"Trial subscribers that listen to sports channels convert to a paid tier at a higher rate than those who don’t," said SiriusXM president and CCO Scott...
"I'm not the only person noticing what the satellite broadcaster is up to these days."
“I am a long-time listener and huge fan of SiriusXM, and I could not be more excited to join this team."
"Meyer will still be involved with the company after his retirement. He will retain a seat on its board of directors and serve as Vice Chairman."