Jimmy Powers is Shocked & Honored
“When Jason called me and told me about it, I was just kind of dumbfounded, really. I was shocked and honored at the same time.”
Barrett Sports Media presents the Mark Chernoff Award on an annual basis. It goes to a local program director that has basically been crushing it. Creativity, leadership and sustained success. Those are the words that comprise the foundation of the award. Those are also the descriptions that tell the story of Jimmy Powers, the PD of 14 years for 97.1 The Ticket in Detroit.
On Tuesday, March 21, Powers was presented with the prestigious honor at the 2023 BSM Summit in Los Angeles. It was a great moment for him, but being the center of attention is not exactly Powers’ comfort zone. He describes himself as someone that doesn’t seek the spotlight. Well, it was spotlight city when Powers was thrown into the deep end of the pool while giving a speech in front of some of the industry’s heaviest hitters.
His message was succinct, but the appreciation Powers has for people that were instrumental in his development — Debbie Kenyon, Mike Thompson, Tom Bigby — was apparent. In our conversation just prior to the Summit, Powers revealed the best decision and the biggest mistake he’s made during his programming career. The Marietta, Georgia, native mentioned the peer that he admires the most in sports radio. We also saved some time to talk about the Detroit Lions, Georgia football and balancing birthday parties with networking. Enjoy!
Brian Noe: I read a quote this morning from Albert Einstein. It said “life is like riding a bicycle, to keep your balance you must keep moving”. I thought that was interesting; how do you keep moving as a programmer?
Jimmy Powers: I don’t think you have time to stop or stand still. As everything evolves in the industry and just different ways, I think you really don’t have time to sit still. I think it’s important to try to — and I know that sounds weird — it goes against what Einstein said. What does that guy know anyway, right?
JP: But he’s absolutely right. You can’t sit still and just sit back and wait, but at the same time, there are times when you have to carve out time, especially as a programmer, and step away from your desk. I have a thing that I do, I try to do it once a week, and that’s just hop in the car and drive around. Your commute is one thing, but a lot of times you’re taking calls. It’s important because we’re getting pulled in so many different directions that you don’t have time sometimes to actually listen to your station as a listener would. I try to carve out time and block off my calendar so I’m not taking phone calls or answering emails, and I’m just consuming the radio station to see what it sounds like from a consumer standpoint.
BN: Have you had a chance to attend the Summit before?
JP: No, this is actually my first time and the timing couldn’t be better. Obviously, I’m honored to be recognized. But this is the first year that it hasn’t coincided with — so I have two girls — and both of my daughters’ birthdays are in March. Ever since Jason put this together, it always fell on one of their birthdays or parties. I’m a family guy first and foremost. So when he told me the day, I wasn’t sure if I could do it or not. Then he told me the dates and it’s after all my daughter’s birthday party celebrations, all that fun stuff. This is the first year of all the years that it hasn’t coincided with something they have going on.
BN: That’s good. I’m glad the timing worked out where you don’t have to say “Sorry, girls, I’m getting a big award this year.”
JP: [Laughs] No kidding. They wouldn’t understand it. It’s all about them. They’re two girls and they’re young, so I’m glad it worked out for both of us.
BN: What does it mean to you to be honored with the Mark Chernoff Award that you’ll be receiving?
JP: I’m very grateful. Obviously, I don’t shoot for awards or anything like that. I just try to stay in my lane and focus on what’s important to me, and that’s creating good radio and generating ratings and revenue in the market. When Jason [Barrett] called me and told me about it, I was just kind of dumbfounded, really. I was shocked and honored at the same time. As I mentioned before, the fact that you put that in the mix in the same sentence with Chernoff and yeah, it’s pretty cool.
BN: What’s the best decision you’ve made over your programming career?
JP: Wow, great question. Damn, that’s good. I think taking the advice of your talent sometimes because as a programmer, we’re not always right. And I’m not going to claim to know everything and have all the right answers. I think being a good listener to talent, it doesn’t mean they’re always going to be right, but you’ve got to believe in those guys. I think the trust in talent because they may have a different finish line, or an end goal of what the topic may be.
When we’re talking topics and things like that, it’s like “Well, wait a minute, they can have a payoff and really that hook at the end of it”. So it’s really trust in your talent and listening to them. Look, they’re better at that than I am when it comes to actually delivering those types of things. Just trust, I would say, having the trust in the people because let’s be honest, they wouldn’t be on the station if you didn’t trust in them anyway. I think just being a good listener and having trust in your talent.
BN: What’s the biggest mistake that you made throughout your career that you might have learned a lot from?
JP: I would say not taking risks sometimes, trying to play it safe. Nothing’s really bit me in the ass if you will, and excuse my French. I think sometimes we can take more risks because we’re not going to bat a thousand. I think there’s opportunities sometimes that you miss and you didn’t jump on because there is a small window of certain things that you could do. That’s playing off topics and stories and things like that. I think just at times not taking a risk.
BN: There are titles for these Q&As. I can just see it now, Jimmy Powers Hasn’t Been Bitten in the Ass. I love that title.
JP: [Laughs] Well, I have, trust me I’ve got plenty of situations personally and professionally, but not devastating in the professional world. You do have to calculate risk because here’s the thing, as we all know, what we do is under the microscope. It’s not like a normal job where if you make a mistake, there’s three people, or maybe two people, even one person knows about it. If we make a mistake, everybody knows about it. It’s in the media, the listeners know, so you do have to kind of assess the risk factor. But you also have to take risks at times.
BN: What would those risks be pertaining to?
JP: It’s slippery, right? Depending on your relationships, and I think of topics and coaching situations, and strictly for format reasons, you have partnerships with teams and clients even. Sometimes there’s a fine line you can walk it up to, and it’s obviously my job to make sure the talent doesn’t take it over that line. It’s really pushing the envelope when performance of teams, things like that, where the fans aren’t dumb. Especially in our market, Detroit’s a great sports town and the fans are passionate. They want winners. They’ve had success in some sports, but not all of them. Not letting the teams off the hook sometimes. A lot of the times, it may not be the coaching staff, it could be ownership.
That’s the risk, you have to be careful because trying to be transparent on the air and really assess the situation and why something happened, that’s where you have to walk a fine line to not overstep the boundaries because of partnerships and things like that. We have all four pro sports teams. It’s a juggling act of being overly critical, but yet extremely fair, because that’s how we approach any topic that maybe doesn’t sit well with teams.
BN: Is that a little bit like dating four girls at the same time?
JP: [Laughs] Well, that’s a loaded question. Not really. Obviously because they’re seasonal, there’s a little bit of overlap. We have great relationships with the teams. They understand that based on the time of the season, when things happen, we can’t avoid it. They understand that it’s a juggling act for us, andwhat’s top of mind that particular day is what’s going to get airtime, if you will.
BN: I’m really interested in what it’s like managing relationships with pro organizations because I don’t have experience with that. There are a lot of people in sports radio that just don’t deal with situations like that and have no idea what it’s like. How would you describe what it’s like, the good and the bad of trying to maintain those relationships?
JP: Well, for the most part it’s just like any other relationship. You’ve got to have trust in one another. You’ve got to have a cordial relationship; it doesn’t mean you have to agree on everything. Trust me, we go round and round with all the teams at some point in the calendar year because of things that my guys say on the air. But again, I use the word fair, nothing’s personal so you just have to be fair.
If it’s all on the field of play, or things that are just not going well, the teams aren’t going to be happy a lot of times. But it works the other way too, the understanding from the team perspective that performance does dictate what we talk about. My counterparts with the teams understand that this isn’t personal, we’re all fans and we want the teams to do well, so when they’re not doing well and we have to come after them for performance on the field, that’s where you have to be measured. We’re going to butt heads and disagree, but at the end of the day, we have the conversation between both parties. As long as we’re responsible on the air, then I can defend my guys and say “Look, I’m sorry you disagree with us but it’s what we have to talk about.”
BN: Are you kind of like an agent? You’re the buffer between the two sides: talent and the organizations?
JP: Yeah, I never thought of it that way. I guess in a way, for sure. Yeah, I would say that’s a fair way of looking at it. I always defend our guys if we’re playing within the rules that are set. Then just on the flip side of that, there’s times when there’s something off the field that has been really, really concerning that we have stayed away from. And you know how talent is, they have resources and they know things that happen off the field that may not be quite made public, and we know for a fact that happened, but again, out of being responsible, we avoid bringing that up because it’s not the right thing to do.
BN: If you could magically make all the teams successful in your area, which two teams would do the most for your station’s ratings?
JP: Oh, my God, without a doubt, the Lions. If the Lions won the Super Bowl, put it this way, if the Lions even made it to the NFC Championship game, I mean, this town would go absolutely bonkers. Keep in mind they’ve only won one playoff game in 50 years. And they haven’t had a home playoff game, I don’t think in their lifetime. Without a doubt, if they ever made it to the Super Bowl, there’d be a parade from Southern Michigan all the way up to the U.P., which is about eight hours away. There’d be a parade that would run forever and it would be amazing. And then second would be the Tigers, no doubt about it. Their last World Series, they made it in ’12, got swept by the Giants. But the last title was in ‘84, so it’s been, what, 40 years?
BN: It’s hard to believe because I’m from South Bend, Indiana, and Notre Dame football’s last championship was ‘88. Metallica’s Black album was ‘91. It feels like “Ehh, it wasn’t that long ago”. No, that was a long freakin time ago. You start thinking Notre Dame and the Tigers, that’s was a long time ago, man.
JP: And with the history and then just a tradition, then you’re like, wow, that’s been a long time. Hey, trust me, I know the feeling, I’m a Georgia fan. It was 40+ years, and they finally won the one two years ago. Then it’s been a nice little run since, so I know what you mean. As a kid, I’ll never forget the championship in ‘80, but man, you’re just like “Wow, that was a long time ago”. Then thankfully, they’ve turned the page on it. Yeah, things are good right now down there.
BN: Oh yeah, you’re living the good life right now.
JP: [Laughs] Hey, but as we all know that can dry up and be another 40 years in no time.
BN: That’s right, can be. What would you say is the toughest part of your job?
JP: I think buying time. I think there’s so many things that go on now that it’s a time issue. Just prioritizing the things that are important without neglecting the little things too, which can be conversations with people that are on staff. It’s just managing enough time. I’m a big fan of mentoring the new guys that are just getting in the business because we’ve all been there. Unfortunately, that sometimes gets neglected because of other things that are pressing and comes across as like you don’t care. I try not to make that come across that way, but it’s reality and it’s just not fair. I just think it’s a time thing just because so many different things are on your plate these days.
BN: What would you say is the most enjoyable part of your job?
JP: Sit back, listen to the radio station. When these guys are clicking, when there’s things going on in the market and these guys are having fun, but yet they’re dialed into what matters. And look, they’re not always right. But when they’re clicking, you can hear it coming through the speakers. I think that’s just very enjoyable because you know that if you’re entertained by it, hopefully everybody else is as well. So I just think when things happen and we’re on it, it’s really enjoyable because you can just sit back and listen to what’s going on.
BN: Of your peers in sports radio, who do you admire the most?
JP: Well, Mike Thomas was one that, obviously his role has changed, his ability to do what he has done in Boston and BZ. I think with his background too from where he came from, and what he did, and the success that he had, he’s one that I really admire. Just phenomenal with what he did. Obviously, just because his role has changed, but yeah, he’s definitely one most recently. Then, my mentor, who’s retired now was obviously somebody that I’m fond of and thought highly of, but the most recent would be, obviously, Mike Thomas.
BN: As you give your speech when you receive the Mark Chernoff Award, you’re going to be giving your speech in front of some of these people in the industry that you admire a lot. Have you worked on the speech, or are you just going to wing it when you get up there?
JP: You know, I’m not one for speeches. I’m sure it’ll be brief, to the point. Yeah, I absolutely will give some shout-outs, no doubt about it. But it’ll be probably something I think about on the way out there. It won’t be finely tuned, but hopefully, it comes across well and I get my point across.
BN: Yeah, it’s funny. It’s kind of like a fish out of water, where, you’re a programmer. And now all of a sudden, for a little bit of time, you’re an on-air guy when you receive that award.
JP: [Laughs] And there’s a reason why I’m not on air, right? I’m not a guy that really likes the spotlight. It’s really an uncomfortable situation for me. It’s not something I want, the spotlight on me, I want it tobe on the guys. So yeah, it’s a little like you said, fish out of water for sure.
BN: I know this is your first time at the Summit, but I’m sure you’ve gone to other conferences and certainly networked and all of that. For someone in sports radio that’s wanting to progress their career, especially for someone that’s young, why would you say it’s important to be there?
JP: Oh, my God, I think just to hear the different panelists, speakers. Having, like you said, been to other conferences, I date back to the Rick Scott days, the networking is invaluable. I think the people that are there have hundreds of years of experience and can speak to things that these guys are unaware of, and kind of fine-tune skill sets and things like that, the takeaways from it. But I think the biggest thing is the relationship building. That’s the biggest thing. That’s what I’m looking forward to.
I’ve heard great things from cohorts that have been out there, and they rave about it. But at the same time getting back and face-to-face and seeing some of these guys I haven’t seen in years. I talk to themover the phone, but to see them in person again, and just the sidebar conversations, and the takeaways can be enormous for especially a young person that may not know many people, but they get a chance to meet these guys. I think it’s extremely valuable.
BN: This might sound like a loaded question, I swear it is not. The day you get your award and make your speech, if afterward you could ask one person who will be at the Summit to grab dinner with you, who would you choose and why would you choose them?
JP: Well, from what I just saw, probably Al Michaels. Yeah, for sure. Just obviously he’s a legend. He’s one of the best that has ever done the job. The Miracle on Ice thing is just one of those that always will be in our historical aspect of one of the greatest sports accomplishments ever. So I think the stories from that guy would be amazing. I think that would be probably the top of the list.
Brian Noe is a columnist for BSM and an on-air host heard nationwide on FOX Sports Radio’s Countdown To Kickoff. Previous roles include stops in Portland, OR, Albany, NY and Fresno, CA. You can follow him on Twitter @TheNoeShow or email him at email@example.com.
Meet The Market Managers – Amy Crossman, Good Karma Brands Cleveland
“We don’t even consider ourselves to be an AM radio station. We are content creators, and we serve it up on many platforms.”
Good Karma Brands dabbles in other formats, but sports radio is its bread and butter. In Cleveland, it is Amy Crossman that is charged with making sure the staples are always in stock and of the highest quality.
This is her first foray into the world of radio, and man, what a time for it! Frankly, what a group for it.
ESPN Cleveland can be heard on 850 AM. That is the way listeners consume the station as a terrestrial broadcast product, but in 2023, no one is consuming any station in only one way. ESPN Cleveland takes the idea of going where the listeners are to an extreme and Crossman says that is why she feels confident for the station’s future regardless of what car companies decide to do about the AM band.
That is one of many subjects she covers in our conversation as part of the Meet the Market Managers series presented by Point to Point Marketing. Amy Crossman also shares her thoughts on live events after Covid, how the premium content model works in radio and what she learned at the Pro Football Hall of Fame.
Demetri Ravanos: Rather than start with the broadcast product, I actually want to start with The Land On Demand. I am surprised in 2023 that the premium content model for a radio station is still a relatively uncrowded space. Not a lot of groups have followed your lead on the local level.
Amy Crossman: So true. It is really unique and it just goes back to our hosts and our talent creating content that people want to get on demand. Maybe they’re at work or doing something else when The Really Big Show is on, and they want to hear what happened with Rizz and Aaron. They’ll listen at the gym or on their way home.
We found the on demand desire was really high and immediately our fans took to that model. So for us, it’s it’s been this really fun, interesting thing to see. It doesn’t hurt that it’s six figures to our bottom line, right? And it gives us an environment to test things out, podcasts and other kinds of audio and video products, with a group of really diehard loyal fans.
DR: What has been the enthusiasm for that very product from advertising partners? These shows run ad-free but you guys do have a landing page for The Land On Demand. That’s plenty of space to be sold.
I do wonder though, when they look at, say, the Audacy stations, for instance, that’s not behind a paywall. So what sort of conversations do you have with advertisers about that?
AC: Yeah, it’s a great question. It is a commercial free environment. That’s part of the play certainly for the subscriber. Our live reads still happen during programing content. We really just strip the commercials out.
We hadn’t explored sponsorship as a whole until last year and then had one of our partners as a title sponsor of The Land On Demand. We were really thoughtful about how to make that a great experience for the partner but not really intrusive for the fan. We kind of rearranged the title so that the logo was locked up with the title. We had a bug on the video screen and some other kind of careful placements for that partner. It was really about reaching the most loyal fans that we have.
They also did, as part of their partnership, an open house. Leading into training camp, wih the Browns really being our biggest season all year round, we opened up The Land On Demand and lifted the paywall brought to you by this partner so that there was a lot more fan sampling.
DR: That sort of leads into my next question as we talk about fan sampling and these conversations with advertising partners. On average in the industry, we talk a lot about the common man sort of being a little bit more media savvy than ever. I wonder if that if you see that showing up in real life conversations, whether it’s with listeners or advertising partners. Do they have a better grasp or at least do they think they have a better grasp of our industry a little bit?
AC: From a partner standpoint, I would say yes. I think our partners are more media savvy. Their kids are more media savvy. They really see kind of where media is evolving to and we certainly do and have invested in that here in Cleveland.
We added a digital content team at the beginning of this year who are really focused on the content that we create and taking it to every platform for every fan to consume in the way that they want to. It’s a little bit of a catalyst from The Land On Demand, more focused on social video YouTube, but this content team really has created this very different energy, not only in the studio but with our partners. We are allowed to have different types of conversations with the success that we’re seeing with digital content. It’s literally like a TV studio around here because digital content team is running around with cameras, capturing behind the scenes in the studio, capturing what’s going on quickly, editing and posting. So it creates a very different pace around the studio.
DR: It’s interesting, isn’t it? I just had this conversation with a doctor earlier today. I don’t know how old you are. I’m 41 and she is a little bit older than me.
We were talking about popular podcasts and how some of them have blown up into TV series and movies and stuff like that. I said, “You know, as much as we talk about this being true with our kids, I genuinely start to wonder if my generation is the last one that traditional, terrestrial media really means something to.” Has that idea of “I go where the great content is, regardless of platform” trickled all the way up to the oldest ends of millennials and the bottom end of Gen-X?
AC: It’s a really interesting question because to your point, whether it’s children or whatever the generation is, even some of the teammates that we have working here, how they consume media we talk about things like the magazine I used to work for, and it doesn’t mean anything to them.
We don’t even consider ourselves to be an AM radio station. We are content creators, and we serve it up on many platforms. I think that really resonates with that generation instead of kind of building all this great content on this station and asking people to come to us, we’re now going to where they are. It’s just a different model, but it makes it a lot more fun because we’re able to approach them in different ways. We launched a YouTube show three weeks ago and we’re launching a second one before Browns season. All of that is behind-the-scenes content, right?
We know how much our fans love our on-air teammates. And they’re always curious about what happens when they go to break right or the end of the show or what happens at the beginning of the show. So we’ve seen a lot of success, really fantastic success, on YouTube with showing the fans a different side of our on-air teammates.
DR: Given the success of The Land On Demand, the investment in the digital side that you’re talking about, also the station streams through the ESPN app, which has very reliable proliferation every single year. I wonder if you feel pretty prepared if we are indeed headed for the day that access to the AM band in new cars just isn’t there anymore. That doesn’t necessarily mean it is or isn’t any more important to you. It’s just there is a different level of preparedness, it sounds like, in Cleveland.
AC: We’re trying different things and we’re not going to get them all right, but that’s okay. I think the fact that we are eager to test things out and most importantly, our on-air teammates are just as eager matters. If we didn’t have the entire team behind the idea of “let’s get our content to where our fans want it,” it would be a little bit more of a struggle.
We just have an amazing group of people that come from varied backgrounds on our team. And so everybody is involved in the idea is like, “How about if we try this” or “What if we travel this way”. That has certainly been a different level of energy and pace on the team, which just kind of trickles through all of the teammates, sales, marketing, production, and otherwise. I like to think we’re kind of prepared.
DR: I want to talk about the part of your job that is recruiting talent, particularly on the sales side. If you had experience with radio sales at this point in 2022, you expect you’re going to be selling, a portfolio of stations, right? That can be good. That can be more opportunity, but it could also mean you’re stretched thin. How do they react to the idea of coming over to a place where, sure, there are many different products within ESPN 850, but it is a single umbrella that you are selling under?
AC: To be totally honest, I’m looking out at the team right now, I don’t think we’ve hired anybody in radio sales in the past three years yet. We really have kind of a great intersection. We have some tenured salespeople here, marketing consultants who are amazing and know our assets inside and out. The newer teammates we’ve hired over the last three years don’t come from other stations. In fact, we just hired someone who’s starting at the end of May, and he’s coming from Rocket Mortgage, the top seller at Rocket Mortgage. So, there is a there’s a learning curve to teach and coach them in media.
I think that recruits are energized by the fact that it’s not just AM radio, which is a critical part of our business in Cleveland, but there’s the opportunity to test and sell and have different conversations about different products. I think it’s probably an advantage for us from a selling perspective because we really are kind of trying so many new things.
DR: So you guys have a sales opportunity that is not unique to you guys. It is unique to ESPN Radio stations though – ESPN play-by-play. It’s not like you don’t have the Guardians. It’s not like you don’t have the Cavaliers. I mean, hell, they just went to the playoffs for the first time in forever and it was on your airwaves. It’s just not there all the time. It’s not the hometown broadcasts.
Tell me about the conversations locally you have with whether it is advertising partners or listeners when you’re out at events about the fact that your teams are here, it’s just we’re doing it a different way and there is opportunity there for you still.
AC: Yeah, I’m glad you brought it up because, you know, we are obviously the official home of the Browns. We talk about the Browns 13 months out of the year, of course, as important in Cleveland.
DR: Can I tell you that I use your market as an example all the time. I live in Raleigh. I tell people this is a great place to live. It is a terrible sports radio market. And I always follow that up by saying, “We’re not Cleveland. We don’t have a team that unites us in misery like the Browns. That’s what you need to be a great sports radio market.”
AC: It’s so true. Our content mission is Browns, drama, fun. If the content that the teammates are creating does not fall in one of those buckets, we’re probably not going to be talking about it.
Matt Fishman, the director of content, has done an amazing job with adding teammates that are insiders in those other teams. Right? So Brian Windhorst is a teammate and he is our NBA insider for all things Cavs Andre Knott is a teammate, and he obviously travels with the Guardians and is an insider there. So that really is our approach.
Again, we like that it’s less traditional. We don’t obviously have the rights to the Guardians and the Cavs, but having an insider. Our fans really like that, right? They’re getting information from the source and maybe a little bit different than it would be served up in in a traditional environment where we had play-by-play. So we feel like we’ve covered the bases.
Cleveland’s a unique town. The Cavs went to the playoffs and people were okay with it, but they were really still talking about, “is Stefanski going to get fired in the bye week in week five?”. That’s really where all of the buzz is.
We liken the approach that we have to dating. We have great relationships with the Cavs’ and the Guardians’ front offices. They’re great partners with us to try new things and different approaches and unique ways to partner together.
DR: Tell me a little bit about live events post-COVID. Do you see any lingering effects that have changed?
AC: I think Ohio just kind of forgot about the pandemic and really moved on. I’ll tell you, to be honest, we really saw it in 2021 when the NFL Draft was here. It was touch and go on were they going to come or were they not going to come. They were kind of just plowing through.
Pre-pandemic, we would do up to 250 events a year and that may be anything from a small street team at a bar for Corona up to our big thousand-person draft party. So we were certainly itching to get out and create live events. Our fans were itching for it and our advertising partners were as well. So we hosted a VIP event, pre-NFL Draft, which was we we kind of laugh that maybe it was the super spreader event. I think we had 250 guests and everybody was hugging and kissing babies and just being so excited to be back together again. So that was probably the only one where we were incredibly cautious about how we were rolling that event out.
By football season, we were doing our Browns tailgate that we do every week and everything just seemed to kind of come back in Ohio. This year we’re doing as many events as ever.
DR: I don’t doubt the appetite is there for advertisers, but we have entered a whole new economy since the pandemic and I wonder what that does to the to the live event business or those advertisers’ dedication to live events.
AC: Yeah, it really depends on the advertising partner. For so many of the businesses that partner with us on our live events, their objectives are really to have the face-to-face interaction with fans and we can provide that for them. There really aren’t many that have strayed away from that because it affects their business in such a positive way. So we may have streamlined our events a little bit more just so that we could develop a best-in-class event versus just cranking out 250 events a year, but for the most part, the fans still come out.
We have a big event on June 25th, our block party. It started last year. There’s just so much excitement around it in Cleveland. All of the teams are participating. It’s really just a great celebration of football and of sports in Cleveland.
DR: You came to this job from a very untraditional place. You came from the Pro Football Hall of Fame. What lessons can you bring from there into running a media operation?
AC: Prior to that, I was in New York for 20-plus years in the media business. So for me, the great opportunity to work at the Hall of Fame and get into the sports marketing world was really a highlight for me, but what I really missed the most was the media component to it. Media is my currency and it’s how I know to create solutions for advertising partners and great content for fans. So that was really my foray from kind of big corporate media to the Pro Football Hall of Fame in Canton and then landing here at ESPN Cleveland.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at DemetriTheGreek@gmail.com.
Fred Roggin Deals in LA Sports on AM Radio
“I simply want to grow and learn every single day. I want to experience new things every day. I have a philosophy, when you stop learning, you die.”
Johnny Carson had a very successful run in late night TV. He was incredibly popular and received many awards as The Tonight Show Starring Johnny Carson aired from 1962 to 1992. What I always found interesting about the show was the amount of planning that went into each episode.
Carson prepared, crafted, and rehearsed scenes over and over again. During the show, it sounded like he was just having a bunch of fun and cutting loose. What’s often overlooked is just how much thought and attention to detail went into each broadcast. There always was a game plan.
Fred Roggin operates very similarly. He teams up with former USC and NFL quarterback Rodney Peete each weekday. Roggin & Rodney airs on AM 570 in Los Angeles. Roggin sounds like he’s having a ton of fun — and he is — but just like Johnny Carson, Roggin plans and pays close attention to detail. It’s one of the reasons he’s been so successful in his distinguished radio and television career.
Considering the fact that Roggin hosts a daily show on AM 570, he has some interesting opinions on the fight to preserve AM radio in cars. Roggin also talks about how the LA sports radio market differs from other places but doesn’t lack passion, and what’s in store for him next after an incredible 43-year run on daily TV. Enjoy!
Brian Noe: You did TV at NBC4 for over four decades. How do you feel now after signing off just a few months ago?
Fred Roggin: It’s interesting, the media business has changed dramatically. And let’s be really honest, television doesn’t have the impact that it one time had. It really doesn’t.
More things are digital than ever before. The only way to succeed, I felt, was to try to be unique and different. Always did feel that way. But it just wasn’t as much fun anymore. I haven’t really retired completely from television because I still may be doing some things, but I stopped doing the daily local news. That’s the thing, I just stopped. It was exhausting me.
It’s funny in LA, in the 43 years I’ve been here, I’ve probably done radio for 20 of them at different places. I started in radio, I’m a radio guy. I always kept my fingers in it because I really enjoyed it. We have more people listening to us on KLAC than were watching our newscast on television. Think about that. And that does not speak to the quality of work we were doing at NBC, because our work has always been impeccable; but it was like, I wanted to have fun. I just didn’t want to do daily local news anymore.
BN: When you’re doing a radio show, I think that you have a great feel for when to switch gears. It’s time to be a little serious about this topic, and now it’s time to have some fun. How would you describe your feel between times of content and times of comedy?
FR: Well, first of all, thank you for saying that. I would hope that’s one of the reasons people listen to us. I think in our business what you find is, some people are all comedy, some people are all opinion. It’s hard, I think, to blend them. Every show is unique. Every personality that does this is unique. Every host is unique. I’ve always looked at it like this, and it was the same philosophy I used in television, when I was on TV, we would change stuff an awful lot. Even if a show was successful, every year or so, I would tweak it. I would change it. The producers would say why? I would always have the same answer; because if I’m bored, I gotta tell you, the viewers will be bored. They don’t even realize it yet, but they will be. So why would we allow them to feel that way?
I think the same holds true in what we do here in radio. You know when it’s enough. If you went to an ice cream store, would you always order the same flavor every single time? No, you have a favorite, but you try different things, otherwise you would become bored. What we try to do, obviously we’re LA based, so we’re going to go hard on the LA teams as much as we can. But then you drop in things that change the pace a bit, give people a breather and a reason to smile or be mad at you. Either way we know they’re going to react. Then keep moving. It’s kind of a tapestry rather than a giant wall painted all one color.
BN: Do you feel like having a TV background helps with pacing and moving a radio show forward?
FR: It’s funny, I think having a radio background helps you in TV. I think radio really helps you in television because if radio is the purest form of communication, you’re forced to learn to talk with people. In TV, you have advantages. I can lean in. I can change my facial expression. I have video that I can narrate directly off a script. Radio you have none of that. Radio forces you to be a solid communicator and that’s why people that do radio can transition to TV. But people that start in TV oftentimes have a very difficult time transitioning to radio.
When I would build TV shows, my background was really in production. I was the guy in front of the camera, but my background is in production. Pacing meant everything. Everything. Visuals meant everything. Changing the tone meant everything. The radio show is very much the same. Our producer, Kevin Figgers, is terrific. I think you know Kevin.
BN: Oh, yeah. Yep. He does a great job.
FR: I’ll tell you, he’s a superstar. He gets it. He’s good. We always talk about the pace and where we should change things and drop things in. We invite everybody to stay for three hours. You know this as well as I do, they don’t. They have lives.
We always have to be mindful of the fact that at any moment, someone could be joining us. At any moment. Our objective is when that person should find us, that we are giving them a reason to stay. Even with our bumper beds that Kevin created, they’re a little different than traditional sports talk radio. They sound more like an FM music station. We stop, boom, cold, hit the music, hit the sounder, and then we tease. We try every day to be mindful of pacing.
In our medium, like Colin Cowherd who’s brilliant, I think the best in the business, there are few guys like him. He distinguishes himself. How can we distinguish ourselves to stand out or attempt to stand out and give people a reason to come to us? It could be the slightest little thing. It could be the pacing of our show. Everything that Kevin does is strategized. Even the music we use for our games, it all has a feel, it all has a pace.
BN: What are your thoughts on the fight to preserve AM radio in cars?
FR: I think it’s a battle worth fighting. Until you do this for a living, you don’t realize how many people listen to us on the AM band, period. We have listeners that still listen on transistor radios. These are valuable human beings, they make a difference. The AM band provides information in times of distress and disaster. As technology evolves and things blend, I think it’s important to realize that a lot of people still count on the AM band for their news, for their information, for their entertainment, for their companionship. And in the event of an emergency or disaster, it is necessary. I will fight that fight personally because I know how valuable it is.
Here’s the thing, Brian, as we continue to evolve, you can listen to us on the iHeartRadio app. I’m sure that’s what carmakers are thinking, Well, eventually, all cars will just have apps and you’ll be able to listen to whatever you want to. But you’re discounting a huge portion of the audience and the population. People that desperately count on their radio station on the AM band to be there for them.
I’m of the belief, and I don’t manufacture cars, and I don’t know what anything costs, but I do know it doesn’t seem that hard to include the AM band for the millions of people that still count on it.
BN: Have you ever heard from a listener that said, man, I got a new car and it doesn’t have AM. I don’t listen as much as I used to. Has that ever happened?
FR: No, I haven’t heard that. What we find is more and more of our listeners are transitioning to the app. But see, here’s the disconnect, and here is what’s so hard to understand. Just because a number of people are transitioning, doesn’t also mean there aren’t a number of people that still depend on it.
What you’re doing is you’re telling people that listen to AM, you’re not very important. You don’t really count. We know they desperately count, and they count on us. I honestly don’t understand, as I said, the costs associated with any of this, but it just doesn’t seem that difficult to me. Take care of everybody. Don’t eliminate people.
BN: You reacted to a column last year claiming that no one listens to sports talk radio in LA. It’s like you channeled your inner East Coast, I love how you attacked the story with some edge. What was the reaction in LA to your comments about that column?
FR: Minimal. You have to understand your market. And my point there was, yeah, if we were on the East Coast, we would have a larger listening audience, simply because of the market. In Los Angeles, if you just look at it from a business perspective, there are so many ways to spend your disposable income. There are so many teams. To say the people in Boston are more passionate, or there are more people listening in Boston, I think there’s no nuance to that. Understand your market.
Are you telling me that people in this market are not passionate? Well, when you come to town, let’s go see the Dodgers or the Lakers play. You tell me if they’re passionate. You tell me if they are as passionate as Celtics or Red Sox fans. I’ll take you to see the LA Kings, you tell me if those people are as passionate as Boston Bruins fans. I think you’re going to agree they are, if not more so.
It’s understanding the nuances of your market. And to make a blanket statement, and try to compare apples to oranges, that was low-hanging fruit. That was too easy. It’s much more involved than that. It bothered me because I really thought in that situation, someone didn’t do their homework. It could have been presented very much like the audience is bigger here, or seemingly more passionate here, but let’s analyze why. If you take the time to analyze all of it, you realize that the fan bases are as passionate. We just have more things to do here.
BN: Your station, AM 570, is the home of the Dodgers. How does that relationship impact the way you present topics about the team, or any of the opinions that you share?
FR: That’s a fair question. I can tell you in the years that I’ve worked here, if the Dodgers have performed well, or something great happens, we’re on it. If they’re struggling, if things aren’t going well, if something had been bungled, we’re on that too. Never, not one moment, not one time has anyone called myself or Rodney into the office and said back off. Never, no one has ever said don’t talk about that.
I think what all the teams want, and Brian, maybe I’m wrong, and I know this with the Rams because I talk to them all the time, they always say the same thing. I’ve always tried to be this way, just be fair. If we deserve criticism, then we should be criticized. But don’t take cheap shots. If we’ve done something well, that should be acknowledged. Don’t go over the top. Just be fair, be honest.
BN: As you transition from daily TV, when you look at your future, what do you want the next five years to look like?
FR: I want to continue doing this and growing this. We have been working, and we actually need to accelerate the pace, but we have been working on preparing this for multiple platforms.
I simply want to grow and learn every single day. I want to experience new things every day. I have a philosophy, when you stop learning, you die. It might even be the smallest little thing. Even driving down the street and noticing a sign you hadn’t noticed before, you learned something today. Interacting with someone and finding something out about them you didn’t know, you learned something today. I’m very curious. My mind never stops working.
I would like to continue doing this. As I said, we’re working on some things to share this on multiple platforms. We’re probably 50% of the way through it at this point. But grow this, keep growing and keep learning. Then I’ll be very happy. This is such a wonderful, wonderful business. You really do meet the nicest people doing this for a living. People that care, that work hard, that really take a lot of pride in what they do. That means a lot to me. I love working with people like that. I’m honored to work with them. And just keep growing this.
Look at it like this. People said, well, you stopped doing TV. I did TV going on 43 years here. As I mentioned, for 20 of those 43, I actually did radio too. I had two jobs and people would say, well, you’re retiring. I’d say no, I’m stopping doing part of one job, I have another one. Another one that I truly love. It’s funny, on TV, I said I’m not retiring. I’m just not doing the news anymore. That doesn’t mean I won’t be on LA TV. It means I’m not doing the news. I just want to keep growing and having fun to be honest with you. Maybe that’s too easy of an answer, but you get to a point in life, you just really want to love what you do and have a good time. And I do, every single day.
Brian Noe is a columnist for BSM and an on-air host heard nationwide on FOX Sports Radio’s Countdown To Kickoff. Previous roles include stops in Portland, OR, Albany, NY and Fresno, CA. You can follow him on Twitter @TheNoeShow or email him at firstname.lastname@example.org.
Robert Griffin III Wants to Tell Your Story the Right Way
“Even if I do know you personally, I’m not going to bring that to the broadcast because that’s not my job.”
During last season’s VRBO Fiesta Bowl, Robert Griffin III was part of ESPN’s alternate telecast at field level alongside Pat McAfee. Suddenly, the Heisman Trophy winner took a phone call. Once he hung up the phone, Griffin divulged that his wife had gone into labor and proceeded to sprint off of the field to catch a flight. An ESPN cameraperson documented his run and jubilation as he returned home to welcome his daughter, Gia, into the world. It encapsulated just what motivates Griffin to appear on television and discuss football, and why he is one of ESPN’s budding talents with the chance to make an impact on sports media and his community for years to come.
“This was an opportunity for me to go out and be different in the way that the media covers the players and truly get to the bottom of telling the players’ stories the right way,” Griffin said. “I look at this as an opportunity to do that.”
Griffin was a three-sport athlete as a student at Copperas Cove High School, and ultimately broke Texas state records in track and field. In addition to that, he played basketball and was the starting quarterback for the school’s football team as a junior and senior, drawing attention from various schools around the country. He ended up graduating high school one semester early and quickly became a star at Baylor University in both football and track and field.
Robert Griffin III’s nascent talent was hardly inconspicuous, evidenced by being named the 2008 Big 12 Conference Offensive Freshman of the Year and then, three years later, the winner of the Heisman Trophy. In the end, he graduated having set or tied 54 school records and helped the program to its first bowl game win in 19 years.
Ultimately, he transitioned to the NFL in a career with many trials and tribulations, but through it all, he never lost his sense of persistence. Nearly a decade later, he returned to college, but this time as a member of the media covering the game from afar. Unlike a majority of former players though, Griffin did not formally retire from playing football when inking a broadcasting contract with ESPN.
“I haven’t retired yet at all,” he said. “I tell everyone that asks me the question that I train every day [and] I’m prepared to play if that call does come. I’ve had some talks with teams over the past two years; just nothing has come to fruition.”
While Griffin’s focus as a broadcaster is undeniable, he never thought about seriously pursuing sports media until his broadcast agent pushed him to do so. He was urged to take an audition at FOX Sports. Griffin broke down highlights and called a mock NFL game alongside lead play-by-play announcer Kevin Burkhardt. He was not prepared for that second part, but impressed executives and precipitously realized a career in the space may not be so outlandish after all.
Griffin then moved to ESPN where he experienced a similar audition process, this time calling a game with play-by-play announcer Rece Davis. Once the audition concluded, it was determined that Griffin would not only begin working in the industry, but that he would be accelerated because of his ability to communicate in an informative and entertaining style.
As a player, he saw the way media members covered teams – sometimes bereft of objectivity – and therefore saw assimilating into the industry as a chance to change that. Now, he is focused on telling the stories of the players en masse while being prepared to pivot at a moment’s notice.
ESPN’s intention was to implement Griffin on its studio coverage, but once executives heard him in the broadcast booth, the company had a palpable shift in its thinking. He was told he was ready to go out into the field and start calling games immediately, something of a surprise to him. FOX Sports felt similarly. This led to a bidding war between the two entities, which ultimately concluded with Griffin inking a contract with ESPN. He appeared over its airwaves plenty of times as a player, and even participated on a variety of studio shows in 2018 where he was almost permanently placed on NFL Live. This time around though, Griffin was suddenly preparing to work with Mark Jones and Quint Kessenich on college football games. He did not have time to consider the implications of the decision, instead diving headfirst into the craft and remaining focused on what was to come with producer Kim Belton and director Anthony DeMarco at his side.
“These guys took me under their wing, and I’m beyond indebted to them for that,” Griffin said of his colleagues. “They taught me everything that I know about the industry. They taught me everything I know about how to present things to the masses to where it can be easily digestible. They’ve allowed me to allow my personality to shine through.”
Demonstrating his personality was a facet of his makeup Griffin felt was inhibited by playing professional football, but he knows it would have been considerably more difficult to attain a chance to cover the game had he not laced up his cleats. Calling college football games with Jones accentuated his comfort in the booth because of Jones’ adept skill to appeal to the viewers and penetrate beyond the sport.
“He has the way to connect different generations of listeners to hear what he’s saying and perceive it in the same way,” Griffin said. “To me, that’s what we all strive to do in this industry is to be able to find the connective tissue between the fan who is 60 or 70 years old, and the fan who’s in their late teens or early 20s.”
From the beginning, everyone told Griffin to be himself and not adopt an alternate persona in front of the camera. That advice has guided him as he approaches his third year working in the industry.
“It is so hard to maintain a character or try to be someone that you’re not, but if you are who you are every single day, then every time you show up on camera you will be that person,” Griffin said. “I’ve made sure that when I stepped foot in front of that camera, I was going to be myself.”
Griffin identifies his style as pedagogical to a degree, critiquing players as if he was coaching them on the sidelines. He will never look to penetrate beyond football with his criticism, as drawing conclusions and using unrelated parlance could be viewed as indecorous. In short, Griffin III knows what it means to represent ESPN.
“We’re not a gossip website. We’re supposed to be critically acclaimed, prestigious journalists, and at the end of the day, that’s how I try to approach the job that I do. That’s why I got into the business – because I felt like there was a little of that going on, especially during my career, so I would never do to somebody else what was done to me.”
Over the course of his NFL career, Griffin was subject to immense criticism that went significantly beyond the gridiron. For example, sports commentator Rob Parker suggested that Griffin was not fully representative of the Black community and proceeded to question if he was a “cornball brother.” The incident resulted in Parker receiving a 30-day suspension from ESPN, and after he defended his comments and blamed First Take producers in a subsequent interview, the network decided not to renew his contract.
“My goal as a member of the media is to tell players’ stories the right way, and if I don’t know you personally, I’m never going to make it personal,” Griffin said. “Even if I do know you personally, I’m not going to bring that to the broadcast because that’s not my job.”
In addition to broadcasting college football games with Jones on ESPN and ABC, he also appears on-site for Monday Night Countdown, the network’s pregame show leading up to Monday Night Football. Making the decision to add NFL coverage to his slate of responsibilities meant that Griffin would be able to tell more stories and utilize his knowledge of players during their collegiate careers to enhance the broadcast.
The energy that he felt attending tailgates and interacting with fans at the college level gave him a unique skill set to translate to the NFL side, leading him to present the production team with an unparalleled idea for Week 1. He wanted to race Taima the Hawk, the live game mascot for the Seattle Seahawks who flies around Lumen Field prior to the start of each home game. It was an outlandish idea, but one that made sense for television because of the visual appeal it can present.
“If you know anything about hawks, they can fly up to 120-140 miles per hour, so they’re like, ‘There’s no way he’s going to beat this hawk in a race, but we’ll do it,’” Griffin said. “To that crew’s credit, they never once balked at any of the creative ideas that I brought to the table because they want to try different things and be exciting and have fun on the show.”
Griffin ended up winning the race, commencing the new season of Monday Night Countdown with immediate excitement before the Seahawks’ matchup against the Denver Broncos. He thoroughly enjoyed his first year on the show and having the chance to work alongside Suzy Colber, Adam Schefter, Booger McFarland, Steve Young, Larry Fitzgerald and Alex Smith.
“They always tell me, ‘Hey, anything you’re not comfortable with, you just let us know and we won’t do that thing,’” Griffin said of the show’s producers. “My answer always back to them is, ‘Well, I won’t know if I’m uncomfortable with it if I don’t try.’”
While Griffin had what looked like a seamless assimilation into the broadcasting world, he had a difficult moment when using a racial slur on live television in discussing Philadelphia Eagles quarterback Jalen Hurts. The clip quickly gained traction across the internet, and Griffin issued an apology on his Twitter account for using the pejorative language and claimed that he misspoke.
“I was shocked that it came out in the way that it did, and I immediately jumped on it and apologized because there’s no need to deny,” he said. “You messed up. You move forward, and I think that’s the easiest way to get over those types of things and to get back on your feet.”
The football season at both the college and professional level is undoubtedly a grind, and it requires a combination of dedication, passion and persistence few people possess. Robert Griffin III has garnered the reputation of being an “overpreparer,” often partaking in considerably more information than necessary to execute a broadcast. The information he consumes and conclusions he draws combined with his experience at both levels has cultivated him into a knowledgeable analyst who makes cogent, intelligible points on the air.
“I over-prepare for everything, and 70% of the information that I soak in going into a game or going into a broadcast for Monday Night Countdown, I don’t use because there’s just not enough air time,” Griffin III said. “There’s not enough opportunities to talk on it all.”
At the same time, he makes a concerted effort to make the most of his time with his family and separate himself from the field, engaging in activities including playing ping pong, going to the movies and supporting his children. He also embarks in charity work through his RG3 Foundation and strives to teach his daughters the importance of giving back. The mission of the nonprofit foundation is to discover and design programs for underprivileged youth, struggling military families and victims of domestic violence, and it has made a significant impact since it was launched in 2015.
“Trying to end food insecurity; making sure that our under-resourced youth have access to the things that they need just to survive – talking about food, clothes, books, the ability to learn [and] putting on these after-school programs,” Griffin elucidated in describing the organization’s mission. “We want to have an impact on our community. We mean that with everything in us and have shown that to be the true case of why we do this.”
Griffin’s wife, Grete, serves as the executive director of the foundation and also runs her own fitness business. Staying physically and mentally in shape is something they actively try to accomplish in their everyday lives, and lessons they are passing down to their daughters.
“I’m 33 years old right now, so if I want to continue to train every single day, I can do that for the next 10 years if I need to,” Griffin said. “Not taking hits and being physically fit is also a good thing for your own health, which is something me and my wife are extremely passionate about.”
Although his experience is in playing football and working in sports media, Robert Griffin III does not believe in limiting himself and would consider exploring opportunities outside of sports and entertainment. He wants to become the best broadcaster possible no matter where he is working in the industry and continue finding new ways to be distinctive en masse.
“We’re storytellers,” he said. “We’re here to break down things [and] to tell people a story the right way; things that people are interested in, and that expands across all media levels. We’re not closing the door on anything from that standpoint.”
While he was playing in the NFL, Griffin dealt with a variety of injuries that ultimately kept him off the football field and made it difficult to display his talents. Ranging from an ACL tear, shoulder scapula fracture and hairline fracture in his right thumb, staying healthy was a challenge for him over the time he played in the NFL.
Through surgeries and rehabilitation, he learned how to face and overcome these challenges. It has shaped him into the broadcaster and person he is today as he looks to set a positive example to aspiring football players and broadcasters everywhere.
“The eight-year career that I was able to have thus far didn’t come without roadblocks in the way [and] didn’t come without adversity. Learn from the adversity that you go through and learn from all the things and the lessons that you have that sports teaches you, and then go be able to present that to the masses.”
Derek Futterman is a contributing editor and sports media reporter for Barrett Sports Media. Additionally, he has worked in a broad array of roles in multimedia production – including on live game broadcasts and audiovisual platforms – and in digital content development and management. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.