Rather than catering to a specific audience, it targets the broad sports fan in general who may be an absolute novice, a knowledgeable bettor, and all...
With football and basketball currently on hiatus, and golf frequently being discussed the past two weeks, the next month provides ample opportunity for stations to capitalize...
"Nobody can blame radio and television broadcasters for cashing in on the windfall. However, there are increasing signs that the oasis of sports gambling advertisement dollars...
States that have high tax rates on sports betting (like New York) are forcing sports books to reconsider spending money advertising their products.
Jason Ence starts a sports book review series to advise if your station should feel comfortable advertising with them and starts with FanDuel.
The rush to get sports betting advertising revenue offers an interesting risk to stations in states where the activity is illegal.
"McAfee asked some outstanding questions, as he often does, while Raffensperger pulled back the curtain on a lot of things listeners and customers of the book...
"While the content may vary from station to station, it is clear that the former CBS Sports HQ anchor is knowledgeable about multiple leagues and can...
This week, we deliver what is mostly a USFL-themed show. It is draft week in the NFL though, which inspires Demetri Ravanos’s opening monologue. Then Jason...
"Along with the action comes the reminder that while gambling can be entertaining, it can also be addicting. Care must be taken by many to ensure...