When a baseball fan hears the crack of the bat, they are instantly mesmerized, glimpsing at the pathway of the baseball as it sails high in the air. For the last 34 years, the jubilation of that moment is encompassed by Gary Cohen, who exclaims “It’s outta here!” to fans of the New York Mets.
Cohen grew up in Kew Gardens, NY, located close by to Shea Stadium. He instantly became “Metsmerized” with the orange and blue, attending a countless number of games in the upper deck each year.
When he was young, he hoped that he would one day be the team’s starting shortstop, akin to Bud Harrelson. If not baseball, he aspired to be the starting power forward for his favorite basketball team, the New York Knicks; however, neither of those opportunities panned out because of his physical stature and lack of athletic ability.
From the time he was 6 years old, Cohen was listening to Mets games on the radio broadcast by play-by-play announcer Bob Murphy. Murphy worked alongside Lindsey Nelson, a play-by-play announcer as well, along with former major league outfielder Ralph Kiner. Additionally, Cohen would listen to Marv Albert broadcast Knicks basketball on the radio and also tried to pick up signals to hear announcers in other markets. That task was made easier once he received a desk radio capable of receiving AM signals as a gift for his ninth birthday.
“I never really thought about it as a career path,” Cohen said. “I never thought it was really a viable option but when I got to college, the opportunity presented itself and I took my stab at it and enjoyed it and pursued it.”
Cohen returned to “The Big Apple” after originally attending the University of Pennsylvania, and attended Columbia University as a political science major. Yet Cohen spent most of his time at WKCR-FM, the campus radio station, where he broadcast several sporting events including basketball, football and soccer. Cohen had the chance to cover sports, receive criticism and improve over time, finding his rhythm and proclivities that resonated on the air.
“College radio afforded me a chance to learn how to start working at this craft in a low-pressure environment and not subject anybody to my learning process since there were very few people listening,” Cohen said. “I think it was a great training ground in terms of just figuring out how to do what we do.”
Cohen called games from the moment he attended Columbia University, but briefly stepped away during his junior year to work at Sportsphone – a telephone service that updated fans about the latest scores and news in sports. As an on-air anchor, Cohen’s role was to try to read 30 or more scores within one minute’s time, a task that improved his on-air delivery and efficiency with words.
Once Cohen graduated from college, he started his career working in Lebanon, N.H. at a news radio station. Soon thereafter, he was able to find freelance play-by-play jobs, including with the Spartanburg Spinners of the South Atlantic League in 1983 and with the Old Dominion Monarchs men’s basketball team.
“I just wanted to get into the radio business and wasn’t really sure of my path,” Cohen said. “….I didn’t get my first real minor league job until five years out of college – and by that time I had a lot of radio training but I had not done a lot of baseball play-by-play.”
In 1986, Cohen was selected to be the full-time play-by-play announcer for the Durham Bulls in the Carolina League. Broadcasting solo rather than with a color commentator for 140 regular season games on the radio, Cohen knew that he would have to keep the audience both informed and entertained. The next year, Cohen continued broadcasting games solo in the International League for the Pawtucket Red Sox – his final tune-up before his call to the majors.
“Working solo is an interesting concept because you’re having a conversation with the listener but you don’t have any reaction,” Cohen said. “I think that the reaction you get from a partner to the things that you’re saying whether it’s adding information or having conversation or laughing at each other’s jokes; I think that adds a little bit to the broadcast.”
During the 1988 season, Cohen was notified that the Mets needed a fill-in broadcaster to call a Mets game on the radio alongside his childhood idol Bob Murphy. Although the assignment was not an audition, a broadcasting job opened up on the radio at the end of the season for which Cohen applied. He also explored other major league radio broadcasting jobs, and following several interviews, was offered roles to broadcast the Montreal Expos and the San Diego Padres. The Padres were looking for a quick commitment on Cohen’s end. However, he was reluctant to accept the job since he was still optimistic that he would receive a call back from the Mets.
At the time, Cohen was also broadcasting college basketball for Providence College and college football for Brown University but genuinely looked to transition to work within Major League Baseball. Out of desperation, Cohen made a call to the Mets on an arena payphone before a basketball game to try to receive an answer regarding the job. From the moment he was told ‘Yes,’ the decision had been made. He would be working with Bob Murphy broadcasting games on WFAN, the flagship radio station of the Mets, in the number one media market in the world.
“I had grown up in New York and grown up as a Mets fan,” Cohen said. “Once I got that job offer even though San Diego was very tempting because it’s San Diego, it was a no-brainer that I was going to take the Mets gig.”
He entered the role well-informed about the history of the franchise and in-tune with the fanbase, premises many broadcasters do not initially have in the major leagues. It gave Cohen the ability to be relatable and authentic towards the audience, expressing his views and opinions on the organization backed with encyclopedic knowledge and cogent, logical reasoning.
For the next 15 years, Murphy and Cohen worked together on the radio to bring Mets fans the game action through the team’s highs and lows, including during a World Series appearance in 2000. Being on the radio for his childhood team was a dream come true for Cohen – and he has not looked back since those first moments interacting with Murphy in the radio booth.
“I was in, I think, my second month working Mets radio in 1989 and I forgot who it was but somebody came up to me and said: ‘So you got this gig – what are you going to do next?,’” Cohen recalled. “My reaction then is the same as my reaction now: ‘Next? Why would I want to do anything next?’ Getting the gig was probably the most memorable moment of my life.”
Murphy was the play-by-play voice of the Mets from the team’s inception in 1962, and as time went on, he had to reduce his workload in order to maintain his health. In July 2003, Murphy, in his 42nd year with the organization, announced that he would be retiring from calling games on the radio at season’s end. He was subsequently diagnosed with lung cancer and fought the disease until he passed away in August 2004 at the age of 79.
“Working with ‘Murph’ was almost like a surreal experience for me,” Cohen said. “….To be sitting next to him every night and sharing a booth with him and interacting with him; I had to pinch myself virtually every day….. It wasn’t something that I ever thought about as a kid as even a possibility and yet here I was. It was almost like an out-of-body experience at times.”
At the start of the 2004 season, Cohen was joined in the radio booth by Howie Rose, who had been covering the Mets on television since 1996. Rose, like Cohen, had grown up a fan of the Mets since 1962 and first became infatuated in broadcasting when he listened to Yankees play-by-play announcer Mel Allen at the age of 7. Now working together, Cohen saw himself in Rose and was quickly able to foster an effective on-air chemistry conducive to sustained success. In short, they were able to pick up where Murphy and Cohen had left off, captivating fans of the Amazins’ for the next two seasons.
“I think of Howie as my brother from another mother,” Cohen said. “We share a lot of sensibilities; we shared a lot of experiences. It was so much fun to be able to bounce things off Howie over the course of nine innings every day. We had an enormous amount of fun.”
In March of 2006, SNY was created, which gave the Mets more control over their local media rights. Due to the move, the team reshuffled their announcers and added Gary Cohen to the television broadcasts – a move to a rather unfamiliar medium for someone who had been working in radio from the first day he called a baseball game. Joining him as color commentators were former teammates and 1986 World Series champions Keith Hernandez and Ron Darling, athletes Cohen followed as a young adult.
“Television couldn’t be more different in that you have 50 people, each of whom has a responsibility to bring a part of the broadcast to life,” Cohen said. “I think that was my biggest transition – understanding that I was not in control anymore. I was just a small spoke in the wheel as opposed to being the wheel. I think as I came to understand that more over my first couple of years doing television, I think it made me a lot more relaxed in terms of just settling into my role, doing my part and letting everybody else do their part.”
Over the years, the SNY broadcast booth has given viewers driving advice, discussed their favorite ice cream flavors, and traded baseball cards live on the air. They have also welcomed guests to the booth, including sitcom star Jerry Seinfeld and the winner of a yearly kidcaster contest where a young, aspiring broadcaster gets to call half an inning of a Mets home game. Through it all, they remain focused on the game and infuse their personalities throughout the action – almost like an alternate national broadcast centered around a local baseball game.
“As far as the playfulness, I think a lot of that stems from the mix of personalities – especially Keith,” Cohen said. “He just has a great sense of what works in terms of the absurd and the funny and the reminiscence and we’re all willing to go down that path and take it wherever it leads us. Virtually 0% of it is pre-planned; it’s just stuff that flows out of whatever goes through our brains at that moment.”
While Gary, Keith and Ron all have ties to the Mets over their careers in baseball, they call the broadcast “down the middle,” meaning they do not demonstrate biases towards either team. Instead, they are looking to provide fans with the necessary information and unfiltered opinion, being more objective than subjective. That approach has struck a chord with the cohort of sports fans in the New York metropolitan area, craving fair and balanced coverage of their favorite teams and the dissemination of the unequivocal truth.
“I know it’s not the same in other markets but it definitely is very important here to not just sell your team but to sell the sport and to me that’s of great importance,” Cohen said. “We’ve seen the regionalization of baseball and I feel as though fewer and fewer baseball teams are fans of baseball as opposed to fans of particular teams. We try [to] work against that; we try [to] make sure that people understand the game in its totality, not just in terms of who’s winning in that particular moment.”
Prior to the 2007 season, Kevin Burkhardt interviewed for the field reporter job with SNY but did not think he had a legitimate shot of being hired. Three years earlier, he had been working as a sales associate at Pine Belt Chevrolet after he was unable to break through the radio industry. A few years later, WCBS-AM gave him the opportunity to work part-time doing sports updates and he eventually joined its sister station, WFAN, as its New York Jets beat reporter. Once he landed the job at SNY, he worked to improve his craft and bring unique storylines to the SNY broadcasts to further enhance the broadcast coverage.
Burkhardt left SNY after the 2014 season to work in a full-time job with Fox Sports and is now the lead play-by-play announcer for its National Football League coverage. He has been working with color commentator Greg Olsen throughout the 2022 NFL season and will call his first Super Bowl from State Farm Stadium in Phoenix, Ariz. this upcoming February.
“Kevin was the greatest sideline reporter I’ve ever seen in the history of any sport,” Cohen said. “He just had a great personality; great air presence; [he] worked his butt off to get every story out of the clubhouse and became an integral part of our broadcast.”
Cohen has followed the Mets from the time he was young, causing some to erroneously think that his preparation for games is facile. In reality, Cohen shows up to the ballpark several hours before the game to read over media notes, statistics and compile relevant information for that night’s broadcast. Before the games, he makes it a point to visit the home clubhouse to make himself available to talk and sometimes interact with the players. Usually about one hour before the broadcast goes over the air, the commentators meet with their producer Gregg Picker in the press dining room to discuss broadcast elements and potential talking points, even though much of the end product is derived organically.
“To me, what’s great about this job is not the punctuation marks; it’s not the home run calls; it’s not the World Series games. It’s the day-to-day; it’s the 500-600 hours a year that you’re on the air and how you wear with your audience,” Cohen said. “People are listening to you and watching you, many of them every day, for hours each day over the course of six [or] seven months. As much as people focus on home run calls and strikeout calls and big moments, to me it’s the accumulation of all the small moments; all the little smiles along the way that make this job.”
During the offseason, Cohen continues to work as a play-by-play announcer, transitioning back to radio as the voice of Seton Hall Pirates men’s basketball games on AM 970 The Answer. Cohen had previously called St. John’s Red Storm men’s basketball games on WFAN, along with other college games early in his career. While he is still doing the same job, the role starkly contrasts his job with SNY in many ways – but it is something he looks forward to every year.
“College basketball on the radio is everything that baseball on TV isn’t,” Cohen said. “You sit six inches away from the action as opposed to hundreds of feet away. It’s a great change of pace; I love everything about it. I do it because it’s fun; that’s why I do the games.”
The Ford C. Frick Award is given annually to a major league broadcaster by the National Baseball Hall of Fame and Museum for “major contributions to baseball.” The 10 finalists to receive the award were recently announced, and it includes Boston Red Sox broadcaster Joe Castiglione; Cleveland Guardians broadcaster Tom Hamilton; and Cohen among other broadcasters both past and present. In the words of Murphy, it is a “happy recap” of the culmination of all the hard work and determination that it took him to reach this stage of his career, living a childhood dream.
“It’s incredibly humbling and gratifying,” Cohen said. “Just the group that I’m nominated with makes me gasp because a lot of those people are my friends and people that I admire. I don’t think that they could go wrong in picking any of them to be the Ford Frick winner. I’m just incredibly honored to be part of that group.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he serves as the production manager for the New York Islanders Radio Network and lead sports producer at NY2C. He has also worked on live game broadcasts for the Long Island Nets and New York Riptide. He previously interned for Paramount within Showtime Networks and wrote for The Long Island Herald. To get in touch, find him on Twitter @derekfutterman.
John Mamola Didn’t Overthink New WDAE Lineup
“I don’t go book-to-book my talent, I just don’t. I think the more and more you dive into ratings, the more and more you overthink things.”
Just over one month ago, WDAE in Tampa Bay reshuffled its daily line-up. The iHeartMedia station, programmed by John Mamola, moved the Ronnie and TKras program from mornings to afternoons and moved the midday Pat and Aaron show into mornings, while creating a new midday show centered around Jay Recher and producer-turned-host Zac Blobner.
The station let previous host Ian Beckles go as part of the reshuffling.
Barrett Sports Media caught up with Mamola this week to talk about the new line-up, the Tampa Bay market, the importance of developing from within and much more.
(Some of the answers have been edited for brevity and clarity)
BSM: It’s been just over a month since these changes took hold, what would you say is the overall response to them?
JM: Overall, really positive. We lost a really important piece and a pillar of the station in Ian Beckles, but with the moves that we did make, it was overall a pretty positive response from the listeners.
BSM: This wasn’t just creating one new show and calling it a day, this was moving multiple shows into new dayparts. How do you as a programmer get multiple hosts on board with re-arranging their schedules in that manner?
JM: My morning show went into afternoons so they didn’t have to wake up early, so they were very open and welcome to that. As for the original midday show, I knew they were early risers, so moving to mornings didn’t really affect their sleep schedules. And then my midday show, which is the new one, putting those two together is just a combination of some very young, hungry guys that always want new opportunity and are always looking to capitalize on opportunity.
So I wouldn’t say necessarily the convincing was the hard part because it just made a lot of sense for the people involved. The guys in the morning didn’t have to wake up early. The guys in the mornings are early risers anyway, and you get two young, hungry guys to take care of that opportunity so the convincing part was quite easy.
BSM: I got to know Zac Blobner a little bit on the Producers Podcast. He was highlighted a few episodes back and I thought really highly of him. Why was this the right time to get him into a full-time on-air role?
JM: Zac’s been doing some on-air stuff for on the weekends for a number of years. He had his own show and then we tried him out with a couple people on staff on Saturday mornings. That just didn’t necessarily work out but he has hosted a fantasy football show, which we actually air Orlando and in Miami as well as Tampa, live for the last five years.
So his on-air persona – he was a huge part of the morning show and the success of the Ronnie and TKras Show for their run in mornings. So if we were to elevate someone from inside, it just seemed like he was the right guy to elevate, and to pair with Jay Recher. It’s two young, hungry guys and they play well off each other. Some of the best highlights of my day are just sitting in their pre-show meetings with them and their producer Jon Dugas and just listening to how they collaborate together as a threesome on how to attack content, what sound to use, and what guests to book.
Really, it’s three producers in one room all talking about how to collaborate and do a show. Zac has earned the opportunity, just like Pat Donovan who was a producer first. Aaron Jacobson was a producer at first. It was Zac’s time and he’s done a tremendous job with it so far, albeit it’s only a month, but I totally expect it to be a very high ceiling for that show and for Zac in particular.
BSM: Some programmers believe on developing and promoting from within and some programmers believe in always looking for a splashy hire from the outside. Why is developing talent and promoting from within important to you and WDAE?
JM: I think it’s vital for every brand to have a good bench and to continue to find different ways to utilize that bench. Maybe not on the Monday through Friday, but definitely on the weekends in some capacity. And if not there, then on the digital product. You bring in certain guys to push everyone else. Zac was one of those guys. Jay Recher was one of those guys. Pat Donovan was one of those guys. Ronnie and TKras were two of those guys. I like to bring in guys that have a goal and want to push everyone to be better, not just themselves, but push everyone to be better. We have a tremendous team atmosphere on WDAE and we’ve had it for a number of years.
And when you do a lot of change, like we did about a month ago, you don’t want to keep it too foreign. You want to keep it with somebody that the audience knows and the audience has grown to know. Because the minute you start bringing in out of town people that nobody’s ever heard of or you start going to syndication instead of staying live and local, you start to lose your cume, and you start to lose that branding.
We like to put out as much as we can with whatever we have and I think having good, driven people in the hiring process, albeit I’ve hired a little young over my time here, it’s continued to push the narrative that we are continually growing from within and this was just the latest step of that. I don’t think that’s going to change anytime soon.
BSM: When you have new shows and shows in different dayparts, are you mentioning things like ratings and revenue to them? Or do you just tell them to build the shows and worry about it later?
JM: I don’t go book-to-book my talent, I just don’t. I think the more and more you dive into ratings, the more and more you overthink things. It’s important, but it’s not the biggest thing. For me, it’s the sound of the show. If the show sounds like it’s got energy, if it sounds like it’s progressing, if it sounds like we’re creating more attention by what we’re saying and we’re developing as talents and as a station, you feel it. You don’t need to see the numbers. The numbers are the numbers.
The system is great when it’s great but when it’s terrible, it’s still flawed. You know? I mean, Neilson ratings only get you so far but If I start seeing stream numbers go up, which I’ve seen, that’s a positive. If I see digital traffic or social media growth or something like that, that’s a metric I can track. Today I went to the gas station and they had our sports station on. If I can hear that, that means we’re doing something right. I don’t look book-to-book. I think PDs that dive into numbers and analytics and, and clocks…. Look, if you put out entertaining stuff, they’ll stick with you. And it starts with giving that confidence to your talent. And that’s how I program.
Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at firstname.lastname@example.org.
Brock Huard Believes The Third Time’s The Charm For Brock and Salk
“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity.”
It just felt right for Brock Huard when he stepped back behind the mic at Seattle Sports 710. On September 6th, he returned to the airwaves with longtime partner Mike Salk in morning drive. It’s been almost three months since Huard returned to radio, but it still feels as right as it did that early September morning. That’s because the business is in his blood.
“Once radio is in your blood, it doesn’t leave,” said Huard.
If you talk sports radio with Huard for any length of time, you won’t question his love or intelligence about the industry. He truly loves and understands the business. When you have a former player that has an incredible amount of passion for sports radio, you really have something. Seattle Sports 710 really has something with Huard and his return to the airwaves made locals in the Pacific Northwest very happy.
Brock & Salk haven’t had to deal with the challenges that new shows experience in the first few months. They’re not trying to establish a chemistry and flow together. They’ve had it after doing a show together twice before, plus a podcast the two hosted together.
“He and I had still done the podcast together for the last couple of years, and had a number of conversations over that time about how fun that hour and a half was, each and every week,” said Huard. “We never really missed a podcast and we both thoroughly enjoyed it. Had we not done that podcast for two years, I don’t know if we would have come back for a third iteration. The third time has been the charm on this iteration.”
What makes the show isn’t just Huard being a former athlete or Salk being a very dynamic and experienced host. The two share an incredible chemistry that shines through on the air. However, Huard thinks there’s one reason in particular that the two mesh so well on air.
“Because we listen,” said Huard. “That’s number one. I will listen to so many radio shows when I’m on the road and I’m like, this is bad radio. And you can tell hosts aren’t listening to one another, they’re just waiting for their time to talk and they fill and it’s terrible.
“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity. I think for 14 years he’s still genuinely curious about me and how my mind works, world views, ideology and sports views. After 14 years, I’m equally interested in how he thinks and it’s very different than me.
“It was hard to be able to listen and respect one another, because we come from two totally different world views, in many ways. But at the same time, when you do, and you’re curious to listen to the other side and what they have to say, you create unique content.
“He and I used to have to build these big show sheets when we started and we still have structure and everyday there’s still show sheets, but a consultant by the name of Rick Scott told me this early on, he said you know your show will be good, when you don’t get to half of the stuff on your show sheet. And he was absolutely right 14 years ago.”
Co-hosting morning drive at Seattle Sports 710 isn’t the only gig Huard has in sports media. He’s also a college football analyst for FOX. He’ll be on the call Friday night for the Pac-12 Championship game between USC and Utah. But everything ties back to radio for Huard and a recent experience on an airplane made him realize it again.
“I was sitting next to this very smart gentleman the other day on my trip home from college football, and he was crushing crossword puzzles like I’ve never seen before,” said Huard. “He’s a very successful attorney and you could see for him, that was such a tool to keep his mind sharp. For me, radio is the same thing. It’s been the best training ground for everything I do with media, especially television.
“If you can do live radio and equip your mind to listen and strengthen that listening muscle, while also creating content, it’s a pretty good active tool. It keeps my mind sharp and plays to my mind’s strengths, I think, with just how wackado I can be between my ears at times. If you have a tremendous partner that helps shape you, like Salk is to me, then it’s just addictive and gets in your blood and doesn’t leave.”
As it relates to radio, being a college football analyst has its perks, because of the access it gives Huard. Every week before calling a game, he gets production meetings with head coaches, which gives him insight that others may not have. It also awards Huard the opportunity to create relationships with coaches. But how much of what’s said does he feel like he can use on the game broadcast or his radio show?
“99.9 percent is used on the air, on the show and sometimes I gain insight and share it with coaches that I know to encourage them,” said Huard. “It baffles me how many times I will hear from my peers, oh, I hate these coaches meetings. I don’t get anything out of them. And I’m like, God bless you. I will have a career for the rest of my life if that’s the way you approach it. It’s the most valuable real estate we have. It’s a forum that nobody else has.
“Yeah, they have press conferences, but if you build true trust and relationship and confidence, they want to tell you their story. They want to share their team. I can’t tell you how many times content from those meetings comes to life in my sit downs with Pete Carroll or Jerry Dipoto, GM of the Mariners or Scott Servais, or on the air or off the air.”
Huard has an insight to college football that few in the Pacific Northwest has, but that doesn’t mean he and Salk will jam pack content from that sport into the show. The duo knows that Seattle cares about. Sure, there’s an interest for college football, but not anywhere near the hunger from Seahawks and Mariners content.
For example, Huard called the TCU vs. Baylor game two weeks ago, which featured one of the best endings in college football this year, when the Horned Frogs nailed a field goal as time expired. The call of the moment was spectacular and could be the shining moment of the season for a TCU team that looks destined for the College Football Playoff. On the Monday after, Huard and Salk made it a part of the show, but never had the intention of making it the majority of the show.
“Our audience is dominated by the Seahawks and Mariners,” said Huard. “That dominates 80 to 90 percent of our conversation. I would say lifestyle is probably the rest. For example, we played that highlight today four times over the course of the show. We rank things at the end of every show and it was my Top 5 games of my broadcast life in 14 years on the road and that was number 1.
“I often use conversations and things I learned from those games and players and relate them to the Seahawks and Mariners. Dave Aranda talked about living with expectations and how hard that is in our meeting on Friday. He said, you watch, TCU is going to have to live in an entirely different world, where you’re on the mountain top instead of climbing it. And then you relate that toward the Seahawks or the Rams this year.
“Inevitably, yes, those moments create content, either emotionally or football 101. Radio is all encompassing in that way. I never understand radio hosts who try to play it straight. I just don’t. I think it’s bad radio. You have to be willing to live your life and put your life out there, whether it’s good, bad or ugly. The more you do that, the more you attach yourself and connect with your audience.”
It feels like the third time is truly the charm for Huard and Salk. They listen, they have chemistry and the content is a refreshing mix of sports and lifestyle.
“He and I are not comedians,” said Huard. “We don’t play fake laugh tracks like others do. He and I will land way more on the analytical information side than maybe a consultant would tell us what morning radio people want. But I think where it cuts through is he and I put our lives out there. Our parenting success and failures. Relationship struggles, kids, sports, youth sports, that’s probably where we connect in a way that’s more lifestyle. That’s the word I would use.”
Tyler McComas is a columnist for BSM and a sports radio talk show host in Norman, OK where he hosts afternoon drive for SportsTalk 1400. You can find him on Twitter @Tyler_McComas or you can email him at TylerMcComas08@yahoo.com.
Chuck Swirsky Embodies ‘Always A Pleasure’
“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV.”
It’s hard to imagine there are any more positive thinking people in the world than Chuck Swirsky. If you don’t believe me, just check out his daily tweets. Swirsky has a lot to be upbeat about, he’s doing what he’s always wanted to, and now he’s written a book.
“Always a Pleasure” is his creation, putting thoughts on paper, or iPad or whatever, about stories and people he’s encountered over the more than 40-years he’s been in the business.
The title is aptly accurate. Chuck is always a pleasure to be around and is one of the most supportive people I’ve ever met. He encourages those that need it. Swirsky always has time for people in the business and those trying to get into this crazy racket. I’ve seen and experienced it for myself, so trust me when I tell you, it’s the truth.
There are those that have worked multiple decades in play-by-play, and I’ll bet each and every one of them has been asked at some point, ‘hey, why don’t you write a book?’. Sounds easy enough, I’m sure. But when you really think about it, how can a person be expected to fit 40 plus years of work into a book that wouldn’t be the size of a dictionary?
More on that in a moment. I was wondering what makes someone in Swirsky’s position to write a book. So, I asked him. He outlined the main reason he decided to put pen to paper and tell some of his favorite stories and recall good memories.
“Over the past several years I was approached by several publishers and writers who were interested in detailing my journey in sports broadcasting, featuring my stops calling major college athletics and NBA basketball in addition to sports talk.” Swirsky told me. “I was reluctant to do so but a year ago I had a change of heart knowing 2022-23 Bulls season would be my 25th in the NBA, including my 2-thousandth NBA play-by-play game.”
Swirsky didn’t use a sportswriter or an author to tell his tale. “For years I have saved notes and decided to write the book myself, in my own words. I love my job. I have no desire to retire. I want to continue broadcasting Bulls game for many more years as long as my health and clarity allow me to do so.” he said.
“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV. I have the utmost respect for the Reinsdorf family and our entire organization. I just felt this was the right time to write a book.”
I have followed Swirsky’s career closely and gotten to know him over the years. Growing up in Chicago, I was fortunate enough to hear him in his early days here, at the old WCFL (now ESPN 1000), where he became one of the pioneers of sports talk radio. He’s called games on radio and television.
For DePaul, Michigan, select White Sox games, the Raptors and now over the last nearly 2 decades, the Bulls. That’s a lot of experience and a lot of experiences for one person. It made ‘editing’ the book a little difficult.
“I could have easily written another 100 pages featuring additional sports personalities and stories.” Swirsky said. “But I elected to highlight specifics of a timeline allowing the reader to understand that my quest to reach a childhood goal of broadcasting NBA basketball was met with challenges, setbacks and ultimately persevering through hard work, focus, passion and positivity.”
Writing books can be a way to look back on a career. Swirsky if far from done. He never really reflected on things, because he was always looking forward. But the retrospective allowed him to realize a few things along the way.
“I would say this. I am my own worst critic. I very seldom look back on my career. While I was writing “Always A Pleasure” I had to stop and truly reflect how blessed I am to be in the position where I am today. I never take it for granted. Never have. Never will.” Swirsky said. “Nothing is easy. It’s hard. This business can be exhilarating yet so difficult. I never get too high nor too low although I’m very sensitive and my insecurities get the best of me which is probably not a good thing , especially in radio-television.”
In looking back there’s bound to be a few lessons learned from the past. Swirsky did find a few things in writing the book that he remembered, educated him along the way. “I learned that anyone who applies themselves, making a commitment to work on their skill set, and their weaknesses through hard work, dedication, passion and purpose, can be successful.” he said.
“For example, not every professional athlete is going to hit .330. Let’s say another player is hitting .240. What is keeping him in the big leagues? Is it his glove, his ability to play multiple positions? His character in the locker-room? The same principle is in effect in our industry. Maximize your strengths and do it with a great attitude, humility and kindness.”
Swirsky’s book details his interactions with some very familiar people in the business and the sports world. “I have plenty of stories featuring some of the biggest names in sports ranging from Hall of Fame baseball star Willie Mays who many consider perhaps the greatest player of all time to Kobe Bryant who left our world way too soon.” he says. “When you’ve been a professional broadcaster for 46 years, one meets many, many players, coaches, executives, media and sports personalities along the way.”
The one thing you can say about Swrisky, is he is real. There’s no pretense or facade. A genuine human being that is interested in what people have to say. Athletes, coaches, broadcasters and yes, even fans. His book has been reviewed by some of the greats. Mike Breen, Chris Bosh and even Steph Curry. Here’s the 2-time NBA MVP’s take on Swirsky and the book.
Having known Chuck since my days as a still-developing youth player in Toronto, where my dad was a member of the Raptors, I can attest to the fact that his passion for people and basketball is deep and sincere.
Chuck’s unique desire to mentor young people, especially minorities and those of different cultures and backgrounds, will help inspire those who share the same dreams, dreams that enabled him to persevere to the top of his profession.
I’m proud of Chuck, and excited that others can become enlightened by his exciting broadcasting journey, which includes nearly 25 years in the NBA and, of course, a trio of Curry family members shooting from the stars, just like him.
A book written by someone as accomplished in this industry as Swirsky draws interest because of who he is. But the Bulls’ play-by-play man is always thinking of others and trying to help where he can, just like Curry said. Along with stories, he lends his knowledge and relates it to those who are already in broadcasting and those trying to get in.
“I’m hoping those in our industry who read the book even those outside the radio-tv, new media field will come away knowing that perseverance is a powerful resource to help withstand the emotional heartache of rejection, disappointment and loneliness.” said Swirsky. He adds, “I have experienced everything. The good. The bad. The ugly. I’m talking all levels. My message is to stay true to your core values. In this case, my foundation is built on respect, kindness, honesty, sincerity and selflessness.”
Given the opportunity to beam about the finished product, Swirsky in typical fashion, deflected any praise. Simply saying, “I am very humbled and appreciative of the professionalism of the book’s publisher, Eckhartz Press. They allowed me to be me. That’s all I wanted. Mission accomplished. I am grateful.”
The entire industry should be grateful for people like Swirsky. There are so few in the business who are as kind and caring as he is. There are just as few people that take interest in others, and help mentor the next generation like Chuck. Inspiring stories, a career chronicle and life lessons, “Always a Pleasure” is going to be on my must-read list for the holidays. Congrats “Swirsk” keep up the great work.
Andy Masur is a columnist for BSM and works for WGN Radio as an anchor and play-by-play announcer. He also teaches broadcasting at the Illinois Media School. During his career he has called games for the Chicago Cubs, San Diego Padres and Chicago White Sox. He can be found on Twitter @Andy_Masur1 or you can reach him by email at Andy@Andy-Masur.com.