The NBA’s media rights deal with The Walt Disney Company and Warner Bros. Discovery is set to expire at the conclusion of the 2024-25 season, and speculation has already begun regarding which companies will be involved and what provisions will be contained in the next contract.
Earlier this year, Warner Bros. Discovery Chief Executive Officer David Zaslav expressed that the company did not have to do a deal with the NBA, and that if it did, it would need to position the entity well for the future. This week at the SVB MoffettNathanson Technology, Media and Telecom Conference, Zaslav divulged his thinking on a pact with the NBA going forward.
“I’m hopeful we get a deal done with the NBA,” he said, “but it will probably look a little bit different.”
Warner Bros. Discovery is on the precipice of releasing its new Max streaming service, implying that a future media rights deal could include games exclusively on the platform. Aside from airing games on TNT , the company is also responsible for the league’s digital properties such as NBA TV, NBA League Pass and the league’s official website.
Last October, the company inked the cast of Inside the NBA – Ernie Johnson; Charles Barkley; Kenny “The Jet” Smith and Shaquille O’Neal – to long-term contract extensions, geared towards a future with coverage of the league.
There have been reports of palpable interest from other media properties for a share of the NBA rights, including Apple, Amazon Prime Video and NBCUniversal/Comcast. Yet one company that will likely not be part of the bidding is FOX Corporation, as its CEO Lachlan Murdoch recently disclosed during the conference.
“I hate to disappoint [the league], but we are highly unlikely to bid on the NBA,” Murdoch said. “We look at our sports portfolio and try to balance it overall, and in doing so, I think it’s highly unlikely that we would bid on the NBA.”