Details have surfaced about where the ultimate differences stood between Apple and the NFL in the tech company’s quest to acquire the rights to Sunday Ticket.
According to The Athletic, on top of wanting to pay less for rights, Apple also wanted to have rights included to offering Sunday Ticket to mixed reality/virtual reality users.
The idea, the article states, is still a couple years off from really gaining any traction, and it’s believed that Apple hadn’t even developed the technology that would allow for a subscriber to put on a VR headset and potentially watch a game as if they were in some of the best seats in the stadium.
The NFL seemed to indicate that those type of rights should be dealt separately from more linear broadcasting rights.
It could be by 2025 that Apple gets drawn back in with this new technology, or Google could also develop something similar. But with Apple not wanting to pay even the $1.5 billion that DirecTV has paid, that ultimately led both sides to walk away.
Jordan Bondurant is a features reporter for Barrett Sports Media. He’s a multimedia journalist and communicator who works at the Virginia State Corporation Commission in Richmond. Jordan also contributes occasional coverage of the Washington Capitals for the blog NoVa Caps. His prior media experiences include working for the Richmond Times-Dispatch, the Danville Register & Bee, Virginia Lawyers Weekly, WRIC-TV 8News and Audacy Richmond. He can be reached by email at email@example.com or follow him on Twitter @J__Bondurant.
Roger Goodell: ‘Wouldn’t Surprise Me’ To See Thursday Night Football Move to Flex Scheduling
“Not today, but it’ll certainly be something that’s on our horizon.”
In 2023, Monday Night Football will join Sunday Night Football in having the ability to flex NFL games into its window. NFL Commissioner Roger Goodell said Thursday Night Football could someday join that elite club.
During his “State of the League” speech Wednesday, Goodell said Thursday Night Football having the ability to flex matchups “wouldn’t at all surprise me”.
“Not today, but it’ll certainly be something that’s on our horizon,” the NFL Commissioner said.
ESPN bargained for the ability to move higher profile games into Monday Night Football during its negotiations with the league for the next television contract that begins this upcoming season.
NBC has long held the ability to shift a select number of games from earlier windows into the Sunday Night Football primetime slot.
Amazon Prime Video just completed the first of an 11-year contract that sees the streaming platform spend nearly $1 billion per year on the Thursday Night Football package.
One of the largest storylines of Amazon’s debut season with the NFL was the near-constant ridicule from play-by-play announcer Al Michaels over the lackluster TNF schedule. Michaels made headlines over several weeks for his candor on the lack of interesting matchups, going as far as to joke that if the schedule didn’t improve he would retire.
Michael Irvin Removed From NFL Network Super Bowl Coverage
“I came into the lobby and I talked to somebody. I talked to this girl. I don’t know her, and I talked to her for about 45 seconds.”
A complaint from a female to NFL Network has caused the network to remove Michael Irvin from its Super Bowl coverage.
NFL Network did not comment on the nature of the complaint or the allegation of any impropriety by Irvin, simply stating Irvin would not be a participant in coverage of the event from Arizona.
“Michael Irvin will not be a part of NFL Network’s Super Bowl LVII week coverage,” said NFL Media Vice President of Communications Alex Riethmiller in a statement.
Irvin claimed the interaction happened during a brief moment Sunday after having dinner and drinks with former Cowboy defensive back Michael Brooks.
“This all happened in a 45-second conversation in the lobby,” Irvin told The Dallas Morning News. “When I got back after going out … I came into the lobby and I talked to somebody. I talked to this girl. I don’t know her, and I talked to her for about 45 seconds. We shook hands. Then, I left…That’s all I know.”
Irvin, 56, admitted he didn’t recall the conversation between him and the female but called the interaction “just a friendly conversation”. He defended himself by saying “There was definitely nothing physical”.
The report from The Dallas Morning News added that Glendale police officials do not know about any incident regarding Irvin.
A report from Front Office Sports claims ESPN executives are “poised to pull the plug” on Irvin’s scheduled appearance on First Take from Radio Row Friday.
The Pro Football Hall of Famer has been with NFL Network since 2009, and in August of last year signed an extension to remain with the cable channel.
Pro Bowl Lowest Rated Since 2006
While the numbers decreased, the Pro Bowl was still the second-highest rated All-Star Game for the major professional sports leagues.
The NFL completely revamped its Pro Bowl format for the 2022 season, and the changes did not garner more viewers.
An average of 6.28 million viewers tuned into the event across ABC, ESPN, and DisneyXD Sunday for the first 7-on-7 event. That number is a decrease of 6% compared to last year and is the lowest-rated Pro Bowl since the 2006 event saw just 5.96 million viewers. That figure excludes the 2021 Pro Bowl, which was a “virtual” event due to the COVID-19 pandemic.
While the numbers decreased, the Pro Bowl was still the second-highest-rated All-Star Game for the major professional sports leagues, with the MLB All-Star Game seeing an average viewership of 7.51 million. The 6.28 million who watched the Pro Bowl is a virtual tie with last season’s NBA All-Star Game.
The Pro Bowl Skills Challenge — now produced by Peyton Manning’s Omaha Productions — did see a large increase in viewership compared to last year. More than 1 million viewers tuned into the Thursday night primetime event, which is the second-best figure on record. That audience is a 23% increase compared to last year’s event.