The Volume Delivers Super Bowl Week’s Must-Attend Media Party
“The three hour celebration included a live DJ, free food and beverages, and of course, some of the biggest movers and shakers in the media business.”
The Volume may only be two years old, but it has quickly proven it has all the experience needed to deliver memorable events. Case in point, the company’s Super Bowl media party, which has quickly become a must-attend event during Super Bowl week. If you work in the business and aren’t there, you’re missing out.
Last year, Colin Cowherd and his team celebrated the company’s one year anniversary with a special bash in California, attended by some of the biggest names in sports and the media industry. This year in Phoenix, the second act was even stronger.
Held Wednesday night at The Duce, the three hour celebration included a live DJ, free food and beverages including a signature cocktail called The Cowherd, and of course, some of the biggest movers and shakers in the media business. Executives in attendance for the event included The Volume’s Founder, Colin Cowherd, the brand’s Head of Content Logan Swaim, 30 for 30 co-creator and current CEO of Words + Pictures, Connor Schell, WWE’s EVP of Development and Digital, Jamie Horowitz, Michael Klein of Silver Tribe Media, Josh Pyatt of Endeavor, Premiere Networks President Julie Talbott, Emmis Communications CEO Jeff Smulyan, American Media President and former ESPN Audio SVP Traug Keller, and FOX Sports Radio’s power team of Don Martin and Scott Shapiro.
Talent could be found throughout the venue as well. Among those to appear included the co-host of UNDISPUTED, Shannon Sharpe, PFT Commenter of Pardon My Take, Outkick Founder Clay Travis, Taylor Lewan and Will Compton from Barstool’s ‘Bussin’ With The Boys, Kevin Clark from The Ringer, Cousin Sal, ESPN’s Mina Kimes and Doug Kezirian, Cowherd’s on-air partner at FOX Sports Jason McIntyre, and a number of The Volume’s on-air talent such as Mike Silver, John Middlekauf, Alex Monaco, and Liv Moods. Even accomplished reporters such as Andrew Marchand of the New York Post, John Ourand of the Sports Business Journal, Michael McCarthy of Front Office Sports, and Bryan Curtis of The Ringer made time to attend, as did a number of top media agents.
The Volume has already cemented its position in the sports audio and video space, but if it decides it wants to get into the events business too, Wednesday’s night’s party showed it could likely excel at that as well.
Blue Wire Adding Podcasts Cut During SB Nation Downsizing
Blue Wire has announced it is adding three NBA podcasts that were cut during a downsizing by Vox Media that hit SB Nation earlier this year.
Lakers Lounge, hosted by Anthony Irwin, Green With Envy, hosted by Will Weir, Greg Maneikis, and Adam Taylor, and Pod Maverick with Kirk Henderson are all being revived with Blue Wire.
“We’ve built Blue Wire around being able to identify exceptional talent hitting the podcast free agency market,” said Blue Wire CEO Kevin Jones. “We were thrilled to act quickly and provide a new home for three standout local NBA podcasts.”
“I’ve known Kevin for years and we’ve often spoken about working together,” Irwin said. “I couldn’t possibly be more excited to add to all the great work Blue Wire has become known for as we finally see years of conversations become a fruitful partnership.”
The former SB Nation programs that follow the Los Angeles Lakers, Boston Celtics, and Dallas Mavericks, respectively, were able to negotiate the ownership of their podcasts with Vox, allowing them to bring their former feeds with them to Blue Wire.
The addition of the three podcasts adds to the company’s growing list of NBA shows. Currently, Blue Wire hosts Road Trippin’ with Richard Jefferson and Channing Frye, and No Chill with Gilbert Arenas, among others.
Rob Parker Bringing MLBBro.com Podcast To iHeartRadio
“I’m thrilled to be a part of this groundbreaking project – this sound has never been heard before in connection with Major League Baseball.”
Rob Parker loves Major League Baseball and he is expanding his reach in the sport. His site MLBBro.com is taking another step forward just weeks after announcing a partnership with the league to provide coverage of minority players from the past and present.
He will add a podcast to the brand’s portfolio. The MLBBro Show Podcast – The Mixtape will join the iHeartRadio podcast lineup. While Parker oversees the brand, the show will be led by MLBbro.com’s Vice President of Operations JR Gamble.
Gamble brings more than two decades of experience covering the league to the show. The first episode drops right after Opening Day on March 31.
“I’m thrilled to be a part of this groundbreaking project – this sound has never been heard before in connection with Major League Baseball,” said Parker, who has been a Baseball Writers’ Association of America (BBWAA) member since 1990.
“It’s baseball coverage with hot sauce, loud and proud and in living color. Get on board from day one!”
What Implications Would TikTok Ban Have on Sports Media & Business?
“Prominent Democrats have spoken out against banning TikTok in the United States, but the effort has bipartisan support.”
If TikTok is banned in the United States, a very realistic possibility, the ad market around sports and sports media stands to take a significant hit. Front Office Sports took a look at the companies that used the social video platform to advertise to sports audiences in 2022 and 2023.
Among the advertisers making major investments in TikTok was Degree, whose March Madness advertising campaign includes an ad that is exclusive to TikTok and stars Giannis Antetokounmpo. For the Super Bowl, T-Mobile supplemented its FOX ad buy with a TikTok campaign, while State Farm chose to skip the network broadcast of the game and spend all of its advertising with the digital platform.
It’s not only advertisers. Leagues and networks factor TikTok prominently into reaching younger audiences. The WWE, FIFA and the NBA all saw significant growth in their audiences on the app last year. On top of that, FOX and ESPN both have taken advertising money from TikTok in the past for postseason baseball and college football broadcasts respectively.
Prominent Democrats have spoken out against banning TikTok in the United States, but the effort has bipartisan support. The Biden administration and other lawmakers have voiced concern about the security threat the Chinese government’s involvement with the app poses to Americans and their personal data.
The appeal of TikTok for networks and advertisers is easy to see. Between 2021 and 2022, no social media platform showed more growth for engagement from sports fans. TikTok’s sports audience jumped 65% in that timeframe. Facebook saw 22% growth and for Twitter, it was just 8%.