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Barrett Sports Media was launched by Jason Barrett in September 2015. BSM as it’s often referred to in sports media circles, is a full service consulting company which helps brands and individuals enjoy success on-air, online, on social, and on mobile. Jason possesses over 20 years of sports media experience, and has a passion for coaching, developing, and discovering talent. He’s designed, and enhanced brands across the country as both a programmer and consultant, helping them achieve consistent ratings success. He’s also spoken at numerous radio conferences and school’s, and launched the BSM Summit in 2018, an annual two-day programming conference for sports media executives and talent.

Prior to launching BSM, Jason began his radio adventure in upstate NY as an on-air talent. He moved behind the scenes 8 years later, eventually being hired to program 5 different sports radio stations including 4 in top 20 markets. During those stints, Jason built and launched 2 FM sports talkers (101 ESPN in St. Louis & 95.7 The Game in SF), turning them into two of the most respected brands in the sports talk format.

Throughout his career, he’s had the privilege of working with and coaching some of the most accomplished sports broadcasters in the country. The list includes Dan Patrick, Keith Olbermann, Sean Salisbury, Doug Gottlieb, Chuck Wilson, John Seibel, Freddie Coleman, D’Marco Farr, Bernie Miklasz, Bryan Burwell, Bob Stelton, Randy Karraker, Chris Dimino, Greg Papa, Ric Bucher, Brandon Tierney, Eric Davis, John Lund, Damon Bruce, Roxy Bernstein, Joe Fortenbaugh, The Rise Guys, Jody MacDonald, and Chad Doing. He’s also played a part in either discovering or launching bigger platforms for Chris Duncan, Aubrey Huff, Zach McCrite, Harry Mayes, Rob Ellis, Guy Haberman, Meredith Marakovits, Rick Venturi, Tony Softli, John Middlekauff, and Lorenzo Neal.

An accomplished professional with more than two decades of experience and success, Jason is a firm believer in scouting local and national talent on a regular basis. He keeps an updated document with the lineup of every major sports radio station in the country along with detailed analysis of each station and its personalities. On a personal note he enjoys discovering new music, traveling, reading, watching sports, and spending time with his family.


Best Interviewer: Dan Patrick

Most Interesting Host: Colin Cowherd

Best Mind In Sports Radio: Bruce Gilbert

Funniest Hosts: Dan Le Batard/Lance Zierlein/Mike Babchik/PFT & Big Cat

Most Well-Rounded Hosts: Boomer Esiason/Brock Huard/Greg Papa/Adam Schein

Most Authoritative Hosts: Mike Valenti/Damon Bruce/Stephen A. Smith/Clay Travis

Most Entertaining Shows: Kirk & Callahan/G-Bag Nation/The Fast Lane/Michael Kay Show

Favorite Sports Stations: WFAN/WEEI/101 ESPN/105.3 The Fan/Mad Dog Radio

Career Highlight(s): Leading 101 ESPN in STL to #1 and 95.7 The Game to #3 in SF

Remaining Goals: To Help Sports Stations Improve Their Performance and Perception

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