Generating leads is important, so why aren’t more stations investing in the process? Dani Buckley of LeadG2 talks about what so many radio groups get wrong...
Alec Drake returns to the show for a very specific reason. The former GSM of The Ticket talks about the challenge of a new format competitor...
Why don’t more sellers hit the street armed with spec spots? Yaman Coskun says it is one of the most effective tools that radio uses far...
Paul Cramer talks about what sellers need to understand about the difference between air time and digital inventory and what sort of sales solutions each product...
Seth Ressler knows how to make money in podcasting and he tells Jeff Caves that sellers and radio companies could make so much more if they...
So many people are thinking about changing careers now. Why? What has that done to the sales industry? What do they need to do? Check out...
CDW is a Fortune 500 company that believes in audio advertising on multiple platforms. Dean Lamb, the Director of Brand & Sponsorship for the company tells...
From the football field to pitch meetings, Reza Hariri learned that the best way to improve is to think differently about what wasn’t working. Check out...
Law firms are reliable buyers of sports radio. Gary Sarner of ROI360 Plus joins Jeff to explain what his clients need from broadcast partners and why...
Dr. Ed Cohen spent his entire career gathering and making sense of ratings information. He tells Jeff Caves what information is useful to sellers and what...