes power brokers at schools and networks realize that.
“I think it’s been very important and I don’t know how many people that are in those power five seats think about stuff like that.”
In the early 2000s, Tony Bruno brought a fictionalized version of his radio show to EA Sports’ Madden NFL series. Finebaum said he had not been approached yet by EA to do something similar for the new college football video game.
“I’m really surprised they haven’t because it would be a big money-making operation, at least for me. I don’t know about for them, but I am happy to participate,” Finebaum joked.
He added that the real value to EA Sports would be his audience. They could give the game a level of authenticity that many fans have missed as college football becomes a more corporate entity.
“You can replace me, but you can’t replace the callers. They are the most unique, and I think it takes a lot of work to nurture callers like that. I’m not campaigning for EA because I have people to do that for me,” he said. “Point being, what makes college sports what it is? It’s the fans. It’s not the fat cats that buy the one million or two million dollar suites. It’s not the people sitting with the president. It’s the rank and file that probably never get to campus.”
Matt Chernoff: WFAN’s Sal Licata ‘Doesn’t Have The Guts’ to Appear On 680 The Fan Again
“He doesn’t have the guts to come on again. After what happened last time? You think he wants that again? Why the hell would he want that?”
Would WFAN’s Sal Licata join Chuck and Chernoff on 680 The Fan in Atlanta again? According to Matt Chernoff, no.
During a May appearance on SNY, Licata declared the National League East race over, saying the New York Mets had wrapped up the division. The Atlanta Braves then proceeded to win 14 consecutive games. The Mets currently hold a seven game lead over the Braves in the division.
After the 14 game winning streak, Chuck and Chernoff had Licata on their show to confront him about the opinion, and things got slightly heated, with Chernoff and Licata eventually yelling at each other, before cooler heads prevailed.
The two hosts rekindled their disdain for one another after the Mets won four of five games against the Braves over the weekend, with the two trading barbs on Twitter. Licata joked Chernoff should hope the New York host doesn’t move to Atlanta to win a ratings battle, and called Chernoff a clown before deleting the tweet. He later tweeted “Funny. No invites from Atlanta sports talk radio today,” accompanied by a should shrug emoji. That caught the attention of Chernoff, who addressed it to open his show Monday.
“He (Licata) won’t come on,” Chernoff said. “He doesn’t have the guts to come on again. After what happened last time? You think he wants that again? Why the hell would he want that? He made a fool of himself and then lied about it to his own fans. There’s a reason he didn’t play the audio on his dumb little show. And next time when he’s an hour late, they have that to play instead. I mean, honestly, if he wants to come on, come on. He has no interest. He does not want this smoke.”
790 The Score Debuts In Providence
In addition to shows like Bet MGM’s The Daily Tip and others like Bet QL Daily, listeners can catch Jim Rome and Amy Lawrence.
The station, which was last on the air in the market in 2008, has been revived and will serve as the market’s first sports and sports betting station.
“The station features a lineup of expert personalities that deliver unique sports talk and sports betting insights that entertain, inform, and engage,” said Holly Paras, VP and market manager of Cumulus Providence. “We think Providence sports and sports betting fans will love 790 THE SCORE!”
In addition to shows like Bet MGM’s The Daily Tip and others like Bet QL Daily, listeners can catch some of the top national talent on the airwaves throughout the day and night. This includes hosts like Jim Rome and Amy Lawrence.
McNamara will host his show Kevin Mac Sports Hour daily from 5-7 p.m.
Jordan Bondurant is a features reporter for Barrett News Media. He also works for ABC8 News and Newsradio WRVA and 910 The Fan in Richmond, Virginia. His prior experiences include working for the Richmond Times-Dispatch, the Danville Register & Bee, Virginia Lawyers Weekly and iHeartradio Richmond. He can be reached by email at Jordan.E.Bondurant@gmail.com or follow him on Twitter @J__Bondurant.