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SiriusXM Wants to Grow Reach With New App Features

SiriusXM wants to grow its reach outside the demographics of traditional satellite radio listeners.

Eduardo Razo

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If you consume any news media content on SiriusXM on their app, there will be changes as the company shifts its focus to streaming, not only car satellite (h/t Inside Radio). 

The new features on the app are “a clean, colorful, and easy-to-use interface with expanded personalization features, simplified navigation, a richer dark display that puts the focus on content and other enhancements.” 

SiriusXM wants to grow its reach outside the demographics of traditional satellite radio listeners.

“It’s a different product. It’s a different market where it’s younger, it’s more diverse,” Executive VP/CFO Sean Sullivan said in September. “I think we need to really continue to invest and refine our content strategy to serve a different market of consumers.”

CEO Jennifer Witz teased the upgrades coming to the app earlier this month while reporting the enterprise’s third-quarter earnings.

“While our streaming business is still at an early stage, we are investing in building out the experience and our capabilities in anticipation that it will become a much more significant part of our subscriber mix in the near future,” Witz explained. 

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News Radio

Buck Sexton: Politics Shouldn’t Influence Celebrating Musical Artists 

In some cases, tickets are reportedly going for $20,000 each.

Ryan Hedrick

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Ticketmaster is under fire for an outage that prevented millions of Taylor Swift fans from buying tickets to her upcoming tour. 

Clay Travis and Buck Sexton reacted to the issue during their nationally syndicated show Thursday. In some cases, tickets are reportedly going for $20,000 each. 

“She’s got a catalog of songs and she’s only 30 years old,” said Travis. “She might become the wealthiest musician in the history of music. She writes and controls much of her own catalog.”
Travis stated that Swift’s fans are still very young and they’re going to be watching her in concert for the next 30 years. 

“Almost half of our audience is female,” Sexton said. “What percentage of them like Taylor Swift? When I say like, I mean listen to Taylor Swift, I bet it’s high.” 

Sexton praised Swift for her “catchy” songs but said that he had never been to a Swift concert before. Sexton added that he would not let Swift’s politics, which are notoriously left-leaning, get in the way of enjoying her music. 

“I am willing to celebrate the artistry of somebody. If you’re not going to listen to somebody because of their politics, unfortunately, you’re going to miss out on 95 percent of what’s out there right now.”

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News Radio

Megyn Kelly Fell Asleep During Donald Trump’s Presidential Run Announcement

Kelly says she was unimpressed with former President Trump’s speech announcing he’s running for president again in 2024.

Eduardo Razo

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SiriusXM host Megyn Kelly didn’t have her eyes glued to a news media outlet relaying former President Donald Trump’s announcement as he makes a second bid for The White House. 

Kelly says she was unimpressed with former President Trump’s speech announcing he’s running for president again in 2024.

“He kind of did disappoint a little last night, not to be too hard on him,” Kelly said Wednesday on her podcast. “I know he was trying to do presidential and he was trying to not screw anything up for Herschel Walker, but he did seem a little low energy. I was slightly bored.”

The former Fox News host took it a step further, saying, “I’m not going to lie, I did fall asleep before the end of the hour.”

“Now, I’m getting old and my kids wake me up early, but I did doze off,” Kelly said. “And that’s just unprecedented for a Trump rally.”

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News Radio

Dave Ramsey: Customers Want Radio Stations with ‘Proven Attributable Results’

Ramsey stated that stations must know how to sell and to whom in an inflationary economy.

Eduardo Razo

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Syndicated radio host Dave Ramsey offered financial advice to radio stations during his Wednesday RAB webinar appearance. Ramsey stated that stations must know how to sell and to whom in an inflationary economy.

“Every budget that everybody that’s possibly going to buy an ad from any of us is getting tighter and tighter,” Ramsey said (h/t Inside Radio). “They’re looking for anything that is superfluous, anything that is extra, any fat, anything that’s not ROI-ing.”

Ramsey used how he goes about the advertiser standpoint for “The Dave Ramsey Show” itself. 

“We buy a lot of digital space with Facebook, Google and others, and we’re looking at the ROIs on every one,” Ramsey added. “We’re pulling way back on the amount of stuff we used to buy there, to only the ones that are effective.”

Finally, Ramsey stated that radio needs to be sufficient. Amid the budget cuts, the good news for sellers is that clients will stick around as long as the medium produces.

“We’ve always sold our radio properties based on results, not ratings,” Ramsey says, “So our customers have stuck with us as they’ve tightened their budgets because they’ve got proven attributable results to the ad run. It’s not simply an agency doing an ad buy just based on points.”

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