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Michael Grady Has Proved The Doubters Wrong

“I’m excited about it because this whole situation and this team and their makeup reminds me of the teams that I grew up rooting for in Indiana where it felt like it’s us against the world,” Grady said.

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The Chicago Bulls defeat of the Utah Jazz in 1998 has gone down as one of the best NBA Finals of all time. The image of Michael Jordan dropping in the winning basket during Game 6 is engrained in the minds of millions of sports fans, including new Minnesota Timberwolves television play-by-play announcer Michael Grady.

“I remember being in awe of what Michael Jordan was doing to win the game for the Bulls,” Grady recalled, “but also the way that [Bob] Costas called it and… just how beautifully he put everything into context.”

To this day, Grady affirms that it was in ’98 at the age of 15 when he began thinking about pursuing a career in sports media. It has taken him on twists and turns that have helped him evolve through augmenting his versatility and connecting with athletes and other media members.

During his days at Warren Central High School in Indianapolis, Ind., Grady joined student-run 91.1 WEDM and worked as a play-by-play announcer for the school’s football and basketball teams. From there, he attended Vincennes University, a place he utilized to refine his skills to be ready to work in the professional world; however, he was able to attain some of that experience early through a news partnership with a local PBS affiliate.

Upon his graduation, Grady started his career as a part-time board operator at WIBC, and while the job may not have seemed the most glamorous to some, it was imperative for him to get his foot in the door. Having a singular mindset about a potential career, according to Grady, is quite perilous when working in media, as it is essential to be able to step into opportunities and excel in them as they become available.

“If you’re stepping into broadcast media and your mindset is ‘I’m only going to be interested and enthusiastic about this one aspect of this career field,’ I don’t believe that you’re destined to make it,” Grady stated. “One thing that I encourage a lot of people when they’re coming up is to embrace everything. It wasn’t my goal to be a board op., but I knew that [it] was a stepping stone towards what was next for me.”

Being enthusiastic about taking on a job is something that is noticeable to colleagues and managers, especially when starting in the field. Throughout his time growing up, WIBC was a part of the soundtrack in that it would always be playing in his mother’s car when he was waiting with her for the school bus. Over the years working there, his role evolved into becoming a producer – first for a pet show before producing Indiana Sports Talk, a weekend sports talk show that starred Indiana Basketball Hall of Fame broadcaster Bob Lovell.

“For me fresh out of school to get a board-opping job at WIBC; it was a huge deal for me,” Grady said. “What I took away from it was [that] it was a learning experience for me and I had such enthusiasm and pride in doing that job and trying to do a good job and then utilizing that as a springboard towards other opportunities.”

Grady did not need to move far for his next opportunity, staying on the 1070 AM frequency when it changed to an all-sports format in late 2007 after WIBC moved to 93.1 FM. In its place came ESPN 1070 The Fan, and Grady was quickly named an executive producer by program director Kent Sterling. The management team essentially had to build the station from the ground-up, hiring on-air hosts, some of whom had never hosted a radio show before, and training them to effectively perform the job. As he coached new talent and learned additional aspects of hosting from others though, Grady began to think that he could do it as well and began thinking how he could move from producing to hosting.

“I started putting the bug in the ear of my superiors, and it was in 2011 [after] a managerial change [when] they finally took it seriously,” Grady said. “In 2011, they brought me in as the co-host of the Grady and Big Joe Show, and those were some great years for me.”

Growing up and working in Indianapolis, Grady was a fan of the NBA’s Indiana Pacers and NFL’s Indianapolis Colts and closely followed and spoke about the teams. Having the ability to connect with a local audience differentiated the program from others, eventually making the show “appointment radio” for some listeners. Together, he and former Colts offensive lineman Joe Staysniak established a chemistry on-air and brought Indianapolis sports fans entertaining coverage and discussion on their favorite teams.

“When people hear me talk about the teams, they can sense the passion in my voice; I had great dialogue with the listeners,” Grady said. “You kind of create a culture right there on the airwaves. The show [was] only two hours, but still in that time, you were able to develop a strong bond with the listening audience.”

But that wasn’t all he was doing. Fueled by his innate competitive drive and work ethic he attributes to his mother Mavis, Michael Grady began working directly with the Indiana Pacers – briefly as an in-arena host and then as the team’s public address announcer prior to the 2010-11 season. Just over three years later, he landed a job working in television as a sports reporter for the ABC-affiliated WRTV-6 reporting on stories related to all sports in the area. Having the ability to create relationships with personnel in the NBA, along with continuing to grow more adept in different areas of television, were invaluable experiences that helped Grady progress into the next stage of his career. Yet it was also a lot to balance at once, especially on days where the Pacers were playing a home game.

As Grady recalls, on Pacers home game days he would host his sports talk radio show from 10 a.m. to 12 p.m. and then have a small break before heading to the television station. While there, he would prepare his sportscast, which he would then deliver from the floor of Bankers Life Fieldhouse, the Pacers’ home arena. Then, he would head behind the scorer’s table to P.A. announce the game, and no sooner than he announced the final score, would drive back to the television studio to deliver another sportscast.

“It wasn’t easy, but hearing people say ‘Man, I don’t think he can do that; that’s too much’ kind of fueled me from a competitive standpoint,” Grady said. “….I just wanted to prove to everybody that I can do it and I can do it well.”

Working in television, as compared to working in radio, was different in the sense that he was entering people’s homes through a different medium; however, it taught him the importance of adaptability. For a while, Grady thought he would work in radio for the rest of his career, but saw the value in trying new things and being open to change.

“You learn editing for sure in terms of content and scriptwriting, and I got a real education into television,” Grady said of his time at WRTV-6. “We didn’t have a ton of resources. There were times where I was my own cameraman; I was editing videos once done; I’m writing my one script; I’m loading things in a system.”

After several years covering sports on a news television station and being the voice of Bankers Life Fieldhouse, Grady hired an agent who originally approached him about working together. While he felt a tie to Indianapolis, he knew that in order to expand his own potential, he would likely have to relocate to a new market. Grady was undoubtedly enjoying what he was doing, but he felt that there was the capability for more and a chance to continue to elevate.

“I feel like I was blessed with a gift and I felt like I owed it to myself and those who love me to see how far I [could] push this thing and see if I could inspire people in my family [and] people in my community,” Grady said.

After flying around the country to attend meetings, mock broadcasts and interviews, Grady did not feel attracted to any particular gig – until he made a visit to Brooklyn, N.Y. As a music fan, Brooklyn was representative of the epicenter of hip-hop as the birthplace of The Notorious B.I.G. and Jay-Z. Furthermore, having interests in both art and fashion had previously exposed Grady to the work of Jean-Michel Basquiat, an artist known for his enigmatic and distinctive style.

Despite being from Indianapolis, Grady had always felt a connection to Brooklyn and the community there, and saw the potential in the Brooklyn Nets to grow into a prominent basketball franchise and brand after initially struggling following the move from Newark, N.J.

“Even though they were a 21-win team at the time, I felt like it wouldn’t take much time before that franchise really popped,” Grady said. “To me, it felt like a leap of faith.”

Working as the sideline reporter for the Brooklyn Nets on YES Network, Michael Grady entered the position planning just to be himself and tell stories that would help humanize and give context to the game on the court. Obviously, that requires building relationships with interviewees and by building a reputation based on trust and professionalism, Grady quickly became a well-respected figure among media members at Barclays Center.

“I think the biggest thing for someone in [that] position – and really in any position – is stepping in with no ego,” Grady said. “There’s a balance because you have to take pride in your ability… and all those things, but you can’t let ego get in the way of what you’re trying to accomplish, especially when it’s about establishing relationships.”

Throughout his five seasons on YES Network, Grady would prepare for each interview by researching and contextualizing scenarios beforehand so he could formulate relevant questions that would elicit thoughtful and comprehensive responses. Inspired by Costas’ knowledge and the vivacious personality of sports reporter Ahmad Rashad, Grady contributed to game coverage and saw his job become easier once the team began to win. The mood around the team was more positive and, in turn, people were more willing to share their stories, further enhancing the potential of his work and reputation as a reporter.

“Before new guys even walk into the locker room, people are telling them: ‘Michael’s a good guy. You can trust him, etc., etc.,’” Grady said. “Now, I’m already set up well when I sit down with a player for the first time who was just acquired. I still have to prove myself and make it evident that the things that they heard are true, but at least I’m stepping in [already] in a good spot with the guys feeling like: ‘Okay, I can trust this guy right out of the gate.’”

Throughout his time in Brooklyn, Grady established relationships with all-stars Kevin Durant and Kyrie Irving, and previously with D’Angelo Russell and Jarrett Allen earlier in their careers before they departed Brooklyn. Additionally, he worked alongside Ian Eagle and Sarah Kustok, the primary broadcast duo that has continuously helped elevate the network’s television ratings in the New York-Metropolitan area. Nets on YES telecasts are still second to New York Knicks basketball on MSG Networks in terms of regional performance, but the separation between the numbers has lessened and the Nets have seen high performance when it comes to national ratings.

Eagle commentates a majority of the Nets games, but his commitments with the NFL on CBS and Turner Sports’ national NBA coverage do not allow him to make all of the games. Still, working alongside Eagle has taught Grady aspects of play-by-play and demonstrated just what makes a versatile broadcaster able to balance local and national games across different leagues.

“He’s a masterful tactician when it comes to preparation and presentation,” Grady said of Eagle. “He always meets the moment and weaves in a sense of humor, which I feel is a breath of fresh air…. It takes a true master to be able to balance everything that he’s able to balance and to execute the way that he executes and do it in a way that fans watching at home find delightful, engaging, informative and entertaining.”

Eagle’s backup is sports media veteran Ryan Ruocco who, besides working on New York Yankees and Brooklyn Nets coverage on YES Network, announces games on ESPN and DAZN and hosts the R2C2 podcast with former Yankees pitcher C.C. Sabathia. If Ruocco was unable to make a game, Grady would step in as the play-by-play announcer, something he had the chance to do periodically, including Kyrie Irving’s 60-point performance against the Orlando Magic this past season.

“I loved every minute of what I was doing,” Grady expressed. “I loved the sideline reporting aspect and getting to know these guys…. I loved every bit of it and life in New York.”

But that wasn’t all he was doing. Taking advantage of other opportunities that became available to him, Grady polished his play-by-play skills calling WNBA games for the New York Liberty on YES Network and college football and basketball games on CBS Sports. Additionally, he has worked with NBA TV and Turner Sports as a play-by-play announcer. Outside of play-by-play, he hosted studio coverage for Yankees and Nets games, sideline reported select NFL games on CBS and appeared across NBA programming on SiriusXM NBA Radio. With this vast array of experience, Grady began trying to land a full-time play-by-play job once his contract allowed him to explore the job market.

“Minnesota reached out and was very aggressive in showing their interest [and] I wanted to hear them out,” Grady said. “I didn’t step into this going: ‘I’m absolutely taking this no matter what if they want me.’ I stepped in because I’m serious about full-time play-by-play, and I wanted to hear their direction, hear what they envision this role being and just the overall vision for the franchise as a whole.”

Following conversations with the upper management and ownership group of the Minnesota Timberwolves, Grady was officially offered the job calling games on Bally Sports North and made the move to Minneapolis. It is an opportunity he never thought he would have when he was younger even though he claims he was a “pretty confident kid,” and is honored to have been chosen for the job.

“I’m excited about it because this whole situation and this team and their makeup reminds me of the teams that I grew up rooting for in Indiana where it felt like it’s us against the world,” Grady said. “….I’m excited about the opportunity [and] everything about the community and the franchise. I’ve just got to bundle up – but everything else is really just a slam dunk.”

Grady steps into the role after the organization chose to move on from its previous play-by-play announcer Dave Benz after 10 years, a move that was so unpopular with the fan base that a petition was started which has racked up nearly 7,500 signatures. Looking at the connection Benz was able to cultivate with the fanbase excites Grady for the opportunity to become familiar with the community and the team.

“I have a great deal of respect for Dave Benz,” Grady said. “I don’t know him personally, but I love the love affair he was able to have with this fanbase, and that really excites me as this opportunity opens up for me. My focus is really [on] getting to know the fanbase, fanning that flame of excitement and enthusiasm for this team and just having fun watching this game that we all love.”

With a young, contending roster in place that features Karl-Anthony Towns, Anthony Edwards, Rudy Gobert and former Brooklyn Nets point guard D’Angelo Russell, Grady is reminded of his days in Brooklyn in terms of having talent but being written off. Now as the voice of its television broadcasts, Grady will seek to emulate the passion of the Timberwolves fanbase as the team continues to build and take on stellar competition around the league.

“My mindset, as it’s been over the course of my entire career, is to be me,” Grady said. “Be myself; have fun. There’s only 30 of these jobs and I have incredible gratitude being one of the 30 to be blessed with the opportunity to have a microphone and be a storyteller watching some of the best athletes in the world.”

Grady recently lost his mother after she battled cancer for the last five years and refers to her as his biggest supporter throughout his many career endeavors. Now as he enters a new chapter in his broadcasting career, Michael Grady hopes to continue to make her proud. Moreover, he hopes to serve as a source of inspiration for the next generation of sports media professionals – especially those without anyone or anywhere to turn to get started akin to him after devoting himself to the industry after the 1998 NBA Finals.

“In some ways I look at the things I’ve been able to accomplish and I just shake my head,” Grady remarked. “I’m just incredibly thankful for how blessed I’ve been and the people who have been in my life who have given me opportunities to continue to grow as a broadcaster and a man. I’m going to devote myself to helping others and inspiring them to accomplish their dreams as well.”

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The Future Is Now, Embrace Amazon Prime Video, AppleTV+

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible.

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This week has been a reckoning for sports and its streaming future on Amazon Prime Video, AppleTV+, ESPN+, and more.

Amazon announced that Thursday Night Football, which averaged 13 million viewers, generated the highest number of U.S. sign ups over a three hour period in the app’s history. More people in the United States subscribed to Prime during the September 15th broadcast than they did during Black Friday, Prime Day, and Cyber Monday. It was also “the most watched night of primetime in Prime Video’s history,” according to Amazon executive Jay Marine. The NFL and sports in general have the power to move mountains even for some of the nation’s biggest and most successful brands.

This leads us to the conversation happening surrounding Aaron Judge’s chase for history. Judge has been in pursuit of former major leaguer Roger Maris’ record for the most home runs hit during one season in American League history.

The sports world has turned its attention to the Yankees causing national rights holders such as ESPN, Fox, and TBS to pick up extra games in hopes that they capture the moment history is made. Apple TV+ also happened to have a Yankees game scheduled for Friday night against the Red Sox right in the middle of this chase for glory.

Baseball fans have been wildin’ out at the prospects of missing the grand moment when Judge passes Maris or even the moments afterwards as Judge chases home run number 70 and tries to truly create monumental history of his own. The New York Post’s Andrew Marchand has even reported there were talks between YES, MLB, and Apple to bring Michael Kay into Apple’s broadcast to call the game, allow YES Network to air its own production of the game, or allow YES Network to simulcast Apple TV+’s broadcast. In my opinion, all of this hysteria is extremely bogus.

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible. Amazon brought in NBC to help with production of TNF and if you watch the flow of the broadcast, the graphics of the broadcast, NBC personalities like Michael Smith, Al Michaels, and Terry McAuliffe make appearances on the telecast – it is very clear that the network’s imprint is all over the show.

NBC’s experience in conducting the broadcast has made the viewing experience much more seamless. Apple has also used MLB Network and its personalities for assistance in ensuring there’s no major difference between what you see on air vs. what you’re streaming.

Amazon and Apple have also decided to not hide their games behind a paywall. Since the beginning of the season, all of Apple’s games have been available free of charge. No subscription has ever been required. As long as you have an Apple device and can download Apple TV+, you can watch their MLB package this season.

Guess what? Friday’s game against the Red Sox is also available for free on your iPhone, your laptop, or your TV simply by downloading the AppleTV app. Amazon will also simulcast all Thursday Night Football games on Twitch for free. It may be a little harder or confusing to find the free options, but they are out there and they are legal and, once again, they are free.

Apple has invested $85 million into baseball, money that will go towards your team becoming better hypothetically. They’ve invested money towards creating a new kind of streaming experience. Why in the hell would they offer YES Network this game for free? There’s no better way for them to drive subscriptions to their product than by offering fans a chance at watching history on their platform.

A moment like this are the main reason Apple paid for rights in the first place. When Apple sees what the NFL has done for Amazon in just one week and coincidentally has the ability to broadcast one of the biggest moments in baseball history – it would be a terrible business decision to let viewers watch it outside of the Apple ecosystem and lose the ability to gain new fans.

It’s time for sports fans to grow up and face reality. Streaming is here to stay. 

MLB Network is another option

If you don’t feel like going through the hassle of watching the Yankees take on the Red Sox for free on Apple TV+, MLB Network will also air all of Judge’s at bats live as they are happening. In case the moment doesn’t happen on Apple TV+ on Friday night, Judge’s next games will air in full on MLB Network (Saturday), ESPN (Sunday), MLB Network again (Monday), TBS (Tuesday) and MLB Network for a third time on Wednesday. All of MLB Network’s games will be simulcast of YES Network’s local New York broadcast. It wouldn’t shock me to see Fox pick up another game next Thursday if the pursuit still maintains national interest.

Quick bites

  • One of the weirdest things about the experience of streaming sports is that you lose the desire to channel surf. Is that a good thing or bad thing? Brandon Ross of LightShed Ventures wonders if the difficulty that comes with going from app to app will help Amazon keep viewers on TNF the entire time no matter what the score of the game is. If it does, Amazon needs to work on developing programming to surround the games or start replaying the games, pre and post shows so that when you fall asleep and wake up you’re still on the same stream on Prime Video or so that coming to Prime Video for sports becomes just as much of a habit for fans as tuning in to ESPN is.
  • CNN has announced the launch of a new morning show with Don Lemon, Poppy Harlow and Kaitlin Collins. Variety reports, “Two people familiar with plans for the show say it is likely to use big Warner Bros. properties — a visit from the cast of HBO’s Succession or sports analysis from TNT’s NBA crew — to lure eyeballs.” It’ll be interesting to see if Turner Sports becomes a cornerstone of this broadcast. Will the NBA start doing schedule releases during the show? Will a big Taylor Rooks interview debut on this show before it appears on B/R? Will the Stanley Cup or Final Four MVP do an interview on CNN’s show the morning after winning the title? Does the show do remote broadcasts from Turner’s biggest sports events throughout the year?
  • The Clippers are back on over the air television. They announced a deal with Nexstar to broadcast games on KTLA and other Nexstar owned affiliates in California. The team hasn’t reached a deal to air games on Bally Sports SoCal or Bally Sports Plus for the upcoming season. Could the Clippers pursue a solo route and start their own OTT service in time for the season? Are they talking to Apple, Amazon, or ESPN about a local streaming deal? Is Spectrum a possible destination? I think these are all possibilities but its likely that the Clippers end up back on Bally Sports since its the status quo. I just find it interesting that it has taken so long to solidify an agreement and that it wasn’t announced in conjunction with the KTLA deal. The Clippers are finally healthy this season, moving into a new arena soon, have the technology via Second Spectrum to produce immersive game casts. Maybe something is brewing?
  • ESPN’s Monday Night Football double box was a great concept. The execution sucked. Kudos to ESPN for adjusting on the fly once complaints began to lodge across social media. I think the double box works as a separate feed. ESPN2 should’ve been the home to the double box. SVP and Stanford Steve could’ve held a watch party from ESPN’s DC studio with special guests. The double box watch party on ESPN2 could’ve been interrupted whenever SVP was giving an update on games for ESPN and ABC. It would give ESPN2 a bit of a behind the scenes look at how the magic happens similarly to what MLB Tonight did last week. Credit to ESPN and the NFL for experimenting and continuing to try and give fans unique experiences.

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BSM Writers

ESPN Shows Foresight With Monday Night Football Doubleheader Timing

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7 and then 10 on their primary channel.

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The Monday Night Football doubleheader was a little bit different this time around for ESPN.

First, it came in Week 2 instead of Week 1. And then, the games were staggered 75 minutes apart on two different channels, the Titans and Bills beginning on ESPN at 7:15 PM ET and the Vikings at the Eagles starting at 8:30 PM on ABC and ESPN+. This was a departure from the usual schedule in which the games kicked off at 7:00 PM ET and then 10:00 PM ET with the latter game on the West Coast.

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7:00 PM and then 10:00 PM ET on their primary channel. That’s the typical approach, right? The NFL is the most valuable offering in all of sports and ESPN would have at least six consecutive hours of live programming without any other game to switch to.

Instead, they staggered the starts so the second game kicked off just before the first game reached halftime. They placed the games on two different channels, which risked cannibalizing their audience. Why? Well, it’s the same reason that ESPN was so excited about the last year’s Manningcast that it’s bringing it back for 10 weeks this season. ESPN is not just recognizing the reality of how their customers behave, but they’re embracing it.

Instead of hoping with everything they have that the customer stays in one place for the duration of the game, they’re recognizing the reality that they will leave and providing another product within their portfolio to be a destination when they do.

It’s the kind of experiment everyone in broadcasting should be investigating because, for all the talk about meeting the customer where they are, we still tend to be a little bit stubborn about adapting to what they do. 

Customers have more choices than ever when it comes to media consumption. First, cable networks softened the distribution advantages of broadcast networks, and now digital offerings have eroded the distribution advantages of cable networks. It’s not quite a free-for-all, but the battle for viewership is more intense, more wide open than ever because that viewer has so many options of not just when and where but how they will consume media.

Programmers have a choice in how to react to this. On the one hand, they can hold on tighter to the existing model and try to squeeze as much out of it as they can. If ESPN was thinking this way it would stack those two Monday night games one after the other just like it always has and hope like hell for a couple of close games to juice the ratings. Why would you make it impossible for your customer to watch both of these products you’ve paid so much to televise?

I’ve heard radio programmers and hosts recite take this same approach for more than 10 years now when it comes to making shows available on-demand. Why would you give your customers the option of consuming the product in a way that’s not as remunerative or in a way that is not measured?

That thinking is outdated and it is dangerous from an economic perspective because it means you’re trying to make the customer behave in your best interest by restricting their choices. And maybe that will work. Maybe they like that program enough that they’ll consume it in the way you’d prefer or maybe they decide that’s inconvenient or annoying or they decide to try something else and now this customer who would have listened to your product in an on-demand format is choosing to listen to someone else’s product entirely.

After all, you’re the only one that is restricting that customer’s choices because you’re the only one with a desire to keep your customer where he is. Everyone else is more than happy to give your customer something else. 

There’s a danger in holding on too tightly to the existing model because the tighter you squeeze, the more customers will slip through your fingers, and if you need a physical demonstration to complete this metaphor go grab a handful of sand and squeeze it hard.

Your business model is only as good as its ability to predict the behavior of your customers, and as soon as it stops doing that, you need to adjust that business model. Don’t just recognize the reality that customers today will exercise the freedom that all these media choices provide, embrace it.

Offer more products. Experiment with more ways to deliver those products. The more you attempt to dictate the terms of your customer’s engagement with your product, the more customers you’ll lose, and by accepting this you’ll open yourself to the reality that if your customer is going to leave your main offering, it’s better to have them hopping to another one of your products as opposed to leaving your network entirely.

Think in terms of depth of engagement, and breadth of experience. That’s clearly what ESPN is doing because conventional thinking would see the Manningcast as a program that competes with the main Monday Night Football broadcast, that cannibalizes it. ESPN sees it as a complimentary experience. An addition to the main broadcast, but it also has the benefit that if the customer feels compelled to jump away from the main broadcast – for whatever reason – it has another ESPN offering that they may land on.

I’ll be watching to see what ESPN decides going forward. The network will have three Monday Night Football doubleheaders beginning next year, and the game times have not been set. Will they line them up back-to-back as they had up until this year? If they do it will be a vote of confidence that its traditional programming approach that evening is still viable. But if they overlap those games going forward, it’s another sign that less is not more when it comes to giving your customers a choice in products.

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Media Noise: Sunday Ticket Has Problems, Marcellus Wiley Does Not

Demetri Ravanos




On this episode of Media Noise, Demetri is joined by Brian Noe to talk about the wild year FS1’s Marcellus Wiley has had and by Garrett Searight to discuss the tumultuous present and bright future of NFL Sunday Ticket.






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