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If The Masters Can Embrace Innovation, Every Sports Broadcast Can

“McIlroy added that it was important to keep up with the times, even though Augusta has been known more for its history and tradition.”

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This isn’t your daddy’s sports coverage anymore. The major professional leagues (MLB, NFL, NBA, NHL) are starting to come around in adjusting to today’s viewer and how they watch their favorite sports. Technology and innovation are now more important than some of the storylines in a particular game or event. Sports television broadcasts are supposed inform the viewer, keep their attention and be a marketing arm for the leagues. By that I mean, introduce us to the players, show the different personalities and grow the sport. 

As I’ve written before, in game interviews are now becoming the rule, rather than the exception. We saw it in the NCAA Tournament, NBA and NHL with coaches and in baseball during the postseason. It’s a great way to introduce players to the audience. These interviews help us to find out what they were thinking in certain game situations and what the feeling is on the field at any particular moment. It’s the access that today’s viewer is looking for. 

Some sports have even employed the ‘alternate’ screen, like the ManningCast for a more personality-driven flavor. These screens also allow viewers inside the numbers, and give them access to gambling information, which is a huge part of the industry these days.

Major League Baseball is making strides, but is usually the dinosaur in the group, resisting changes to ‘how it’s always been done’ in the previous 100 years.  They’re streaming services have only recently caught up to others. But, as mentioned, they’ve started to become innovative in the way the game is broadcast. K-Zone and animated replays of pitches coming into the hitter are really interesting things to see. You absolutely CAN teach an “Old dog, new tricks.” MLB is living proof. 

The PGA Tour is kind of an outlier when it comes to the major sports on television. I love to golf and am one of those people that will sit down and watch a round or two of a big tournament. Golf has always been broadcast in a certain way, pretty old school, with minimal interaction with the players. 

The sport has a reputation for being very resistant to change and being a bit stodgy. I’d like to welcome the sport of golf to 2023. Incredibly, The Masters, of all tournaments, allowed players to be interviewed in between shots and on the range. This was limited to the first two rounds, which actually bled over to Saturday due to rain. 

Players like Rory McIlroy, Max Homa and Justin Thomas took part, when they donned an “airpod” for the ‘Walk and Talk’, with various broadcasters. 3 pretty big names on the tour these days all agreed to take part, even after McIlroy balked at being mic’d up at the Waste Management/Phoenix Open a few weeks ago. The players seemed to enjoy the interaction and the audience benefitted by being taken ‘inside the ropes’ so to speak. 

McIlroy discussed his approach shot on the ninth, on which he made par. “Yeah I just eased off on it a little bit,” McIlroy told the audience. “I think just in the back of my mind — obviously you don’t want to go long on this pin. So, yeah, I just eased off of it — probably pitched it five or six yards shorter than I wanted to. So, I at least got that putt up the hill, hopefully, have a decent look at it. If I don’t hole it, then get it around the hole, you know start the back nine afresh.”

These interviews were a nice way to fill the gaps between the action with interesting visuals and sounds.  McIlroy got on board with the idea after wearing the earpiece in Austin at the Match Play event. 

“So, the club reached out to us last week and just inquired if I would be interested in doing it,” said McIlroy. “It definitely feels a little less intrusive with the ear piece rather than someone right up next to you with the microphone like they’ve been doing it in Europe for a couple of years. I thought it would be a cool thing to do. I did it in Austin and didn’t feel like it took me out of my rhythm in any way or made me think about things too much. So, it’s nice to provide the audience at home a little bit more insight into what’s going on out here.”

McIlroy added that it was important to keep up with the times, even though Augusta has been known more for its history and tradition. Max Homa also indicated that importance after he was mic’d up during his round. 

“It’s like being on a phone call for ten minutes,” Homa added. “It’s not the end of the world. It might be a shade distracting, but I think if it’s 5 percent distracting and it’s 95 percent something positive for golf, I can get past that.”

When two higher profile players have the right attitude about an innovation, it will likely make it easier to approach others in the future about taking a shot at it. If golfers, baseball players and basketball stars want to continue being able to pull in huge money deals, it’s in their best interests to help the cause. This is sports today, it’s part of the deal, figuratively and literally. 

Sports television should be in a state of constant evolution. It benefits the viewer and the network to be at the forefront of new ideas and ways to improve the telecast. But, don’t 

innovate just to do it, make it mean something. 

Take some chances. Give the viewer something that is going to enhance his or her experience. Old dogs are reliable and faithful, but there’s something about that puppy. It’s new and unpredictable, just begging to be molded. Be the puppy, sports television. 

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Chase McCabe Named Director of Operations & Sports Programming at Cromwell

“Our owner, Bud Walters, opened the door for me almost 12 years ago as an intern and I’m honored to continue to be a key member of the Nashville leadership team.”

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Congratulations are in order for Chase McCabe. He is adding a new title to his already full plate at Cromwell Media in Nashville. He has been promoted to Director of Operations & Sports Programming at the company.

“I’m very fortunate to have been to be able to grow into this opportunity under one roof,” McCabe said in a press release. “Our owner, Bud Walters, opened the door for me almost 12 years ago as an intern and I’m honored to continue to be a key member of the Nashville leadership team. I am forever grateful, but none of this could have happened without the great group of people we have here at Cromwell Media.”

McCabe has spent his whole career with 102.5 The Game and its sister station, now called 94.9 The Fan. He was named Program Director and Brand Manager of the stations in January of last year. He has maintained an on-air presence as well. He hosts Chase & Michelle weekdays at 9 AM on The Game.

In his new role, Chase McCabe becomes the number two man in Cromwell’s Nashville building. Shawn Fort was recently named the cluster’s general manager.

“Chase and I have developed a great working relationship in the two and half years since I’ve joined Cromwell Media,” Fort said. “We share similar visions on how to create compelling sports programming all while driving revenue growth. I’m excited to have Chase as my right-hand man as we move forward together with this new chapter of leadership at Cromwell Media Nashville.”

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Mark Schlereth: People Outside of Denver Aren’t Paying Attention to NBA Finals

“There was not one group of people – they’re all in there together – that was paying attention to the NBA Finals.”

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The Denver Nuggets took to the National Basketball Association’s largest stage on Thursday night as they defeated the Miami Heat for the organization’s first-ever NBA Finals victory. Early reports reveal that the game had a 2.21 demographic rating between people ages 18-49, attracting a total of 7.62 million viewers on ABC. The figure is considerably lower than the audience for Game 1 between the Boston Celtics and Golden State Warriors last year – which averaged 11.9 million figures across ABC and ESPN2. Ratings for the alternate NBA in Stephen A’s World broadcast Thursday night on ESPN2 have not yet been released by Nielsen Media Research.

Sports fans in the Denver market have felt as if the play of the Nuggets was largely being neglected by the national media throughout these playoffs. Now that the team is the last one standing in the Western Conference, there is no one else to focus on and their play is beginning to be realized by basketball fans throughout the country. It is a narrative that Denver Sports 104.3 The Fan’s Mark Schlereth and Mike Evans felt was especially obvious by watching the press conferences after the game. The duo was able to deduce as such through the questions posed to Nuggets players and head coach Michael Malone by members of the media cohort.

“The national media – it’s like, ‘Oh, wow. We’re just kind of becoming aware of how these guys play,’ and they keep asking the Nuggets about their unselfishness and how everybody is willing to share the ball,” Evans said. “Nikola Jokić [is] being asked about not taking a lot of shots, and they’re all just kind of shrugging their shoulders like, ‘Yeah, this is who we are. We’ve been doing this for a long time.’

Schlereth was curious to find out the ratings from the game last night because he watched the game from a sports bar in Chicago. He is away from Denver, Colo. to help his son’s family move there for the summer and surmises there were about 50 people in the bar with him. What he noticed was that their interest was fixated elsewhere.

“I’m the only person that was watching the Nuggets,” Schlereth said. “There was not one group of people – they’re all in there together – that was paying attention to the NBA Finals.”

“Their loss,” Evans pithily replied.

Denver ranks 19th on Nielsen Media Research’s metropolitan market size list, but the Nuggets have been a contending team for the last five seasons. Most media analysts expect diminished ratings for the NBA Finals this year because of the lack of a storied franchise, even with the Miami Heat as the team’s opponent.

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Nielsen Releases List of Markets Where Most People Use AM Radio

“In a recent survey, Nielsen Media Research found that AM radio still reaches over 82.3 million Americans on a monthly basis”

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Amid concerns regarding the future of AM radio, Nielsen Media Research has unveiled a list of 141 markets where at least 20% of consumers regularly listen to programming on the medium. The list is reflective of the percentage of monthly total radio listening being funneled to AM as opposed to total radio listening as a whole. The top three markets are all in the Great Lakes region, and Westwood One has found large proportions of these listeners are derived from the upper Midwest. 

Buffalo-Niagara Falls leads the list with 56% of its audience tuning into AM radio in a month. It is a figure that makes sense based on the variety of AM stations, including leading news talk outlet WBEN and leading sports outlet WGR. The city of Chicago is ranked second, complete with 670 The Score, WGN and WLS. Nearby Milwaukee, Wis. ranks third on the list, another city with various AM stations such as WTMJ and WISN.

In a recent survey, Nielsen Media Research found that AM radio still reaches over 82.3 million Americans on a monthly basis – a measurement that equates to one-third of AM/FM radio listeners as a whole. Fifty-seven percent of the audience listens to stations in the news and/or talk format, utilizing the public service the outlets provide to learn of breaking news and other concerns.

There is a wide variety in market size represented throughout the list, but a trend of markets with undulating topographies tends to have larger shares of AM listeners because of the challenges the landscape presents to FM signals.

The full list compiled by Nielsen Media Research can be found below:

Metro market rankMarket namePercentage of radio audience that listens to AM radio
59Buffalo-Niagara Falls, NY56%
3Chicago, IL [PPM]48%
43Milwaukee-Racine, WI [PPM]48%
245Sheboygan, WI45%
253Grand Forks, ND-MN45%
241Bismarck, ND44%
39San Jose, CA [PPM]43%
33Cincinnati, OH [PPM]42%
11Seattle-Tacoma, WA [PPM]42%
192Fargo-Moorhead, ND-MN41%
187St. Cloud, MN41%
160Lincoln, NE40%
130Macon, GA40%
196Danbury, CT39%
75Omaha-Council Bluffs, NE-IA39%
4San Francisco, CA [PPM]39%
137Youngstown-Warren, OH38%
244Sioux City, IA38%
83Boise, ID38%
25San Antonio, TX [PPM]38%
7Atlanta, GA [PPM]38%
60Rochester, NY37%
186Columbus, GA36%
65Dayton, OH36%
176Wausau-Stevens Pt (Centrl WI), WI36%
114Johnson City-Kingspt-Brstl, TN-VA36%
62Tucson, AZ36%
159Rockford, IL36%
55Louisville, KY36%
27Salt Lake City-Ogden-Provo [PPM]36%
202Cedar Rapids, IA35%
34Kansas City, KS-MO [PPM]35%
70Albuquerque, NM35%
88Spokane, WA35%
16Puerto Rico35%
67Albany-Schenectady-Troy, NY34%
124Morristown, NJ34%
204Duluth-Superior, MN-WI34%
71Des Moines, IA34%
53Richmond, VA33%
145Eugene-Springfield, OR33%
252Jackson, TN33%
149Shreveport, LA33%
52Monmouth-Ocean, NJ33%
73Metro Fairfield County, CT33%
231Waterloo-Cedar Falls, IA32%
13Phoenix, AZ [PPM]32%
12Miami-Ft Lauderdale-Hollywood [PPM]32%
9Philadelphia, PA [PPM]32%
96Reno, NV32%
28Sacramento, CA [PPM]32%
209Rochester, MN32%
15Minneapolis-St. Paul, MN [PPM]31%
178Anchorage, AK31%
199Salina-Manhattan, KS31%
2Los Angeles, CA [PPM]31%
89Madison, WI31%
5Dallas-Ft. Worth, TX [PPM]31%
68Grand Rapids, MI31%
223Eau Claire, WI30%
74Allentown-Bethlehem, PA30%
86Harrisburg-Lebanon-Carlisle, PA30%
20Nassau-Suffolk (Long Island) [PPM]30%
249Brunswick, GA30%
139Appleton-Oshkosh, WI29%
14Detroit, MI [PPM]29%
239Harrisonburg, VA29%
30Orlando, FL [PPM]29%
10Boston, MA [PPM]29%
189Bryan-College Station, TX29%
106Lexington-Fayette, KY28%
154Montgomery, AL28%
136Reading, PA28%
18Denver-Boulder, CO [PPM]28%
188Kalamazoo, MI28%
41Hudson Valley, NY28%
17Tampa-St Petersburg-Clearwater [PPM]28%
228Pueblo, CO27%
230Monroe, LA27%
116Ft. Wayne, IN27%
35Cleveland, OH [PPM]27%
22Portland, OR [PPM]27%
183Green Bay, WI27%
227Bloomington, IL26%
190Waco, TX26%
6Houston-Galveston, TX [PPM]26%
193Binghamton, NY26%
201Topeka, KS26%
81Stockton, CA26%
54Hartford-New Britain-Middletown [PPM]26%
200Tuscaloosa, AL26%
175Sioux Falls, SD25%
100Syracuse, NY25%
44Providence-Warwick-Pawtucket [PPM]25%
195Manchester, NH25%
180Lima-Van Wert, OH25%
1New York, NY [PPM]25%
119Corpus Christi, TX25%
237Grand Island-Kearney-Hastngs, NE25%
51Memphis, TN [PPM]25%
142Canton, OH25%
151Ann Arbor, MI24%
90Columbia, SC24%
208Las Cruces-Deming, NM24%
178Traverse City-Petoskey, MI24%
111York, PA24%
87Colorado Springs, CO24%
218Columbia, MO24%
140Savannah, GA23%
163Evansville, IN23%
121Portsmouth-Dover-Rochester, NH23%
247Williamsport, PA23%
221Joplin, MO22%
197Charleston, WV22%
126New Haven, CT22%
120Modesto, CA22%
234Sussex, NJ22%
69Sarasota-Bradenton, FL22%
79Wilkes Barre-Scranton, PA22%
29Austin, TX [PPM]22%
24St. Louis, MO [PPM]22%
23Baltimore, MD [PPM]22%
127Jackson, MS22%
77Baton Rouge, LA21%
66Fresno, CA21%
206Chico, CA21%
104Huntsville, AL21%
205Santa Barbara, CA21%
166Poughkeepsie, NY21%
157Peoria, IL21%
224Muskegon, MI20%
63Honolulu, HI20%
50New Orleans, LA20%
19San Diego, CA [PPM]20%
236Parkersburg-Marietta, WV-OH20%
32Las Vegas, NV [PPM]20%
37Raleigh-Durham, NC [PPM]20%
115Worcester, MA20%
207Laurel-Hattiesburg, MS20%
95Akron, OH20%
117Lancaster, PA20%
Source: Nielsen Nationwide Fall 2022 Metro, P12+, Monday – Sunday 12m-12m

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