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Amazon Prime Video, Nielsen Differ On Thursday Night Football Ratings

“We wouldn’t put out our number if we weren’t comfortable that it was accurate.”

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Thursday Night Football

Amazon Prime Video and Nielsen have released differing ratings numbers each week of the NFL season for Thursday Night Football, with somewhat wildly differing figures.

For instance, during last weeks broadcast between the New Orleans Saints and Arizona Cardinals, Nielsen claims 7.8 million people watched the game. Amazon Prime Video, however, says 8.9 million watched.

In a report for the Associated Press, David Bauder notes “neither company is saying the other is wrong, but neither is backing down, either”.

Amazon Prime Video claims it doesn’t have an estimate for the viewing totals, it has an actual literal count of users who stream the broadcast. Nielsen, meanwhile, estimates how many viewers a given broadcast features.

Through the first six broadcasts, Amazon Prime Video says Thursday Night Football has been watched by an average of 12.1 million viewers. Nielsen counters by saying the average is 10.3 million. Amazon Prime Video Vice President Jay Marine said the streaming platform feels confident their numbers are correct.

“We wouldn’t put out our number if we weren’t comfortable that it was accurate,” he told the AP.

“I don’t at all believe that Amazon’s numbers are not right,” said Nielsen spokeswoman Connie Kim. “And I don’t believe that our numbers are not right. It’s going to take a little time. As it evolves it should be one number. But we’re not quite there yet.”

Marine countered by saying it’s new territory for Nielsen, saying “it’s the first time there’s been actual data for an event like this”.

The response from Amazon Prime Video over Nielsen’s numbers comes after ratings for Thursday Night Football have seen a new season low for viewership over each of the past three weeks.

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1 Comment

1 Comment

  1. blank

    Dale Moog

    October 27, 2022 at 5:52 pm

    Is Amazon counting twitch streams. That is how I have watched since I will not pay for Prime. I watch the free Twitch feed or listen on Westwoodone

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Sports TV News

David Kaplan Leaving NBC Sports Chicago

“I was presented an opportunity that will allow me to spend a lot more time my wife, Mindy, our four sons, and their expanding families. This is far from a retirement.”

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David Kaplan has announced he is departing NBC Sports Chicago. In a video posted to his YouTube channel, Kaplan said a new path opened that he couldn’t turn down.

“I was presented an opportunity that will allow me to spend a lot more time my wife, Mindy, our four sons, and their expanding families. This is far from a retirement. You’ll still be able to catch me weekday mornings with Jonathan Hood on the Kap and JHood morning show on ESPN 1000. It will also allow me to provide you with more engaging and outstanding content right here on YouTube.”

Kaplan, who will turn 62 this weekend, accepted a buyout offered by NBCUniversal. He has hosted several different shows for the network during his tenure.

“He’s made enormous contributions to our network, and his passion, opinions and love of Chicago’s teams have made him a beloved and respected figure, not just with fans but also his colleagues,” NBC Sports Chicago Vice President of Content John Schippman told The Chicago Sun-Times. “We wish him the best and look forward to seeing what’s next.”

December 30th will be his final day at NBC Sports Chicago. He called his time with the network “an amazing run”.

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Sports TV News

NASCAR Chasing Nearly $1 Billion Annual Rights Fee In Next TV Deal

“We work really closely together, both from a scheduling perspective, but also just in terms of how they monetize the sport.”

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The current media rights deal for NASCAR with FOX Sports and NBC Sports doesn’t end until after the 2024 season, but the organization is currently plotting what it wants its next deal to look like, according to a report from Front Office Sports.

Currently, NASCAR makes $820 million per year from the two networks. In its new rights deal, it is expected to seek a deal in the neighborhood of $900-950 million range.

NASCAR plans to begin negotiating with its current media partners in the early months of 2023, but is currently happy with FOX and NBC.

“We work really closely together, both from a scheduling perspective, but also just in terms of how they monetize the sport. Whether that’s pushing more brands and advertisers to spend on Fox and NBC,” NASCAR Senior Vice President of Media and Productions Brian Herbst told FOS. “Fox had their third consecutive year of ad revenue increases in 2022. NBC had their second consecutive year of ad revenue increases in 2022. So it’s working for them — both from a viewership and an ad revenue perspective.”

In February of this year, NASCAR President Steve Phelps told the Marchand and Ourand Sports Media Podcast that broadcast television “has to be a part” of the organization’s next television rights deal.

As its current media partners, FOX and NBC have exclusive negotiating windows with NASCAR.

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Sports TV News

NFL Sunday Ticket Negotiations With Apple ‘Have Gotten Silly’

“Apple’s like, ‘OK, we can’t sell internationally. OK, that was important to us. And we can’t sell it exclusively against Fox and CBS. Well, OK. Well, that changes its value.’”

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A report from The Athletic details why the NFL has not announced a new partner for the NFL Sunday Ticket package. David Kaplan claims there have been continued hiccups in the negotiations, mentioning the bargaining has gotten sideways between the league and Apple.

“This negotiation has gotten silly. … Clearly, there’s a problem. I think it’s really clear Apple is learning things they didn’t know,” the anonymous NFL source told Kaplan. “What the conversation is, is Apple’s like, ‘OK, we can’t sell internationally. OK, that was important to us. And we can’t sell it exclusively against Fox and CBS. Well, OK. Well, that changes its value.’”

The report also details Amazon Prime and YouTube remain in the mix as potential suitors for the service, should talks with Apple and the league fall apart.

The NFL is looking for as much as $3.5 billion annually for rights to the service.

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