Roger Goodell Appears at YouTube Upfront To Discuss Sunday Ticket & More
“This partnership will build on the success we’ve seen on YouTube’s platforms with our most sought-after content.”
YouTube held its annual Brandcast event for advertisers on Wednesday at the Lincoln Center Theater in New York City. Some significant innovations to its popular video sharing and social media platform were revealed.
Nielsen Media Research data says that YouTube reaches over 150 million people on connected television in the United States, and its latest Gauge Report divulges YouTube (excluding YouTube TV) as having the largest share of the streaming audience (8.1%), with its usage increasing by 1.5%. As a result of the data, YouTube is introducing 30-second non-skippable advertisements to YouTube Select, giving users one experience instead of consecutive 15-second advertisements and implementing artificial intelligence technology into its software. The company also outlined plans for NFL Sunday Ticket, the property with which it struck a seven-year deal worth $2 billion annually, and its growing partnership with the NFL.
“The fact is, millions of football fans are on YouTube to catch all things NFL,” said NFL Commissioner Roger Goodell while appearing at the event. “This partnership will build on the success we’ve seen on YouTube’s platforms with our most sought-after content.”
Viewership of NFL content in 2022 increased 27% in its watch time and amassed a total of 1.9 billion views. Now as NFL Sunday Ticket moves away from DIRECTV, YouTube and the NFL will seek to profit and transform the landscape of sports media as currently constructed.
Pricing for the annual package is $349 – although it is being discounted by $100 until June 6 – and is also available in a variety of bundles including NFL RedZone and YouTube TV. Current YouTube TV users have the ability to add it to their ongoing subscription package, and there may be mid-season and late-season packages offered later on; it is to be determined for now.
Goodell called NFL Sunday Ticket “only the beginning” of the partnership, as YouTube creators will have unparalleled access to NFL players, personnel and games. Its goal is to have the league reach more fans than ever, as evidenced by a variety of creators attending the 2023 NFL Draft and having a chance to interview Goodell.
At the Brandcast, YouTube and the NFL also announced a new original series on YouTube Shorts, NFL Creator of the Week, which will commence following the start of the regular season. A mic’d up Game Day All Access series was also unveiled. Through NFL Sunday Ticket and additional programming, both entities seek to capture the attention of younger demographics and broaden interest in football. Creators will be able to go on the sidelines, in the locker rooms and other exclusive locations, and, in exchange, have the ability to use NFL branding and game footage in their content.
The company is reportedly trying to use its deluge of young influencers to attract advertisers away from cable television, an insight supported by a prerecorded video of Mr. Beast, its most popular creator, played at the event regarding NFL coverage. Viewers of the league’s YouTube channel average an age of 37. Conversely, NFL television viewers are an average of 55 years old, according to NFL Vice President of Digital Media Business Development Blake Stuchin.
The NFL regular season kicks off on NBC with a primetime Thursday night matchup between the Detroit Lions and defending Super Bowl champion Kansas City Chiefs. YouTube hopes the exciting slate of NFL games, combined with NFL Sunday Ticket, can reverse steady losses in advertising revenue for the last three fiscal quarters.
WWE Legend The Iron Sheik Remembered By Sports Media
“Following the announcement of his death, many sports talk shows took time out to pay tribute.”
The Iron Sheik is one of the legendary villains in the history of professional wrestling. While he reached the peak of his fame in the ring in the 1980s and 90s, he found new life on Twitter thanks to his often profane, sometimes vulgar, and always funny commentary on the world.
The Sheik, whose real name was Hossein Khosrow Ali Vaziri died on Tuesday. He was 81 years old.
While most know his professional wrestling career, his amateur career is no less impressive. He competed for Iran at the 1968 Olymipcs and served as a coach for the United States national team at the 1972 games.
Following the announcement of his death, many sports talk shows took time out to pay tribute. Pat McAfee called the Iron Sheik “one of the greatest heels of all time” before offering a moment of silence. In Boston, Felger & Mazz producer James Stewart took to the 98.5 The Sports Hub website to post a tribute.
On social media, tributes poured in from all over. It started in the wrestling world.
Joel Klatt Launching Big Noon Conversations Podcast
The subset of The Joel Klatt Show: A College Football Podcast, will premiere on Monday, June 12.
FOX Sports has announced the launch of a new interview-based series as college football season quickly approaches. The series, titled The Joel Klatt Show – “Big Noon Conversations” will feature lead college football analyst Joel Klatt and contain compelling and intuitive conversation about the sport.
The subset of The Joel Klatt Show: A College Football Podcast, will premiere on Monday, June 12 with an exclusive sitdown interview featuring Colorado football coach Deion Sanders. FOX will also carry Sanders’ first two games as the leader of the Buffaloes on Big Noon Saturday – first on Saturday, Sep. 2 on the road against TCU and then, one week later, in Boulder, Colo. against the University of Nebraska.
Other guests set to appear on the series include Ohio State football coach Ryan Day, Southeastern Conference commissioner Greg Sankey and UCLA football coach Chip Kelly. The endeavor is in collaboration with FOX Sports Podcasts, and a preview of the series was tweeted out by the podcast shortly after Wednesday’s announcement.
Klatt has worked at FOX Sports since 2013, concurrent with the launch of FS1, where he began as a studio analyst for college football coverage. In addition, he joined broadcasts as a game analyst on select Thursday night games and the 2014 Pac-12 Championship Game, while also hosting FOX NFL Kickoff.
Colin Cowherd: The Volume is Worth $100 Million
“In 18 months, my contract runs out. I have no idea what I’m doing, but I think the Volume will be a part of my life for the remainder of my broadcast career.”
With all of the things that Colin Cowherd has done in his illustrious media career, he enjoys getting the chance to be a part of a team. He gets that from his podcast company The Volume. Even though Cowherd is already a big name talent himself, he always wants to try to find who the next one is.
Cowherd was a guest host on The Marchand and Ourand Sports Media Podcast filling in for John Ourand. He talked about how fun it is to work like a baseball scout.
“I like searching for talent. I feel like a baseball scout. It’s kind of a digital media company with podcasts…We have a pretty good staff. We will announce a couple names before the football season. It’s just really cool to be part of a team, to find talent. It’s the most fun I’ve ever had.”
As for how much The Volume is worth, Cowherd said he is not looking to sell the company anytime soon.
“I’ve had people who have explored buying it. Right now, we are not going to. In 18 months, my contract runs out. I have no idea what I’m doing, but I think the Volume will be a part of my life for the remainder of my broadcast career.”
When that time does come though, Colin Cowherd isn’t going to give The Volume up for just anything. He recently got a high valuation.
“I think I know what it’s worth. I’ve talked to LionTree, a couple of banks. We are in a very soft advertising market, so what your evaluation is can be very fluid. I feel very strongly about what we are worth and we are not looking to sell it. It’s over $100 million.”
With the latest news about the duo of Skip Bayless and Shannon Sharpe splitting up on UNDISPUTED, Cowherd believes that Shannon Sharpe is one of the few people in media who can migrate an audience in the opinion space.
“I think tandems are hard. I think they have an expiration date, but there’s not a lot of Shannons in the opinion space. There’s a lot of people doing it. There’s not a lot of people doing it at a high level and Shannon is theatrical, funny, handsome, and he is quick on his feet and he has stride and strong opinions. I think he is going to flourish wherever he goes.”
Cowherd did say some good things about Bayless. He admires Bayless’s passion for wanting to win the debate and he respects people who are passionate about anything that they do.
“I tend to like the search for theories, I’m not a debate guy. It’s just not my personality to debate. He was born to do it. He loves what he does. I found through the years in the media, I respect people who are passionate about what they do…He loves winning. If you told me he goes home and keeps a standings about the arguments he wins, I would believe it.”
Ricky Keeler is a reporter for BSM with a primary focus on sports media podcasts and national personalities. He is also an active podcaster with an interest in pursuing a career in sports media. You can find him on Twitter @Rickinator555 or reach him by email at RickJKeeler@gmail.com.