“On my bucket list was a World Cup soccer game and seeing a game show,” Brian Shactman says.
“I graduated from college in 1994, and my buddy’s mom had a place in Southern California, so we went out there to work” Shactman explained. “We went on the last day of taping for The Price is Right. We were out drinking for most of the night before, but we sobered up and went to Television City at like five in the morning.”
Shactman said when you entered the studios, you were greeted by the producers of the show. They ask you a single question.
“I’m guessing they put you in a ‘yes’ or ‘no’ pile,” Shactman said. “When they asked me a follow-up question, I knew it was ‘on’. When the producer came out before the show, we locked eyes and I knew I was going to be a contestant. Mine was the fourth name called.”
Johnny, tell him what he’s won.
“I won a refrigerator, which I sold. I won a cabinet, which I gave to my brother for his wedding. And I got two recliner chairs. I gave one to my buddy, and I had the other one until 2014 when my wife told me it was time to part with them. It was the chair or her.”
Shactman has done so much television since the game show appearance, it’s hard to believe there was a time he was nervous in front of the camera. “Here I was with Bob Barker. I used to skip school to watch him. It was surreal. The studio is a lot smaller than you’d think. It felt like I was on a sitcom.”
Shactman is no slouch in the education department. He attended Phillips Exeter Academy, and later Amherst College.
“Amherst is very different today than it was in the early 90s,” Shactman says. “It’s a liberal arts college in New England. Very politically correct. But it was small. Our student body was about the same size as one class in a bigger college. There were a lot of smart people around all the time. It was rather humbling. Many have gone on to do some great things. The captain of our hockey team went on to become a surgeon. I wasn’t used to not being one of the smartest guys in the room.”
All Shactman did growing up was play sports. His mom wanted him to diversify a bit.
“I think my mom started freaking out and began taking me to museums. I was so focused on hockey in high school, even though I wasn’t as good as I thought I was.”
The family loved the Red Sox, though Shactman never went to games as a kid. His first professional games were at the Boston Garden in the late 1970’s and early 1980’s, where he remembers watching the Bruins and a classic Celtics- Sixers playoff game.
“Once the Red Sox won the Series in 2004, things changed for me,” said Shactman, who still has season tickets but only goes to a few a year now. “I saw the team win three more World Series, but it’s not the same for me anymore. Some of the grittiness is gone. I like to cheer, but now people look at you like you have three heads. I still like to take my kids to some games though.”
His one time love of the game and team rubbed off on his wife. But not right away.
“When I met my wife, Jess Matzkin, she was working in education. I’d go to bed at 9 pm, and she would start watching the Red Sox games as background noise. Then she started to get to know the players. In the 2004 ALCS, we went to Game 3 together (where the Sox were routed by the Yankees), and we had two tickets to Game 4. I couldn’t go, and she couldn’t find anyone to go with her. Finally, after the fifth or sixth ask, Jess got someone to go. And it was one of the greatest games ever.”
His first job was teaching at The Taft School, a prep school in Connecticut. Then he went back to coach hockey at his alma mater, Amherst College.
“(After that) I didn’t think I wanted to coach anymore, so I enrolled in graduate school to study English Literature. By my third day in graduate school, I realized that wasn’t for me. Then I started covering sports.”
Then a chance meeting with a producer at ESPN.com sparked what became a globetrotting television and radio career at ESPN, NBC Connecticut, CNBC, MSNBC, NBC10 Boston and NECN.
Shactman currently is the host of Brian & Company from 5:30-9 am on WTIC NewsTalk 1080 in Connecticut.
“I was on TV in Boston when my wife took a job in Connecticut at Loomis Chaffee School in Windsor, so I was commuting back and forth. I didn’t want to do TV in Connecticut again. This opportunity at WTIC just came my way.” His biggest break was back in 2013 when he took over as regular host of Way Too Early on MSNBC when Willie Geist had moved on to the Today Show.
Why is Willie Geist so likable?
“Willie in real life is a very confident, witty, accessible guy,” Shactman says. “You never feel like he’s condescending. My wife likes him, too. He’s smart, self-effacing. We used to watch his father Bill Geist when he did his humor pieces on CBS Sunday Morning. Bill’s pieces were always fun. Willie may have gotten some breaks because of his father, but he also worked his way up.”
Shactman said during the Great Recession, Morning Joe came to the forefront and changed TV news.
“It was a show that I wanted to be on,” Shactman says. “A guy who worked on the show was from Hartford. I told him when Erin Burnett, Jim Cramer, or Dylan Ratigan couldn’t do it, to use me. Joe and I are both Red Sox fans so we sort of hit it off.”
At ESPN, he worked on SportsCenter, ESPN.com, and ESPN Radio.
If he had it all to do over again, Shactman actually said he wishes he’d done more acting.
“In high school, I started appearing in plays. Senior year, I was going to be on the lacrosse team, but I knew I wasn’t going to play in college, so I auditioned. I was in two really somber plays, but I loved it. If I had the guts, I would have gone into acting.”
He said so much of his personal identity was as an athlete. Shactman was afraid not to be an athlete.
“That’s why I went to boarding school. I’m glad I took that chance. I loved the way audiences responded. I don’t think I had the range to be a professional, but it was a fantastic experience.”
Reading A Separate Peace by John Knowles made Shactman want to go to boarding school.
“I had to read Moby Dick twice. Once in college and once in graduate school.”
“If I would sum up my literary leanings, I’d have to say historical fiction and American History. I gravitated to Ivan Doig in graduate school.
Shactman wrote his masters thesis on the American West. He explored immigration in Montana. He looked at the sweeping history of the West and the Mountain Man era.
“It was so dangerous back then,” Shactman said. You could turn the corner and someone could kill you.”
Shactman said violence is and was a part of our fabric in this country.
“We have some horrible things going on in our country right now,” Shactman says. “Looking back, violence has been a huge part of this country’s history.
He’s obsessed with American History, and right now, he’s listening to the Revolutions podcast by Mike Duncan.
“There were 13 colonies that really had nothing in common. It’s amazing they ever united in the first place. It was Thomas Hobbes who said man’s natural state is a state of war. I’m a pacifist, and at war, I’d be dead in a minute.”
He said he’s not extremely social, but does belong to a Dude’s Book Club.
“We’re reading All God’s Children. It’s about how the tradition of Southern violence and racism has long affected and still haunts one black family. The guy was in prison without parole because of his violent actions. They trace his family’s history to show you the foundation of violence in his life.”
Shactman only registered to vote for a party once. He’s an independent and tries to avoid getting into politics on his show. He said it doesn’t go anywhere.
“I tried to get the two silos to talk to each other, and thought it would work. But it didn’t. People only hear what they want to hear. Both sides hated me at the same time. I don’t know, maybe we’re on the back nine as a country.”
Back at the beginning at ESPN, Shactman aspired to be the Peter Gammons of hockey journalism and said there were a few journalists he looked to for inspiration.
“I always admired Brian Williams. He lied and was held accountable. When he took over the evening news though, he was visiting the affiliates and our whole news crew had lunch with him. He’s unnervingly funny and smart. What sold me on him was after the BP oil spill in Louisiana, I watched him start NBC Nightly News, live in person. He was 100 yards away from the camera, and he didn’t have a notepad or teleprompter. But he gave this amazing 45 second opening that was poignant and smart. I remember thinking I could never do what that guy just did. He delivered the goods.”
“I don’t like it when people lie to my face. Look me in the eye and lie. People can be evasive, that’s one thing. But don’t lie to me just because you can. When Roy Williams dressed down Bonnie Bernstein. It was her job to ask the question, and he was so awful to her.”
Roy, shape up. Try to be more like Brian Shactman.
Jim Cryns writes features for Barrett News Media. He has spent time in radio as a reporter for WTMJ, and has also served as an author and former writer for the Milwaukee Brewers. To touch base or pick up a copy of his book: On Story Parkway: Remembering Milwaukee County Stadium, available on Amazon, email email@example.com.
More Than 11 Million Watched Queen Elizabeth Funeral Coverage
For the 6:00 AM to noon Eastern period, Fox News was, by far, tops on cable with 1.97 million total viewers including 298,000 within the key 25-54 demographic. CNN’s morning ratings received a hefty boost from its normal levels, averaging 1.52 million viewers.
The state funeral for Queen Elizabeth II was the top news story for the week ending Sep. 25. Like her coronation back in 1952, the event for Britain’s highest-ranking monarch was it’s first in the modern era since the dawn of television.
According to Nielsen Media Research, 11.4 million Americans tuned in on the morning of Sep. 19 across the thirteen outlets televising the funeral. That figure is slightly above the combined audiences for the main morning news programs on broadcast and cable.
For the 6:00 AM to noon Eastern period, Fox News was, by far, tops on cable with 1.97 million total viewers including 298,000 within the key 25-54 demographic. CNN’s morning ratings received a hefty boost from its normal levels, averaging 1.52 million viewers and a mere 4,000 shy of FNC’s 25-54 demo. MSNBC (991,000 total, 106,000 adults 25-54 from 6 a.m. to 1 p.m.) also drew above-average numbers in the morning.
At the peak of coverage, within the 11:00 AM-Noon ET hour (4-5 p.m. in London) for the funeral service, it was CNN on top within the key 25-54 demo (404,000; +51,000 from FNC) but FNC led in overall viewership (2.4 million; +326,000 from CNN). MSNBC trailed with 1.1 million viewers and 115,000 adults 25-54.
On the broadcast networks, NBC edged out ABC by 3 percent — each of them drew around 3 million total viewers in that 11 a.m. hour. (Note: these figures mimic what they normally do for Today and Good Morning America per day).
Newsmax drew 192,000 viewers and NewsNation posted 32,000 — again, on-par with their respective morning ratings.
Of course, these amounts pale in comparison to the TV audiences in the Queen’s homeland of the United Kingdom. According to its data service BARB (Broadcasters Audience Research Board), an average of at least 27 million people had watched, of which the vast majority (approximately 70 percent) tuned in to BBC1’s coverage. At its peak, it generated a 95 share, meaning 95 percent of all televisions turned on within the UK territories had the funeral on their screens.
Cable news averages for September 19-25, 2022:
Total Day (Sep. 19-25 @ 6 a.m.-5:59 a.m.)
- Fox News Channel: 1.440 million viewers; 206,000 adults 25-54
- MSNBC: 0.844 million viewers; 82,000 adults 25-54
- CNN: 0.603 million viewers; 116,000 adults 25-54
- HLN: 0.163 million viewers; 50,000 adults 25-54
- The Weather Channel: 0.155 million viewers; 33,000 adults 25-54
- CNBC: 0.121 million viewers; 33,000 adults 25-54
- Newsmax: 0.121 million viewers; 13,000 adults 25-54
- Fox Business Network: 0.115 million viewers; 14,000 adults 25-54
Prime Time (Sep. 19-24 @ 8-11 p.m.; Sep. 25 @ 7-11 p.m.)
- Fox News Channel: 2.155 million viewers; 281,000 adults 25-54
- MSNBC: 1.251 million viewers; 110,000 adults 25-54
- CNN: 0.674 million viewers; 132,000 adults 25-54
- Newsmax: 0.188 million viewers; 20,000 adults 25-54
- The Weather Channel: 0.178 million viewers; 38,000 adults 25-54
- HLN: 0.167 million viewers; 46,000 adults 25-54
- CNBC: 0.158 million viewers; 56,000 adults 25-54
- NewsNation: 0.046 million viewers; 8,000 adults 25-54
- Fox Business Network: 0.043 million viewers; 6,000 adults 25-54
Top 10 most-watched cable news programs (and the top programs of other outlets with their respective associated ranks) in total viewers:
1. The Five (FOXNC, Tue. 9/20/2022 5:00 PM, 60 min.) 3.678 million viewers
2. The Five (FOXNC, Mon. 9/19/2022 5:00 PM, 60 min.) 3.582 million viewers
3. The Five (FOXNC, Wed. 9/21/2022 5:00 PM, 60 min.) 3.348 million viewers
4. Hannity (FOXNC, Wed. 9/21/2022 9:00 PM, 60 min.) 3.226 million viewers
5. Tucker Carlson Tonight (FOXNC, Tue. 9/20/2022 8:00 PM, 60 min.) 3.208 million viewers
6. The Five (FOXNC, Thu. 9/22/2022 5:00 PM, 60 min.) 3.150 million viewers
7. Tucker Carlson Tonight (FOXNC, Wed. 9/21/2022 8:00 PM, 60 min.) 3.076 million viewers
8. Tucker Carlson Tonight (FOXNC, Thu. 9/22/2022 8:00 PM, 60 min.) 3.001 million viewers
9. Jesse Watters Primetime (FOXNC, Tue. 9/20/2022 7:00 PM, 60 min.) 2.918 million viewers
10. The Five (FOXNC, Fri. 9/23/2022 5:00 PM, 60 min.) 2.906 million viewers
35. State Funeral Queen E II “Committal Service St Georges Chapel” (CNN, Mon. 9/19/2022 11:00 AM, 60 min.) 2.074 million viewers
29. Last Word with Lawrence O’Donnell (MSNBC, Wed. 9/21/2022 10:00 PM, 60 min.) 2.276 million viewers
188. Real Time With Bill Maher “Episode 613” (HBO, Fri. 9/23/2022 10:00 PM, 57 min.) 0.879 million viewers
332. Last Week Tonight (HBO, Sun. 9/25/2022 11:21 PM, 32 min.) 0.523 million viewers
337. Weekend Recharge (TWC, Sun. 9/25/2022 11:00 AM, 60 min.) 0.516 million viewers
395. Kudlow (FBN, Wed. 9/21/2022 4:00 PM, 60 min.) 0.398 million viewers
397. The Daily Show (CMDY, Tue. 9/20/2022 11:00 PM, 33 min.) 0.395 million viewers
439. Forensic Files “Jean Pool” (HLN, Tue. 9/20/2022 12:00 AM, 30 min.) 0.325 million viewers
517. Closing Bell (CNBC, Wed. 9/21/2022 3:00 PM, 60 min.) 0.260 million viewers
750. Newsnation Prime (NWSN, Sat. 9/24/2022 7:00 PM, 60 min.) 0.158 million viewers
Top 10 cable news programs (and the top programs of other outlets with their respective associated ranks) among adults 25-54:
1. The Five (FOXNC, Tue. 9/20/2022 5:00 PM, 60 min.) 0.490 million adults 25-54
2. Hannity (FOXNC, Wed. 9/21/2022 9:00 PM, 60 min.) 0.476 million adults 25-54
3. Tucker Carlson Tonight (FOXNC, Tue. 9/20/2022 8:00 PM, 60 min.) 0.468 million adults 25-54
4. The Five (FOXNC, Wed. 9/21/2022 5:00 PM, 60 min.) 0.467 million adults 25-54
5. Tucker Carlson Tonight (FOXNC, Wed. 9/21/2022 8:00 PM, 60 min.) 0.457 million adults 25-54
6. Tucker Carlson Tonight (FOXNC, Thu. 9/22/2022 8:00 PM, 60 min.) 0.440 million adults 25-54
7. The Five (FOXNC, Thu. 9/22/2022 5:00 PM, 60 min.) 0.408 million adults 25-54
8. State Funeral Queen E II “Committal Service St Georges Chapel” (CNN, Mon. 9/19/2022 11:00 AM, 60 min.) 0.404 million adults 25-54
9. The Five (FOXNC, Mon. 9/19/2022 5:00 PM, 60 min.) 0.388 million adults 25-54
10. Jesse Watters Primetime (FOXNC, Wed. 9/21/2022 7:00 PM, 60 min.) 0.387 million adults 25-54
76. All In with Chris Hayes (MSNBC, Wed. 9/21/2022 8:00 PM, 60 min.) 0.226 million adults 25-54
109. Last Week Tonight (HBO, Sun. 9/25/2022 11:21 PM, 32 min.) 0.187 million adults 25-54
168. The Daily Show (CMDY, Tue. 9/20/2022 11:00 PM, 33 min.) 0.143 million adults 25-54
173. Forensic Files “Traffic Violations” (HLN, Tue. 9/20/2022 12:30 AM, 30 min.) 0.139 million adults 25-54
182. Real Time With Bill Maher “Episode 613” (HBO, Fri. 9/23/2022 10:00 PM, 57 min.) 0.136 million adults 25-54
225. Weekend Recharge (TWC, Sun. 9/25/2022 11:00 AM, 60 min.) 0.121 million adults 25-54
317. Shark Tank “Shark Tank 1020” (CNBC, Tue. 9/20/2022 9:00 PM, 60 min.) 0.096 million adults 25-54
534. Kudlow (FBN, Wed. 9/21/2022 4:00 PM, 60 min.) 0.058 million adults 25-54
912. Newsnation Prime (NWSN, Sat. 9/24/2022 7:00 PM, 60 min.) 0.022 million adults 25-54
Source: Live+Same Day data, Nielsen Media Research
Douglas Pucci is a Bronx native and NYU graduate analyzing news television ratings for Barrett News Media. He did an internship at VH1’s “Pop Up Video” in 1997. After college, Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He has worked alongside media industry observer Marc Berman for over a decade reporting on all things television, first at Cross MediaWorks from 2011-15 then at Programming Insider since 2016. Pucci also contributed to the sports website Awful Announcing. Read more: https://programminginsider.com/author/douglas/
Dave Ramsey Never Wanted To ‘Do Radio’
That is the legacy, to date, of The Ramsey Show and Ramsey Solutions, which has helped people get out of debt and become financially independent for 30 years.
You can touch a lot of lives in the course of the day if your goal when waking up is to help and serve as many people as possible. And you can help, counsel, motivate and love untold numbers of people when you build a team to share that aim, and you do so for nearly 11,000 days. That is the legacy, to date, of The Ramsey Show and Ramsey Solutions, founded by Dave Ramsey, which has helped people get out of debt and become financially independent for 30 years.
Last week, the show released a bonus episode on YouTube and podcast, with the current team of Ramsey personalities reminiscing with their leader, Dave Ramsey, on the evolution of the program, and its mission, over the last three decades.
The show began 30 years ago when Dave Ramsey made a guest appearance on a friend’s real estate program on a local Nashville radio station. The host of the show quit shortly thereafter, and Ramsey was asked if he wanted to take over the time slot.
“I’m not doing radio,” Ramsey said at the time. “Radio people don’t get paid nothing. They’re like bankers – big egos and titles and no money. I need money. I am broke, my kids are hungry. I am not doing this.” Ramsey had just gone through bankruptcy, after watching his personal real estate empire crumble, leaving his family in financially dire straits. He had emerged with the goal of helping others avoid the pitfalls and pain he had brought on himself.
Eventually, Ramsey agreed to host the radio show a couple of days a week as a way to promote his self-published book, Financial Peace, which he was promoting and selling out of the trunk of his car. Ramsey said the awful Money Game program was “hillbilly, red-neck radio.” In time, Ramsey took over the program on his own and re-branded it The Dave Ramsey Show, based largely on the example laid out by other top radio stars, such as Rush Limbaugh and Dr. Laura Schlessinger.
“We shifted everything to Dave Ramsey, branding off the single person brand. And then everything drove through that brand,” Ramsey recalls. “That focus is what helped us move everything. Events, books, website started working. It was in the early days of the web.”
About fifteen years ago, the brand began to look toward the future, branching out to include multiple personalities and building an eventual succession plan.
“In my mid-40’s I said this thing’s not going to outlive me if we don’t decide how we’re going to carry the message in the next generation,” Ramsey said. “As we started thinking about that we said well, we don’t really say anything that’s unique. Lots of people have said, live on less than you make, get on a budget. You know, lots of articles that were boring, written by boring financial people.
“The only thing that’s unique is that we actually love the people. We actually care about people, and we actually help them. We’ve got compassion for them and we’re sassy and smart-aleck and funny and tell stories and entertain and convince them in the midst of that to go through their transformation. So we realized at that point that the business, the whole thing we built, would just die with me if we didn’t have other people that could do the same thing.”
Enter new personalities, such as those who appeared with Ramsey on the special 30th Anniversary episode – his daughter, Rachel Cruze, Ken Coleman, Dr. John Delony, George Kamal and Kristina Ellis.
When listeners visit the Ramsey Solutions headquarters in Franklin, Tennessee, they are greeted like friends, with Janelle graciously checking them in and offering them a cookie and cup of coffee. Over three decades, the radio program – like the brand itself – has become much more than a radio show about money.
“I would say it’s a place that people call in with their questions about their life, and it’s more heavily geared towards money. But yeah, it’s just a couple people sitting in a radio studio, friends, and taking people’s calls.” Cruze said.
“We’re kind of diving into whatever mess is going on in life and going, here’s how we can help,” Kamel interjected.
The program has evolved into areas such as relationships, boundaries, career growth, mental health, college planning and small business building.
“The pressure for someone to call in live on the air and talk to somebody, that’s a terrifying proposition for a lot of people, so there’s that,” said Coleman, who focuses heavily on his role as a career coach. “And then they’re dealing with something where they go, I feel like I need a breakthrough. And so, regardless of the topic, like Rachel said, it’s just a real person with a real struggle who needs real help.”
In addition to the flagship Ramsey Show, many of the personalities now also host individual podcasts, which focus on their specific areas of expertise. And during this special anniversary episode, the hosts recalled some of the more memorable calls they’ve taken on the air. From the hilarious to the emotional, Ramsey and his co-hosts have tackled it all on the air over the years.
The man planning to get out of debt.
The war vet dealing with PTSD.
The college student searching for Biblical principles for handling money.
The millionaire developing a plan to become incredibly generous.
The main considering installing a pay phone in his home.
The brother forming a business partnership with his sibling.
The frightened mother cowering in a back room, hiding from her angry and violent spouse.
“I remember the first couple of calls I took on my podcast, and it came out organically. My first response to their question was, why are you calling me? That’s a huge thing. Why haven’t you called your friends or your pastor or your family members?” Dr. Delony recalled. “And to a person every response was, dude I got nobody. Like, you’re the only person to call. And so if you’d have asked me right when I was starting, what is the role of the show, how do I explain it? I would have said it’s a show people call about life.
“Now I think my answer would be different. It’s – We’ll Be There. When you’ve got nobody, we’ll be honest with you. And we’ll tell you what we think. We think we’re pretty smart. We think we know what we’re talking about, but we’ll be honest with you.”
In many respects, the Ramsey Show has become a place where callers can talk about subjects they may not even feel comfortable discussing with their own friends and family. After all, money conversations can be sensitive.
“I also think it’s just like a safe space. These topics we talk about, sometimes there’s a stigma around them. People feel shame and they feel intimidated to talk to their friends and family. It’s like this is a spot where we’re comfortable with this,” Ellis said. “You can bring us your ugly stuff. You can bring us the things that you don’t want to mention to anyone else and we’ll work through it.”
It’s a long way from the “awful, hillbilly program” on local Nashville radio. But through constant growth and evolution of the program and the organization, the company has helped countless people around the country and around the world. And judging by the trajectory, this group plans to help a whole lot more over the coming decades.
“The thing is when you tell people the truth about how to get a job, or the truth about, here’s how you do this relationship, or the truth about what you got to do with your money, they hear it even if they don’t like it,” Ramsey summed up. “Truth has a way of getting to you. And they know you love them. And we love them. We care about them.”
Rick Schultz is a former Sports Director for WFUV Radio at Fordham University. He has coached and mentored hundreds of Sports Broadcasting students at the Connecticut School of Broadcasting, Marist College and privately. His media career experiences include working for the Hudson Valley Renegades, Army Sports at West Point, The Norwich Navigators, 1340/1390 ESPN Radio in Poughkeepsie, NY, Time Warner Cable TV, Scorephone NY, Metro Networks, NBC Sports, ABC Sports, Cumulus Media, Pamal Broadcasting and WATR. He has also authored a number of books including “A Renegade Championship Summer” and “Untold Tales From The Bush Leagues”. To get in touch, find him on Twitter @RickSchultzNY.
The Two Americas and the One Thing
Red – blue. Liberal – conservative. Republican – Democrat. No matter how you say it, the divisions run deep. More than ever, it seems there are two Americas.
Doctor Martin Luther King Jr. used the phrase “two Americas” in a 1967 speech. North Carolina Senator Johnathon Edwards made two Americas the theme of his 2004 run for president.
Not since the Civil War has America been as divided as today.
Red – blue. Liberal – conservative. Republican – Democrat. No matter how you say it, the divisions run deep. More than ever, it seems there are two Americas.
Can the two Americas agree on anything?
As I’ve come to understand that gender is fluid, America is “systemically racist,” and not all lives matter – and people can get fired for saying they do – it is hard to imagine ANYTHING on which the two Americas agree.
Fortunately, I receive a weekly email from Edison Research. One of which set me straight. There is at least ONE THING that the two Americas have in common. And it’s a podcast.
Data from Edison Research’s Podcast Metrics is fascinating. Before revealing what the two Americas have in common, let’s examine the differences in Republican and Democrat podcast listening habits.
Self-identified Democrats are more likely to listen to podcasts monthly than those who say they are Republicans by 41% to 36%. Intuitively, this finding makes sense as we dig deeper into the results. Republicans are probably listening to more Talk Radio, though the data provided doesn’t explicitly state this.
Edison Research notes, “when it comes to podcasts about politics, Edison Podcast Metrics shows wildly different listening patterns depending on which party one prefers.”
Eight of the top 20 podcasts among Republicans are political. Democrats, on the other hand, place only three podcasts that are political or deal with political topics in their top 20.
Republican podcast listening is more focused on politics, while Democrats have a wider range of podcast interests that make up their top 20 podcasts. Make of that what you will. Further, several of the leading podcasts among Republicans are available on the radio. This finding suggests a few possibilities:
- Republican listeners are giving up time spent listening to the radio for podcasts and whatever financial implications that means
- They can’t get enough of their favorite conservative talk hosts, listening to their shows over again
- They are listening to other programming that is not available in their market or when they are not able to listen (possibly even because they are listening to another show)
In the last two cases, the podcast is effectively a DVR.
Edison Research created the graphic below, which shows the overall rank of political podcasts or ones that touch on political topics separated by self-identified Democrats and Republicans.
Here we see the ONE THING that Democrats and Republicans have in common: “The Joe Rogan Experience” is the most listened to podcast regardless of major party affiliation.
What makes Joe Rogan bridge red and blue America is beyond the scope of the research. Therefore, we can only speculate why Rogan appeals to podcast listeners who belong to both political parties. Responses from long-time, regular Joe Rogan listeners, are welcome and appreciated.
Marshall McLuhan famously said, “the medium is the message.” Once in a generation, a broadcaster becomes bigger than the medium. Howard Stern did for over a decade. Football broadcasts earn this stature every week. Has Rogan achieved that status, or does he still fall short of this description even with the ability to cross the aisle? If Rogan has reached that level, he is the first podcaster to do so.
Edison Research co-founder and president Larry Rosin shared additional insights telling me, “Rogan’s reach is 50% higher among Republicans, but he still leads with Democrats. That’s how far ahead of the field he is.” However, Rogan doesn’t lead across the board. He isn’t first among women. Rogan does win virtually every male demo, including 55+.
The Edison Research email also breaks down the data to reveal which show (among the larger ones) has the highest proportion of its audience that is Republican: “The Michael Knowles Show” (from the Daily Wire). The show with the highest Democrat composition is “Lovett or Leave it” (from Crooked Media).
I’ve never met or communicated with Joe Rogan. I don’t know his goals and ambitions, but America is looking for a leader who crosses partisan lines. If Rogan doesn’t care to lead and avoids stepping into a partisan mess, he could help the country. At the very least, he could develop an even larger mass audience.
Andy Bloom is president of Andy Bloom Communications. He specializes in media training and political communications. He has programmed legendary stations including WIP, WPHT and WYSP/Philadelphia, KLSX, Los Angeles and WCCO Minneapolis. He was Vice President Programming for Emmis International, Greater Media Inc. and Coleman Research. Andy also served as communications director for Rep. Michael R. Turner, R-Ohio. He can be reached by email at firstname.lastname@example.org or you can follow him on Twitter @AndyBloomCom.