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The Volume Expands Gambling, Video, And Partnerships Verticals With Five Executive Hires

“Five executives are joining The Volume from ESPN, FS1, Overtime, Activision Blizzard, and the XFL.”

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In February 2021, The Volume entered the sports media space, destined to forge an identity as a sports podcast network. Created by FOX Sports Radio and FS1 host Colin Cowherd, the brand quickly began generating attention, thanks in large part to the national profile of its founder and the arrival of four additional shows hosted by former WWE announcer Renee Paquette, comedian and sports gambling fanatic Alex Monaco, former NFL defensive back Aqib Talib, and longtime friends and basketball junkies LaJethro Jenkins and Dragonfly Jonez.

Soon thereafter, Cowherd would add Logan Swaim from DAZN to serve as the network’s Head of Content. Additional shows were launched featuring former NFL scout and football analyst John Middlekauff, Action Network’s Chief Content Officer Chad Millman, and Notre Dame teammates Kyle Hamilton, Cam Hart, KJ Wallace, and Conor Ratigan. Then just nine months after launching, the company would make another big splash when Golden State Warriors forward Draymond Green signed on to host a weekly podcast and serve as an advisor to the emerging network.

By investing in unique talent and creating interesting shows, the brand has enjoyed quicker than expected growth. In addition to the fourteen podcasts featured on its website, the company has started a new show with Richard Sherman, and a college football show with T-Bob Hebert and Aaron Murray. Well known NFL reporter Mike Silver also joined the company over the summer.

Despite launching five years after Bill Simmons introduced The Ringer, the network has already surpassed them on YouTube with an impressive 800,000 subscribers across all of its YT channels. Millions more receive the company’s content on social media whether that’s through the brand’s main accounts or popular hosts such as Cowherd, Green, Paquette and others.

In order to further capitalize on the momentum created over the past eighteen months, the company is set to expand its leadership team. In an exclusive story reported first by Barrett Sports Media, Cowherd has confirmed the addition of five new executive hires. All will report directly to The Volume’s Head of Content, Logan Swaim.

Charged with helping the company strengthen its position across the sports media landscape are Andrew Samson, Alisa Harrison, Sean Herlihy, Allyson Porter, and Matt Kline. Each will have different responsibilities for the network, which we’ve laid out below.

In a statement provided to BSM, Volume Founder Colin Cowherd said, “We are always looking for people with unique perspectives and an innovative approach to their work. The leadership team we’ve assembled is going to use those qualities to strengthen our existing business and find new opportunities for The Volume as we head into our second year.”

Cowherd will be a guest next week on The Jason Barrett Podcast. The episode will be released on Tuesday September 6th. He is expected to share additional insight on the company’s new executive hires, The Volume’s growth and future goals, and much more.

THE VOLUME’S NEW EXECUTIVE HIRES

Andrew Samson, Executive Producer – Andrew will oversee The Volume’s flagship program “The Colin Cowherd Podcast.” Samson is an Emmy Award-winning writer who previously served as Director of Content for The XFL.

Alisa Harrison, Head of Production – Alisa will manage the creative and technical execution of the network’s entire slate of shows both in audio and video. She previously oversaw branded and documentary programming at Overtime.

Sean Herlihy, Head of Gambling – Sean will oversee the expansion of The Volume’s growing gambling content vertical, liaising with its partners at FanDuel and The Action Network with a goal of delivering them new audiences and customers. Herlihy previously worked at FS1 where he developed and executive produced Fox Bet Live.

Allyson Porter, Head of Programming – Allyson will oversee partnerships, distribution deals, and new show development. Porter previously worked for Activision Blizzard where she built a robust Esports roster and spearheaded the company’s gaming content.

Matt Kline, Head of Digital – Matthew will oversee The Volume’s growing social channels and build new revenue streams through digital. Kline previously worked for ESPN where he managed the network’s Snapchat shows and oversaw the development, launch, and production of digital shows for emerging platforms.

Sports Online

LaVar Arrington, ‘Up On Game Presents’ Forges Multiplatform Deal With John Brenkus, Brinx.TV

The two entities have created a show called The NIL House, which will feature Brenkus and Rob Vaka discussing the latest news, biggest stories, athletes, collectives, and celebrities in the Name, Image, and Likeness space.

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Fox Sports Radio morning co-host LaVar Arrington has announced a multi-platform deal with creator and host of Sport Science John Brenkus and Brinx.TV.

The two entities have created a show called The NIL House, which will feature Brenkus and Rob Vaka discussing the latest news, biggest stories, athletes, collectives, and celebrities in the Name, Image, and Likeness space.

“We are thrilled to be partnering with a pioneer like John Brenkus and Brinx.TV,” said Arrington. “This relationship will dramatically expedite our slate of programming and positively impact the sports entertainment industry.”

“LaVar Arrington has dominated the world of sports on and off the field,” adds Brenkus. “By combining Up On Game and Brinx.TV’s distribution platforms, there really is no limit to our success.”

Up On Game Presents is the podcast platform Arrington curates, in conjunction with Fox Sports Radio. The Up On Game podcast features Arrington and former NFL Pro Bowl wide receivers T.J. Houshmandzadeh and Plaxico Burress.

Brinx.TV was created in February of 2021 and allows subscribers the ability to watch live programming while also make purchases, bid in auctions, buy NFTs, and answer trivia questions.

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Amazon Under Fire For TNF Halftime Show’s Handling of Tua Injury

There was plenty of reaction to how Amazon covered the situation and lacked the awareness to acknowledge what transpired last Sunday.

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Miami Dolphins quarterback Tua Tagovailoa suffered a head injury in the 2nd quarter of Thursday night’s game against the Cincinnati Bengals.

The images of Tua’s injury and the reaction of his body to the injury shocked not only the other players and fans in the stadium, but also those watching the Thursday night game on Amazon Prime Video.

At halftime, Tony Gonzalez, Ryan Fitzpatrick and Richard Sherman all offered their reactions, with host Charissa Thompson providing an update from the team.

But noticeably absent in that discussion and reaction was the fact that Tua was playing in the game and suffered a head injury less than a week after he was believed to have suffered a concussion in Miami’s Week 3 game against the Buffalo Bills. Add in the fact that the NFL Players Association is also investigating whether league concussion protocols were followed, as Tua returned to that game and helped lead the Dolphins to a victory.

There was plenty of reaction to how Amazon covered the situation and lacked the awareness to acknowledge what transpired last Sunday.

The network did provide a deeper discussion during its postgame show and Al Michaels and Kirk Herbstreit addressed the issue in the 3rd quarter. Unfortunately it didn’t become a bigger discussion on the broadcast until social media became littered with negative reactions to the halftime show’s approach to discussing the various issues involving the Dolphins quarterback prior to his injury during Thursday night’s game.

With Amazon now in partnership with the NFL, it’ll be interesting to watch how the network handles future sensitive issues given what they experienced covering the Tua Tagovailoa story.

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Big Ten Would Expand If Amazon or Apple Wanted to Buy a Package of Games

According to a report from Dennis Dodd of CBS Sports, the Pac-12 is keeping close watch on what the Big Ten does in terms of nailing down a digital rights partner like Amazon.

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The dust has settled on recent conference expansion, but there’s room for additional growth in the Big Ten if the price is right.

According to a report from Dennis Dodd of CBS Sports, the Pac-12 is keeping close watch on what the Big Ten does in terms of nailing down a digital rights partner like Amazon.

Should the Big Ten agree to a deal with either an Apple or Amazon, it’s believed the conference would look to poach even more Pac-12 schools like California, Oregon, Stanford and Washington.

No figures have been formally made public, but a deal somewhere close to $100 million per season would be enough to convince Big Ten presidents to add four more members. No official vote by the Big Ten has been taken in terms of further conference expansion.

That domino falling would open the door for the Big 12 to swoop in and pick up Arizona, Arizona State, Colorado and Utah, essentially the final nail in the Pac-12 coffin.

Meanwhile the Pac-12 is already looking at negotiating a new media rights deal. Amazon has also been linked to the conference. One report suggested the tech giant could hammer out a deal that would allow for exclusive Friday night football coverage. Meanwhile Apple continues to seek adding more live sports to its Apple TV+ platform. The company is believed to be a frontrunner to get NFL’s Sunday Ticket package.

In addition to its Friday MLB game presentations that began this season, Apple also struck a deal with Major League Soccer for media rights, making Apple TV+ the exclusive home for MLS matches starting in 2023.

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