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News Second Popular Genre for 25 & Older Podcasts Listeners

NPR and Edison Research are releasing their fourth annual Spoken Word Audio Report, which reveals the consumption of podcasts from listeners.

Eduardo Razo

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Podcasts have become the go-to audio source for many due to the convenience of listening to any show whenever and wherever. As a result, NPR and Edison Research are releasing their fourth annual Spoken Word Audio Report (h/t Radio Online).

Regarding weekly news consumption podcasts between 18-24 year-olds, 13 percent are listening to a program in the news category. However, that percentage goes up with the 25 and older crowd, which listens to 31 percent. 

Meanwhile, comedy is number one for both groups but has a significant lead among those ages 18-24. Sixty-two percent of weekly podcast listeners ages 18-24 reported listening to a Comedy podcast in the last week.

“Most of the genres on these two lists are the same, however, not all #1 ranks are created equal, and comedy far outpaces the next closest genre as the favorite among those age 18-24,” Radio Online wrote. 

“News gets a more prominent place among the older group, and Business replaces Education for the older group as well.”

NPR and Edison Research will discuss their findings in a webinar on Thursday, Oct. 27, at 2 p.m. ET.

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News Print & Digital

Kara Swisher: Advertisers Don’t Feel Safe on Twitter

CNN’s Chris Wallace talked with some who knows Tesla CEO Elon Musk, Kara Swisher, who shared her thoughts on the future of Twitter.

Eduardo Razo

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One of the dominant topics around news media is the future of Twitter after the latest mass exodus of staffers, considering how many consume their news, which is why CNN’s Chris Wallace talked with some who knows Tesla CEO Elon Musk, Kara Swisher.

Swisher was a guest on Wallace’s “Who’s Talking to Chris Wallace?” on HBO Max and CNN, where the two discuss the state of Elon Musk since acquiring Twitter a couple of weeks ago.

“Right now, the way he’s behaving around Twitter, I’m not sure what’s going on,” Swisher said. “It feels careless in a way that I don’t think he’s been like. In this case, his ID has completely taken over. And it’s it’s out of control and nobody’s controlling it.”

Additionally, Swisher gave her opinion on how she sees the saga at Twitter ending and whether or not it can succeed under Musk.

“He’s got a lot of debt,” Swisher added. “That’s, that’s the issue, even though he’s the world’s richest man for now. Because Tesla’s stock where he gets most of his wealth is down rather considerably. He’s, he’s gonna have to build a business. He’s sort of insulting advertisers doesn’t seem to be — wouldn’t be what I would do.

“Given 96% of their business is advertising but he attacked them as woke which was ridiculous. He’s alienating his big users like myself and active users. We had some amazing stuff going on with Twitter spaces. And every advertiser left us because they didn’t want to be part of this. They didn’t feel safe on the platform. It was a great deal we were working on with Twitter.”

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News Print & Digital

Elon Musk Announces News Policy on Speech for Twitter

“New Twitter policy is freedom of speech, but not freedom of reach,” Musk tweeted. 

Eduardo Razo

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After Twitter saw another mass exodus of employees on Thursday, new owner Elon Musk revealed on Friday the social media platform has a new policy regarding free speech.

“New Twitter policy is freedom of speech, but not freedom of reach,” Musk tweeted

“Negative/hate tweets will be max deboosted & demonetized, so no ads or other revenue to Twitter. You won’t find the tweet unless you specifically seek it out, which is no different from rest of Internet.”

As a result, some Twitter accounts will be restored, but that doesn’t mean there is no freedom of consequence for those who violate these new rules set by Musk.

“Kathy Griffin, Jordan Peterson & Babylon Bee have been reinstated,” Musk added. “Trump decision has not yet been made. Note, this applies just to the individual tweet, not the whole account.”

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News Print & Digital

News Media Reacts to ‘#RIPTwitter’ After Latest Exits

On Thursday, there was another mass exodus of exits at Twitter as many workers rejected Elon Musk’s terms for staying with the company.

Eduardo Razo

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On Thursday, there was another mass exodus of exits at Twitter as many workers rejected Elon Musk’s terms for staying with the company, choosing instead to depart.

Musk presented an ultimatum to commit to working in an “extremely hardcore” style at the company or leave, with a good portion opting to exit the social media platform. 

Twitter staffers began posting the salute emoji, signaling that someone was exiting the company. Although, as news broke, there was plenty of reaction to the future of the social media platform as the #RIPTwitter began trending. 

Here’s what some in the news media had to say:

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