Mike Scott, former Regional President for iHeartMedia in the Mid South, explains why there is no better tool for a seller than the live endorsement and...
According to Roger Feder, the Salem Media-owned company said it was restructuring its news and traffic operations after its original agreement with Total Traffic expired.
Mike Scott, who has anchored newscasts on the station, will transition into a full-time position as News Director.
"Endorsement partnerships renew 4x—6x better than non-endorsement deals and can last for years, withstand every business downturn, budget cut, or even a pandemic."