Sports Radio News
MLB Radio Audience More Engaged, Wealthier Than Other Baseball Fans
“MLB listeners are heavy hitters with deep pockets and high spending power.”
Baseball fans who listen to game broadcasts on the radio are among the most loyal and dedicated in sports, and a new study from Katz Media indicates those fans are also more engaged and have a higher household income than other MLB listeners or followers.
According to the study, listeners of play-by-play broadcasts have a higher household income and net worth than the average fan.
“MLB listeners are heavy hitters with deep pockets and high spending power,” Katz said via Inside Radio.
The study polled almost 12,000 baseball fans, and those who said they tend to listen to games on the radio are not only higher earners, but also they’re more likely to buy team merchandise, bet on baseball, play fantasy baseball and even attend games in person than the average fan.
Katz also noted that with how dedicated baseball radio listeners are, advertisers are more likely to spend to be a part of broadcasts.
“Not only does play-by-play connect advertisers with some of the most desirable consumers in the country, it links them to local teams, giving them the opportunity to have their brand names mentioned alongside a sports fan’s favorite brand: the home team.”
Jordan Bondurant is a features reporter for Barrett Sports Media. He’s a multimedia journalist and communicator who works at the Virginia State Corporation Commission in Richmond. Jordan also contributes occasional coverage of the Washington Capitals for the blog NoVa Caps. His prior media experiences include working for the Richmond Times-Dispatch, the Danville Register & Bee, Virginia Lawyers Weekly, WRIC-TV 8News and Audacy Richmond. He can be reached by email at email@example.com or follow him on Twitter @J__Bondurant.
Sports Radio News
Evan Roberts Says WFAN Found Next Star in Audition This Week
Evan Roberts thinks he has heard the future of WFAN. The co-host of Carton & Roberts said Tuesday afternoon that an overnight audition he heard on the station is going to yield big results.
Roberts said he could not sleep on Monday night, so he turned on the station to hear a new voice on the air and he was impressed.
“Alvin was on the air from midnight to two, and I’m going to make your prediction. He will be full-time here in the next three years,” he said. “Very good. He was tremendous.”
The Alvin in question is Alvin Cintron. He is a listener that Carton & Roberts explained would make videos and send them to program director Spike Eskin with a note asking when he would get his shot on WFAN.
“I listened to about 45 minutes of it,” Roberts said. “First radio show ever! I think the story is Spike literally found the guy on social media and said, ‘You know what? I’ll give you a shot.’”
Cintron posted a video on Facebook of himself listening to the segment. He called it “surreal.”
Craig Carton joked that if Evan Roberts thinks Alvin Cintron is going to be part of WFAN’s full-time staff in the next three years, that means he has someone on the staff getting fired and that Alvin is going to jump ahead of the current WFAN part-timers working towards the same goal.
“I didn’t put anybody down,” Roberts answered. “All I said was I thought he was brilliant last night, and I’m making a prediction. I think within the next three years, he’s full time.”
Sports Radio News
Binnie Media Brings VSiN to New Hampshire
“Their programming is best-in-class and the support from the VSiN team goes well beyond the content we air on the station.”
VSiN is going to New England. Content from the sports betting network will be heard on Binnie Media’s 106.3-HD2 in Nashua. The station will be branded VSiN Radio 106.3-FM HD-2.
“We’re thrilled to team up with Binnie Media to deliver the real-time news and insights New Englanders need to inform their wagering decisions,” Brian Musburger, founder and CEO of VSiN, said in a press release. “New Hampshire was one of the first states to embrace legal sports betting and, with Massachusetts recently legalizing, there has never been more interest in the informative and educational sports betting programming VSiN delivers every day. We are excited to bring our team of betting experts to Binnie Media’s passionate sports audience, especially in Massachusetts, the home state of VSiN’s parent company, DraftKings.”
In addition to the long-form content on 106.3-HD2, VSiN will also have a presence on other Binnie Media stations. Brent Musburger’s Action Updates will be heard on eight other stations in the group. They will run twice a day, giving the network a multi-format presence across the state.
Binnie Media is the largest privately owned and locally managed media company in Maine and New Hampshire. It owns fifteen radio stations as well as digital and outdoor marketing brands.
“Sports betting is quickly becoming part of the daily conversation. As we evaluated the options in this space, we landed on VSiN,” added Heath Cole, VP of Programming at Binnie Media. “Their programming is best-in-class and the support from the VSiN team goes well beyond the content we air on the station. From the short-form Action Updates to the digital content the VSiN team creates for our listeners, we think this content is, by far, the best in the space. We’re very excited about the opportunity to bring this programming to our listeners.”
Sports Radio News
John Canzano Signs Extension With 750 The Game
“We get the best guests and the in-depth reporting and commentary sets the show apart, but more than anything, it’s three hours of fun.”
John Canzano will remain at Alpha Media Portland on 750 AM The Game, inking an extension with the outlet to continue hosting the syndicated program The Bald Faced Truth. The show currently airs on weekday afternoons from 3 to 6 p.m., one of two local programs in the station’s lineup. It’s also aired in Eugene and Klamath Falls.
“We are thrilled to announce our continued partnership with The Bald Faced Truth hosted by John Canzano on 750 The Game,” said market manager Lisa Decker in a statement. “John Canzano is key to 750 The Game’s success and longevity in Portland. He provides timely and in-depth content to our listeners with unparalleled access to key players, managers, and sports directors.”
“I’m thrilled with the momentum we have and love our team,” Canzano added. “We get the best guests and the in-depth reporting and commentary set the show apart, but more than anything, it’s three hours of fun. I love that the show serves as an escape for listeners.”
In addition to hosting his radio show, Canzano continues to write columns on his website and also engages in a subscriber chat to interact directly with fans. A former columnist for various newspapers, including The San Jose Mercury News, The Oregonian, and The Fresno Bee, Canzano was named the National Sports Columnist of the Year by the Society of Professional Journalists in 2010 and 2015. He is one of the authoritative voices on the Pac-12 and sports in the state.
“750 The Game is very fortunate to have John Canzano and The Bald Faced Truth as part of the team!,” said content director Keith Abrams. “He is the voice of truth regarding the Ducks, Beavers, Trail Blazers, the Pac-12, and all things sports!”