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Nikki Medoro Transitions From Life at KGO to YouTube

After 11 years at KGO, Medoro quickly reinvented herself. And I emphasize ‘quickly.’

Jim Cryns

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As a rule, news and talk show host Nikki Medoro doesn’t play with explosives. That doesn’t mean she can’t recognize when something has been blown to smithereens. 

“They did blow up KGO,” Medoro said. 

On October 6th, KGO didn’t just change their format to Easy Listening, or Rock & Roll, they stripped the station of all previous DNA, and are now a sports betting station, whatever that is. For those scoring at home, it’s now 810 The Spread.

“If you’d have asked me what might have been a logical transition for KGO I might have said syndication,” Medoro said. “They decided to go an entirely different route. But sports betting? Who was asking for this?”

Seems reminiscent of the New Coke, Olestra potato chips, and Godfather III. Who asked for those?

Medoro began as a street reporter in San Francisco in the evenings and graduated to evening anchor with Peter Finch. Later she was an afternoon anchor alongside Brett Burkhart. Medoro also did news for Chip Franklin, then earned her own show, becoming the first woman morning drive-time host in KGO’s history.

Medoro said she understands it was a business decision and they were free to do it. Many stations have switched formats, but KGO scorched the landscape.

“When you ask what blowing up a station means, I think it’s when you take away all the local issues for people that live in the Bay Area. Issues we used to present.” Medoro said. “Listeners are no longer going to get that, at least not in the form we were offering.”

After 11 years at KGO,  Medoro quickly reinvented herself. And I emphasize ‘quickly.’ The Nikki Medoro Show debuted on YouTube on Oct 17th and just completed its second week. Figuratively, the KGO body wasn’t even cold yet.

She decided to act fast as people have short memory. Medoro broadcasts from her home each day. 

“I figured I’d better strike while the iron was hot,” Medoro explained. “I understand how the news cycle works, and I’ve been involved with it for 20 years. If you provide too much time, it’s not that they’ll forget you, but it’s important to feed listeners’ interest in you. Also, you don’t want to lose the groove of doing a show. Even when I used to go on vacation from my show, I’d come back rusty.”

Medoro said her heart is warmed by how patient listeners have been with her fledgling YouTube show. At the same time, she’s not afraid to say it’s hard work. 

“I’m the host, technical person, sound person. I bring on guests. It’s a whole new world for me,” Medoro explained.  “This endeavor couldn’t be bigger for me at this point. I guess I could have taken a month off. But my former co-worker Mark Thompson, (who also took shrapnel from the detonation)  didn’t take any time off. He has more resources than I have and more background in doing this.”

Medoro has been often asked why she decided to go the YouTube route. 

“I imagine there are a few reasons,” she said. “I used to co-anchor news in the morning and did my own show for years. This way I can still do what I love to do.  This is really a new experience from every angle.”

Radio is clearly in the woman’s blood. Even if some huge station came calling, Medoro said she’d have to give it some thought. 

“If a job offer came in and they told me I’d be doing overnights, cover a beat, be a court reporter, I’d have to say no,” she said. “I’ve done all that. I like leading a talk show, bringing on guests, interacting with guests and listeners. I’m creating my own content right now. I control where it goes. Some friends have asked if I’d considered going into television. My answer is ‘no,’ I’ve been a radio girl all my life.”

Gambles, pardon the obvious pun, were made when management dumped the long-serving format of KGO. Medoro admits she probably could have read the writing on the wall. Things were set in motion a long time ago.

“I was at KGO for 11 years. Since day one, I started sensing they were making some changes. They began letting longtime hosts go. I’ve been dealing with that kind of stuff all along. I imagine I always sensed something was coming, but it wasn’t verbalized. I’ve never been laid off in my career. I know in radio, that isn’t very common.”

That’s the understatement of 2022.

Medoro said her YouTube show is still in its infancy, clutching a pacifier. There is a huge learning curve in this area. Just because she’d like to do something on the show doesn’t mean it can happen in an instant. 

“Will I do callers again? If I can figure out how to make it work I will,” Medoro said. “Something like that sounds a lot easier than it is, the technical bar can be pretty high. I’m alone. I don’t have a screener so I’m not going to open lines up to everyone. There’s an art to bringing on callers. If I’m headed in one direction on the show, I can’t afford to have a caller derail that. At the same time, I welcome counter-opinions.”

On her radio shows, Medoro said there were times when a caller would bring something up she liked and could run with. 

“I can tell you I’m working a lot harder for my current two-hour show than I had to for my old four-hour show on KGO. If I can find some more funding I’ll be able to do more.”

Medoro has lived in the Bay Area all her life. She said when she was a student at San Jose State University, she always said her dream was to have her own show on KGO Radio. Dreams come true and that one lasted for several years. She fulfilled her dream of talking with people in the Bay Area, the hometown she loves. Not a lot of people can say that.

“I love that I’ve been here all my life. When I talk about Bay issues, people know I’ve been here. I know the street they are talking about, the neighborhood and its history. It’s a shared history.”

Will we see more stations suffering a similar KGO fate? 

“I think it matters where you are geographically,” Medroro said. “If you’re in a large market, you’re competing with a lot of information. I guess the KGO experience could be a barometer for the rest of radio. If you haven’t already found a way to be at people’s fingertips, you’re already losing as information is so readily available. You might have the headlines, news and traffic from other sources. But radio is still the place you can talk about it. I suppose we should have had an FM presence, that might have made a difference.”

One of the interesting things about her show, Medoro said, is it appears she’s reaching a wider audience. 

“Watchers have reached out to me to say their own kids are listening. I got into radio because it is immediate. Just crack open the microphone and go. Bring something to the table right away. Are we seeing the demise of AM radio? Possibly. The medium? I don’t think so.”

She said she talked with Thompson a bit about pairing up on a YouTube show.

“It made sense because we share a newscaster, Kim McCallister. I’ve had Chip Franklin on a few times. I used to work with Chip, filled in for him. He taught me how to become a radio host. I’d react to what he was talking about. I had to set this up quickly as I really had no other choice.” Medoro said former colleague Mark Thompson launched a YouTube show a week before she did. She was able to see how it all worked. 

Medoro said she and Mark Thompson both have the same sponsor, Bay area attorney Steve Moskowitz. 

“He’s the guy to call if you ever have any tax questions,” she smiles. “Mark has a producer and an engineer. We have some consistent money coming in. I share mine with Kim McCallister. People can donate during the show. Is the cushion the same as my salary was at KGO? Not by a long shot. 

“I already knew about editing and had Adobe Audition,” she said. “I had to learn how to put up photos. I purchased a better camera, got better lighting.

I’m on daily life from noon to 2 pm. That satisfied uber-fans. You can obviously watch it anytime you want. A lot of fans from my KGO days will message me throughout the day and say they waited until the next morning to listen to a show, they were saving the experience. I also think it’s interesting that listeners are starting to get to know each other through the chat component of YouTube. That’s something new to the equation. They get a live text chat going. It’s not the same as taking calls, and I miss that.”

Her callers on KGO were regulars. Medoro knew personal things about them, laughed with them. She’d love to get back to callers and will be trying to put that together.

She also knew on her YouTube show that Kim McCallister was a necessity. 

“Kim and I grew very close on KGO. We were in the same booth for hours. Mark was on right after me, but we didn’t spend a lot of time together. I trust Kim. She’s been doing news forever. I’ll chime in during her newscast if I’m shocked about something. I used to do her job and it’s fun. The two hours seem to fly by between us. In between, it’s a lot of prep.”

Would she ever leave the Bay area? 

“My husband has a great job here and loves it. My kids are here. My daughter is going to start high school, both of my parents are here. I don’t know if I could leave everybody. I have a talk show, I have an opinion. I’ll talk about the facts as I know them. I’m not going to spew lies.”

Medoro said these days we have national personalities like Anderson Cooper or Sean Hannity and we can’t always identify when they’re a journalist and when they’re being a commentator.”

Hannity is a journalist? It must be Halloween. 

“Anderson Cooper will cover Hurricane Ian, then sit behind a desk and be a commentator. It can blur the line.”

Life happens. Life goes on. Her YouTube show has taken Medoro into a new career direction, but it’s also a much-needed distraction. 

“I know I can grow this business through baby steps,” she said. “It will become more seamless, more professional. I’d like to grow it. That takes consistency. I’ve got to make sure I put up fresh content every day. I imagine on holidays I can put up some kind of rerun.“ 

On the lighter side of the past few weeks, Medoro said a scary day like Halloween is a welcome break. 

“Haunted houses and horror movies make me happy,” she said. “I like everything scary, the emotion of it all. I’m not an Eli Roth film type of person. I like scary music. I like to be scared. It depends what I’m in the mood for. A new movie titled Smile made me jump, or what I like to say gave me a ‘jump scare’. I do like thrillers.”

I asked Medoro if she’d start prepping for the next week after we hung up.

“I have to put on my ‘mom’ hat after we hang up,” she said. “I’ve got to pick up the kids. There are so many hours in the day. Then I have to get some costumes ready. My daughter is going to be one of the pinball machine aliens from Toy Story. My son is going to be a stick of butter. I asked how he came up with that costume idea. “You tell me,” she joked.

After a month of scary things; losing your job, creating another in a new medium, Halloween haunted houses, it would take a lot to frighten Medoro. 

BNM Writers

Andrea Kaye Learned Tough As Nails Attitude From Her Marine Corp Parents

“My fantasies didn’t involve radio as a kid, but they did involve my voice. And they did involve using that voice in some way to influence.”

Jim Cryns

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Her mother called her ‘dynamite in a dress.’ Andrea Kaye had an explosive energy and temperament. Her mother may have been right about her daughter’s intensity, but she was wrong about the dress.

“She thought I was going to be like my older sister, in a dress, playing with dolls. I was a tom-boy as a kid,” Kaye continued. “I was riding a bike with no shoes, riding like a crazy kid, and scraped off all my toenails. Our neighbors, ‘the Reen sisters’, comforted me while Mama wrapped my feet in bandages.

“We called them the Reen sisters because all four of them had ‘Reen’ at the end of their names; Doreen, Maureen, etc. Another time I jumped off an air conditioning unit and almost bit my tongue in half. To this day, my family still laughs about that stuff.” 

Her tomboy ways kept her a regular fixture at the Camp LeJeune emergency room. But even when she wasn’t getting into scrapes while playing, she got into scrapes and arguments over politics.

Also as a kid, Kaye would have intense conversations with her Uncle Jake, a Colonel at Fort Benning. “All the adults in the room would ask why he was arguing with a child,” Kaye explained. “My Uncle said, ‘Because she’s making a darn good point.’ He made me feel respected. He never treated me like a child.”

Both parents were in the Marine Corps. Kaye never seemed to shy away from being called a ‘military-brat.’ The kid was tough as nails. She brings some of that toughness to The Andrea Kaye Show, which broadcasts on Monday-Friday from 6:00-8:00 PM on The Answer San Diego.

Her mother grew up on a dairy farm in a little town near the Mississippi and Louisiana border. Not far from where Kaye went to high school, Slidell High. “Mama knew what hard work was,” Kaye explained.

Her mother worked extremely hard each day, especially after her mother Mary Lee got burned in a house fire. She had to help raise her younger sister while running the farm. “Compared to what she had to do on the farm, the Marine Corps was a vacation,” Kaye explained. “Mama has a tee-shirt that reads, ‘Not as Mean, not as Lean, but still a Marine’. Could be why she beat four cancers in three years. Not what you would call a ‘fluffy’ life.”

Kaye’s grandmother on her father’s side, worked in a textile mill in Opelika, Alabama. This was the same mill in which they filmed Norma Rae, starring Sally Field.

“With nothing but sixth grade education there weren’t many options,” Kaye said.

The work took a toll. Her grandmother lost most of her hearing and got black lung. Her dad grew up on a dirt floor and dreamed of a better life with travels to foreign lands and was thrilled to join the military as a way out. He believed in the American Dream and instilled that inspiration in Kaye.  

“We’d drive around and he would show us the neighborhoods we could live in if we got an education and worked hard.”

They had a lot of love while growing up in the family, but Kaye wouldn’t call it an emotionally nurturing childhood. Marines who were battle weary and from tough and impoverished childhoods aren’t necessarily the types to coddle. 

But they were the types to play lots of board games and cards, like gin rummy. Rides at amusement parks across the country were a family staple.

“We’d watch lots of movies and TV, especially musicals,” Kaye said. “Who knew two Marines could love The Sound of Music and Fiddler on the Roof so much?”

One time her mother bribed Kaye’s brother and his friends with cookies and cake if they would watch her perform songs from The Sound of Music.

“Mary Lee was my mother’s mom. She had to be tough because her husband died while my mom was in the womb,” Kaye said. “She didn’t have time to be nurturing with four kids and a dairy farm to run.”

She said Mary Lee would babysit often.

“She didn’t believe in sugar-coating for kids,” Kaye said. “One of my sisters asked her what a dead person looked like?”

Mary Lee packed the kids into the car and took them to a viewing with a dead man in a coffin and said, ‘This is what a dead person looks like.’

“You asked her a question and you got an answer,” Kaye said. “Mama was the same.”

That didn’t mean her parents didn’t love them, Kaye explained.

“They didn’t believe like today’s parents that everyone should get a trophy and everyone had to be happy every day. We were raised with the pragmatic truths of life. They were all about supporting what we wanted to do. There were no barriers to those dreams. That was instilled in my sister, brother and me.”

Kaye was born at Camp LeJeune Marine Corps base, living in the base housing Tarawa Terrace, also known as “Terrible Terrace”. They moved around a bit but settled in the New Orleans area.

“I loved everything about the military,” Kaye said. “I loved the bases, uniforms, marching, the regiment, the chain of command. I loved the military bearing and authoritative presence they had at all ranks. I was mesmerized by it all. Daddy was a Vietnam vet and when he was deployed, multiple times.

“Me and my siblings and Mama went back to the dairy farm with grandma,” Kayes said. “My father never talked about his time in the service. We had no idea what he did. My sister, Donna, who we just called Sister, asked Daddy once what he did for a living. He said, I shoot the bull all day. So when she was asked once what her dad did, she told them, “He shoots bulls.”

The mystery of the military was part of the allure. Kaye was so enamored with the military, she gave some thought to how great it would be if she could attend West Point after the family had visited. Her mother and father brought the military with them when they took a break from the base.

“Even though I love the military, I had a love and hate relationship with regiment when Dad and Mom took us on a vacation,” Kaye said. “We had to get up at 4:00am. It wasn’t like my father was harsh like the pilot Bull Meecham in The Great Santini. Still, we had a very specific way of doing things. I learned to fold clothes according to regulation”

Kaye was always interested in going to college, imagining where she might enroll. She ended up choosing Louisiana State University to study political science.

 “LSU was an amazing experience,” she said. “Louisiana is like being in another country. The language, food, culture. LSU is the perfect educational community of the unique culture. I embraced every aspect possible. I joined a sorority and lived in the house. Spent Saturday nights in the famous Tiger Stadium called Death Valley, and ate my weight in crawfish. I wanted the big university experience, and I got it.”

She’d thought about becoming a lawyer, perhaps a Supreme Court justice.

“I became obsessed with politics during my teen years,” Kaye explained. “I studied political science at LSU, admitted as a 17 year-old. I also gave some thought to becoming an attorney. In my family there was a constant theme of justice, of right and wrong. I have always been fascinated by true-crime.”

Kaye said her parents were always concerned about justice, committed to their beliefs of right and wrong. Always looking to improve her circumstances, instead of working her normal summer job at Fasulo Drugs in Slidell, she got a job in the French Quarter selling timeshares.

“I was able to make more money in six or eight weeks over the summer than I’d make all year working at the drugstore,” Kaye explained.

It was then Kay recognized she had an aptitude for sales. During her third year at LSU, she decided to switch her major to business. “I’m glad I did. There’s such an intersection between politics and business. I already loved politics and needed to learn more about business.”

She visited La Jolla, California after she graduated from LSU. It was a quick vacation but she fell in love with the area, and state. After graduation she started her first corporate job with No Nonsense panty hose.

“I was going around to K-Marts and other retail stores around Louisiana,” Kaye said. “I traveled around the state. It was a great first out of college job, but not a life choice. I earned my bones at No Nonsense. It was a grind.”

She couldn’t shake her love for La Jolla and San Diego, so she quit her job at No Nonsense and moved to San Diego, where she was hired by Xerox.

“Xerox sent me to Las Vegas, a branch of the San Diego office,” she said. “You have no idea how hot it is to be in a suit in Las Vegas when the temperature is 115-degrees. Still, I’d take it over the Florida heat and the mosquitos in New Orleans.”

After a year in Vegas, Xerox relocated her to San Diego.  Xerox is where she made her bones, working in one of the toughest industries, and for a legendarily tough company.

Kaye said she may live in California, but her soul is on the New Orleans Bayou.

“I love, love, love Louisiana,” she said. “Down to the core of my being. One of the reasons I left was because after the oil industry crashed, so did the economy. There was a not so funny billboard outside Lafayette that said, ‘Last one to leave, turn out the lights’. The economy had completely tanked.”

At the time she left for California, Kaye said she didn’t understand her soul connection with New Orleans. “I didn’t know how much I’d miss it. I try to get back at least once or twice a year and still have family and friends there.”

The transition from sales to media wasn’t all that difficult for Kaye. She said every company she worked for required her to do some kind of media work.

“When I was with No Nonsense, I would join radio stations on the air when they were doing promotions from a parking lot. They’d talk to anyone. I would say, ‘I’m Andrea from No Nonsense. Come and check us out.’ It wasn’t difficult for me. I just wormed my way in and identified myself and the product on the air.”

She has ‘acted’ in corporate industrial videos and some infomercials. Again, this came naturally. She ended up getting an agent.

“It’s different in New York and L.A.,” Kaye said. “In those cities you can get an agent for particular things. An agent for acting, and agent for modeling. In San Diego, they only had agents that were a one-stop-shop. You were required to do any medium the agent put you up for. You’d be called upon to audition for commercials on TV, or a model in print ads, even some acting gigs.”

Kaye appeared in one movie, Lore Deadly Obsession. The film was about real-life serial killer and cannibal Richard Chase, who killed six women and drank their blood in the late 70s. He was dubbed ‘The Vampire Killer.’

“That was the first time they used the term ‘serial killer,” she explained.

Kaye is married but never had children. “It just wasn’t my dream,” she said. “I never had the fantasy of staying home and starting a family. That was Sister’s dream, and she fulfilled it. So did my brother. My fantasies were about living a life that was different. Bigger and brighter than my folks and their folks before them. Just as each generation behind me lived a bigger and brighter life than those before.

“My fantasies didn’t involve radio as a kid, but they did involve my voice. And they did involve using that voice in some way to influence.”

 Fantasy achieved.

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BNM Writers

Should the Media Support Police?

BNM’s Rick Schultz writes Never has the danger to police officers been greater, and never has the thin blue line been under such attack, so where is the media?

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Creator: Ringo H.W. Chiu | Credit: AP

Never has the danger to police officers been greater, and never has the thin blue line been under such attack. 

So where is the media?

This past weekend, Fox News @Night hosted a discussion about public support for the police and, in doing so, highlighted a group dedicated to wounded officers and their families.

Retired Las Vegas Police Detective Lt. Randy Sutton of TheWoundedBlue.com joined host Trace Gallagher to discuss the current state of affairs from law enforcement’s perspective.

“Well, when it comes to America’s crime crisis, something appears to be missing in society and in mainstream media, covering and honoring law enforcement officers who are wounded or killed in the line of duty,” Gallagher began. “I want to know why it is that mainstream media, and that society, feels like, you know what, the war on police is not worth covering?”

“This news network is pretty much the only one that’s giving the truth out about the war on cops. Last year, 207 police officers lost their lives in the line of duty. Almost sixty thousand were physically assaulted in the line of duty, Trace,” Sutton responded. “They’ve been shot, they’ve been stabbed, they’ve been beaten. And yet, you don’t even see it in the newspapers. It’s barely covered because it’s not politically expedient for the political Left and for the mainstream media to even cover.”

Gallagher then drew attention to a graphic showing a mid-October statement from the National Fraternal Order of Police, @GLFOP, which read…

The spewing of anti-police rhetoric by some political and media figures as well as the failed policies of rogue prosecutors and judges, are placing our officers in greater danger. This culture of lawlessness must stop!

“A lot of people don’t know when officers get injured, not only is the officer affected. But the family and a lot of things change,” said Marcus Mason, San Bernardino Sheriff’s Deputy, who was injured in the line of duty. “I spent about a month in the hospital, so my family had to drive to and from home, daycare, dropping off children, and doing different things to get people to work to get people to come see me and things like that. A lot of financial things are a burden put on your family. And so, The Wounded Blue was there to help my family in making those things easier. Whether it’s paying for gas or the increase in groceries and things like that, and making things easier for my family to be able to come and spend time with me.”

TheWoundedBlue.com’s mission, as stated on the website, is to improve the lives of injured and disabled law enforcement officers. They place a strong focus on de-stigmatizing mental health within the law enforcement community, in addition to providing peer support and community outreach. Their emergency phone number – (702) 290-5611 – provides “immediate trust, validation, and confidentiality, which breaks down barriers when a person is in a vulnerable state.”

Vickie Speed, whose brother-in-law was “executed in the line of duty,” joined the panel to share part of her sister’s recovery story after the violent episode.

“We got involved with Randy because he actually stepped in to help her with PTSD and trauma and I saw what he did,” she said, noting that she also lost her husband to cancer. “Just losing my husband alone, I just had a real passion to give back and not just help widows, but I’ve actually run into law enforcement that’s now retired, that’s reaching out.”

Gallagher pointed out that while the group’s mission is crucial to families recovering from such tragedies, the real shame is that Wounded Blue is needed in the first place.

“My peer team, amazing people,” Sutton said. “All of my peer team are officers who have been shot, stabbed, beaten, run over. And you know what, but I fully believe this, that the American people believe in their police and want to help. They want to have an avenue to help. And now we’re giving them that avenue by supporting these wounded officers, by going to TheWoundedBlue.org and giving what they can, can make a difference. In fact, they might even save a life.”

The question posed by Gallagher, although never definitively answered, is whether the mainstream corporate media will ever reflect the widely-held sentiment of most Americans. The feeling is that law enforcement should be applauded and supported, especially on the heels of a violent attack.

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BNM Writers

The Power of Events and the Electronic Campfire

The past couple of months reminded me of some of the best events over a long radio career.

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Of all the people who have ever played music on the radio, Jim Ladd (currently heard on SiriusXM’s Deep Trax Channel) may be the most gifted communicator. I had the opportunity to work with and get to know Ladd when I programmed KLSX-FM/Los Angeles.

Ladd referred to radio as the “electronic campfire.” Although he coined the phrase to describe FM progressive radio, it’s a terrific descriptor of radio at its best. When a radio station is firing on all cylinders, it becomes a communal experience.

I always enjoyed big station events. Surrounded by staff and listeners, in a shared communal experience that only a fantastic radio team could create, is when I truly understood Ladd’s term, “the electronic campfire.”

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The past couple of months reminded me of some of the best events over a long radio career.

The Philadelphia Phillies were baseball’s Cinderella story this year, even if they turned back into a pumpkin two games short of the championship. What a ride for my Philadelphia friends and former colleagues.

The Phillies won the World Series in 2008 and earned a return trip in 2009. We had station rallies before each game and lit the WPHT tower in red light. Because Philadelphians are so sensitive about comments made by national announcers (and there are no local television broadcasts), we synced the local radio broadcast to the national broadcast. The legendary Harry Kalas called the final out in a moment etched into many Philadelphians’ minds. Those broadcasts received some of the highest shares of the PPM era. 

For 25 years, Philadelphia had a unique city holiday: Wing Bowl. The genius of Angelo Cataldi and Al Morganti conceived this event for the Friday before the Super Bowl at a time when the Eagles were perennial losers. What started as a chicken wing eating contest in a hotel lobby became one of the WIP’s biggest annual ratings and revenue days. The morning show broadcast live from a packed Wells Fargo Center. Combine Mardi Gras with a chicken wing eating contest, and you have some idea of what Wing Bowl was. If you don’t know, look do a quick search.

I also was involved in three of Howard Stern’s victory parties, or as Howard called them at the time, the funeral for the competition. We did it in Philadelphia and Los Angeles – which was especially fun because we tapped into special effects available from show biz fans in Hollywood. The third time was in Cleveland, where I could enjoy the spectacle mainly as a listener.

When the Smashing Pumpkins came through the Twin Cities recently, it reminded me of the biggest radio event I’ve ever seen. In 1998 we had a struggling station in Minneapolis called Rock 100.3. We were trying to put the station on the map. Summers are short in Minneapolis, and the city celebrates with a week-long festival called the Aquatennial. Friday night is called the Block Party, with music on several different stages throughout downtown, sponsored by various radio stations.

Previously the biggest act the Block Party ever featured was The Black Crowes, drawing about 35,000. We promised to do better – even if we hadn’t figured out how. After a lot of hard work and even more good fortune, we found the Smashing Pumpkins were looking to do a free unticketed show. In 1998 there was no band bigger than The Smashing Pumpkins. 

We convinced then-Mayor Sharon Sayles-Belton that it would be good for the city and The Smashing Pumpkins played the Block Party in front of 125,000 fans on a 90-foot stage with a six-figure production budget on what was then a parking lot in downtown Minneapolis. If we had a two-share, every one of those listeners was at that show – and they brought a friend!

There were no significant incidents at the show, except for the inmate convicted of murder who escaped long enough to see the concert and was then taken back into custody without incident after the show. 

Nothing like the free Smashing Pumpkins concert will happen again in Minneapolis. The site is now home to Mayo Clinic Square, which includes the Mayo’s Sports Medicine Clinic, the offices and practice facilities of the NBA’s Minnesota Timberwolves and WNBA Lynx, restaurants, office and retail space for Jack Links, and the 251-room Loews Hotel.

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Smashing Pumpkins

Not every event requires a six-figure budget, the most prominent band of the era, or booking the city’s NBA/NHL facility. It’s not even necessary to finish number one in morning drive and then engage in 1980s or 90s-style radio wars.

Stations that don’t have budgets must be more imaginative in creating events. It is not an option for stations to discontinue events – at least those that hope to continue to attract an audience. 

When I arrived at WIP, I found a station with a handful of morning shows. Each personality was an experienced entertainer and showperson. When we put them on the same stage together, it was magic. We did it in a public venue and held a debate about Philadelphia’s favorite topic: The Eagles. We dressed the stage like a presidential debate and followed a similar format (it was during the 2008 presidential election). It became an annual event. Over the years, everything from the podiums, timer, wardrobe, and challenge flags (yes, we even had challenge flags) became sponsored. Moments ranged from hilarious to tense. 

There were two total lunar eclipses this year. How fun would it be to get an expert from a local planetarium (or even an astronomy club) and invite listeners to share an experience in the middle of the night? Depending on the station’s format playing “Dark Side of the Moon” either at the event or on the air.

Events (and personalities) build equity and loyalty for radio brands. Find a great radio brand, and you’ll find a history of great personalities and big events. When Progressive Rock radio began, some, like my friend Jim Ladd, dubbed it the “electronic campfire.”

Despite never-ending budget cuts, radio brands must continue to create events. Radio will have more commercials and compete against more narrowly targeted competitors. Podcasters, streamers, and satellite radio can’t do local events. Few, if any, will ever create communal experiences the way radio has been for over 100 years. Fire up the campfire. The combination of personalities and events remains radio’s best bang for the buck. 

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