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NHL Commissioner: Gen Z Wants So Much More Than Just Games

Jordan Bondurant

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As Big Tech continues to expand its footprint in live sports, America’s major college conferences and professional sports leagues are trying to navigate the waters and embrace these companies as important media partners.

NHL commissioner Gary Bettman told Bloomberg that he thinks it’s exciting to see companies like Apple and Amazon step in to fill a gap widened by traditional TV.

“It’s an opportunity, and there’s going to be more forms of competition,” Bettman said in a conversation with Scarlet Fu and Jason Kelly. “The marketplace in some respects is contracting, but overall it’s expanding. So the traditional methods may be contracting a little bit, not going to zero, but the adjustment provides us opportunities to do other things.”

Bettman added that it’s evident these massive corporations are trying to strike while the iron is hot and that the key to being profitable with their respective products will be in what live sports offerings they can give to consumers.

“The Apple’s, the Amazon’s, the Peacock’s of the world, are taking, and Netflix still hasn’t dipped its toe in sports, but at some point they may conclude that that’s the way to go,” he said. “I think sports may be driving some of these streaming services as they go forward.”

The younger generation of sports fans are influencing the shift in the rise of streaming. Over the last five years or more, cord cutting has become the new normal. But Bettman sees that providing an affordable outlet for these fans isn’t enough. That’s why the NHL has worked to put together limited series like Road to the Winter Classic and Road to the Stanley Cup, that go beyond just the on-ice product.

“But also when you’re looking at the millennials and the Gen Z’s, they want more than just the games now. They want behind the scenes,” he said. “It’s about giving a look at our players and our game from a vantage point that when I was the equivalent age of a Gen Z, you could only imagine what was it like to be inside of a locker room to see the players getting ready…And that’s what our younger fans are demanding and frankly, I think it’s good for the game, particularly for our game based on our players for them to see that.”

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SiriusXM Inks Extension For ‘Let’s Go!’ With Tom Brady

“I know we just went through an hour of telling everybody you’re not coming back, but we’re gonna be right here on Let’s Go! for the next two years on SiriusXM.”

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While Tom Brady won’t be sitting in the top FOX Sports analyst’s chair until 2024, he’ll continue his Let’s Go! show for SiriusXM.

Nearing the conclusion of his appearance on the latest episode, host Jim Gray revealed the show and SiriusXM have agreed to an extension to keep the seven-time Super Bowl winner with the platform.

“Hey Tommy, we have one last announcement as we wrap up the program,” said Gray. “You’re coming back. I know we just went through an hour of telling everybody you’re not coming back, but we’re gonna be right here on Let’s Go! for the next two years on SiriusXM. We look forward to convening and our co-host Larry Fitzgerald will stay with us as well.”

Brady, in conjunction with Gray and Fitzgerald, launched Let’s Go! in August of 2021.

“Thank you guys, we appreciate the support,” Brady said of SiriusXM President Scott Greenstein and Senior Vice President of Sports Programming Steve Cohen. “We appreciate our fans, and look forward to many more fun years ahead.”

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Mike Francesa: 2 Week Break Before Super Bowl Leads to Media Interviewing Each Other

“It’s one game and you’re spending two weeks analyzing one game, and it’s just too much.”

Jordan Bondurant

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Mike Francesa

Many in the sports media and general media world have converged in Phoenix this week for the Super Bowl, but Mike Francesa isn’t the biggest fan of the build-up to the game.

The Phoenix Convention Center is playing host to this year’s radio row, where many of the storylines leading into the big game are dissected six times over the course of a day.

On his BetRivers podcast, Francesa said he’s never been the biggest fan of Super Bowl week and even taking two weeks between the conference title games.

“I’ve never liked these two weeks up to the Super Bowl,” Francesa said on The Mike Francesa Podcast. “I’ve never liked this week with all the hype and nonsense.”

Francesa added that at this point, all the storylines for both teams competing have been played out.

“People don’t know what to say anymore. It’s like they’re interviewing each other,” he said. “Nobody has anything to say or knows what to say.”

Still, Francesa finished his point by saying there’s an overflow of coverage leading up to the Super Bowl.

“It’s one game and you’re spending two weeks analyzing one game, and it’s just too much,” he said. “But there’s no way around it. That’s the way it works.”

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Sports Online

More Media Credentials Issued For Super Bowl LVII Than Ever Before

More than 6,000 media members from over 24 countries have received credentials to cover Super Bowl LVII on Sunday.

Jordan Bondurant

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Almost three years removed from the COVID-19 pandemic completely shutting down the world, the Super Bowl host city is now bustling with media once again covering the NFL’s championship game.

According to Front Office Sports, more than 6,000 media members from over 24 countries have received credentials to cover Super Bowl LVII on Sunday. That figure is up 13% from last year. In 2021, during the peak of the pandemic, only 2,400 media members were allowed to cover the game in Tampa.

A number at or above 6,000 would mean a return of the number of media members covering the game back to pre-pandemic levels.

This year’s Super Bowl is airing on FOX.

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