The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
PPM codes for WDBO-AM were retransmitted on WPYO-FM (95.3) from April 2-April 29.
"Fewer people listening for less time is a dangerous combination and should be a flashing red light that dramatic action is necessary."
"The program hasn't been as successful as the company had hoped, with a number of complaints that the meters weren't adequately measuring the correct number of...
The deal will see the affiliate of Elliott Investment Management – and Brookfield Business Partners will assume the measurement giant’s debt in the $28-per share offer.
Over the past few months, Nielsen has been on the receiving end of criticism from TV Networks and their companies.
Those close to the situation state financing talks with several banks are advancing, and the investment management firm could complete a takeover deal within weeks.
The Video Advertising Bureau cited several inconsistencies in the first months’ worth of data, a claim that Nielsen disputes.
The new agreement between the two parties covers Cox Media Group local television stations in 10 television markets and Cox Media Group local radio stations in...
"PPM, the last great innovation in measuring radio audiences, was rolled out fifteen years ago. That is multiple lifetimes in terms of technology."