The Video Advertising Bureau cited several inconsistencies in the first months’ worth of data, a claim that Nielsen disputes.
The new agreement between the two parties covers Cox Media Group local television stations in 10 television markets and Cox Media Group local radio stations in...
"PPM, the last great innovation in measuring radio audiences, was rolled out fifteen years ago. That is multiple lifetimes in terms of technology."
Nielsen will persist for the "next several months," echoing that the measurement company will fall short of its sample marks.
“We now know that error is tracking towards 60 billion lost TV impressions and $700 million worth of TV ads that marketers couldn’t buy.”
"The first two hours of "Reframed: Marilyn Monroe" were down 13 percent in total viewers and down 17 percent among adults 25-54."
"Some delays in recruitment and slight volatility in intab levels could occur over the next month."
"NBCU is hoping a successful test leads to switching to iSpot.tv’s data going forward."
"It is a big problem for sports in particular, as many games are watched at parties or in a sports bar setting."
David Kenny, the chief executive of Nielsen, spoke with the Los Angeles Times to discuss their challenges.