“Pac-12 Networks has put Pac-12 women’s basketball on the map,” VanDerveer said. “We always were good, but now people know about it.”
They bet on their movement being such juggernaut pieces that the number the Big Ten was looking for, potentially the first $1 billion media rights deal...
The Pac-12 is set to begin new media rights negotiations in the near future. Front Office Sports indicates the conference was hoping to increase its rights...
"The Pac-12 Network is the only conference network that is not partnered with a major media company."