This past week I was fortunate enough to be able to lead a group meeting inside the Oakland Raiders facility. I’ve been inside this building a...
There’s an old saying when it comes to marketing a sports radio station “fish where the fish are“. For sports stations there’s a distinct advantage compared...
Every day in the sports talk radio universe we find ourselves examining which stories to talk about, which angles to focus on, which guests best fit...
"You may not know John Sawatsky's name or face but if you watch any of ESPN's programming, his work is on display every single night."
In the broadcasting business we’re constantly searching for ways to invade the head space of our audience. With listeners having countless choices of where to spend...
Welcome to the first installment of our “Personality Profile” and this week’s featured guest is Atlanta Sports Radio Personality Chris Dimino. Over the past 20+ years, Chris...
As someone who has spearheaded the launch of 2 FM sports stations and been responsible for creating and debuting countless talk shows, I think I have...
The radio business provides tremendous value for advertisers and too many times we don’t get the credit we deserve for it. While that may be frustrating,...
Greetings from the beautiful city of San Francisco! This is my first journey into writing an official blog and I’m excited to do it even though...