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This Is SportsCenter Commercials To Return During Orange Bowl

“More new ads in the campaign are set to debut throughout 2023.”

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The “This is SportsCenter” campaign is every bit as iconic a part of ESPN’s history as its flagship show and its theme song. The first commercial in the campaign debuted in 1994. The ads ran regularly until 2019.

Typically, the ads starred a mix of ESPN personalities, star athletes and team mascots. Some SportsCenter anchors became fan favorites in the commercials.

A new generation of “This is SportsCenter” ads are set to make their debut. Audiences will see the first one on Friday night during ESPN’s coverage of the Orange Bowl.

ESPN is debuting the right ad for the occasion too. The first new “This is SportsCenter” ad will feature US Women’s National Team members Megan Rapinoe, Becky Sauerbrunn, and Sophia Smith and SportsCenter anchor Nicole Briscoe enjoying orange slices as Syracuse mascot Otto the Orange looks on in horror.

This is SportsCenter is iconic, and a campaign that everyone knows and loves. It is at the core of who we are at ESPN, and we’re thrilled it’s returning at a key time in the sports calendar,” Laura Gentile, Disney’s and ESPN’s Executive Vice President of Commercial Marketing, said in a press release. “This is SportsCenter featured timeless creative dating back to the mid-1990s, and it’s our job to uphold this standard and build upon it in new ways.”

More new ads in the campaign are set to debut throughout 2023.

Sports TV News

3.72 Million Tune In To See LeBron James Break Scoring Record

Jordan Bondurant

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Lakers star LeBron James surpassed the NBA’s all-time scoring record on Tuesday night, and TNT benefitted from the milestone ratings wise.

According to Sports Media Watch, Tuesday night’s game averaged 2.98 million viewers. That figure made it TNT’s biggest regular season audience in over two years.

The broadcast peaked at 3.72 million around 11:45 p.m. when James passed Kareem Abdul-Jabbar for the record.

Reporting also indicated that the game was the number one single-network program on TV in key demographics.

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Sports TV News

Disney Makes ESPN Independent Division In Corporate Restructuring

Jordan Bondurant

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ESPN

Disney is in the process of reorganizing and restructuring the company, and details have emerged about the company’s plans for ESPN.

Deadline reported on Wednesday that ESPN will be one of three standalone segments comprising Disney. Entertainment and Parks, Experiences & Products are the other two segments.

The reorganization comes amid the exit of former CEO Bob Chapek and the re-entry of CEO Bob Iger. As one of Iger’s first moves back running Disney, he announced a restructuring of Disney Media & Entertainment Distribution.

It was also reported that Jimmy Pitaro will continue as the president of ESPN.

In total, more than 7,000 jobs will be eliminated after the restructuring.

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Sports TV News

Roger Goodell: ‘Wouldn’t Surprise Me’ To See Thursday Night Football Move to Flex Scheduling

“Not today, but it’ll certainly be something that’s on our horizon.”

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Thursday Night Football

In 2023, Monday Night Football will join Sunday Night Football in having the ability to flex NFL games into its window. NFL Commissioner Roger Goodell said Thursday Night Football could someday join that elite club.

During his “State of the League” speech Wednesday, Goodell said Thursday Night Football having the ability to flex matchups “wouldn’t at all surprise me”.

“Not today, but it’ll certainly be something that’s on our horizon,” the NFL Commissioner said.

ESPN bargained for the ability to move higher profile games into Monday Night Football during its negotiations with the league for the next television contract that begins this upcoming season.

NBC has long held the ability to shift a select number of games from earlier windows into the Sunday Night Football primetime slot.

Amazon Prime Video just completed the first of an 11-year contract that sees the streaming platform spend nearly $1 billion per year on the Thursday Night Football package.

One of the largest storylines of Amazon’s debut season with the NFL was the near-constant ridicule from play-by-play announcer Al Michaels over the lackluster TNF schedule. Michaels made headlines over several weeks for his candor on the lack of interesting matchups, going as far as to joke that if the schedule didn’t improve he would retire.

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