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CBS Sports Network Wants Boomer & Gio in a Hot Air Balloon During Super Bowl Week

“I’ve done an F-16, so why not a balloon?”

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Boomer and Gio

As the NFL Playoffs continue, media companies are beginning to plan their week on Radio Row at the Super Bowl in Arizona. CBS Sports Network is no different and apparently has a rather wild idea for the morning hours.

During Boomer & Gio Thursday, host Gregg Giannotti told Boomer Esiason network producers were interested in having the pair film inside a hot air balloon ride.

“He wants you in a hot air balloon,” Giannotti said. “I just actually got the text. ‘Would Boomer want to go up in a hot air balloon? Monday the 6th. Monday after the show’…you think 10 people can get in that hot air balloon?”

“What, we just trying to take the whole show out at once?” Esiason nervously responded.

“What? No! Come on! You’re safe,” Giannotti reassured his co-host. “You’re in a basket in the sky. Worst case scenario, you drift down.”

The former NFL quarterback — who admitted he is afraid of heights — said he couldn’t make Monday morning work, but when presented with the opportunity of a 3:30 PM trip, he agreed, saying it’s something he’s never done before.

“I’ve done an F-16, so why not a balloon?” he added.

WFAN producer Al Dukes declined the opportunity to ride in the balloon, admitting he’s also afraid of heights.

When the show returned from a commercial break, however, the duo discussed the WFAN management team was “concerned” about the hot air balloon ride.

“There was some consternation out in the hallway just now, because our general manager heard the last segment about Boomer going up in the hot air balloon and was not happy about it,” revealed Giannotti.

“There was a big braintrust meeting out there, and I think they were concerned,” Esisason added.

“Concerned enough to say no to this thing,” Giannotti rebutted. “So we’ve got a problem…but I do think the radio bosses may just — no pun intended — spike this thing,” alluding to the WFAN and CBS Sports Radio Vice President of Programming Spike Eskin.

“It’s not in my contract. I can do whatever I want,” quipped Esiason. “They don’t have in my contract that I’m not allowed to do things. This is not like a starting quarterback for the Giants…I heard their concern.”

Giannotti then joked that he shouldn’t have searched for hot air balloon crashes, reading excerpts from various news stories about hot air balloon disasters. However, Esiason noted ratings would be “through the roof” the day following an accident should the hosts perish.

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Sports Radio News

ESPN Radio 94.1 Sells Station Naming Rights To Priority Automotive Group

“The programming on the station does not change.”

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Max Media has found an interesting new revenue stream in Virginia Beach. ESPN Radio 94.1 has sold its naming rights. The station has rebranded as Priority Auto Sports Radio 94.1 ESPN.

“This is an important partnership for us,” said Priority Automotive COO Matt Elmer. “At Priority Automotive we think sports ties everyone together, so this is a great opportunity for us to be a voice in the community and partner with the number one voice for sports in Hampton Roads, ESPN 94.1.”

The programming on the station does not change. Listeners in the 757 will still hear the nationally syndicated ESPN Radio lineup except for in afternoon drive when The Tim Donnelly Show is on the air.

“The partnership between ESPN 94.1 and Priority Automotive is a natural evolution for both companies,” President and Market Manager Keith Barton added. “From the many youth organizations to college teams, Priority Automotive Has been dedicated to sports in Hampton Roads for decades. Max Media is incredibly proud to be partnered with such a class organization.”

Priority Automotive owns 17 car dealerships across Virginia.

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Sports Radio News

SiriusXM Plots Super Bowl LVII Coverage

“SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM.”

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SiriusXM has announced its extensive plans for coverage of Super Bowl LVII and the events leading up to the big game.

A dedicated Super Bowl pop-up channel on SiriusXM Channel 104 will be just one of the avenues SiriusXM plans to cover the event. Amber Theoharis will conduct interviews with players, and personalities making their way through Radio Row throughout the week that will air on the pop-up channel.

Mad Dog Sports Radio will have a large presence on Radio Row, with shows hosted by Chris “Mad Dog” Russo, Adam Schein, Dusty Dvoracek, Danny Kanell, and Steve Torre all airing live on location in Arizona. Former NFL All-Pro wide receiver Brandon Marshall will be on hand to host I Am Athlete Tonight from the event, as well.

“With all eyes and ears focused on Phoenix for Super Bowl Week, SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM,” said SiriusXM President and Chief Content Officer Scott Greenstein.

“With multiple game broadcasts, several channels in Phoenix covering the latest news and providing expert analysis on the teams, interviews with many of the celebrities in town for the game, and our exclusive concert with Luke Combs, our subscribers will have exceptional access throughout the biggest week on the NFL calendar.”

ESPNU Radio hosts Colt McCoy, Rick Neuheisel, and Max Starks will also be in Arizona on Radio Row, in addition to Dusty and Danny hosting their shows each day from Radio Row.

Fantasy football expert Jeff Mans and SportsGrid Radio host Scott Ferrall will also originate content from Radio Row.

SiriusXM will offer four different game broadcasts of Super Bowl LVII. The Kansas City Chiefs and Philadelphia Eagles home broadcasts will each air, as will the national Westwood One call. Additionally, a Spanish-language broadcast will also be provided. Listeners will also be able to hear the halftime show — performed by pop star Rihanna — on Sirius XM Hits 1, The Heat, and Super Bowl LVII Radio.

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Sports Radio News

BetQL Network Going to Arizona for Super Bowl Week

“Three shows will be at the BetMGM Sportsbook in Glendale.”

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BetQL is headed to Radio Row. Audacy’s sports betting radio network will be in Arizona ahead of Super Bowl LVII. 

Three shows will be at the BetMGM Sportsbook in Glendale. BetQL Daily and You Better You Bet will be live Monday through Friday. BetMGM Tonight will be live Monday through Thursday.

The network’s hosts will stay busy in the desert. BetQL is producing 52 hours of live audio and video content. Hosts are also scheduled to make 25 live appearances across other Audacy radio stations and digital channels.

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