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Tyrone Johnson Striving For The Best Show Ever on 97.5 The Fanatic

Over the years, Johnson was encouraged by his colleagues to do more in the industry while his bosses discouraged him from trying new things. In fact, in 2004, both a boss and a co-worker told him that he would scare white people if he started hosting, as there were no Black radio hosts that were not former athletes at that time.

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When you name a brand new afternoon show The Best Show Ever?, it raises questions about the ceiling of the program and, quite frankly, just how realistic it is. For Tyrone Johnson and his co-hosts at 97.5 The Fanatic in Philadelphia, the title represents the objective of the show — to routinely finish at the top of the ratings book. Moreover, it embodies what he believes the impassioned, zealous base of Philadelphia sports fans deserve to consume daily.

“It’s an aspirational title,” Johnson said. “Have we hit the mark already? Absolutely not. We are not currently the best show ever. But the goal every single day is to truly be that, and that’s every segment, every minute – and if we fall short, we fall short. That’s truly the goal, and it reminds each and every one of us why we’re doing this.”

Johnson, who has been working in sports media for nearly two decades, first recalls becoming interested in the industry by chance on a frigid winter day in “The City of Brotherly Love.” On snow days, children were expected to earn money by shoveling snow around their neighborhoods, clearing it to help expedite its melting, and ensure residents would stay safe. One day after shoveling, Johnson, who was 12 years old at the time, returned home and saw an old radio left by the previous homeowners. Curious to see if the device still worked, he turned it on and, as if it was by fate, was greeted by new sounds that engrossed and instantly mesmerized him: those of sports talk radio programming.

“I remember thinking from that moment – because my parents would only listen to music – [that] I wanted to do this,” Johnson said. “I never really wanted to do anything else since.”

Johnson attended Rutgers University in Camden, N.J., and studied communications; however, he never utilized the radio station on campus to learn the craft and hone his skills. Instead, he was already working professionally in the industry as a producer at SportsRadio 94WIP, which was an AM-exclusive radio station at the time. Landing that role as a college student took shrewd observation and unyielding persistence, and it paid off when he was hired at 20 years old.

“I had learned that [WIP] had to be short people because there were bosses setting up remote broadcasts and I knew that wasn’t right so I knew they had to be hiring,” Johnson said. “I faxed in my résumé like 100 times [and] they ended up calling me and saying: ‘I got it. I got it.’ I was like: ‘You know on this end, the confirmation sheet is saying that I didn’t go through,’ so I kind of told a lie there.”

Rather than utilizing Rutgers University to land a job, Johnson was working and attending classes simultaneously, indicative of a work ethic and versatile set of skills that continue to carry him in the industry today. Johnson went from producing to engineering when he landed a job at New Jersey 101.5 as its assistant chief engineer in the spring of 2004 and worked in a similar role for Millennium Radio Group as well. Additionally, he had an opportunity to be an on-air host at 97.3 ESPN-FM in Millville, N.J. hosting a Saturday show discussing sports and current events called The Weekend Sports Guide.

Working in all of these different roles early in his radio career gave him exposure to many facets of the industry, and while that may seem daunting to some, it is exactly what Johnson wanted from the start.

“I love radio – period,” Johnson affirmed. “I actually get personally offended when people say anything bad about it…. There’s not a single thing involved with radio I didn’t like doing, but I was sort of thankful that I was working and making a living doing something that I really, really liked.”

Over the years, Johnson was encouraged by his colleagues to do more in the industry while his bosses discouraged him from trying new things. In fact, in 2004, both a boss and a co-worker told him that he would scare white people if he started hosting, as there were no Black radio hosts that were not former athletes at that time. Motivated to break that stereotype, Johnson moved to then-94.5 The Hawk in Manahawkin, N.J. where he hosted a sports and rock show, but was let go one year later when the station was sold.

From there, he took a role outside of sports an hour north in Monmouth Junction, N.J. with The Wall Street Journal in its radio department. At this business-focused media outlet, Johnson was not only engineering but also served as a tape desk editor occasionally reporting on business news. He attributes being hired to his capability to demonstrate his versatility and espouse an edurite approach towards his work.

“I was always sort of producing even when I wasn’t producing, so when The Wall Street Journal opportunity came out, that was an opportunity to break the stereotypes that people had kind of said about me,” Johnson explained. “….Producing helped me keep on growing and keep on learning and proving people wrong.”

After leaving The Wall Street Journal when the radio department closed in early 2015, Johnson relocated to New York City — the home of some of Philadelphia’s biggest sports rivals such as the New York Giants and New York Mets — to produce for The Blaze Radio Network. During his time in “The Big Apple,” Johnson saw the passion exuded by New York sports fans for their teams; however, there was one major difference evident between the two cities – that being the commitment fans make to their teams.

“We build our lives around sports in Philadelphia,” Johnson said. “There’s no: ‘Oh, well we’ll see the next game if we miss this game.’ No, no, no – that doesn’t really exist on a grand scale with Philadelphia fans…. New York is a great sports city and a tough sports city, but Philadelphia is a greater sports city. It just is. They’re the best of the best; one of one.”

The innate fanaticism and passion displayed on game days in Philadelphia has cultivated a penchant for sports content, ultimately bringing him back home two years later to join 97.5 The Fanatic. Throughout his time at the station, Johnson worked as a producer and joined The Mike Missanelli Show in that role in 2016. Missanelli, the show’s primary host, taught Johnson several invaluable lessons in the industry, including how to effectively connect with an audience.

“It was about being genuine [and] about being my true self,” Johnson said. “There have been times throughout my career where different bosses have told me not to be myself. Mike made it very clear that’s the only way you can have that real relationship with the audience – by being your authentic self – because they’ll know [if] you’re not being authentic.”

This past May, Mike Missanelli abruptly exited from 97.5 The Fanatic upon the expiration of his contract, opening up the afternoon slot. In the period between Missanelli’s departure and the announcement of The Best Show Ever?, Johnson filled in as the interim afternoon host. Once the programming changes were made official by Beasley Media Group Philadelphia in mid-July, Johnson was officially joined by sports media influencer Hunter Brody and former Major League Baseball reliever Ricky Bottalico to form the new broadcast team.

“It was sad, scary and happy at the same time,” Johnson said regarding his new drive-time show. “….It’s elation because I get to live my dream. I’m at home; this is where I’m from [and] this is what I always wanted to do.”

The combination of Johnson, Brody, and Bottalico as the co-hosts of the show presented a challenge to quickly build chemistry to ensure the show can begin its quest to live up to its name. Sometimes, it can take time to familiarize oneself with new colleagues and build a working rapport that generates compelling conversation and informative talk. Johnson though, a radio veteran in his own right and the most experienced among his co-hosts, feels it is his responsibility to ensure a smooth transition by making the program as facile as possible and adapting his style to complement the others.

“I’m trying to make it to where they can just be themselves and just push on as naturally as possible, and then I adjust to them rather than [them adjusting] to me,” Johnson explained. “….Those guys early on don’t have to focus on some of the things that they don’t need to focus on this early. A year from now – [as] radio veterans – who knows how great this could get?”

As a former producer himself, Johnson knows the importance of the job and has confidence in Jennifer Scordo taking on the role. Aside from her vast experience in the industry in multiple formats and across multiple forms of content dissemination, Scordo does not bring an ego into her role, keeping those around her grounded. Instead, she serves as an intermediary between those in different roles so they can effectively discern what is being communicated and keeps her focus on the task at hand: producing the best show ever.

“A lot of times, she can be the translator for both sides,” Johnson said. “If I’m saying something that’s not understood, it’s Jenn who can explain it. If they’re explaining something to me and I don’t understand, Jenn usually can explain it. She’s a great translator to really make sure everything works.”

Johnson took on another role as a co-host of Sixers Outsiders on NBC Sports Philadelphia in October 2018, a show in which he and Krystle Rich-Bell discuss the latest on the team led by center Joel Embiid and guard James Harden. For the first time, Johnson was working in a visual broadcast medium, an opportunity he worked hard to attain and is grateful to have.

“I never knew I would ever do TV,” Johnson said. “I was asked to audition for TV [and] auditioned five times. To get Sixers Outsiders, I was so blessed for that to happen.”

Earlier that year, The Mike Missanelli Show started to be simulcast on NBC Sports Philadelphia, making Johnson and his colleagues visible while working in their radio roles for the first time. Now despite the programming change, Johnson’s The Best Show Ever? will continue to air across the network’s multiple platforms, giving the new program a chance to differentiate itself and become a staple among Philadelphia sports fans, whether they be listening or viewing the show.

Yet translating an aural radio program to a multiplatform experience can present its challenges and suggest to some that the influence of traditional radio is dwindling as digital content becomes more prioritized industry-wide. While the growth of digital is impossible to ignore, it is merely an option to expand the reach of radio and is not indicative of the death of the enduring medium, according to Johnson.

“TV can provide a platform and a pallet for us to look different and grab people because the show’s on – in addition to people who watch at home – [at] many bars, doctors’ offices, hospitals, gyms, [etc.],” Johnson said. “…We have to be doing entertaining content to provide something for those people not to change channels, pay attention to it and stay on the platform. They want to see what we’re going to do next.”

To keep the audience captivated and engaged during each program, it is fundamental the show remains aware of the topics fans want to hear discussed. During these first few weeks of the show, much of the discussion has centered around the Philadelphia Phillies, who currently hold a wild card spot and are on the verge of breaking a 10-year playoff drought: the second-longest in the major leagues.

Being among the Philadelphia sports fans has helped Johnson and his team, which includes Bottalico, a former Phillies reliever in the late-’90s, shape the program to fit the “pulse of the people.” Since everyone is connected more than ever before with the advent of social media, most topics come up organically throughout the show.

“Ricky’s kids are adults, so all of us currently are childless in terms of dealing with the day-to-day engagements, school and all those things,” Johnson said. “For now, that allows us to be out with the people and hear what the people are talking about and getting direct feedback from people. That’s been very valuable… so far to find out what the people want to talk about, and we’re going to try to make that as entertaining as possible because really, the people are the bosses.”

There is undoubtedly a direct relationship of sorts evident between ratings and revenue, two factors of radio essential for the growth of the platform which serve as performance gauges. While ratings have their limitations, their metrics provide a depiction of the show’s standing in the marketplace and can serve as factors of differentiation when it comes to the allocation of advertising revenue.

“Obviously revenue also matters a great deal; you don’t really spend ratings,” Johnson explained. “Ratings make it easier for you to generate that revenue, but generating revenue is extremely important because you do spend that.”

Competition exists in Philadelphia both on- and off the field and the quarterly battle between SportsRadio 94WIP and 97.5 The Fanatic creates a looming pressure on shows to perform well in each book. Johnson recognizes the importance of these numbers and the impact they could have; however, he is currently focused on building the program to a point where it will experience sustained success. That usually takes time though, so Johnson is enjoying the journey towards that coveted destination.

“Right now, I can’t just focus on the ratings; I just have to focus on making the quality of the program as good as humanly possible,” Johnson stated. “From there, we have to hope that the people agree that we’re putting out the best product humanly possible.”

While Johnson wants the show to be a perennial winner akin to how sports fans aspire for perennial contenders and champions, he wishes the ratings battle was not as intense. As a former employee of SportsRadio 94WIP and longtime listener of Philadelphia sports radio, he is supportive of his competitors and wishes for them to succeed in the marketplace as well.

“There’s room for everybody, and I think at times there’s people that look at two radio stations that both talk sports [and] almost treat it like it’s a [literal] war,” Johnson said. “I wish those guys at the other place a ton of success. There’s room for everybody to succeed, but first things first the goal is to try to win and win consistently. You don’t do this to try to lose; to come in second. You want to come in first place.”

As The Best Show Ever? embarks on its mission to truly become the best show ever, Johnson knows it will take hard work, determination, and alacrity to make changes when necessary. There are more outlets producing sports content because of evolutions in both technology and an augmented fan interest; therefore, it is incumbent radio shows like Johnson’s find new ways to stand out. The first step in being able to do that is having an understanding of what everyone brings to the table and utilizing their strengths as optimally as possible.

“I hope that they have that same love [for radio],” Johnson said of his new colleagues, “and the only way that’ll happen is [if] they’re empowered to be the best that they can be. I hope that they have far more success than I’ve ever had – I truly mean that.”

Aspiring professionals looking to work in sports media should take notice of Johnson’s story and how he prioritized being versatile to find a role in the industry. After over two decades working in multiple roles, Johnson is now a critical part of an afternoon show in the fourth-largest media market in the United States. With workforce reductions occurring across the industry – most recently within Audacy – those who can perform multiple roles well are assets for their companies. It is what has kept Johnson working since his days as a college student, and what figures to lead to new opportunities and chances to evolve in the future.

“Do whatever you can to get into the business, and then learn as much as humanly can about it,” Johnson said. “There are limited opportunities, but not limited opportunities for people who know how to do everything. The more you know how to do, the more valuable you’ll be.”

Whether it is Bryce Harper hitting majestic walk-off home runs; Joel Embiid making another run at a most valuable player award; the Flyers looking to remodel their team around new head coach John Tortorella; or the Eagles looking to make a deep playoff run again, Johnson and his team will surely be talking about it on the air with hopes of becoming a staple of drive-time programming in Philadelphia.

“We’re not doing this just to try to get by,” Johnson affirmed. “We’re not doing this just to try to win because you can’t really control that part. The only thing that we can control is trying to be our best selves each and every day, and that’s what we’re going to try to do. We’re going to try to be the best show ever.”

BSM Writers

The Future Is Now, Embrace Amazon Prime Video, AppleTV+

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible.

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This week has been a reckoning for sports and its streaming future on Amazon Prime Video, AppleTV+, ESPN+, and more.

Amazon announced that Thursday Night Football, which averaged 13 million viewers, generated the highest number of U.S. sign ups over a three hour period in the app’s history. More people in the United States subscribed to Prime during the September 15th broadcast than they did during Black Friday, Prime Day, and Cyber Monday. It was also “the most watched night of primetime in Prime Video’s history,” according to Amazon executive Jay Marine. The NFL and sports in general have the power to move mountains even for some of the nation’s biggest and most successful brands.

This leads us to the conversation happening surrounding Aaron Judge’s chase for history. Judge has been in pursuit of former major leaguer Roger Maris’ record for the most home runs hit during one season in American League history.

The sports world has turned its attention to the Yankees causing national rights holders such as ESPN, Fox, and TBS to pick up extra games in hopes that they capture the moment history is made. Apple TV+ also happened to have a Yankees game scheduled for Friday night against the Red Sox right in the middle of this chase for glory.

Baseball fans have been wildin’ out at the prospects of missing the grand moment when Judge passes Maris or even the moments afterwards as Judge chases home run number 70 and tries to truly create monumental history of his own. The New York Post’s Andrew Marchand has even reported there were talks between YES, MLB, and Apple to bring Michael Kay into Apple’s broadcast to call the game, allow YES Network to air its own production of the game, or allow YES Network to simulcast Apple TV+’s broadcast. In my opinion, all of this hysteria is extremely bogus.

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible. Amazon brought in NBC to help with production of TNF and if you watch the flow of the broadcast, the graphics of the broadcast, NBC personalities like Michael Smith, Al Michaels, and Terry McAuliffe make appearances on the telecast – it is very clear that the network’s imprint is all over the show.

NBC’s experience in conducting the broadcast has made the viewing experience much more seamless. Apple has also used MLB Network and its personalities for assistance in ensuring there’s no major difference between what you see on air vs. what you’re streaming.

Amazon and Apple have also decided to not hide their games behind a paywall. Since the beginning of the season, all of Apple’s games have been available free of charge. No subscription has ever been required. As long as you have an Apple device and can download Apple TV+, you can watch their MLB package this season.

Guess what? Friday’s game against the Red Sox is also available for free on your iPhone, your laptop, or your TV simply by downloading the AppleTV app. Amazon will also simulcast all Thursday Night Football games on Twitch for free. It may be a little harder or confusing to find the free options, but they are out there and they are legal and, once again, they are free.

Apple has invested $85 million into baseball, money that will go towards your team becoming better hypothetically. They’ve invested money towards creating a new kind of streaming experience. Why in the hell would they offer YES Network this game for free? There’s no better way for them to drive subscriptions to their product than by offering fans a chance at watching history on their platform.

A moment like this are the main reason Apple paid for rights in the first place. When Apple sees what the NFL has done for Amazon in just one week and coincidentally has the ability to broadcast one of the biggest moments in baseball history – it would be a terrible business decision to let viewers watch it outside of the Apple ecosystem and lose the ability to gain new fans.

It’s time for sports fans to grow up and face reality. Streaming is here to stay. 

MLB Network is another option

If you don’t feel like going through the hassle of watching the Yankees take on the Red Sox for free on Apple TV+, MLB Network will also air all of Judge’s at bats live as they are happening. In case the moment doesn’t happen on Apple TV+ on Friday night, Judge’s next games will air in full on MLB Network (Saturday), ESPN (Sunday), MLB Network again (Monday), TBS (Tuesday) and MLB Network for a third time on Wednesday. All of MLB Network’s games will be simulcast of YES Network’s local New York broadcast. It wouldn’t shock me to see Fox pick up another game next Thursday if the pursuit still maintains national interest.

Quick bites

  • One of the weirdest things about the experience of streaming sports is that you lose the desire to channel surf. Is that a good thing or bad thing? Brandon Ross of LightShed Ventures wonders if the difficulty that comes with going from app to app will help Amazon keep viewers on TNF the entire time no matter what the score of the game is. If it does, Amazon needs to work on developing programming to surround the games or start replaying the games, pre and post shows so that when you fall asleep and wake up you’re still on the same stream on Prime Video or so that coming to Prime Video for sports becomes just as much of a habit for fans as tuning in to ESPN is.
  • CNN has announced the launch of a new morning show with Don Lemon, Poppy Harlow and Kaitlin Collins. Variety reports, “Two people familiar with plans for the show say it is likely to use big Warner Bros. properties — a visit from the cast of HBO’s Succession or sports analysis from TNT’s NBA crew — to lure eyeballs.” It’ll be interesting to see if Turner Sports becomes a cornerstone of this broadcast. Will the NBA start doing schedule releases during the show? Will a big Taylor Rooks interview debut on this show before it appears on B/R? Will the Stanley Cup or Final Four MVP do an interview on CNN’s show the morning after winning the title? Does the show do remote broadcasts from Turner’s biggest sports events throughout the year?
  • The Clippers are back on over the air television. They announced a deal with Nexstar to broadcast games on KTLA and other Nexstar owned affiliates in California. The team hasn’t reached a deal to air games on Bally Sports SoCal or Bally Sports Plus for the upcoming season. Could the Clippers pursue a solo route and start their own OTT service in time for the season? Are they talking to Apple, Amazon, or ESPN about a local streaming deal? Is Spectrum a possible destination? I think these are all possibilities but its likely that the Clippers end up back on Bally Sports since its the status quo. I just find it interesting that it has taken so long to solidify an agreement and that it wasn’t announced in conjunction with the KTLA deal. The Clippers are finally healthy this season, moving into a new arena soon, have the technology via Second Spectrum to produce immersive game casts. Maybe something is brewing?
  • ESPN’s Monday Night Football double box was a great concept. The execution sucked. Kudos to ESPN for adjusting on the fly once complaints began to lodge across social media. I think the double box works as a separate feed. ESPN2 should’ve been the home to the double box. SVP and Stanford Steve could’ve held a watch party from ESPN’s DC studio with special guests. The double box watch party on ESPN2 could’ve been interrupted whenever SVP was giving an update on games for ESPN and ABC. It would give ESPN2 a bit of a behind the scenes look at how the magic happens similarly to what MLB Tonight did last week. Credit to ESPN and the NFL for experimenting and continuing to try and give fans unique experiences.

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BSM Writers

ESPN Shows Foresight With Monday Night Football Doubleheader Timing

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7 and then 10 on their primary channel.

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The Monday Night Football doubleheader was a little bit different this time around for ESPN.

First, it came in Week 2 instead of Week 1. And then, the games were staggered 75 minutes apart on two different channels, the Titans and Bills beginning on ESPN at 7:15 PM ET and the Vikings at the Eagles starting at 8:30 PM on ABC and ESPN+. This was a departure from the usual schedule in which the games kicked off at 7:00 PM ET and then 10:00 PM ET with the latter game on the West Coast.

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7:00 PM and then 10:00 PM ET on their primary channel. That’s the typical approach, right? The NFL is the most valuable offering in all of sports and ESPN would have at least six consecutive hours of live programming without any other game to switch to.

Instead, they staggered the starts so the second game kicked off just before the first game reached halftime. They placed the games on two different channels, which risked cannibalizing their audience. Why? Well, it’s the same reason that ESPN was so excited about the last year’s Manningcast that it’s bringing it back for 10 weeks this season. ESPN is not just recognizing the reality of how their customers behave, but they’re embracing it.

Instead of hoping with everything they have that the customer stays in one place for the duration of the game, they’re recognizing the reality that they will leave and providing another product within their portfolio to be a destination when they do.

It’s the kind of experiment everyone in broadcasting should be investigating because, for all the talk about meeting the customer where they are, we still tend to be a little bit stubborn about adapting to what they do. 

Customers have more choices than ever when it comes to media consumption. First, cable networks softened the distribution advantages of broadcast networks, and now digital offerings have eroded the distribution advantages of cable networks. It’s not quite a free-for-all, but the battle for viewership is more intense, more wide open than ever because that viewer has so many options of not just when and where but how they will consume media.

Programmers have a choice in how to react to this. On the one hand, they can hold on tighter to the existing model and try to squeeze as much out of it as they can. If ESPN was thinking this way it would stack those two Monday night games one after the other just like it always has and hope like hell for a couple of close games to juice the ratings. Why would you make it impossible for your customer to watch both of these products you’ve paid so much to televise?

I’ve heard radio programmers and hosts recite take this same approach for more than 10 years now when it comes to making shows available on-demand. Why would you give your customers the option of consuming the product in a way that’s not as remunerative or in a way that is not measured?

That thinking is outdated and it is dangerous from an economic perspective because it means you’re trying to make the customer behave in your best interest by restricting their choices. And maybe that will work. Maybe they like that program enough that they’ll consume it in the way you’d prefer or maybe they decide that’s inconvenient or annoying or they decide to try something else and now this customer who would have listened to your product in an on-demand format is choosing to listen to someone else’s product entirely.

After all, you’re the only one that is restricting that customer’s choices because you’re the only one with a desire to keep your customer where he is. Everyone else is more than happy to give your customer something else. 

There’s a danger in holding on too tightly to the existing model because the tighter you squeeze, the more customers will slip through your fingers, and if you need a physical demonstration to complete this metaphor go grab a handful of sand and squeeze it hard.

Your business model is only as good as its ability to predict the behavior of your customers, and as soon as it stops doing that, you need to adjust that business model. Don’t just recognize the reality that customers today will exercise the freedom that all these media choices provide, embrace it.

Offer more products. Experiment with more ways to deliver those products. The more you attempt to dictate the terms of your customer’s engagement with your product, the more customers you’ll lose, and by accepting this you’ll open yourself to the reality that if your customer is going to leave your main offering, it’s better to have them hopping to another one of your products as opposed to leaving your network entirely.

Think in terms of depth of engagement, and breadth of experience. That’s clearly what ESPN is doing because conventional thinking would see the Manningcast as a program that competes with the main Monday Night Football broadcast, that cannibalizes it. ESPN sees it as a complimentary experience. An addition to the main broadcast, but it also has the benefit that if the customer feels compelled to jump away from the main broadcast – for whatever reason – it has another ESPN offering that they may land on.

I’ll be watching to see what ESPN decides going forward. The network will have three Monday Night Football doubleheaders beginning next year, and the game times have not been set. Will they line them up back-to-back as they had up until this year? If they do it will be a vote of confidence that its traditional programming approach that evening is still viable. But if they overlap those games going forward, it’s another sign that less is not more when it comes to giving your customers a choice in products.

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BSM Writers

Media Noise: Sunday Ticket Has Problems, Marcellus Wiley Does Not

Demetri Ravanos




On this episode of Media Noise, Demetri is joined by Brian Noe to talk about the wild year FS1’s Marcellus Wiley has had and by Garrett Searight to discuss the tumultuous present and bright future of NFL Sunday Ticket.






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