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Sandy Montag Knows Sports Media Clients Want The Truth

“The hardest thing in client management and client representation is managing expectations. You’re really going to get into trouble if you just yes all of your clients.”

Ricky Keeler

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Everybody strives to get the top jobs in the sports media industry, but they might not always be ready for it. It’s okay to dream big, but sometimes a person needs someone in their corner to tell them they aren’t ready for the job just yet. It can be a tough thing for a person’s agent to do sometimes, but somebody has to do it.

On the latest episode of the Sports Business Radio podcast, the CEO of The Montag Group, Sandy Montag, was the featured guest and he talked about how the hardest thing to do when representing a client is managing their expectations.

“The hardest thing in client management and client representation is managing expectations. You’re really going to get into trouble if you just yes all of your clients. I always believe you have to be open and honest. There are times when a client would come to me and say I want you to get me the host of the Today Show and there’s no way that that person is going to get a job like that. There have been a lot of difficult conversations where you say no, we don’t believe you will be able to get that. That’s not realistic. It’s hard to represent someone if you are not on the same page and if you don’t have the same beliefs and sets of goals/expectations.”

Montag has had some famous clients in his agency such as the late John Madden, Jim Nantz, Bob Costas, and Scott Van Pelt among others. All he knows is the client wants the truth from him, no matter how tough the truth that might be.

“My clients want the truth from me. They want to know if they aren’t doing a good job at something or if they think they may be up for a job that may come open and they aren’t going to be on the list. It’s really important to have that relationship where you can not be intimidated and just can have an open, honest dialogue with your clients about expectations.”

As for the future of the media industry, Montag is seeing how much the A broadcaster can get because of how they can relate to their audience and that the alternate broadcast can be a new way to look at games:

“If you look at the amount of money though in media and you have Amazon, Apple, Netflix. I think the amount of money that is going into media is finally really transcending into what A broadcasters can get and I think networks are realizing people are tuning in to games and you really want people who you can relate to. It’s just interesting the last couple of years where salaries have gone.”

“I just think with people’s attention span today, the alternative broadcast is really an interesting way to look at games. I think it was interesting that ESPN would have two different broadcasts for the same game. The way they looked at it, if you can have the total audience between ESPN and ESPN2 for the same game, then it’s a win for Disney.” 

Sports TV News

Stugotz: ‘Sean McDonough Hates The Aaron Judge Cut-Ins’

“If you look at the numbers, if you look at the interest, if you look at the revenue that it generates for the networks, it makes more sense to have an Aaron Judge at-bat interrupted by an Iowa State field goal attempt than it does the other way around.”

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College football fans are not being shy with how they feel about Aaron Judge. Whether it is private conversations or social media posts, people are making their disdain for the cut-ins to college football games on ESPN networks when the Yankee slugger comes to bat known. On Monday morning, Stugotz added that it isn’t just fans that are unhappy.

The Dan Le Batard Show discussed the second straight week of cut-ins on Monday morning. Stugotz pointed out that one of ESPN’s primary college football voices sounds just as annoyed as fans are.

“Sean McDonough hates the toss to Aaron Judge,” he said. Hates it!”

Last week, ESPN and ABC cut into games when Judge was sitting on 60 home runs. This week, he was sitting on 61. A 62nd home run would be the most in American League history.

Stugotz added that has to be part of McDonough’s frustration.

“In his defense, what are we cutting in for? I have no idea if [Aaron Judge] is breaking a record, what record he’s breaking, if he’s clean. I have no idea!”

Producer Mike Ryan Ruiz said the fact that Judge is yet to deliver is making the cut-ins more frustrating for fans.

“I think what hurts the whole thing is that Aaron Judge has been terrible during these cut-ins,” Ruiz said. “He’s been God awful during these cut-ins. I haven’t seen a single home runs during one of these cut-ins. There was genuine fury at a watch party I was at. Fury! At Aaron Judge.”

A popular criticism of ESPN has been that this kind of attention would not be paid to Aaron Judge if he was chasing a mark that wasn’t the home run record if he played anywhere other than New York. According to Ryan, the mistake is bigger than that. Why would regular season baseball ever interrupt college football?

“If you look at the numbers, if you look at the interest, if you look at the revenue that it generates for the networks, it makes more sense to have an Aaron Judge at-bat interrupted by an Iowa State field goal attempt than it does the other way around.”

There are four games left in Major League Baseball’s regular season. You can bet college football fans will make plenty of signs for College GameDay if Judge cannot hit number 62 before the playoffs start.

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Terry Bradshaw Is Cancer Free

Bradshaw’s candor comes after struggling through a sentence during the September 25th edition of the show, in which Howie Long helped finish his sentence.

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During FOX NFL Sunday, Terry Bradshaw revealed he was diagnosed with two different forms of cancer in the last year.

However, after surgeries and treatments, Bradshaw said he is now cancer free.

The Pro Football Hall of Famer said he was diagnosed with bladder cancer in November of last year and surgery and treatments removed the cancer. Then, in March of this year, a tumor was found on the left-side of his neck. Bradshaw called it a “Merkel cell tumor”, which he had removed.

Bradshaw’s candor comes after struggling through a sentence during the September 25th edition of the show, in which Howie Long helped finish his sentence.

The 74-year-old has worked on FOX NFL Sunday since its inception in 1994. He will be inducted into the Sports Broadcasting Hall of Fame later this year.

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Sports TV News

Scott Van Pelt’s ‘Bad Beats’ Becoming 30-Minute Monthly Show

Van Pelt, alongside “Stanford Steve” Coughlin, recaps the toughest losses suffered by sports gamblers with unconventional final moments and unexpected outcomes as it pertains to the over/under or point spread.

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The popular “Bad Beats” segment from SportsCenter with Scott Van Pelt is being turned into a monthly half-hour show on ESPN.

Van Pelt, alongside “Stanford Steve” Coughlin, recaps the toughest losses suffered by sports gamblers with unconventional final moments and unexpected outcomes as it pertains to the over/under or point spread, otherwise known as a “bad beat”. Generally, the segment lasts around 5-10 minutes. ESPN will repurpose the content from the show to package it into a half-hour edition.

The new monthly show debuted yesterday at 5:30 PM ET on ESPN.

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